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Buy Online Pick Up in Store (BOPIS) is a retail fulfillment strategy allowing customers to purchase products online and pick them up at a physical store location. It bridges digital and brick-and-mortar experiences, enhancing convenience while reducing last-mile delivery costs for retailers.
In 2025, over 65% of U.S. consumers report using BOPIS at least once monthly. Globally, more than 1.2 million retail locations support BOPIS models, a rise from 860,000 in 2022. The growing adoption is fueled by improved inventory visibility, omnichannel integration, and evolving consumer behavior.
USA: Growing Buy Online Pick Up in Store (BOPIS) Market
The U.S. remains the most mature and dynamic BOPIS market:
- Over 230,000 retail stores in the U.S. offer BOPIS fulfillment.
- In 2024 alone, 35 million online orders were fulfilled via in-store pickup during peak shopping seasons.
- Average pickup time post-order is under 2 hours, thanks to automation and real-time inventory syncing.
- Top 5 BOPIS categories in 2025: Apparel, Consumer Electronics, Grocery, Toys, and Home Improvement.
- California, Florida, and Texas lead in store pickup traffic volumes.
Regional Market Share and BOPIS Opportunities
North America
- Holds over 45% of the global BOPIS-enabled store base.
- More than 80% of Tier-1 retailers offer curbside and in-store pickup.
- Increasing adoption of mobile-first order management and automated lockers.
Europe
- Over 350,000 stores in Europe support BOPIS, led by France, Germany, and the UK.
- The UK alone saw 280 million BOPIS orders fulfilled in 2024.
- Scandinavian countries show BOPIS penetration over 70% for mid-size retailers.
Asia-Pacific
- Rapid digital transformation with over 500,000 pickup-ready retail points.
- Japan and South Korea use smart pickup stations at train stations and malls.
- India’s Tier-2 cities show 35% YoY growth in BOPIS order fulfillment.
Latin America
- BOPIS adoption in Brazil, Chile, and Mexico is driven by mobile commerce.
- Over 15,000 stores implemented hybrid checkout and pickup zones in 2024.
- Key players launched micro-fulfillment centers to speed up BOPIS readiness.
Middle East & Africa
- Emerging BOPIS hubs in UAE, South Africa, and Saudi Arabia.
- 9,500+ locations offer hybrid pickup logistics across key metro areas.
- Luxury retail and fashion dominate regional BOPIS orders.
Global Growth Insights unveils the top List Global Buy Online Pick Up in Store (BOPIS)Companies:
| Company | Headquarters | FY2024 Revenue (USD) | CAGR (2020–2024) |
|---|---|---|---|
| Walmart | Bentonville, Arkansas, USA | $648 billion | 4.3% |
| Zara (Inditex) | Arteixo, Spain | $40 billion | 5.1% |
| Home Depot | Atlanta, Georgia, USA | $157 billion | 4.6% |
| Macy's | New York City, USA | $25 billion | 3.4% |
| Kohl's | Menomonee Falls, Wisconsin, USA | $17.2 billion | 2.9% |
| Target | Minneapolis, Minnesota, USA | $115 billion | 4.2% |
| Barnes & Noble | New York City, USA | $3.6 billion | 2.7% |
| Decathlon Group | Lille, France | $15.5 billion | 6.1% |
| Belk | Charlotte, North Carolina, USA | $3.1 billion | 2.4% |
| Walgreens | Deerfield, Illinois, USA | $139 billion | 3.8% |
| Academy Sports + Outdoors | Katy, Texas, USA | $6.4 billion | 4.0% |
| Saks Fifth Avenue | New York City, USA | $4.8 billion | 3.2% |
| PetSmart | Phoenix, Arizona, USA | $8.5 billion | 3.9% |
| IKEA | Delft, Netherlands | $52 billion | 5.6% |
Conclusion: The Future of BOPIS Retail Fulfillment
As of 2025, BOPIS continues to shape the global retail experience. Retailers are enhancing operational models with RFID tagging, real-time inventory visibility, and predictive stock analytics. Retail locations are transforming into micro-fulfillment hubs, with increased investment in contactless kiosks, automated lockers, and AI-powered order routing.
The companies leading this space—like Walmart, Target, Zara, and IKEA—are continuously optimizing for speed, convenience, and customer experience. BOPIS is not just a retail feature—it's now an essential part of global consumer behavior and last-mile innovation.