Cordless Battery Powered Push Lawn Mowers Market Size, Share, Growth, and Industry Analysis, By Types (14 Cutting Width (in.), 15 Cutting Width (in.), 16 Cutting Width (in.), 17 Cutting Width (in.), 18 Cutting Width (in.), 20 Cutting Width (in.)) , Applications (Household, Commercial) and Regional Insights and Forecast to 2033

Cordless Battery Powered Push Lawn Mowers Market Size

The global Cordless Battery Powered Push Lawn Mowers Market was valued at USD 1,295.11 million in 2024 and is projected to reach USD 1,340.43 million in 2025, with further growth expected to touch USD 1,774.07 million by 2033, reflecting a CAGR of 3.5% during the forecast period from 2025 to 2033.

The US Cordless Battery Powered Push Lawn Mowers Market is anticipated to contribute significantly to this growth, driven by increasing consumer demand for environmentally friendly and low-maintenance lawn care solutions. As battery technology improves and consumers seek sustainable alternatives to gas-powered mowers, the US market is set for steady expansion, supported by the growing popularity of cordless battery-powered lawn equipment in residential and commercial sectors.

The cordless battery-powered push lawn mowers market is rapidly expanding as consumers increasingly prefer eco-friendly and noise-reduced alternatives to traditional gas-powered mowers. The demand is driven by urbanization and smaller lawn sizes, making these mowers ideal for residential usage.

These mowers are lightweight, easy to maneuver, and require minimal maintenance, appealing to both professionals and homeowners. Technological advancements have significantly improved battery life and performance, allowing for extended mowing sessions. As governments implement stricter regulations on emissions, the shift toward battery-powered lawn care equipment is accelerating, positioning this market for continuous growth.

Cordless Battery Powered Push Lawn Mowers Market Trends

The cordless battery-powered push lawn mowers market has witnessed substantial shifts in consumer preferences and technology adoption in recent years. One of the prominent trends is the growing inclination towards sustainable and eco-friendly gardening tools, driven by rising environmental awareness. Over 60% of homeowners now prioritize zero-emission lawn equipment, with battery-powered push mowers emerging as a top choice.

Innovation in battery technology is another notable trend shaping the market. Modern lithium-ion batteries now offer up to 90 minutes of runtime on a single charge, a 50% improvement compared to earlier models. Features such as quick charging and interchangeable batteries with other outdoor tools enhance user convenience. Leading manufacturers are also integrating smart features like app connectivity, enabling users to monitor battery life, set mowing schedules, and track performance metrics.

Additionally, compact designs and lightweight materials have increased the usability of these mowers, particularly among older users and those with limited storage space. Sales through e-commerce platforms now account for nearly 40% of the market share, a significant jump from 25% just a few years ago. With a focus on ergonomic designs and silent operation, the cordless battery-powered push lawn mowers market is set to redefine lawn care solutions globally.

Cordless Battery Powered Push Lawn Mowers Market Dynamics

DRIVER

"Increasing preference for eco-friendly solutions"

The growing demand for eco-conscious alternatives is a primary driver of the cordless battery-powered push lawn mowers market. Over 70% of urban households are opting for battery-powered tools to reduce noise pollution and carbon emissions. Lightweight designs and advancements in battery technology have enhanced their appeal among residential users. Additionally, government incentives promoting zero-emission gardening tools further encourage adoption, with some regions offering up to 25% subsidies for eco-friendly equipment.

RESTRAINT

"Higher upfront costs"

One significant restraint in this market is the higher initial cost of cordless battery-powered mowers compared to traditional gas-powered ones. On average, these mowers are 20-30% more expensive, which can deter budget-conscious buyers. Furthermore, replacement batteries, which typically need to be replaced every 3-5 years, add to the long-term expense. Despite these challenges, the lower maintenance costs and long-term environmental benefits are gradually swaying consumer opinion.

OPPORTUNITY

"Integration of smart technologies"

The integration of IoT and smart technology presents significant growth opportunities for the market. Approximately 35% of manufacturers are now incorporating app-based controls, allowing users to monitor battery life and schedule mowing remotely. The adoption of AI-driven features such as terrain detection and automatic adjustment of cutting height is also expected to boost demand. With smart home ecosystems gaining popularity, these innovations align with consumer preferences for interconnected devices, paving the way for market expansion.

CHALLENGE

"Limited battery performance for larger lawns"

While advancements have improved battery runtime, managing larger lawns remains a challenge for cordless push mowers. Many models struggle to cover areas exceeding 1/3 of an acre without requiring recharges. Over 40% of rural homeowners cite this limitation as a major barrier to adoption. Manufacturers face the challenge of balancing lightweight design with extended battery life, as increasing battery capacity often leads to heavier and less portable equipment. Addressing these concerns through innovative battery solutions will be key to capturing a broader consumer base.

Segmentation Analysis

The cordless battery-powered push lawn mowers market can be segmented by type and application, with each segment catering to specific consumer needs and preferences. Segmentation helps manufacturers focus on targeted innovations and address varied customer demands, ensuring optimized market strategies.

By Type

• 14 Cutting Width (in.):Mowers with a 14-inch cutting width are popular for small lawns and urban households. These compact models account for nearly 15% of sales due to their lightweight design and ease of storage, making them ideal for homes with limited outdoor space.
• 15 Cutting Width (in.): Offering a slightly larger cutting area, 15-inch mowers cater to consumers seeking efficient tools for mid-sized lawns. Approximately 18% of users prefer this size for its balance of portability and performance.
• 16 Cutting Width (in.): Mowers with a 16-inch cutting width are versatile and appeal to a wide consumer base. This segment captures around 22% of the market share, driven by demand from homeowners with moderately sized gardens.
• 17 Cutting Width (in.): This segment accounts for 12% of the market, serving customers with slightly larger lawns. The 17-inch mowers provide efficient coverage while maintaining manageable weight and size.
• 18 Cutting Width (in.): Mowers in this range hold an 18% market share, appealing to semi-professional users and homeowners with expansive gardens. These models are preferred for their enhanced cutting efficiency.
• 20 Cutting Width (in.): The 20-inch cutting width mowers dominate with nearly 25% of market share. These are favored for their high performance in larger residential and commercial applications.

By Application

• Household: Household applications dominate the cordless battery-powered push lawn mowers market, accounting for over 70% of sales. Urban homeowners prioritize lightweight and efficient mowers for small to medium lawns, driving this segment’s growth.
• Commercial: Commercial use accounts for approximately 30% of the market. Landscaping professionals prefer mowers with higher cutting widths and longer battery life, making them suitable for maintaining parks and large estates.

Cordless Battery Powered Push Lawn Mowers Market Regional Outlook

North America

North America holds a significant share of the global cordless battery-powered push lawn mowers market. Over 45% of households in the U.S. and Canada use battery-powered mowers, driven by strict emission regulations and rising environmental consciousness. Retail channels report a 20% year-over-year increase in sales within this region.

Europe 

The European market is characterized by a strong preference for sustainable lawn care solutions. Approximately 50% of consumers in the region prioritize eco-friendly gardening tools. Sales of cordless mowers have surged by 30% in countries like Germany and the UK, attributed to favorable government subsidies and public awareness campaigns.

Asia-Pacific

Asia-Pacific is witnessing rapid growth in the cordless lawn mower market, with urbanization and smaller residential spaces driving demand. Nearly 40% of sales in the region come from countries like China and Japan, where compact and efficient models are favored.

Middle East & Africa 

The Middle East & Africa market is emerging, with a growing preference for eco-friendly lawn care solutions in affluent urban areas. Sales in this region have grown by 15% annually, driven by increased adoption in countries like South Africa and the UAE. Efforts to promote sustainable landscaping practices are further bolstering market expansion.

List of Key Cordless Battery Powered Push Lawn Mowers Market Companies Profiled

1. BLACK+DECKER Inc.

2. Snow Joe LLC

3. Troy-Bilt LLC

4. MTD

5. Remington

6. WORX

7. GreenWorks

8. Earthwise

BLACK+DECKER Inc. holds the highest market share at approximately 20%, driven by its innovative product line and strong distribution network.

GreenWorks: follows closely with a 17% market share, bolstered by its focus on eco-friendly technologies and expanding global presence.

Recent Developments by Manufacturers in Cordless Battery Powered Push Lawn Mowers Market

In 2023, BLACK+DECKER launched a new range of lightweight cordless mowers with enhanced battery performance, achieving a 25% improvement in runtime. Similarly, GreenWorks introduced an AI-enabled lawn mower in 2024, equipped with advanced terrain detection technology, which increased its market appeal by 18%.

Snow Joe LLC also announced a partnership in 2024 with major retailers, enabling a 15% boost in online sales.

New Product Development

Manufacturers are heavily focusing on new product development to capture market share. BLACK+DECKER introduced its “E-Mow” series in 2023, featuring swappable batteries that provide up to 120 minutes of runtime, meeting the demands of larger lawns. WORX unveiled a smart cordless mower in 2024 that integrates with home automation systems, allowing voice-activated commands. These innovations are capturing consumer interest, with over 35% of surveyed users stating that smart connectivity features influence their purchasing decisions.

Additionally, Snow Joe LLC launched a compact 14-inch mower targeting urban users with limited space. This product saw a 20% increase in sales during its first quarter of release. Meanwhile, GreenWorks expanded its “Pro Series” with durable, commercial-grade models suitable for large-scale operations, addressing a growing demand among landscaping professionals.

Investment Analysis and Opportunities

The cordless battery-powered push lawn mowers market is witnessing increased investments in research and development. Companies are allocating nearly 15% of their annual budgets to enhance battery efficiency and introduce eco-friendly materials. Regions like Europe and North America are seeing strong venture capital interest, particularly in startups focusing on AI-enabled mowers.

Governments are also supporting investments through subsidies, with Europe providing up to 20% funding for companies working on zero-emission gardening tools. Furthermore, the shift towards e-commerce has opened up opportunities for direct-to-consumer sales, with online platforms accounting for nearly 40% of total sales. These trends highlight the potential for sustained growth and profitability in the market.

Report Coverage of Cordless Battery Powered Push Lawn Mowers Market

This report provides comprehensive coverage of the cordless battery-powered push lawn mowers market, including detailed segmentation by type, application, and region. It highlights key players and their strategies, recent product launches, and investment trends. The report delves into market dynamics, focusing on drivers, restraints, opportunities, and challenges.

Additionally, it offers insights into consumer preferences, with over 70% of respondents indicating a preference for lightweight, eco-friendly models. Emerging technologies, such as AI and IoT integration, are covered extensively, showcasing their impact on market growth. With a focus on actionable insights, this report serves as a vital resource for stakeholders aiming to navigate and capitalize on this evolving market.