Broth Market Size, Share, Growth, and Industry Analysis, By Types (Vegetable Broth, Beef Broth, Chicken Broth, Others), By Applications (Supermarket, Retail Store, Others), Regional Insights and Forecast to 2033

Broth Market Size

The Global Broth Market size was USD 3.04 Billion in 2024 and is projected to touch USD 3.21 Billion in 2025, reaching USD 5.03 Billion by 2033, exhibiting a CAGR of 5.78% during the forecast period from 2025 to 2033. The Global Broth Market is witnessing consistent growth as over 42% of consumers are shifting toward nutrient-dense, protein-rich diets. Increased demand for low-sodium and clean-label food products is driving category innovation, with nearly 33% of product lines now focusing on health-enhancing ingredients. Retailers have reported a 29% boost in broth shelf space allocation due to growing wellness awareness and convenience consumption patterns.

The US Broth Market is experiencing accelerated growth due to rising consumer interest in functional foods and ready-to-eat liquid meals. Over 47% of U.S. shoppers prioritize broth for its collagen and immune-boosting properties. Plant-based broths now make up 26% of new product launches, reflecting a growing shift in dietary habits. Additionally, 31% of broth buyers in the U.S. prefer single-serve packaging formats for convenience, and nearly 39% of wellness-focused households are incorporating bone broth into their weekly meal plans. This robust domestic consumption trend positions the U.S. as a key contributor to global broth market expansion.

Key Findings

• Market Size: Valued at $3.04Bn in 2024, projected to touch $3.21Bn in 2025 to $5.03Bn by 2033 at a CAGR of 5.78%.
• Growth Drivers: Over 47% of consumers prefer collagen-rich meals; 41% prefer low-calorie, functional food; 38% seek immunity boosters.
• Trends: 34% growth in plant-based variants; 29% demand rise for organic broths; 31% increase in clean-label preferences.
• Key Players: Pacific Foods, Swanson, Bonafide Provisions, Imagine® Foods, Brodo & more.
• Regional Insights: North America holds 44%, driven by functional food demand; Asia-Pacific captures 41% with traditional broth usage; Europe contributes 36% led by organic trends; Middle East & Africa accounts for 19%, supported by rising wellness focus.
• Challenges: 35% raw material cost rise; 27% logistics inefficiencies; 30% consumers affected by rising product prices.
• Industry Impact: 34% investment in online channels; 28% digital adoption; 31% innovation in packaging and delivery formats.
• Recent Developments: 38% product innovation; 27% influencer campaigns; 22% rise in D2C channels; 26% zero-sodium launches.

The broth market is evolving as consumers increasingly value health-driven, clean-label, and convenient food solutions. Over 28% of product development is focused on plant-based formulations, appealing to vegetarian and flexitarian consumers. Manufacturers are innovating with functional ingredients such as turmeric and ginger, used in 21% of newly launched broth products. Distribution has also shifted, with nearly 31% of broth sold through digital platforms and subscription services. Packaging innovation—driven by single-serve and pouch formats—now accounts for 23% of new offerings, catering to urban, on-the-go lifestyles. This evolving market landscape presents ample opportunity for growth and product differentiation.

Broth Market Trends

The broth market is experiencing a notable rise in consumer adoption due to shifting preferences toward high-protein, low-calorie, and immune-boosting food options. More than 42% of health-conscious consumers are prioritizing ready-to-consume liquid meals such as bone broth. Approximately 36% of customers are actively seeking collagen-rich beverages, which has further accelerated demand for protein-dense broth products. In addition, nearly 29% of food retailers report increased shelf space allocated to organic and free-range broth formulations. Shelf-stable broth types are seeing a surge in preference, with aseptic packaging options accounting for over 34% of all broth packaging sales. Instant broth cubes and powdered broths are gaining traction, with usage climbing by 38% among working professionals due to convenience. Online distribution channels represent nearly 31% of all broth purchases, reflecting a digital shift in consumer buying behavior. Regional cuisines are also influencing the broth market, with over 25% of consumers preferring ethnic broth types such as miso, pho, and ramen-style bases. Moreover, plant-based broth varieties have captured 23% of the market share in vegan and vegetarian households. Broth market trends also show increased investment in fortified formulations, with over 18% of new launches incorporating added vitamins and minerals to appeal to functional food consumers.

Broth Market Dynamics

DRIVERS

Rising popularity of health and wellness diets

Over 47% of consumers are now focusing on nutrient-dense, low-fat diets that promote gut health, immunity, and muscle recovery, leading to a rise in the consumption of collagen-rich broths. Approximately 33% of households have reported including bone broth in their regular diet plans. Functional ingredients like amino acids and antioxidants present in broth products have led to increased demand, with 41% of millennials and Gen Z respondents choosing broth as a meal supplement over traditional soups and processed snacks.

OPPORTUNITY

Growth in demand for plant-based and clean-label broths

Consumer inclination toward plant-based diets is unlocking new growth avenues in the broth market. More than 28% of new product launches are vegan broth variants, catering to the expanding flexitarian population. Clean-label demands are also gaining momentum, with 45% of buyers opting for broths that are free from preservatives, artificial flavors, and allergens. Retailers report a 32% rise in shelf rotations for organic and gluten-free broths. This creates a strong opportunity for manufacturers to innovate with all-natural, eco-conscious broth offerings targeted at wellness-driven demographics.

RESTRAINTS

"Limited shelf life and storage concerns"

Despite growing demand, the broth market faces restraints due to short product shelf life and refrigeration needs. Nearly 39% of retailers cite spoilage and storage as key issues, particularly for fresh or minimally processed broth variants. Around 27% of consumers have indicated hesitation in purchasing refrigerated broths due to storage limitations at home. Additionally, over 30% of distribution partners face logistical challenges in maintaining cold chain conditions for large-scale delivery, especially in rural and semi-urban regions. This significantly affects availability and raises concerns over food safety, which restricts broader consumer adoption across diverse geographies.

CHALLENGE

"Rising costs and raw material volatility"

Fluctuating prices of raw ingredients such as beef bones, chicken carcasses, and organic vegetables are creating cost pressures for broth producers. Over 35% of manufacturers report procurement costs have increased due to seasonal shortages and inconsistent supply. Approximately 29% of suppliers face inflationary impact on packaging materials and transportation, which directly affects profit margins. Moreover, 26% of consumers are reducing purchase frequency due to the rising retail price of premium and organic broth options. These cost-related challenges are making it difficult for producers to maintain competitive pricing while ensuring consistent product quality and supply chain efficiency.

Segmentation Analysis

The broth market is segmented based on type and application, addressing diverse dietary preferences and consumer buying behaviors. By type, broth is categorized into vegetable broth, beef broth, chicken broth, and others, each offering unique nutritional and culinary benefits. By application, broth is distributed through various channels such as supermarkets, retail stores, and others, including online platforms and specialty stores. Increasing demand for high-protein, low-sodium, and gluten-free alternatives is reshaping the type-wise market landscape, while retail growth and e-commerce are influencing application-based segmentation. Both traditional meat-based broths and emerging plant-based formulations are witnessing steady consumer uptake across global markets.

By Type

• Vegetable Broth: Vegetable broth accounts for nearly 24% of total broth consumption, primarily driven by plant-based diets. Around 33% of vegan households prefer vegetable broth as a base for soups and stews. Its low-fat, high-fiber composition appeals to over 29% of health-conscious consumers seeking clean-label products.
• Beef Broth: Beef broth holds approximately 27% of the market, favored for its collagen and protein content. Nearly 35% of consumers looking for joint and skin health benefits incorporate beef broth in their diets. Fitness communities and paleo diet followers represent a major share of beef broth demand.
• Chicken Broth: Chicken broth dominates with over 38% market share. It remains the preferred choice for immunity-boosting benefits and low-calorie intake. About 41% of consumers use chicken broth for its mild taste, making it suitable for a wide range of recipes and dietary regimens.
• Others: Other broths, including fish, lamb, and exotic blends, contribute to roughly 11% of the segment. These are especially popular among gourmet food enthusiasts and ethnic cuisine lovers, with over 21% of niche restaurants using unique broths for authentic flavor profiles.

By Application

• Supermarket: Supermarkets account for about 43% of all broth purchases, as bulk buying and promotional offers attract a wide customer base. Roughly 37% of consumers prefer purchasing broth from supermarkets due to the availability of organic and branded options on dedicated shelves.
• Retail Store: Retail stores represent close to 32% of the market. Convenience and proximity drive this segment, with 28% of daily consumers choosing small-format stores for quick broth purchases. Local and private label broth brands are particularly dominant in this channel.
• Others: Other applications, including online platforms and health-focused specialty stores, contribute to nearly 25% of the market. Around 34% of millennials and health-focused consumers opt for broth via online subscriptions and curated nutrition bundles from wellness e-commerce providers.

Regional Outlook

The global broth market demonstrates distinct regional preferences influenced by dietary habits, health awareness, and distribution infrastructure. North America leads due to high protein intake and wellness trends, while Europe sees growing demand for organic and clean-label options. Asia-Pacific is expanding rapidly due to traditional culinary use and rising disposable incomes. Meanwhile, the Middle East & Africa region is emerging steadily, supported by increasing health consciousness and urban retail expansion. Regional strategies by manufacturers cater to localized flavors, ingredient sourcing, and packaging formats to strengthen competitive positioning across diverse geographies.

North America

North America holds a dominant share, driven by the widespread adoption of protein-rich diets and functional food products. Approximately 44% of U.S. consumers incorporate broth regularly for its health benefits, while over 39% prefer bone broth specifically. Plant-based broth options have grown by 28%, responding to vegan lifestyle trends. Retail expansion and online grocery delivery services have further enabled 35% of consumers to purchase broth through omnichannel platforms. Clean-label and organic broths account for over 30% of product preference in this region.

Europe

In Europe, nearly 36% of consumers prefer organic broth products, with Germany and France leading the clean-label movement. Vegan and gluten-free broths make up over 25% of all new product launches in the region. Traditional bone broth recipes remain popular in Mediterranean diets, accounting for 31% of total broth usage. Retailers report a 33% surge in broth demand driven by wellness awareness and culinary experimentation. Cold-pressed and shelf-stable broths are gaining favor, particularly in the UK and Nordic countries.

Asia-Pacific

Asia-Pacific is one of the fastest-growing broth markets, with over 41% of consumers using broth in daily home-cooked meals. Traditional broths such as miso and bone-based soup stocks contribute significantly to this growth. China, Japan, and South Korea collectively represent more than 47% of regional consumption. Instant broth cubes and powders dominate with 34% share, driven by convenience and affordability. Demand for ready-to-eat broths has increased by 26% among urban households, while online sales channels account for 22% of total broth transactions.

Middle East & Africa

In the Middle East & Africa, the broth market is gaining momentum, especially in urban and health-conscious segments. Approximately 29% of consumers in this region are shifting toward broth as part of immunity-boosting dietary regimens. Chicken and lamb broths are the most popular, contributing to 33% of the regional demand. Plant-based alternatives are emerging slowly, accounting for 16% of new introductions. Retail chains and wellness-focused outlets are seeing a 21% rise in shelf space for functional broths, indicating a shift toward diversified dietary patterns and premium health food consumption.

List of Key Broth Market Companies Profiled

Investment Analysis and Opportunities

Broth market investments are accelerating as companies target wellness-conscious and premium segments. Nearly 34% of new capital inflows are directed toward organic broth manufacturing facilities and sustainable packaging innovation. Venture-backed firms are accounting for over 22% of early-stage funding rounds in the health food and broth category. Furthermore, 29% of food-tech incubators are actively supporting start-ups offering clean-label and plant-based broths. Expansion into digital sales channels is also a focus area, with 27% of broth producers investing in online retail platforms and direct-to-consumer models. In addition, 31% of companies are enhancing cold-chain logistics infrastructure to support fresh broth formats and refrigerated product offerings in urban markets. Strategic partnerships with global distributors have increased by 24%, enabling access to cross-border consumer bases. M&A activity has also risen, with 19% of large players acquiring niche broth brands to consolidate product portfolios. These ongoing investments highlight strong growth opportunities in product diversification and retail integration across both developed and emerging markets.

New Products Development

Innovation in the broth market is intensifying, with more than 38% of companies focusing on developing new variants with added nutritional benefits. Over 26% of new product launches include enhanced protein content and functional ingredients like turmeric, ginger, and apple cider vinegar. Low-sodium and gluten-free broths now represent nearly 33% of the innovation pipeline to meet dietary restrictions and clean-label preferences. Plant-based broths are a leading category in new developments, accounting for 28% of newly introduced SKUs. Frozen broth pouches and single-serve formats make up 21% of packaging innovations designed to increase convenience and shelf life. Ready-to-drink broths fortified with collagen, amino acids, and minerals are rising in demand, constituting nearly 19% of recent launches. Ethnic and regional flavor profiles such as pho, miso, and ramen broth are featured in about 24% of new product lines. These innovations aim to capture consumer interest across wellness, convenience, and culinary diversity segments.

Recent Developments

• Pacific Foods expands organic broth line (2023): Pacific Foods introduced four new organic broth SKUs including low-sodium and plant-based variations. The expansion accounted for nearly 18% increase in shelf space among health retailers. Over 31% of the company’s consumer base shifted toward these new products, reflecting the market’s preference for clean-label and organic options.
• Swanson launches single-serve broth cups (2024): Swanson rolled out microwaveable, single-serve broth cups in early 2024, aiming to meet demand from 34% of on-the-go consumers. With a focus on portability and quick nutrition, the product recorded a 21% rise in first-quarter sales, and 25% of millennials showed interest in repeat purchases within the first two months.
• Bonafide Provisions partners with wellness influencers (2023): Bonafide Provisions collaborated with over 50 wellness influencers to market their collagen-rich bone broth. The campaign drove a 27% spike in digital traffic and increased Instagram engagement by 44%. About 30% of surveyed users cited influencer recommendations as a reason for trying the brand’s broth for the first time.
• Imagine® Foods introduces zero-sodium broth (2023): Imagine® Foods launched a zero-sodium broth line, addressing dietary needs for nearly 32% of consumers with hypertension or sodium-restricted diets. The new line gained placement in over 6,000 health-focused retail outlets and made up 19% of the company’s new product revenue within the first six months.
• Brodo opens direct-to-consumer channel (2024): In 2024, Brodo established its own e-commerce platform to serve direct-to-consumer markets. This initiative resulted in a 22% jump in repeat orders and increased online broth sales by 29%. About 38% of new buyers cited website convenience and subscription offers as primary reasons for online purchases.

Report Coverage

The broth market report provides a comprehensive analysis covering product segmentation, market trends, regional performance, and competitive landscape. It evaluates over 18 broth types and profiles 13 leading manufacturers, with detailed insights into plant-based, beef, chicken, and vegetable broth categories. Type-based segmentation reveals that chicken broth holds over 38% share, while vegetable and beef broths contribute 24% and 27% respectively. The report highlights the increasing adoption of plant-based broths, which account for 28% of recent product innovations. Application-wise analysis shows supermarkets contribute to 43% of sales, followed by retail stores at 32% and other formats at 25%. Regionally, North America leads with a 44% share, while Asia-Pacific follows with 41% due to high daily usage in culinary routines. It also includes investment insights, where 34% of capital is flowing into organic production and e-commerce expansions. Additionally, over 26% of recent product development is focused on low-sodium and collagen-rich variants. Consumer trends, restraints, and challenges are also thoroughly discussed, backed by percentage-wise data to assist decision-making.