Barbecue Grills Market Size, Share, Growth, and Industry Analysis, By Types (Gas Grills, Electric Grills, Others), Applications (Commercial, Home Appliance) Regional Insights and Forecast to 2033

BARBECUE GRILLS MARKET SIZE

The global barbecue grills market was valued at USD 4,808.6 million in 2024 and is expected to reach USD 6,980.44 million in 2025, eventually growing to USD 4,972.1 million by 2033, exhibiting a 3.4% growth during the forecast period from 2025 to 2033.

The U.S. barbecue grills market is the largest in North America, driven by a strong grilling culture, with gas grills dominating the market. Increasing demand for outdoor cooking and portable grills contributes to steady growth.

The global barbecue grills market is experiencing significant growth, driven by evolving consumer preferences and an increasing trend toward outdoor cooking. In 2023, the market was valued at approximately USD 5.52 billion and is projected to reach USD 8.15 billion by 2033, reflecting a robust expansion.

A notable trend is the rising popularity of gas grills, which dominated the market with a 57.1% share in 2023. Their convenience, quick ignition, and precise temperature control make them a preferred choice among consumers. The commercial segment also holds a substantial share, accounting for 59.0% in 2023. This growth is attributed to the increasing number of restaurants, food trucks, and catering services incorporating barbecue grills into their operations to meet consumer demand for grilled and smoked foods.

Geographically, North America leads the market with a 52.5% share in 2023, valued at USD 2.73 billion. This dominance is due to a strong culture of outdoor cooking and high disposable incomes, which encourage consumers to invest in premium barbecue grills.

Additionally, the Asia Pacific region is expected to experience the highest growth rate during the forecast period, driven by rising disposable incomes and a growing interest in outdoor cooking activities.

BARBECUE GRILLS MARKET TRENDS

The barbecue grills market is witnessing several key trends that are shaping its future trajectory. One prominent trend is the increasing consumer interest in outdoor cooking and grilling, particularly during weekends and holidays. This shift in lifestyle has led to a surge in demand for various types of grills, including gas, charcoal, and electric models.

Another significant trend is the growing popularity of gas grills, which offer convenience, quick ignition, and precise temperature control. In 2023, gas grills held a dominant market share of 57.1%, reflecting their preference among consumers for outdoor cooking. The commercial segment is also expanding, with restaurants, food trucks, and catering services increasingly incorporating barbecue grills into their operations to meet consumer demand for grilled and smoked foods. This segment accounted for 59.0% of the market share in 2023.

Geographically, North America leads the market with a 52.5% share in 2023, valued at USD 2.73 billion. This dominance is attributed to a strong culture of outdoor cooking and high disposable incomes, which encourage consumers to invest in premium barbecue grills.

Additionally, the Asia Pacific region is expected to experience the highest growth rate during the forecast period, driven by rising disposable incomes and a growing interest in outdoor cooking activities.

BARBECUE GRILLS MARKET DYNAMICS

The barbecue grills market is influenced by a combination of technological advancements, changing consumer lifestyles, and regional preferences, driving the overall market growth. As outdoor cooking continues to grow in popularity, barbecue grills are no longer just seasonal products but are used year-round for both casual and festive events. Consumers increasingly prefer gas grills, accounting for 57% of the market share in 2023, due to their ease of use, quick ignition, and control over cooking temperatures. The shift toward portable grills is another important dynamic, with more consumers opting for compact and easy-to-carry grills for activities like tailgating, camping, and outdoor parties. This shift has increased the share of portable grills to approximately 12-15% in 2023. Additionally, the rising adoption of smart grills, which allow users to control cooking via smartphones and provide temperature monitoring, is rapidly gaining traction, especially in tech-savvy markets. The demand for eco-friendly grilling solutions is another evolving trend, with more consumers seeking charcoal and gas alternatives that reduce carbon footprints, pushing the market towards innovation in electric grills and solar-powered solutions. Geographically, North America holds the largest market share at 52.5%, driven by the strong barbecue culture, while the Asia-Pacific region is emerging as a high-growth area, fueled by rising disposable incomes and growing interest in outdoor grilling activities.

Drivers of Market Growth

"Increasing Preference for Outdoor Grilling"

The barbecue grills market is witnessing strong growth driven by a rise in consumer interest in outdoor grilling. Grilling has become a popular activity not just for special occasions but as an everyday experience in many households, especially in North America. In 2023, gas grills accounted for 57% of the market share, reflecting a consumer preference for convenience and ease of use. The growing popularity of grilling for social gatherings, parties, and outdoor cook-offs continues to fuel this trend. Additionally, the increasing awareness of healthier cooking methods, such as grilling rather than frying, is contributing to the growth. In North America, the gas grill segment led with a market share of around 55-60%, driven by consumer demand for easy-to-use and efficient cooking appliances. The commercial segment, driven by restaurants and catering services, also holds a significant portion of the market at 59% of the total share. As outdoor cooking continues to grow in popularity globally, particularly in Europe and Asia-Pacific, the market will likely expand further, with grilling enthusiasts seeking advanced and high-performance grill models.

Market Restraints

"Regulatory Constraints and Environmental Concerns"

The barbecue grills market faces several restraints, primarily due to regulatory constraints and environmental concerns. In North America and Europe, stricter government regulations regarding emissions from charcoal and gas grills are limiting market growth. Regulations to curb carbon emissions are pushing manufacturers to develop more eco-friendly and energy-efficient grills. In 2023, gas grills accounted for 57% of the total market share, but concerns over carbon emissions from charcoal grills are leading to an increased demand for more sustainable products. As a result, charcoal grills accounted for a market share of approximately 20-25%, indicating a shift toward alternative cooking methods. Additionally, rising raw material costs, such as steel, aluminum, and iron, have led to higher production costs. In 2023, raw material price fluctuations resulted in an increase in grill prices across all segments, contributing to price sensitivity, especially in emerging markets. As a result, higher-end products like smart grills are experiencing slower adoption in price-sensitive regions. These factors present significant challenges to the market's growth trajectory, as manufacturers need to balance innovation and sustainability while addressing regulatory demands.

Market Opportunities

"Emergence of Smart Grilling Solutions"

An exciting opportunity in the barbecue grills market lies in the emergence of smart grilling technologies. With a growing interest in connected devices and IoT (Internet of Things)-enabled appliances, the demand for smart grills has increased substantially. These grills allow users to control temperature settings, monitor cooking progress, and even receive alerts via their smartphones. In 2023, smart grills accounted for approximately 10% of the market share, and this segment is expected to see significant growth as consumers continue to demand convenience and precision. Additionally, solar-powered grills are gaining attention as an eco-friendly alternative, offering a sustainable solution for outdoor cooking. In North America, the demand for portable grills has risen, driven by increasing interest in tailgating and camping activities. This segment alone accounts for 12-15% of the market share in the region. Furthermore, personalized grills and customizable features, such as interchangeable grilling surfaces and accessories, are attracting consumers looking for unique, tailored experiences. With more regions adopting outdoor cooking as part of their lifestyle, opportunities for innovation, particularly in portable and smart grills, are poised to drive substantial growth in the market in the coming years.

Market Challenges

"Rising Raw Material and Production Costs"

The barbecue grills market faces significant challenges related to the increasing costs of raw materials and production. Steel, aluminum, and iron are essential materials used in the manufacturing of barbecue grills, and fluctuations in their prices can significantly impact the overall production cost. In 2023, raw material prices rose by 15-20%, contributing to an increase in the prices of both gas and charcoal grills. This price increase poses a challenge to manufacturers and retailers, as higher production costs can lead to higher prices for end consumers, which may limit demand, especially in price-sensitive markets. Additionally, supply chain disruptions from the ongoing global economic uncertainty have led to delays in the delivery of raw materials, which affects manufacturing timelines and increases the overall cost of production. Environmental regulations related to the carbon footprint of traditional grilling methods, particularly charcoal grills, have further complicated matters for manufacturers. The shift towards eco-friendly solutions and the adoption of sustainable materials are expected to increase operational costs for producers in the short term. These challenges must be navigated effectively for the market to continue its growth and reach its potential in the coming years.

SEGMENTATION ANALYSIS

The barbecue grills market is segmented into different categories based on type and application. These segments provide a clearer understanding of the market’s growth trajectory and consumer preferences. The type segment includes gas grills, electric grills, and other grills. The gas grills category has seen significant demand due to their ease of use and quick setup. The electric grills segment, although smaller, is gaining traction as consumers become more conscious of the environment and seek sustainable grilling solutions. Additionally, there is a growing segment of portable grills, driven by increasing demand for grilling during outdoor activities. The application segment is divided into commercial and home appliances. The commercial segment includes restaurants, hotels, and catering services, where large-scale grilling equipment is essential for mass cooking. Meanwhile, the home appliance segment, which includes residential use grills, is driven by consumers seeking to replicate outdoor grilling experiences at home. As the market continues to grow, each segment will play a pivotal role in shaping the industry's direction. Understanding these segments will allow businesses to tailor their offerings to meet specific consumer demands in different regions.

By Type

• Gas Grills: Gas grills are the most popular type in the barbecue grills market, holding a dominant market share of around 57% in 2023. Their convenience, fast heating, and temperature control make them highly attractive to consumers. The market for gas grills is particularly strong in North America, where outdoor cooking is a cultural activity, and gas grills are widely used in residential backyards, as well as by restaurants and catering services. The demand for gas grills has been steadily rising as consumers value efficiency and ease of use over traditional grilling methods like charcoal grilling. The convenience of ignition and adjustable heat settings contribute to gas grills being the preferred choice for both beginners and seasoned grillers alike. Innovations such as smart gas grills, which include features like temperature control via mobile apps, are further boosting their appeal. With the market expected to maintain a solid share, gas grills will continue to lead the way in the barbecue grill market.

• Electric Grills: The electric grills segment has been growing steadily, driven by an increasing number of environmentally-conscious consumers seeking cleaner and more sustainable grilling solutions. While they still represent a smaller portion of the overall market, electric grills accounted for about 18% of the market share in 2023. The appeal of electric grills lies in their ease of use, especially for people living in apartments or places with restrictions on charcoal or gas grilling. They are typically compact, easy to clean, and provide a smokeless grilling experience. As people become more health-conscious and environmentally aware, the electric grill market is gaining popularity due to the absence of charcoal and gas fumes. Furthermore, smart electric grills are becoming an essential part of the market, as consumers seek innovative technologies for a more controlled and efficient grilling experience.

• Other Grills: The other grills segment, which includes charcoal grills, portable grills, and solar-powered grills, is witnessing notable growth. Charcoal grills remain a popular choice for traditionalists who appreciate the flavor and texture charcoal imparts to grilled food. In 2023, this segment represented approximately 25-30% of the market share. Portable grills have also become an increasingly important category due to the popularity of tailgating, camping, and outdoor gatherings, with a growing number of consumers looking for compact and easy-to-transport grilling options. Moreover, eco-friendly grilling options, such as solar-powered grills, are emerging in the market, catering to consumers who prioritize sustainability. Although smaller in market share, these types of grills are growing steadily as eco-conscious consumers embrace innovative grilling solutions.

By Application

• Commercial: The commercial barbecue grill market includes equipment used in restaurants, hotels, catering services, and other foodservice businesses. This segment holds a significant share of the market, accounting for approximately 60% of the overall market in 2023. Commercial-grade grills are designed for high-volume, heavy-duty use and can handle large quantities of food. The growth of this segment is driven by the increasing number of restaurants, food trucks, and catering businesses looking to offer outdoor grilling as part of their service. Additionally, in the commercial sector, gas grills are most commonly used due to their speed, ease of operation, and the ability to grill large quantities of food efficiently. The rise in food festivals and barbecue cook-offs has further boosted demand in this segment, with many commercial establishments investing in high-performance grills to attract customers. As consumer interest in outdoor cooking experiences grows, the commercial application segment is expected to continue expanding, with manufacturers focusing on offering grills that cater to large-scale operations.

• Home Appliance: The home appliance segment refers to residential use grills, typically sold for household purposes. In 2023, this segment represented around 40% of the overall barbecue grill market. The growing trend of outdoor cooking and the desire to replicate professional-level grilling at home have fueled the growth of this segment. Within the home appliance category, gas grills remain the most preferred option due to their convenience, speed, and versatility. However, other types, such as electric grills, are gaining traction due to their ability to provide a smokeless and easy-to-clean cooking experience, especially in urban environments. The increased interest in outdoor kitchens and patio grilling has contributed significantly to the growth of this market. Furthermore, the rise of grilling accessories and smart grills, which offer advanced features such as temperature control through smartphone apps, is increasing the appeal of home grilling appliances. As more people embrace outdoor cooking as part of their lifestyle, the home appliance application will continue to represent a substantial portion of the market share.

REGIONAL INSIGHTS

The barbecue grills market exhibits significant regional variation, with key markets in North America, Europe, Asia-Pacific, and the Middle East & Africa showing distinct growth patterns. Each region has unique factors contributing to its demand for barbecue grills, including cultural preferences, technological advancements, and changing consumer lifestyles. North America, particularly the United States, holds a dominant share of the market due to its long-standing grilling culture. Europe follows closely with a growing interest in outdoor grilling. Meanwhile, the Asia-Pacific region is emerging as a high-growth area, driven by increasing disposable incomes and a growing preference for outdoor cooking. The Middle East & Africa also presents opportunities, particularly with the rise of social gatherings and outdoor cooking in urban settings. These regions are contributing to a diversified market landscape.

North America

In North America, the United States dominates the barbecue grills market, accounting for 52% of the total market share. The region’s strong grilling culture, particularly in backyards, has made gas grills the most popular choice, followed by charcoal grills. In 2023, approximately 57% of the market was driven by gas grills, reflecting consumer preference for easy-to-use and efficient cooking solutions. The commercial market in North America is also significant, with many restaurants and catering services adopting large-scale grills for their operations. Additionally, the growing trend of tailgating and camping has contributed to the rise in demand for portable grills, which are popular among American consumers.

Europe

Europe is experiencing steady growth in the barbecue grills market, with countries like Germany, France, and the United Kingdom leading demand. In 2023, Europe held around 25% of the global market share. Gas grills are the most preferred type in this region, comprising around 55% of sales. Electric grills are also gaining traction due to their ease of use and minimal environmental impact, representing about 20% of the market share in Europe. The increase in outdoor cooking activities and social gatherings, particularly in southern European countries like Spain and Italy, is boosting the popularity of barbecue grills. Furthermore, urban areas in northern Europe are showing increasing demand for compact and portable grills due to limited outdoor space.

Asia-Pacific

The Asia-Pacific region is poised for significant growth in the barbecue grills market, with emerging markets such as China, India, and Australia showing a growing preference for outdoor cooking. In 2023, the region accounted for around 18% of the global market share, with Australia contributing the largest portion. Gas grills are the most popular type in Australia, while charcoal grills are still widely used in other parts of the region. India and China are witnessing an increasing trend towards outdoor grilling due to rising disposable incomes and an expanding middle class. The increasing interest in barbecue festivals and grilling events in countries like South Korea and Japan is further contributing to market growth in Asia-Pacific.

Middle East & Africa

The Middle East & Africa is showing growing interest in the barbecue grills market, driven by social and cultural gatherings where grilling is a traditional cooking method. In 2023, the region accounted for approximately 5-7% of the global market. Gas grills and charcoal grills are the most commonly used types in this region, especially in countries like Saudi Arabia, UAE, and South Africa. Barbecuing is an integral part of social events in the Middle East, where families often gather for outdoor meals. The rising trend of urbanization and the development of residential outdoor spaces are further fueling demand for grills. The growing middle class and tourism in cities like Dubai and Cape Town are expected to drive market growth in the coming years.

LIST OF KEY BARBECUE GRILLS MARKET COMPANIES PROFILED

• Napoleon
• Weber
• Char-Broil
• Char-Griller
• Bull
• Landmann
• Fire Magic
• Broilmaster
• KitchenAid
• Middleby
• MHP
• Coleman
• Kenmore
• Blackstone
• Broil King
• Dyna-Glo
• Huntington

Top Companies with Highest Market Share

• Weber holds a significant share of the barbecue grills market, accounting for approximately 30% of the total market share due to its strong brand presence and innovation in both gas and charcoal grills.

• Napoleon follows closely with around 20% of the market share, driven by its reputation for high-quality, durable grills and expanding its presence in both residential and commercial markets.

INVESTMENT ANALYSIS AND OPPORTUNITIES

The barbecue grills market presents several lucrative investment opportunities, driven by an increasing interest in outdoor cooking and barbecuing experiences. With a growing number of consumers preferring gas grills for their convenience and speed, there is significant potential for investors to target this segment. The gas grills market alone holds about 57% of the total market share, making it a promising area for investment. As technological advancements continue, the market for smart grills, which offer features such as remote temperature control via smartphone apps, is expected to expand. This growing demand for innovative products presents an opportunity for investors to back companies focusing on integrating technology with grilling solutions. Furthermore, the shift toward eco-friendly grilling options, such as electric grills and solar-powered grills, offers significant growth prospects. The rise in outdoor activities, including tailgating, camping, and food festivals, is pushing demand for portable grills, which constitute about 12-15% of the market. These factors make the barbecue grills market an attractive option for investment, as both consumer interest and product innovation continue to rise. In addition, the increasing popularity of barbecue catering services and food trucks offers another avenue for growth in the commercial market.

NEW PRODUCTS DEVELOPMENT

In recent years, manufacturers in the barbecue grills market have focused on developing new and innovative products to cater to evolving consumer demands. For instance, Weber launched the Weber Connect Smart Grilling Hub in 2023, a device that allows users to control and monitor their grills remotely via smartphone, revolutionizing the way consumers cook outdoors. Napoleon has also introduced the Napoleon Rogue XT Series in 2024, featuring improved heat retention and enhanced grilling capabilities for professional results at home. The increasing interest in eco-friendly grilling solutions has led to the development of new electric grills, such as the Char-Broil Tru-Infrared Electric Grill, which provides a sustainable grilling option without the need for charcoal or gas. Additionally, Blackstone has introduced a line of portable griddles, which have grown in popularity due to their versatility and compact design, making them ideal for outdoor events like tailgating. As consumers look for more efficient and eco-conscious grilling options, the market for solar-powered grills is also gaining attention, with Bull Grills offering models that are more energy-efficient and environmentally friendly.

RECENT DEVELOPMENTS BY MANUFACTURERS IN THE BARBECUE GRILLS MARKET

• Weber unveiled the Genesis Smart Grill in 2023, an advanced product equipped with smart grilling technology that allows users to monitor their grilling remotely via a smartphone app. This new feature has greatly enhanced customer convenience and grilling precision.

• Napoleon launched the Prestige PRO 500 in 2024, a high-end gas grill featuring a rotisserie burner, infrared technology, and a built-in smoker box, catering to consumers looking for a versatile, high-performance grilling experience.

• Char-Broil introduced the SmartChef™ Grill in 2023, which incorporates Wi-Fi connectivity to enable remote temperature monitoring, making it easier for consumers to manage their grilling from anywhere.

• Blackstone debuted a new 28-inch Cooking Station in 2024, designed for outdoor enthusiasts. This product emphasizes portability and multi-functional cooking capabilities, ideal for tailgating, camping, or outdoor cooking at home.

• Broil King launched the Regal S590 Pro series in 2023, offering enhanced grilling power and performance, including an upgraded rotisserie system. The series is aimed at both grilling enthusiasts and professional chefs.

REPORT COVERAGE OF BARBECUE GRILLS MARKET

This report covers a comprehensive analysis of the barbecue grills market, encompassing key trends, market dynamics, growth drivers, and opportunities in the industry. It provides an in-depth look into various grill types, including gas grills, electric grills, and charcoal grills, along with detailed insights into commercial and home appliance applications. The report also explores the geographical distribution of the market, focusing on major regions such as North America, Europe, Asia-Pacific, and the Middle East & Africa. Key players like Weber, Napoleon, and Char-Broil are profiled, with their market share, innovations, and recent developments discussed. Furthermore, the report highlights emerging trends such as smart grilling technology and eco-friendly grills. With updated market data and forecasted trends, this report is an essential resource for stakeholders, investors, and industry participants aiming to understand the competitive landscape and growth potential in the barbecue grills market.