Air Fryers & Deep Fryers Market Size, Share, Growth, and Industry Analysis, By Types (Touch Type, Mechanical Type), By Applications (Residential, Commercial), Regional Insights and Forecast to 2033

air fryers and deep fryers market size

The global air fryers and deep fryers market size was valued at USD 1,794.41 million in 2024 and is projected to grow to USD 1,985.88 million in 2025, reaching USD 4,468.8 million by 2033, at a compound annual growth rate (CAGR) of 10.67% during the forecast period [2025–2033].

The U.S. air fryers and deep fryers market growth is primarily driven by increasing consumer demand for healthier cooking alternatives, rising awareness of energy-efficient appliances, and evolving culinary preferences.

The air fryers and deep fryers market has witnessed significant growth, driven by the increasing consumer demand for convenient cooking appliances. Air fryers are gaining popularity due to their ability to prepare healthier meals by reducing oil usage, appealing to health-conscious consumers. Meanwhile, deep fryers remain a staple in commercial kitchens, offering speed and efficiency for frying large quantities of food. The market also benefits from advancements in technology, such as the integration of smart features, multi-functionality, and energy-efficient designs. These innovations cater to evolving consumer preferences, making both air fryers and deep fryers essential appliances in households and commercial establishments.

Air Fryers & Deep Fryers Market Trends

The air fryers and deep fryers market has experienced dynamic changes, shaped by consumer lifestyle shifts and technological advancements. Air fryers account for a significant portion of the market due to their rising demand among health-conscious individuals. Studies show that nearly 45% of consumers prefer air fryers for their ability to reduce fat content in food by up to 80%, compared to traditional frying methods. On the other hand, deep fryers continue to dominate the commercial sector, particularly in fast-food chains, where they are used in over 60% of kitchens globally.

Smart technology is another key trend influencing the market. Approximately 30% of air fryers launched in the past year featured smart controls, including Wi-Fi connectivity and app-based functionalities. Energy efficiency has also become a priority, with nearly 25% of modern fryers designed to consume less energy while maintaining performance. Additionally, multi-functional fryers that combine air frying, grilling, and baking are capturing the attention of 40% of consumers seeking versatile appliances. These trends highlight the evolving preferences of both individual users and commercial buyers, paving the way for further market expansion.

Air Fryers & Deep Fryers Market Dynamics

DRIVER

"Growing Health Consciousness Among Consumers"

The rising trend of health consciousness has led to significant demand for air fryers, with studies indicating that 70% of consumers prefer appliances that allow cooking with minimal oil. Air fryers can reduce fat content in meals by up to 80%, making them a preferred choice for health-focused households. This trend is also driving innovation, with approximately 35% of new kitchen appliances in the past year being designed to support healthier cooking methods.

RESTRAINTS

"High Initial Costs of Advanced Fryers"

Many consumers perceive the high price of advanced air fryers and deep fryers as a major barrier to purchase. Surveys reveal that nearly 40% of potential buyers are hesitant due to the upfront cost of high-end models, even though these appliances promise long-term savings and health benefits. Additionally, 25% of small businesses, such as local food vendors, struggle to invest in modern deep fryers due to limited budgets, slowing adoption rates in the commercial sector.

OPPORTUNITY

"Integration of Smart and Multi-Functional Appliances"

Smart technology and multi-functional designs present a significant opportunity in the air fryers and deep fryers market. Around 30% of new appliances are now equipped with app-based controls and Wi-Fi connectivity, allowing users to remotely monitor and manage cooking. Moreover, approximately 40% of consumers are actively seeking multi-functional appliances that combine air frying, grilling, baking, and steaming capabilities. These innovations appeal to modern households, contributing to increased market penetration globally.

CHALLENGE

"Durability and Maintenance Issues"

Durability and frequent maintenance of fryers pose a challenge for users, with nearly 20% of buyers reporting issues within the first year of purchase. This results in increased service costs and consumer dissatisfaction. In the commercial sector, about 25% of fast-food outlets cite the need for frequent replacements or repairs as a major concern, particularly for deep fryers exposed to heavy use. Addressing these challenges requires manufacturers to focus on building more robust and reliable products.

Segmentation Analysis

The air fryers and deep fryers market is segmented based on type and application to better understand consumer preferences and usage patterns. By type, the market includes touch-type and mechanical-type fryers, each catering to distinct consumer needs. Touch-type fryers are increasingly popular for their modern aesthetics and user-friendly interfaces, while mechanical-type fryers appeal to those seeking simplicity and reliability.

In terms of application, the market serves both residential and commercial sectors. Residential users favor compact, multi-functional fryers designed for healthier cooking at home. On the other hand, commercial applications, such as restaurants and fast-food chains, demand high-capacity fryers capable of handling bulk cooking efficiently. Each segment contributes uniquely to the market's overall growth and diversification, driven by evolving consumer preferences and industry needs.

By Type

• Touch Type: Touch-type fryers dominate approximately 60% of the residential market due to their advanced features like digital controls and preset cooking options. These fryers are especially favored by younger consumers, with nearly 50% of individuals aged 25-35 preferring touch-operated models for their convenience and modern design. Additionally, touch-type fryers are often equipped with smart connectivity, enhancing their appeal in tech-savvy households.

• Mechanical Type: Mechanical-type fryers account for around 40% of the market, especially among older generations and commercial buyers. These fryers are preferred for their durability, simplicity, and lower maintenance requirements. Approximately 35% of small restaurants and food vendors rely on mechanical fryers for consistent performance in high-demand environments. Their straightforward design reduces operational complexity, making them a reliable choice for heavy use.

By Application

• Residential: In the residential segment, over 70% of households have shown a preference for air fryers due to their ability to reduce oil usage and promote healthier cooking. Multi-functional appliances that combine air frying, baking, and grilling are particularly popular, with 45% of buyers prioritizing such features. Compact and energy-efficient designs are also driving demand among urban consumers with limited kitchen space.

• Commercial: The commercial segment, accounting for approximately 55% of the market, is dominated by deep fryers used in restaurants, cafes, and fast-food chains. These establishments require high-capacity fryers capable of cooking large volumes efficiently. Around 60% of commercial kitchens prefer models with features like quick heating and temperature control, which ensure consistent results and enhance operational efficiency.

Regional Outlook

The air fryers and deep fryers market demonstrates significant regional diversity, with growth patterns influenced by consumer preferences, technological advancements, and economic conditions. North America leads in adoption rates due to a strong emphasis on convenience and health-conscious cooking. Europe follows closely, with a focus on energy-efficient and eco-friendly appliances.

Asia-Pacific exhibits rapid growth, driven by urbanization, rising disposable incomes, and increasing awareness of modern cooking technologies. Meanwhile, the Middle East & Africa market shows moderate but steady growth, primarily fueled by expanding hospitality and food service industries. Each region offers unique opportunities for market players to cater to diverse consumer needs, driven by lifestyle changes and advancements in kitchen appliance technologies.

North America

In North America, approximately 65% of households own an air fryer, reflecting high demand for healthier cooking options. The United States accounts for nearly 80% of regional sales, driven by innovations such as smart technology integration in appliances. Additionally, deep fryers remain a staple in 70% of commercial kitchens, particularly in fast-food chains. Consumers in this region prioritize ease of use and energy-efficient appliances, contributing to consistent market growth.

Europe

Europe accounts for nearly 25% of the global market, with strong demand for energy-efficient and multi-functional fryers. In countries like Germany and France, over 50% of consumers prefer air fryers for their ability to reduce oil usage while delivering crispy textures. Deep fryers are predominantly used in commercial applications, with 60% of restaurant kitchens relying on these appliances for their reliability. Sustainability trends are also shaping the market, as nearly 40% of buyers seek eco-friendly designs.

Asia-Pacific

The Asia-Pacific region is witnessing rapid growth, with approximately 35% of the population showing interest in air fryers. China and India lead the market, contributing over 60% of regional sales, driven by rising disposable incomes and increasing awareness of healthy cooking methods. Deep fryers are in high demand among street food vendors, accounting for 45% of commercial sales in the region. Urbanization and the growth of the hospitality industry are key drivers of this market's expansion.

Middle East & Africa

In the Middle East & Africa, deep fryers dominate the market, with over 70% of commercial kitchens utilizing these appliances in foodservice operations. The demand for air fryers is steadily increasing, with approximately 30% of consumers seeking healthier cooking options. The region’s market growth is supported by the expanding tourism and hospitality sectors, especially in countries like the UAE and South Africa. Additionally, approximately 20% of households are adopting modern appliances due to rising awareness of their benefits.

LIST OF KEY Air Fryers & Deep Fryers Market COMPANIES PROFILED

• Vonshef (DOMU)
• Philips
• Avalon Bay
• YEDI
• Joyoung
• Liren
• Royalstar
• LOCK&LOCK
• SEB
• Shanghai Hongxin
• Ningbo Biyi
• German Pool Group
• Breville
• GoWISE USA
• Midea
• Cuisinart (Conair)
• Delonghi
• Hyundai
• Zhejiang Suteng Industrial and Trading Co., Ltd.

Companies with the Highest Market Share

• Philips: Philips holds a leading position in the market with approximately 25% share, driven by its innovative air fryer range featuring advanced technology and health-focused cooking solutions.

• Midea: Midea commands around 18% of the market share, leveraging its strong presence in the Asia-Pacific region and offering a wide variety of affordable yet feature-rich fryers.

Technological Advancements

Technological advancements in the air fryers and deep fryers market are significantly shaping consumer preferences and driving growth. One of the most notable innovations is the integration of smart technologies, with nearly 30% of new models featuring app-based controls, Wi-Fi connectivity, and voice assistant compatibility. These features allow users to monitor and control cooking remotely, offering unparalleled convenience.

Another significant development is the adoption of multi-functional designs, with around 40% of air fryers now capable of combining multiple cooking methods, such as baking, grilling, and steaming. This versatility appeals to consumers seeking compact appliances for limited kitchen spaces.

Energy efficiency is also a growing focus, with approximately 25% of modern fryers engineered to consume significantly less power while maintaining high performance. Advanced heating elements, like rapid air circulation and precision temperature controls, contribute to improved energy utilization and cooking results.

In the deep fryer segment, advancements such as automatic oil filtration systems and temperature optimization technologies have enhanced operational efficiency and reduced wastage. Roughly 35% of commercial deep fryers now feature these capabilities, making them more appealing for restaurant owners.

These innovations collectively highlight the industry's commitment to meeting evolving consumer demands, focusing on convenience, efficiency, and sustainability.

NEW PRODUCTS Development

The air fryers and deep fryers market has seen an influx of new product developments, catering to diverse consumer needs and preferences. Over 35% of newly launched air fryers feature smart functionalities such as app-controlled cooking, voice assistant integration, and customizable presets, appealing to tech-savvy users. These innovations enable consumers to manage cooking remotely, offering enhanced convenience and precision.

Multi-functional appliances are another key trend, with approximately 40% of new products incorporating capabilities like grilling, baking, roasting, and steaming in addition to air frying. This versatility has gained traction among urban households, where space-saving solutions are a priority.

In the deep fryer category, product development has focused on commercial users, with nearly 30% of new deep fryers designed to include features such as rapid heating elements, oil filtration systems, and automated temperature controls. These advancements enhance efficiency and reduce maintenance needs, making them highly attractive to restaurants and food service providers.

Manufacturers are also prioritizing sustainability by introducing eco-friendly fryers that reduce energy consumption by up to 20% compared to older models. Innovations like non-stick, toxin-free coatings and reusable components have further enhanced product appeal, reflecting a growing emphasis on environmental responsibility and consumer health.

These advancements highlight the dynamic nature of product development in the market, driven by evolving consumer expectations and technological progress.

Recent Developments

Philips: Launch of Smart Connected Air Fryers: In 2023, Philips introduced a new range of smart connected air fryers with app-based control and voice assistant compatibility. These models, featuring rapid air technology, allow users to cook meals with up to 80% less fat. The company reported that these products contributed to a 15% increase in consumer engagement, particularly among tech-savvy individuals.

Midea: Introduction of Energy-Efficient Deep Fryers: Midea unveiled its energy-efficient deep fryers in mid-2023, targeting commercial kitchens. These models claim to reduce energy consumption by up to 25%, thanks to advanced heating elements and optimized insulation. The products gained traction in the Asia-Pacific market, where approximately 30% of fast-food chains adopted these fryers for operational efficiency.

Breville: Launch of Multi-Functional Fryers: Breville released multi-functional air fryers in early 2024, capable of air frying, grilling, roasting, and dehydrating. These models address growing consumer demand for versatile appliances, with 40% of buyers preferring all-in-one cooking solutions. The launch saw widespread adoption, particularly in Europe, where space-saving designs are a priority.

GoWISE USA: Enhanced Safety Features in Air Fryers: In 2023, GoWISE USA introduced air fryers with enhanced safety features, including automatic shut-off, child locks, and heat-resistant exteriors. These safety improvements appealed to families, with sales increasing by 20% among households with children.

Delonghi: Integration of Oil Filtration Systems: Delonghi launched deep fryers equipped with automatic oil filtration systems in late 2023. These systems extend oil usage by up to 50%, making them cost-effective for commercial users. The product saw significant adoption in North America, particularly among restaurant owners aiming to optimize expenses.

REPORT COVERAGE

The report on the air fryers and deep fryers market provides comprehensive insights into various aspects of the industry, offering a detailed analysis of market dynamics, trends, and growth opportunities. The study encompasses key segments, including type and application, highlighting their individual contributions to the market. For instance, touch-type fryers account for 60% of consumer preferences in the residential segment, while mechanical fryers dominate 40% of commercial applications due to their durability.

Regional analysis forms a crucial part of the report, revealing that North America leads the market, with 65% of households owning air fryers, driven by health-conscious consumers. Meanwhile, Asia-Pacific shows rapid growth, with 35% of the population expressing interest in these appliances, thanks to urbanization and increased disposable incomes.

The report also examines recent technological advancements, noting that 30% of new models now include smart features like app-based controls and voice integration. Additionally, energy efficiency improvements are highlighted, with 25% of products designed to consume significantly less power.

Furthermore, the report profiles leading manufacturers, such as Philips and Midea, who hold 25% and 18% market shares, respectively, and details their strategies to stay competitive. This in-depth coverage ensures stakeholders gain a holistic understanding of the market's current landscape and future prospects.