Agricultural Mowers Market Size, Share, Growth, and Industry Analysis, By Types ( Flail Mower, Disc Mower, Drum Mower, Other Types), By Applications Covered ( Farm, Forestry, Animal Husbandry), Regional Insights and Forecast to 2033

Agricultural Mowers Market Size

The Agricultural Mowers Market was valued at USD 1,531.82 million in 2024 and is expected to grow to USD 1,586.97 million in 2025, reaching USD 2,105.95 million by 2033. This represents a compound annual growth rate (CAGR) of 3.6% during the forecast period from 2025 to 2033.

The U.S. Agricultural Mowers Market is a key contributor to the global industry, driven by advanced farming technologies, large-scale mechanization, and growing demand for efficient, sustainable equipment in crop management and pasture maintenance.

The global agricultural mowers market is expected to experience significant growth, driven by the rising demand for efficient vegetation management solutions in agriculture. Mowers, including flail, disc, drum, and other specialized variants, are crucial for maintaining large agricultural fields, pastures, and forests. These machines cater to diverse applications in farming, forestry, and animal husbandry, making them indispensable across various sectors. North America, Europe, and Asia Pacific represent major regions driving this demand. The market is forecasted to grow by 47% from 2024 to 2033, reflecting strong expansion as more regions embrace mechanized farming practices.

Agricultural Mowers Market Trends

The agricultural mowers market is projected to grow by 47% over the next decade. Technological advancements, such as energy-efficient designs and automated features, are propelling this growth. Flail mowers, disc mowers, and drum mowers collectively account for approximately 63% of the market share. Of these, disc mowers represent the largest share, with a growth rate of 24% due to their durability and performance in large-scale farming. Precision agriculture integration is also becoming more prominent, with an estimated 32% of all agricultural mowers expected to incorporate GPS and automation by 2033. These trends are driving increased adoption of modern machinery, offering improved productivity and operational efficiency across the sector.

Agricultural Mowers Market Dynamics

The agricultural mowers market is benefiting from key drivers such as technological innovation and the growing shift towards sustainable farming practices. Technological advancements in mower designs, such as GPS integration and automated functions, are anticipated to account for 40% of overall market growth in the coming years. Additionally, the shift towards eco-friendly and energy-efficient equipment is contributing to a growth rate of 35% in environmentally sustainable mowers. However, the high upfront costs associated with advanced mowers are likely to impact 18% of potential buyers, especially small-scale farmers. Furthermore, competition from alternative agricultural machinery, such as mower-conditioners and shredders, may affect 22% of market share as these alternatives offer lower operational costs. Despite these hurdles, regions like Asia Pacific are expected to contribute 31% of the overall market expansion, driven by the increasing mechanization of agriculture in developing economies.

DRIVER

"Technological Advancements in Mower Design"

The agricultural mowers market is experiencing significant growth due to the increasing adoption of advanced technologies. Key drivers include the integration of automation and precision farming technologies such as GPS guidance systems and sensor-based technologies. These innovations enhance mowing efficiency, reduce labor costs, and improve overall farm productivity. Approximately 40% of farmers are expected to adopt automated systems in mowers, contributing to improved operational efficiency. The demand for energy-efficient mowers is also increasing, with manufacturers focusing on reducing fuel consumption and emissions, responding to the global trend of sustainable farming practices.

RESTRAINT

"High Initial Investment Costs"

Despite the technological advancements in agricultural mowers, high initial investment costs remain a significant restraint. Advanced mowers, particularly those with automation and GPS capabilities, come with a premium price, which can be prohibitive for small-scale farmers. Around 25% of farmers in emerging markets have reported that the high cost of these machines is a major barrier to adoption. Additionally, the maintenance and repair costs of sophisticated models further increase operational expenses, creating financial challenges for farmers who might otherwise benefit from these technologies. This is particularly true in regions with lower access to financial resources or agricultural subsidies.

OPPORTUNITY

"Expansion in Emerging Markets"

The agricultural mowers market has vast potential in emerging markets, particularly in regions like Asia Pacific and Latin America, where agricultural mechanization is rapidly increasing. Demand for efficient farming tools, including mowers, is expected to grow by approximately 30% in these regions due to rising labor costs and the need for increased productivity. Government initiatives in developing countries that support agricultural modernization and subsidies for machinery purchase present significant opportunities for growth. As mechanization in agriculture spreads, the demand for advanced mowers in these regions is anticipated to increase, creating long-term market growth opportunities.

CHALLENGE

"Competition from Alternative Machinery"

A major challenge to the growth of the agricultural mowers market is the competition from alternative vegetation management machinery. Equipment like mower-conditioners and shredders, which offer lower initial costs and are easier to maintain, pose a significant threat. In regions where farmers are price-sensitive, these alternatives account for approximately 22% of the market share. This competition often limits the adoption of specialized mowers, particularly in regions with lower budgets or where mechanization is still developing. Despite the advantages offered by advanced mowers, such as precision and durability, the availability of cost-effective alternatives remains a substantial challenge.

Segmentation Analysis

The agricultural mowers market is segmented into different types and applications, each of which is growing at varying rates. The types of mowers include flail mowers, disc mowers, drum mowers, and other specialized models, catering to the needs of diverse farming environments. Additionally, applications span across farming, forestry, and animal husbandry, with each segment exhibiting distinct demand patterns. Flail mowers are widely used for their versatility, while disc mowers are preferred in larger-scale operations. The application-based segmentation reveals that farming holds the largest share, followed by animal husbandry and forestry, as mechanization continues to rise in these sectors.

By Type

• Flail Mower: Flail mowers are primarily used for maintaining rough terrain, handling dense vegetation, and managing tall grass and brush. These mowers account for approximately 30% of the market share, especially in small to medium-sized farms where versatility and cost-efficiency are critical. They are effective in diverse applications, from crop residue management to weed control. The demand for flail mowers is growing steadily, particularly in regions with uneven terrain and small to medium-scale operations.

• Disc Mower: Disc mowers are expected to account for around 40% of the market share, becoming the preferred choice for large-scale farming operations due to their durability and efficient cutting ability. These mowers perform well in dense crops like hay, alfalfa, and grasses. As farmers continue to focus on increasing productivity in hay and forage production, disc mowers' ability to handle different crop types under various conditions makes them highly sought after, particularly in North America and Europe.

• Drum Mower: Drum mowers hold a smaller share, approximately 20%, in the agricultural mowers market. These mowers are commonly used in hay cutting and forage operations due to their robust design and ability to handle dense vegetation. Although their share is lower compared to disc mowers, they are still preferred for specific applications, particularly in medium-sized farms that focus on hay production. The demand for drum mowers is expected to grow, especially in markets where large-scale mechanization is not as prevalent.

• Other Types: Other specialized mowers, including zero-turn and rotary mowers, make up the remaining 10% of the market. These mowers cater to niche markets and are often used in landscaping, smaller farms, or as supplementary equipment for larger farming operations. With the growing trend of lawn and garden care, especially in urban areas, the demand for these specialized mowers is rising, although they currently represent a smaller portion of the overall market.

By Application

• Farm: The farming sector accounts for the largest share of the agricultural mowers market, representing about 55% of total demand. As mechanization in agriculture continues to rise, farmers are increasingly relying on advanced mowing equipment to improve operational efficiency and productivity. The growing need for effective land and crop management is driving the adoption of agricultural mowers in large-scale farming operations. In particular, hay and forage production is one of the major contributors to the high demand for mowers in farming.

• Forestry: Forestry applications contribute to around 25% of the market share, with mowers being used for vegetation management and clearing pathways in forested areas. These mowers are essential for clearing underbrush, maintaining forest roads, and managing firebreaks. The demand for mowers in the forestry sector is expected to grow, driven by the increasing focus on sustainable forest management practices and the need for efficient land clearing solutions.

• Animal Husbandry: Animal husbandry represents about 20% of the market share, with mowers being used primarily to maintain pastures and grasslands. The demand for mowers in animal husbandry is closely tied to the growth of livestock farming, where maintaining healthy pastures is essential for grazing animals. As the demand for livestock products continues to rise, the need for efficient pasture management equipment will further drive the growth of mowers in this sector.

Regional Outlook

The agricultural mowers market is experiencing diverse growth across regions, with North America, Europe, and Asia Pacific leading the charge. Each region has distinct demands and growth drivers. North America benefits from advanced farming technologies and a high level of mechanization, while Europe focuses on sustainable agricultural practices and precision farming. Meanwhile, Asia Pacific presents significant growth potential as mechanization continues to rise in emerging markets, with an increasing shift towards modern farming practices in developing economies.

North America

North America holds a dominant position in the global agricultural mowers market, accounting for around 35% of the total market share. The U.S. is the largest contributor to this market, driven by the widespread adoption of advanced agricultural machinery and precision farming technologies. The region’s large-scale farming operations, particularly in hay and forage production, create a substantial demand for efficient mowing equipment. The rising trend of farm consolidation and mechanization is expected to continue fueling growth in the North American agricultural mowers market.

Europe

Europe accounts for approximately 30% of the global agricultural mowers market, with countries like Germany, France, and the UK being major contributors. The region’s strong focus on sustainable agriculture, coupled with the increasing adoption of eco-friendly and energy-efficient equipment, is driving the demand for advanced mowers. Additionally, the growing trend of organic farming and the need for efficient pasture management further boost the market for agricultural mowers in Europe, particularly in countries with large agricultural sectors.

Asia-Pacific

Asia Pacific is experiencing rapid growth in the agricultural mowers market, contributing to around 25% of the global market share. Countries such as China and India are witnessing increased mechanization in agriculture, leading to a higher demand for mowers. The expansion of farming activities and the need for more efficient land management solutions are key drivers of this market in the region. As agricultural modernization continues to progress, the demand for advanced mowers is expected to grow, particularly in emerging markets across Southeast Asia.

Middle East & Africa

The Middle East and Africa represent approximately 10% of the agricultural mowers market, with countries like South Africa, Saudi Arabia, and the UAE contributing to the demand. The market in this region is driven by the need for efficient land management solutions in both farming and forestry. While the region has relatively low agricultural mechanization compared to other parts of the world, there is growing interest in modern equipment due to increasing labor costs and the need for more productive farming practices. The demand for agricultural mowers is expected to rise in the coming years, particularly in countries with expanding agricultural activities.

LIST OF KEY Agricultural Mowers COMPANIES PROFILED

• John Deere
• Kubota
• CNH Industrial
• KUHN
• AGCO
• Alamo Group
• Krone
• CLAAS
• Rostselmash
• Yanmar
• SaMASZ
• Maschio Gaspardo
• Berti Macchine Agricole
• Bellon
• Elho
• Vermeer
• Fimaks Makina
• Enorossi
• GEO Italy
• PERFECT Van Wamel

Top Companies with Highest Market Share:

• John Deere - Approximately 30% market share.
• Kubota - Approximately 25% market share.

Investment Analysis and Opportunities

The agricultural mowers market presents substantial investment opportunities, particularly driven by advancements in technology and the growing demand for mechanized farming solutions. As more farmers adopt modern equipment, the market is witnessing a shift towards high-tech mowers with automated features and precision farming capabilities. A key area for investment is the development of electric and hybrid mowers, with nearly 18% of market growth projected to come from eco-friendly machinery in the next few years. Additionally, emerging markets, particularly in Asia Pacific and Latin America, represent significant growth opportunities due to their increasing demand for efficient farming solutions. These regions are seeing a rise in government initiatives to promote mechanization, including subsidies for modern agricultural equipment, which is expected to encourage investment in these markets. Investment is also expected to increase in product development, particularly in creating multi-functional mowers with improved cutting technology and greater fuel efficiency. In North America and Europe, investments in IoT-enabled mowers are on the rise, allowing for better monitoring of machine performance and reducing maintenance costs. As farming practices evolve, the demand for high-efficiency mowers continues to rise, providing both established and new players with ample opportunities to expand their market presence.

NEW PRODUCTS Development

In response to the growing demand for more efficient and environmentally-friendly solutions, companies in the agricultural mowers market are heavily investing in new product development. A key area of innovation is the design of electric-powered mowers, which reduce fuel consumption and offer a more sustainable alternative to traditional gas-powered machines. These electric models are gaining traction, especially in regions with strong sustainability initiatives. Additionally, manufacturers are incorporating advanced automation technologies such as GPS and autonomous operation features into their mowers. These innovations improve operational efficiency, reduce labor costs, and minimize human error. Flail mowers, disc mowers, and drum mowers are being redesigned with enhanced cutting systems that allow them to handle various terrain and vegetation more effectively, which is particularly beneficial for large-scale farms. Companies are also focusing on creating mowers with multi-functional capabilities, such as integrated mulching, shredding, and tilling functions, to increase the utility of their equipment. In the coming years, it is expected that product development will continue to focus on improving machine durability, efficiency, and versatility to meet the evolving demands of modern farming.

Recent Developments by Manufacturers

• John Deere launched a new series of automated disc mowers in 2023, designed to increase efficiency by reducing labor requirements and improving mowing precision.
• Kubota introduced a hybrid mower model in early 2024, which combines fuel-efficient engine technology with electric power to reduce emissions and operating costs.
• AGCO released an upgraded version of its drum mower in late 2023, featuring a more robust design capable of handling thicker vegetation and heavy-duty use.
• KUHN unveiled a new flail mower in early 2024, equipped with advanced safety features such as automatic shut-off to enhance operator protection during intense operations.
• CLAAS launched a GPS-enabled mower model in 2023, which integrates with precision farming systems to optimize field coverage and mowing accuracy, reducing fuel consumption and labor costs.

Report Coverage 

The agricultural mowers market report offers a comprehensive analysis of market size, trends, growth drivers, and regional insights. It provides detailed segmentation of the market by types, including flail mowers, disc mowers, drum mowers, and other specialized models. Applications are segmented into farming, forestry, and animal husbandry, each with distinct demands and growth patterns. The report covers key regional markets, such as North America, Europe, Asia Pacific, and the Middle East & Africa, and provides detailed forecasts based on current and emerging trends. Key players in the market, such as John Deere and Kubota, are profiled, highlighting their market share, product innovations, and strategies. The report also includes an analysis of market dynamics, such as drivers, restraints, opportunities, and challenges, giving stakeholders a clear understanding of the market landscape. Investors, manufacturers, and other stakeholders can leverage this information to make informed decisions regarding market entry, investments, and product development in the agricultural mowers sector.