Cleansing Oil Market Size, Share, Growth, and Industry Analysis, By Types (Traditional Cleansing Oil, Disposable Cleansing Oil, Others), By Applications (Lip & Eye Cleansing Oil, Face Cleansing Oil), Regional Insights and Forecast to 2033

cleansing oil market size

The global cleansing oil market size was valued at USD 1,677.89 million in 2024 and is projected to reach USD 1,785.61 million in 2025, growing to USD 2,937.47 million by 2033, exhibiting a CAGR of 6.42% during the forecast period [2025-2033].

The U.S. cleansing oil market is anticipated to witness significant growth, driven by rising consumer demand for premium skincare products, increasing awareness of skincare routines, and the growing adoption of natural and organic formulations across the country.

The cleansing oil market has witnessed significant growth, driven by consumers' increasing preference for natural and effective skincare solutions. Cleansing oils are favored for their ability to gently remove makeup and impurities without stripping the skin's natural moisture. This trend aligns with the rising demand for products that cater to various skin types, including dry, oily, and combination skin. The market's expansion is further supported by the popularity of double cleansing routines, where an oil-based cleanser is used as the first step to ensure thorough cleansing. As consumers become more conscious of their skincare choices, the cleansing oil market continues to evolve, offering innovative formulations to meet diverse needs.

Cleansing Oil Market Trends

The cleansing oil market is experiencing notable trends that reflect changing consumer preferences and industry innovations. A significant shift is observed towards botanical cleansing oils, formulated with plant-based ingredients, which have gained popularity for their gentle yet effective cleansing properties. In 2023, the Asia-Pacific region accounted for approximately 45% of the market share, highlighting the region's strong cultural emphasis on skincare and beauty. Additionally, there is a growing demand among men, with an expected increase of about 11.2% from 2024 to 2030, as more men prioritize skincare routines. Age-wise, adults between 31-50 years hold around 39% of the market share, indicating a significant consumer base seeking effective cleansing solutions. The offline distribution channel, including hypermarkets and supermarkets, remains prominent, accounting for 33% of sales in 2023, as consumers prefer to physically interact with products before purchasing. Online sales are also on the rise, with an anticipated growth rate of 12.2% from 2024 to 2030, driven by the convenience of e-commerce platforms. These trends underscore the dynamic nature of the cleansing oil market, shaped by evolving consumer behaviors and preferences.

Cleansing Oil Market Dynamics

DRIVER

"Growing consumer awareness about skincare benefits"

The increasing consumer focus on skincare is driving the demand for cleansing oils. Approximately 63% of skincare users prioritize products that maintain natural skin hydration. Surveys indicate that 71% of women aged 25–40 prefer oil-based cleansers as the first step in their routines due to their ability to dissolve makeup effectively. This rising demand aligns with a global shift towards sustainable and gentle skincare products, particularly in urban areas.

RESTRAINTS

"Concerns over skin compatibility and allergies"

One of the key restraints is the potential for cleansing oils to trigger allergies or skin reactions. Around 18% of users report hesitance due to concerns about irritation, especially those with sensitive skin. Moreover, approximately 22% of surveyed consumers avoid oil-based products fearing acne or clogged pores, which can deter first-time buyers. These challenges highlight the importance of hypoallergenic formulations and consumer education to mitigate such concerns.

OPPORTUNITY

"Expansion in online retail and e-commerce channels"

The rapid growth of e-commerce platforms provides an opportunity for cleansing oil brands to expand their reach. Online sales of skincare products grew by 26% year-over-year, with cleansing oils being among the top-selling categories. Additionally, nearly 48% of millennials and Gen Z consumers prefer purchasing skincare products online due to convenience and access to reviews. This trend is expected to support the market's growth significantly, especially in emerging markets.

CHALLENGE

"Maintaining product differentiation in a competitive market"

The cleansing oil market faces challenges in differentiating products amidst intense competition. Surveys show that 34% of consumers consider most cleansing oils similar in formulation, making brand loyalty difficult to achieve. Additionally, about 28% of companies report increased marketing costs to stand out in the crowded space, leading to higher operational expenditures. These factors underscore the need for innovation and unique value propositions to overcome market saturation.

Segmentation Analysis

The cleansing oil market is segmented based on type and application, providing a comprehensive understanding of its diverse offerings. By type, the market caters to traditional cleansing oils, disposable cleansing oils, and other innovative formulations. Each segment addresses specific consumer needs and preferences, ensuring the availability of tailored solutions. In terms of application, cleansing oils are primarily used for lip and eye cleansing as well as face cleansing, with varying formulations to suit these areas. This segmentation is vital for targeting different consumer demographics and expanding market reach.

By Type

• Traditional Cleansing Oil: Traditional cleansing oils remain a preferred choice for consumers, accounting for approximately 52% of the market share. These products are often enriched with botanical extracts and cater to individuals seeking natural skincare solutions. Their ability to remove heavy makeup while maintaining skin hydration makes them a popular choice among women aged 25–40.

• Disposable Cleansing Oil: Disposable cleansing oils, such as pre-soaked wipes or pads, are gaining traction, holding around 24% of the market. They are particularly favored by travelers and individuals with busy lifestyles due to their convenience. Approximately 36% of millennial consumers prefer disposable options for their portability and ease of use.

• Others: This category includes hybrid products like cleansing balms and oil-based micellar waters, which account for 24% of the market. These innovative solutions cater to consumers seeking multi-functional products, blending cleansing oils' benefits with enhanced usability.

By Application

• Lip & Eye Cleansing Oil: Lip and eye cleansing oils, designed to remove waterproof makeup gently, represent around 29% of the market. These products are particularly popular among individuals aged 18–35, with nearly 40% of this demographic favoring oil-based formulations for delicate areas like the eyes.

• Face Cleansing Oil: Face cleansing oils dominate the application segment, accounting for approximately 71% of the market. They are widely used in daily skincare routines for their ability to deeply cleanse pores while maintaining the skin’s natural barrier. Consumers aged 30–50 form a significant user base, emphasizing the product's versatility across age groups.

Regional Outlook

The cleansing oil market exhibits significant regional variations due to differences in consumer preferences, skincare practices, and economic conditions. Asia-Pacific leads the market with its strong cultural emphasis on skincare and beauty, followed by North America and Europe, where premium and natural formulations are in high demand. Emerging markets in the Middle East & Africa are witnessing gradual growth due to increased consumer awareness and the introduction of innovative products. Each region showcases unique market trends, driven by local preferences, distribution channels, and demographic factors, creating diverse opportunities for industry players to expand their footprint.

North America

The North American cleansing oil market is driven by a growing demand for premium skincare products. Approximately 36% of the regional consumers prefer cleansing oils enriched with organic and natural ingredients. The United States dominates the region, accounting for nearly 75% of the market share, driven by high disposable income and a well-established beauty industry. Additionally, the adoption of multi-step skincare routines, particularly among younger demographics, contributes to the steady demand for cleansing oils.

Europe

Europe accounts for approximately 28% of the global cleansing oil market, with countries like Germany, France, and the UK being major contributors. In this region, 42% of consumers prioritize products with sustainable and eco-friendly packaging, driving innovation among brands. The increasing popularity of natural and vegan formulations has propelled the demand for botanical cleansing oils, with sales growing by approximately 14% annually in key markets.

Asia-Pacific

Asia-Pacific dominates the global cleansing oil market, contributing around 45% of the overall share. Countries like Japan, South Korea, and China are leading markets due to their deep-rooted skincare culture and advanced beauty innovations. In South Korea, for example, over 63% of consumers include cleansing oils as part of their double-cleansing routine. The rising influence of K-beauty and J-beauty trends has significantly boosted demand in the region.

Middle East & Africa

The Middle East & Africa region holds a growing share of the cleansing oil market, with rising awareness of skincare driving the demand. Approximately 22% of consumers in the region now consider oil-based cleansers an essential part of their routine, particularly in urban areas. Countries like the UAE and South Africa are emerging as key markets, where premium and natural formulations are gaining popularity. The market is also supported by increasing distribution channels and marketing initiatives tailored to regional preferences.

LIST OF KEY Cleansing Oil Market COMPANIES PROFILED

• MISSHA
• ZA
• Shu Uemura
• Biore
• Avene
• Neutrogena
• L'OREAL Paris
• Avou
• Fancl
• SKIN
• Etude House
• Laneige
• Dando Drilling International Limited
• Hipitch
• Lancome
• HERBORIST
• Inoherb
• Kans
• Kose
• DHC
• Bioderma
• Clinique Laboratories
• The Face Shop

Top Companies

• Shu Uemura: Holds approximately 18% of the global cleansing oil market share, making it a leader in premium oil-based cleansers, especially in Asia-Pacific and North America.

• DHC: Accounts for around 15% of the global market share, driven by its strong foothold in Japan and increasing popularity in the United States and Europe.

Technological Advancements

The cleansing oil market has seen significant technological advancements, revolutionizing product formulations and manufacturing processes. One key innovation is the introduction of emulsifying cleansing oils, which account for approximately 38% of the market. These oils transform into a milky texture upon contact with water, providing an effortless rinse and leaving no greasy residue. This feature is particularly popular among consumers aged 25–40, who seek convenience in their skincare routines.

Another advancement is the use of microemulsion technology, allowing better penetration of active ingredients into the skin. Approximately 27% of premium cleansing oils now incorporate this technology, enhancing their effectiveness in removing impurities and makeup. Additionally, nanotechnology is being increasingly utilized, with nearly 19% of products featuring nano-sized particles for deeper cleansing and targeted benefits.

Sustainable manufacturing processes are also gaining traction, with 31% of brands adopting eco-friendly packaging and formulations to meet consumer demand for environmentally responsible products. Innovations such as plant-derived emulsifiers and biodegradable packaging materials are becoming standard in new product launches.

Furthermore, AI-based personalization has emerged as a major trend, enabling brands to develop cleansing oils tailored to specific skin types and concerns. Around 12% of companies now offer personalized cleansing oil recommendations based on consumer skin profiles, boosting customer satisfaction and loyalty.

NEW PRODUCTS Development

The cleansing oil market is witnessing a surge in new product development, driven by the need to cater to diverse consumer preferences and evolving skincare trends. Approximately 41% of new product launches in the market focus on incorporating natural and organic ingredients, reflecting the growing demand for clean beauty solutions. Brands are increasingly formulating cleansing oils with plant-based extracts such as chamomile, green tea, and rosehip, which appeal to environmentally conscious consumers.

Innovative dual-purpose cleansing oils are also gaining popularity, with around 29% of new products offering additional benefits like hydration, exfoliation, or anti-aging properties. For example, cleansing oils enriched with vitamin E and hyaluronic acid have shown a 22% rise in consumer adoption due to their skin-nourishing benefits.

Another trend is the introduction of fragrance-free and hypoallergenic cleansing oils, targeting consumers with sensitive skin. These products now account for approximately 18% of new launches, meeting the needs of individuals looking for gentle, irritation-free options.

Compact and travel-friendly cleansing oil formats, such as solid cleansing sticks and single-use capsules, are capturing consumer interest, particularly among millennials and Gen Z. Nearly 14% of new cleansing oil products in 2023 were designed with portability and convenience in mind, reflecting this trend.

This emphasis on product innovation ensures the market remains dynamic and competitive, offering solutions for a broad range of skincare needs.

Recent Developments

• Shu Uemura: Launch of Advanced Botanical Cleansing Oil (2023) Shu Uemura introduced a new botanical cleansing oil in 2023, featuring 98% natural ingredients such as camellia oil and Japanese cherry blossom extract. This product was designed to cater to environmentally conscious consumers, with the brand reporting a 23% increase in demand for its botanical range within the first six months of launch.
• DHC: Expansion of Fragrance-Free Cleansing Oils (2023) DHC expanded its portfolio in 2023 with a new line of fragrance-free cleansing oils targeting consumers with sensitive skin. This line saw a 19% growth in adoption among individuals aged 30–50. The products are enriched with olive oil and vitamin C, emphasizing gentle yet effective cleansing.
• L’Oréal Paris: Development of Cleansing Oil-Infused Wipes (2024) In 2024, L’Oréal Paris launched cleansing oil-infused makeup remover wipes, providing a portable solution for busy consumers. These wipes have gained traction among 34% of women aged 18–35 who value convenience in their skincare routines. The product also features biodegradable packaging to align with sustainability goals.
• Fancl: Release of Anti-Aging Cleansing Oil (2024) Fancl unveiled its anti-aging cleansing oil in 2024, targeting consumers over 40. The product incorporates Coenzyme Q10 and collagen-boosting ingredients, which have shown a 28% improvement in skin hydration and elasticity among users during clinical trials. This launch is part of Fancl’s strategy to dominate the premium skincare market.
• The Face Shop: Launch of Vegan Cleansing Oil (2023) The Face Shop introduced a vegan-certified cleansing oil in 2023, formulated with cold-pressed plant oils. The product caters to the rising demand for vegan beauty, with 37% of millennial and Gen Z consumers favoring cruelty-free and plant-based formulations. This launch further strengthened the brand’s position in eco-conscious skincare.

REPORT COVERAGE

The report on the cleansing oil market provides comprehensive insights into various aspects of the industry, including market segmentation, regional analysis, competitive landscape, and emerging trends. The coverage highlights key market drivers, restraints, opportunities, and challenges that shape the industry’s growth. Approximately 45% of the report focuses on regional trends, detailing the dominance of Asia-Pacific and the rising demand in North America and Europe.

Product segmentation forms a critical part of the report, with traditional cleansing oils accounting for nearly 52% of the market coverage, while disposable and hybrid products collectively represent 48%. The report also emphasizes the application segment, where face cleansing oils dominate with approximately 71% market share, followed by lip and eye cleansing oils.

Consumer behavior insights are another focus, with the report showcasing preferences based on demographics. For instance, around 63% of women aged 25–40 prefer botanical formulations, while approximately 36% of millennials lean towards disposable or travel-friendly options.

Additionally, the competitive landscape is extensively covered, profiling key players such as Shu Uemura, DHC, and Fancl. About 27% of the report is dedicated to recent developments, innovations, and product launches that have influenced market dynamics. This detailed coverage enables stakeholders to identify opportunities and formulate strategic decisions effectively.