BREAKFAST CEREAL MANUFACTURING SOLUTION MARKET REPORT OVERVIEW
The Global Breakfast Cereal Manufacturing Solution Market Size was estimated at USD 249.50 million in 2023 and is projected to reach USD447.24 million by 2032, exhibiting a CAGR of 6.70% during the forecast period.
Some commonly used grains in breakfast cereals are wheat, barley, rice, oats and corn. Some cereals may also have added colouring agents or sweeteners, yeasts, salts, minerals and preservatives.
Breakfast cereals have gained popularity over recent years due to the ongoing corporate boom where many working professionals require a quick healthy breakfast before work and don’t have time to cook. Breakfast cereals are rich in fibre, low in fat and ready to eat and are therefore the perfect choice.
COVID-19 Impact: Market Growth Restrained By Pandemic Due To Supply Chain Disruptions and Trade Restrictions
The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the increasing need for health-promoting products.
The COVID-19 pandemic adversely affected several industries mainly due to the sudden and indefinite global lockdown. The breakfast cereal manufacturing market faced several trade restrictions, supply chain disruptions, decline in consumption due to economic downturn and slow supply of raw materials from countries due to transportation facilities being impeded.
LATEST TRENDS
Changing health requirements, rapid urbanisation and a growing middle class boost market size
Consumers are now demanding a high fibre and protein breakfast supplement to maintain health and build immunity. In accordance with this many brands have come out with healthy low sugar dietary alternatives to breakfast cereals. In 2021 General Mills launched a series of instant oatmeal cereals with high nutritional value. The demand for nutritious cereals grew exponentially during the pandemic.
Rapid urbanisation, a growing middle class and increase in double income households has led to a rise in Breakfast Cereal Manufacturing Market Size. According to USDA there was a 60% increase in cereal sales across India during the pandemic.
BREAKFAST CEREAL MANUFACTURING SOLUTION MARKET SEGMENTATION
By Type
- Hot Cereal- These include porridge and oats where the whole grain is processed with no added sweeteners or colouring agents and toasted while removing impurities and is hence the healthier choice.
- Cold Cereal- These include cereals with added preservatives, sweeteners, colouring agents, added nuts, desiccated fruit and such and is not as healthy as hot cereal
By Application
- Children- Young children generally require wholegrain or wholemeal cereal with high fibre iron and magnesium content to fulfil their nutritional needs
- Adults- Adult cereals have lower calorie content and sugar content, more fibre and more added minerals and protein
- Seniors- Cereals that are fibre heavy and with high calorie content as essential for older people
DRIVING FACTORS
Growing health consciousness in consumers boosts market growth
One of the driving factors that may promote Breakfast Cereal Manufacturing Solution Market Growth is the rising demand for healthier packaged cereals as opposed to the traditional breakfast foods as people are now becoming more aware of the health benefits of such foods having lower calorific value and higher nutritional content
Medical applications of breakfast cereals may boost market growth
There is also growing awareness of how these cereals can be used to treat a number of medical conditions such as skin health, improving digestion, strengthening the immunity system, improving blood pressure and lowering cholesterol all of which help to boost market growth
RESTRAINING FACTOR
Prevalence of healthier breakfast alternatives may impede market growth
The growing health consciousness of consumers can also swing in another direction as many of them are now opting for protein rich smoothies, yoghurt bowls, avocado toast and such. Some may even prefer to cook home cooked traditional meals as opposed to eating sugar heavy cereals. The prevalence of breakfast options such as smoothies, frozen waffles, yoghurts and sausages cna pose a threat to market growth and breakfast cereal manufacturers have to be innovative to stay afloat.
BREAKFAST CEREAL MANUFACTURING SOLUTION MARKET REGIONAL INSIGHTS
Asia Pacific dominates market due to rapid urbanisation and prevalence of healthy cereal alternatives
The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.
The Asia-Pacific region is the key player in this market with China having the most consumption and production followed by Japan and then India.
This increase in Breakfast Cereal Manufacturing Market Share can be attributed both the the rapid urbanisation, higher disposable income and the adoption of Western lifestyles and culture by Asian countries and also by the increasing availability of healthier low calorie high fibre high protein cereals in the market right now which appeal more to the Asian consumer segment.
KEY PLAYERS
Major industry players are pivotal in shaping the distribution system market, driving change through a dual strategy of continuous innovation and a well-thought-out global presence. By consistently introducing inventive solutions and staying at the forefront of technological progress, these key players redefine the industry's standards. Simultaneously, their expansive global reach enables effective market penetration, addressing diverse needs across borders. The seamless blend of groundbreaking innovation and a strategic international footprint positions these players as not only market leaders but also as architects of transformative shifts within the dynamic domain of the distribution system.
List of Market Players Profiled
- Bühler Group (Switzerland)
- Clextral (France)
- Baker Perkins (England)
- GEA Group (Germany)
- Gat Foods (Israel)
- Coperion (Germany)
RECENT DEVELOPMENT
- In September 2020, collaborating with Blippar Kellog’s will launch its first augmented reality campaign in the Middle East including the United Arab Emirates, Kellogg was the first GCC brand to use WebAR technology in a multi-channel marketing campaign for its Coco Pops cereal brand.
- In December 2021, General Mills launched eight new varieties of ready-to-eat cereals to expand its product line, catering to different customer segments such as kids and keto people. In addition, the company went for innovative packaging inspired by superhero series
REPORT COVERAGE
The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components, and identifying potential areas for growth.
Through this report we understand the latest trends and advancements in the breakfast cereal manufacturing solutions market along with market segmentation based on type and application and the key market players. The report also attempts to predict future market trends analysing the current data provided.
