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B2B marketplace platforms have revolutionized the way businesses operate, offering a digital space for companies to connect, trade, and grow. These platforms facilitate transactions between businesses, providing a seamless experience for buying and selling goods and services. In this article, we explore the top 10 B2B marketplace platforms in 2024, highlighting their latest updates, headquarters, Compound Annual Growth Rate (CAGR), and revenue from the past year.
According to our Researcher latest study, the global B2B Marketplace Platforms Companies size was valued at US$ 611.4 million in 2023. With growing demand in downstream market, the B2B Marketplace Platforms is forecast to a readjusted size of US$ 1054.1 million by 2030 with a CAGR of 8.1% during review period.
Global Growth Insights unveils the top global B2B Marketplace Platforms Companies:
1. Groupon
Headquarters: Chicago, Illinois, USA
CAGR: 2.1%
Revenue (2023): $1.1 billion
Groupon has evolved from a daily deals site to a comprehensive B2B marketplace. It provides businesses with a platform to offer deals and attract new customers, focusing on local commerce. Despite facing stiff competition, Groupon continues to innovate with new features to retain its market presence.
2. LivingSocial
Headquarters: Washington, D.C., USA
CAGR: 1.9%
Revenue (2023): $350 million
LivingSocial, a subsidiary of Groupon, offers deals and discounts on various products and services. It remains a popular choice for businesses looking to reach new customers through targeted promotions. LivingSocial’s integration with Groupon has expanded its reach and capabilities.
3. Travelzoo
Headquarters: New York, New York, USA
CAGR: 3.5%
Revenue (2023): $120 million
Travelzoo specializes in travel deals, providing businesses in the travel industry a platform to offer discounted packages and services. Its focus on high-quality deals and experiences has helped Travelzoo maintain a loyal customer base and steady growth.
4. Gilt
Headquarters: New York, New York, USA
CAGR: 2.7%
Revenue (2023): $500 million
Gilt offers flash sales and exclusive deals on luxury brands, catering to businesses in the fashion and lifestyle sectors. By providing a premium shopping experience, Gilt attracts high-end brands and affluent customers, driving its growth and market presence.
5. dealsaver
Headquarters: Sacramento, California, USA
CAGR: 2.0%
Revenue (2023): $40 million
dealsaver, operated by McClatchy Company, provides local deals and discounts, primarily targeting small to medium-sized businesses. Its focus on local markets and community engagement has helped dealsaver maintain a niche but loyal customer base.
6. Vagaro
Headquarters: Dublin, California, USA
CAGR: 5.8%
Revenue (2023): $180 million
Vagaro is a B2B marketplace for the beauty, wellness, and fitness industries. It offers booking, payment, and marketing solutions for businesses. Vagaro’s comprehensive platform and robust feature set have driven its impressive growth and market penetration.
7. Instacart
Headquarters: San Francisco, California, USA
CAGR: 7.1%
Revenue (2023): $2.5 billion
Instacart connects grocery stores with customers through its delivery platform. For businesses, Instacart provides a way to reach a broader customer base and increase sales. Its continued expansion and partnerships with major retailers have bolstered its revenue growth.
8. Shipt
Headquarters: Birmingham, Alabama, USA
CAGR: 6.5%
Revenue (2023): $1.3 billion
Shipt, a subsidiary of Target Corporation, offers same-day delivery services for groceries and household essentials. It provides businesses with a platform to offer delivery services, enhancing customer convenience and driving sales growth.
9. Fooda
Headquarters: Chicago, Illinois, USA
CAGR: 4.3%
Revenue (2023): $100 million
Fooda brings restaurant-quality food to workplaces, offering businesses a platform to provide meal services for employees. Its unique approach to workplace dining has made Fooda a popular choice among companies looking to enhance employee satisfaction and productivity.
10. ezCater
Headquarters: Boston, Massachusetts, USA
CAGR: 5.2%
Revenue (2023): $300 million
ezCater specializes in business catering, connecting companies with local caterers. Its extensive network and easy-to-use platform make it a go-to solution for businesses looking to organize corporate events and meetings, driving its steady growth and market presence.
Honorable Mentions
While the top 10 B2B marketplace platforms lead the industry, several other companies deserve recognition for their contributions and growth in the B2B marketplace sector.
EAT Club
Headquarters: Redwood City, California, USA
CAGR: 3.8%
Revenue (2023): $50 million
EAT Club delivers individually packaged meals to workplaces, offering businesses a convenient solution for employee lunches. Its focus on quality and variety has helped EAT Club build a loyal customer base and achieve consistent growth.
Uber Eats
Headquarters: San Francisco, California, USA
CAGR: 6.9%
Revenue (2023): $8.3 billion
Uber Eats connects restaurants with customers for food delivery. For businesses, it provides an additional revenue stream and increased visibility. Uber Eats’ global presence and technological innovations have solidified its position as a market leader.
Swiggy
Headquarters: Bangalore, India
CAGR: 8.5%
Revenue (2023): $1.2 billion
Swiggy is a leading food delivery platform in India, offering businesses a way to reach a vast customer base. Its comprehensive logistics network and customer-centric approach have driven rapid growth and market expansion.
Zomato
Headquarters: Gurgaon, India
CAGR: 7.8%
Revenue (2023): $1.1 billion
Zomato provides food delivery and restaurant discovery services. For businesses, it offers a platform to attract new customers and increase sales. Zomato’s innovative features and extensive reach have contributed to its substantial growth.
GrubHub
Headquarters: Chicago, Illinois, USA
CAGR: 5.4%
Revenue (2023): $2.1 billion
GrubHub connects restaurants with customers for online food ordering and delivery. It provides businesses with a robust platform to expand their customer base and boost sales. GrubHub’s strong market presence and customer loyalty have driven its success.
Glamsquad
Headquarters: New York, New York, USA
CAGR: 4.7%
Revenue (2023): $80 million
Glamsquad offers on-demand beauty services, connecting beauty professionals with clients. For businesses in the beauty industry, it provides a platform to reach new customers and increase bookings. Glamsquad’s innovative approach to beauty services has driven its growth.
Soothe
Headquarters: Los Angeles, California, USA
CAGR: 5.0%
Revenue (2023): $60 million
Soothe offers on-demand massage therapy services, connecting therapists with clients. It provides businesses in the wellness industry a platform to expand their reach and increase appointments. Soothe’s focus on convenience and quality has fueled its growth.
Conclusion
The B2B marketplace platforms landscape is dynamic and ever-evolving, with numerous companies driving innovation and growth. The top 10 B2B marketplace platforms, including Groupon, LivingSocial, Travelzoo, Gilt, dealsaver, Vagaro, Instacart, Shipt, Fooda, and ezCater, have demonstrated exceptional capabilities in delivering solutions that meet the needs of businesses across various sectors.
These platforms, along with honorable mentions like EAT Club, Uber Eats, Swiggy, Zomato, GrubHub, Glamsquad, and Soothe, continue to shape the B2B marketplace industry with their innovative approaches and customer-centric services. As businesses increasingly rely on digital platforms to connect and trade, B2B marketplace platforms will remain crucial in facilitating transactions and driving growth.
The future of B2B marketplace platforms looks promising, with emerging trends such as AI, advanced analytics, and enhanced user experiences paving the way for new opportunities and growth. By staying agile and innovative, these companies will continue to play a pivotal role in the global business ecosystem, delivering value and fostering connections between businesses worldwide.