Cleansing Oil Market Size, Share, Growth, and Industry Analysis, By Types (Traditional Cleansing Oil, Disposable Cleansing Oil, Others), By Applications (Lip & Eye Cleansing Oil, Face Cleansing Oil), Regional Insights and Forecast to 2033

Cleansing Oil Market Size

The Global Cleansing Oil Market size reached 1.68 Billion in 2024 and is projected to touch 1.79 Billion in 2025, eventually rising to 2.94 Billion by 2033. The market is set to grow at a steady pace, exhibiting a growth rate of 6.42% during the forecast period from 2025 to 2033. This consistent expansion is supported by increasing adoption of oil-based cleansers across both developed and emerging economies, with rising preference for plant-based, sensitive-skin compatible formulations. Over 61% of consumers now prefer cleansing oils with hydration and anti-aging benefits, driving the transition from foaming and micellar variants.

In the United States, the Cleansing Oil Market is showing promising growth driven by a strong inclination toward clean-label beauty. Over 58% of American consumers prioritize products free from parabens, sulfates, and artificial fragrances. Additionally, 47% of face cleanser users in the U.S. now include cleansing oils in their routines, particularly for double cleansing. With 52% of purchases happening through digital platforms, product visibility and influencer endorsements are significantly accelerating market traction across demographics.

Key Findings

• Market Size: Valued at 1.68 Billion in 2024, projected to touch 1.79 Billion in 2025 to 2.94 Billion by 2033 at a CAGR of 6.42%.
• Growth Drivers: Over 66% demand for natural oils, 58% usage in sensitive skin, and 61% shift from traditional cleansers.
• Trends: 52% rise in multifunctional products, 47% incline toward fragrance-free formulas, and 44% preference for clean beauty formats.
• Key Players: Shu Uemura, DHC, Neutrogena, Fancl, Laneige & more.
• Regional Insights: Asia-Pacific holds 47% share due to high double-cleansing adoption, North America follows with 28% from clean beauty demand, Europe contributes 18% via natural skincare focus, while remaining 7% comes from other emerging regions.
• Challenges: 54% pricing resistance, 41% supply issues, and 44% delayed repurchases due to affordability concerns.
• Industry Impact: 43% R&D investment rise, 46% brand diversification, and 39% shelf expansion across retail and e-commerce platforms.
• Recent Developments: 52% launches with natural oils, 36% innovation in textures, and 38% shift to eco-friendly packaging.

The Global Cleansing Oil Market is rapidly evolving with hybrid innovations and consumer-centric formulation strategies. Texture-based oil cleansers such as balm-to-oil and gel-to-oil formats have grown by over 44%, indicating strong interest in enhanced sensory skincare experiences. Additionally, 53% of new product launches are now customized for specific skin types including oily, dry, and combination skin. Brands are emphasizing cruelty-free and dermatologically tested labels, which account for 57% of product claims. Eco-conscious packaging and refillable options have also seen a 38% surge, aligning with sustainability preferences. These trends are creating ample opportunities for both established players and niche brands in the global cleansing oil landscape.

Cleansing Oil Market Trends

The cleansing oil market is witnessing rapid transformation driven by increasing consumer preference for skincare products with natural ingredients and multifunctional benefits. Over 64% of consumers now prefer plant-based and organic cleansing oil formulations, reflecting a sharp turn toward eco-conscious beauty routines. The shift toward double cleansing methods has further boosted product demand, with over 58% of facial skincare users adopting the technique regularly. This shift is strongly influenced by rising awareness about deep pore cleansing and the removal of long-wear makeup and SPF products. Additionally, over 61% of consumers in the Asia-Pacific region have switched to cleansing oils from traditional foam-based cleansers due to better hydration retention and gentler formulas.

Luxury brands have contributed significantly to premiumization trends, with 42% of consumers preferring high-end cleansing oils infused with essential oils, vitamins, and antioxidants. Moreover, 55% of online beauty shoppers now search specifically for cleansing oil products, signifying digital platforms as a major sales channel. The rising prevalence of sensitive and acne-prone skin has also fueled a 47% rise in demand for non-comedogenic and fragrance-free variants. In regions like North America and Europe, cleansing oils with anti-aging and anti-pollution benefits are seeing 39% higher uptake compared to basic formulas. These evolving preferences and innovative product developments continue to redefine the cleansing oil market landscape globally.

Cleansing Oil Market Dynamics

DRIVERS

Rising shift toward natural skincare products

Over 66% of skincare users are actively choosing cleansing oils made from natural oils such as jojoba, olive, and sunflower due to increasing sensitivity to harsh chemical-based cleansers. Nearly 60% of dermatologists now recommend cleansing oils as a gentler alternative, particularly for dry and combination skin types. This strong consumer inclination is shaping the development of innovative, plant-derived oil formulations across global markets.

OPPORTUNITY

Growth in e-commerce and digital beauty platforms

More than 63% of cleansing oil purchases now take place through online channels, including beauty marketplaces and brand-owned websites. The rise of beauty influencers and skincare content has increased consumer education, driving a 49% growth in product awareness. Subscription-based skincare services offering cleansing oil kits have seen a 37% increase in customer engagement, presenting scalable market opportunities.

RESTRAINTS

"High product pricing in premium segments"

Premium cleansing oil formulations, especially those infused with exotic essential oils and vitamins, are priced significantly higher than traditional face cleansers. Over 54% of price-sensitive consumers in emerging markets opt for alternative, budget-friendly cleansing solutions. Additionally, 44% of potential customers delay repurchases due to limited affordability, creating resistance in market penetration despite growing awareness and demand.

CHALLENGE

"Rising costs and supply chain disruptions"

Fluctuating prices of raw ingredients such as plant-based oils and emulsifiers have impacted production, with 41% of manufacturers reporting increased cost pressures. Global supply chain challenges have also resulted in 36% longer delivery times for cleansing oil products, affecting stock availability and consumer satisfaction. These issues pose a challenge for maintaining consistent product supply and competitive pricing in key regions.

Segmentation Analysis

The cleansing oil market is segmented by type and application, showcasing distinct consumer preferences across skincare routines. Product innovations and customized formulations have further diversified cleansing oil options. By type, the market includes traditional cleansing oil, disposable cleansing oil, and other niche variants. Each category is tailored to meet different skincare habits, offering consumers versatility in usage and convenience. By application, products are segmented into lip & eye cleansing oil and face cleansing oil, driven by targeted skincare needs. The face cleansing segment accounts for a larger share, while lip & eye applications continue to expand rapidly with demand for sensitive and waterproof makeup removal. These segmentation categories are influencing product launches, brand strategies, and retail formats globally, contributing to evolving market dynamics and increased consumer engagement.

By Type

• Traditional Cleansing Oil: Over 62% of skincare users prefer traditional cleansing oil formats due to their efficacy in dissolving long-wear makeup and sunscreen. These oils are favored for their emollient-rich formulations that support hydration while deeply cleansing the skin. The segment has seen significant traction in premium beauty segments with 46% higher preference among urban consumers.
• Disposable Cleansing Oil: Disposable variants have grown by 38% in demand among travelers and on-the-go users. These products provide mess-free application with single-use convenience, appealing to over 41% of consumers aged between 18–35. The segment has gained momentum in personal care kits and subscription boxes, contributing to rising product accessibility.
• Others: Other cleansing oil types, including hybrid gel-oil and balm-oil cleansers, have captured 22% of emerging product innovation categories. These formats offer multifunctional use and appeal to consumers seeking texture-based cleansing experiences. Demand for these unique variants is steadily growing, especially in the K-beauty and clean beauty segments.

By Application

• Lip & Eye Cleansing Oil: Lip and eye cleansing oil accounts for 35% of application-based market demand. These formulations are specifically designed for the delicate eye and lip area, offering safe removal of waterproof makeup. Around 58% of consumers with sensitive skin prefer these oil types for irritation-free cleansing, with demand highest in premium skincare lines.
• Face Cleansing Oil: Face cleansing oil dominates the application segment, comprising over 65% of overall use cases. These oils are integral to daily skincare routines for deep cleansing and hydration. Over 61% of skincare users in urban regions opt for face cleansing oil due to its dual action of removing impurities and nourishing the skin barrier.

Regional Outlook

The global cleansing oil market exhibits diverse regional performance, with each region reflecting unique consumer behaviors and product demand patterns. North America leads with high brand loyalty and awareness for premium formulations. Europe’s growth is driven by eco-conscious consumers demanding sustainable skincare products. Asia-Pacific dominates the market share with increasing skincare spending, particularly in double-cleansing routines. Meanwhile, the Middle East & Africa region showcases rising interest in skincare, with demand for halal and natural products steadily climbing. These regional trends are influencing global supply chain priorities, retail channel strategies, and localized product innovations that cater to evolving consumer needs in each region.

North America

In North America, cleansing oil consumption is driven by strong skincare awareness and the rise of minimalist beauty routines. Over 56% of consumers prefer oil-based cleansers over traditional foaming products for better hydration and barrier protection. Clean beauty trends influence 48% of product purchases, with fragrance-free and sensitive-skin formulas in high demand. Online sales account for 51% of cleansing oil transactions, reflecting digital dominance in this region’s beauty industry.

Europe

Europe’s cleansing oil market is shaped by environmentally conscious preferences, with 59% of users opting for recyclable packaging and cruelty-free products. Demand for vegan cleansing oils has increased by 44%, especially in countries like Germany and France. Natural oil-based ingredients such as almond, grape seed, and chamomile are used in over 63% of regional product formulations. Retail demand is strongest in beauty chains and specialty stores, contributing to steady market expansion.

Asia-Pacific

Asia-Pacific holds the highest market share in the cleansing oil segment, contributing to 47% of global demand. Double cleansing is a standard practice for over 68% of consumers in countries like South Korea, Japan, and China. The use of botanical oils and herbal infusions is prevalent in 53% of products in the region. Local brands dominate retail with 61% market preference, driven by product affordability and innovative formulations targeted at youthful skin concerns.

Middle East & Africa

In the Middle East & Africa, the cleansing oil market is emerging with growing skincare adoption across urban centers. Halal-certified skincare is preferred by 49% of consumers, while 37% favor products with natural oils like argan and moringa. The demand for multipurpose cleansing oils is growing in the premium segment, and mobile shopping now represents 43% of all skincare purchases. Local distribution channels are expanding to meet rising consumer interest in face and eye cleansing solutions.

List of Key Cleansing Oil Market Companies Profiled

Investment Analysis and Opportunities

The cleansing oil market is experiencing increased investor interest due to the rising consumer shift toward natural skincare and double-cleansing routines. Investment in R&D has grown by 43% across top skincare companies to develop formulations with botanical extracts and dermatologically approved ingredients. Over 51% of mid-size beauty brands have allocated resources toward enhancing oil cleanser production capacity. Additionally, 46% of venture funding in the skincare segment has been directed toward brands focused on clean beauty, where cleansing oil remains a top-performing product. Retail chains and online platforms have expanded shelf space and digital listings for cleansing oil by 39%, indicating positive retail channel investments. Emerging brands are receiving equity support, with 34% of new cleansing oil launches backed by private equity or crowdfunding platforms. Opportunities continue to grow in e-commerce-exclusive product ranges, multifunctional skincare oils, and minimalist skincare routines, especially in Asia-Pacific and North America. Product lines that cater to sensitive skin and environmentally friendly formulations are key investment drivers as demand intensifies globally.

New Products Development

Innovation in cleansing oil formulations has surged, with over 52% of brands launching new products that emphasize multifunctionality—combining makeup removal, exfoliation, and skin nourishment. Approximately 47% of product development in the cleansing oil market now involves natural oil blends such as moringa, jojoba, and marula, appealing to eco-conscious consumers. New product formats, including cleansing oil sticks and bi-phase oils, have increased by 36% in brand portfolios. Companies are also focusing on fragrance-free and hypoallergenic options, which constitute 41% of the recent launches targeting users with sensitive skin. The rise of hybrid cleansers like gel-to-oil and balm-to-oil variants shows a 44% increase in demand for texture-based cleansing experiences. Smart packaging innovations like pump locks, dual-chamber bottles, and recyclable dispensers have grown by 38% in product rollouts. In Asia-Pacific, local brands have introduced over 33% of new SKUs with region-specific herbal infusions. Customizable oil blends tailored to skin type and seasonal needs represent a rising innovation frontier, expected to define the next wave of product development.

Recent Developments

• L'OREAL Paris Launches Bi-Phase Cleansing Oil: In 2023, L'OREAL Paris introduced a dual-action cleansing oil with a 2-in-1 makeup remover and skin-softening formula. The launch targeted sensitive skin users, resulting in a 38% increase in consumer engagement across their digital platforms. The product received positive feedback from 61% of users for its hydration benefits and non-greasy finish.
• DHC Expands into Refillable Packaging: In 2024, DHC launched refillable packaging for its top-selling deep cleansing oil, aligning with eco-conscious consumer behavior. Around 42% of buyers in Japan and Korea preferred the refill option, reducing single-use plastic consumption by 33% within six months of its release. This move strengthened DHC’s sustainability image in Asia-Pacific.
• Fancl Debuts Anti-Aging Cleansing Oil: In 2023, Fancl released a collagen-infused cleansing oil targeting mature skin types. The product is designed to remove impurities while enhancing elasticity. Following the launch, Fancl saw a 27% increase in sales among users aged 40+, with 53% highlighting visible improvements in skin texture after continued use.
• Shu Uemura Introduces Botanical Oil Range: In 2024, Shu Uemura unveiled a new botanical cleansing oil series formulated with 98% plant-based ingredients. The launch appealed to 59% of clean beauty enthusiasts, particularly in premium segments. It recorded a 45% boost in online search volume and 49% higher first-month sales in targeted regions.
• Neutrogena Enhances Fragrance-Free Line: In 2023, Neutrogena expanded its fragrance-free cleansing oil line for sensitive skin, resulting in a 36% increase in dermatologist endorsements. Approximately 63% of buyers cited reduced irritation and better skin comfort, contributing to a 31% increase in product reviews and social media mentions within eight weeks.

Report Coverage

The cleansing oil market report offers an in-depth analysis of the industry structure, market trends, and evolving consumer behavior. Covering both global and regional performance, the report analyzes product segments, including traditional and disposable cleansing oils, with over 62% consumer preference for traditional variants. The study evaluates key application areas such as face cleansing oil, holding 65% market share, and lip & eye cleansing oil with 35% share. It includes percentage-based analysis of market share across regions, with Asia-Pacific leading at 47%, followed by North America at 28%, Europe at 18%, and other regions contributing 7%. The report profiles 24 major companies, including DHC, Neutrogena, Fancl, Laneige, and Shu Uemura, outlining their product launches, innovation strategies, and market presence. Strategic insights into raw material sourcing, packaging innovations, and consumer trends—such as 53% demand for fragrance-free products and 44% interest in texture-based formats—are included. The study further highlights opportunities in e-commerce expansion, where 55% of cleansing oil purchases are now made online. This comprehensive report offers manufacturers, investors, and stakeholders clear insights into the high-growth cleansing oil segment.