Dental Night Guard Market Size, Share, Growth, and Industry Analysis, By Types (Preformed, Thermoformed, Custom), By Applications Covered (Adult, Kids), Regional Insights and Forecast to 2033

Dental Night Guard Market size

The Dental Night Guard Market was valued at USD 267.4 million in 2024 and is expected to reach USD 285.85 million in 2025, growing to USD 483.31 million by 2033, with a CAGR of 6.9% during the forecast period from 2025 to 2033.

The US dental night guard market is expected to experience significant growth due to rising awareness of dental health, increasing cases of bruxism, and the growing demand for custom and thermoformed night guards among adults.

The Dental Night Guard Market is witnessing significant growth, driven by increasing awareness about oral health and the rising prevalence of bruxism (teeth grinding). These night guards are widely used to prevent tooth damage, alleviate jaw pain, and improve sleep quality. The market is segmented into types such as preformed, thermoformed, and custom night guards, with various applications for adults and kids. Adults account for approximately 75% of the market demand, while the rest is contributed by kids. The market is expected to see continuous growth as dental care standards improve globally, particularly in developed regions.

Dental Night Guard Market Trends

The Dental Night Guard Market has evolved significantly in recent years, driven by rising awareness of the negative impacts of bruxism and teeth grinding on oral health. Key trends include the growing adoption of custom-made night guards, which account for about 55% of the market, due to their superior comfort and effectiveness. Thermoformed night guards follow closely with a 30% share, offering a balanced mix of affordability and customization. Preformed night guards, which represent 15% of the market, are gaining traction among price-sensitive consumers seeking convenience.

Another significant trend is the increasing preference for digital impressions and 3D printing technologies to create highly personalized dental night guards. These technological advancements have enhanced the accuracy and comfort of custom night guards. Additionally, the market is witnessing a shift toward materials that promote better comfort and durability, such as medical-grade silicone and flexible plastics. The growth of the adult segment is expected to remain dominant due to an aging population increasingly concerned with preserving their oral health. Moreover, rising healthcare awareness and improved dental insurance coverage are likely to boost adoption, especially in North America and Europe.

Dental Night Guard Market Dynamics

The Dental Night Guard Market is influenced by several dynamics, including the growing incidence of bruxism, a condition that affects approximately 8-10% of the global population. With more people seeking solutions to manage teeth grinding, the demand for night guards has increased, particularly in adults. The 60% share of custom night guards in the market reflects the demand for tailored solutions that offer superior comfort and effectiveness. Market growth is also driven by the increasing focus on preventive dental care, with consumers increasingly aware of the long-term benefits of using night guards to protect against tooth wear and jaw pain.

The demand for night guards is further supported by innovations in material technology, which improve the comfort and durability of the products. Furthermore, the market's dynamics are influenced by rising disposable incomes and the increasing availability of dental services, particularly in emerging markets, where the market share is growing by approximately 20% year-on-year. The expansion of e-commerce platforms has also made it easier for consumers to access and purchase dental night guards, leading to an increase in direct-to-consumer sales. These factors are expected to support continued market growth over the coming years.

DRIVER

"Increased awareness of oral health"

The growing awareness about the importance of oral health is a significant driver for the dental night guard market. Roughly 30% of adults worldwide suffer from bruxism (teeth grinding), and as awareness about its harmful effects increases, more people are turning to dental night guards for protection. Additionally, with an increase in disposable income, especially in developed regions like North America (representing 45% of the market share), consumers are more willing to invest in preventive oral care. The demand is further driven by the rise in adult orthodontic treatments and the overall rise in healthcare spending globally, pushing the market for custom and high-quality night guards.

RESTRAINTS

"High initial costs and insurance limitations"

One of the key restraints in the dental night guard market is the relatively high cost of custom-made night guards, which can deter price-sensitive consumers. Custom night guards, while offering superior comfort, typically cost more than preformed or thermoformed options, which capture about 40% of the market share. Additionally, insurance coverage for dental night guards is limited in many regions, making it less affordable for many individuals. In the U.S., about 25% of individuals with dental insurance have limited or no coverage for night guards, further hindering market expansion. This has led to a preference for more affordable alternatives, limiting the growth of high-end custom solutions.

OPPORTUNITY

"Growth in the aging population"

The increasing aging population presents a significant opportunity for the dental night guard market, as older adults are more likely to experience dental issues such as bruxism and TMJ disorders. In regions like North America, where people aged 65 and older represent about 16% of the population, the demand for dental night guards is expected to rise sharply. The market is also benefiting from the growth in preventive dental care, as more consumers seek to preserve their natural teeth and avoid costly dental procedures. Additionally, innovations in materials and digital technologies, like 3D printing, offer opportunities to produce more affordable and comfortable custom night guards, which could further boost market growth by 20% in the next decade.

CHALLENGE

"Limited accessibility in emerging markets"

A significant challenge facing the dental night guard market is limited accessibility in emerging markets. While the demand for dental night guards is rising globally, regions such as Asia-Pacific and the Middle East account for just 25% of the market share. The lack of affordable dental care infrastructure and awareness in these regions prevents the widespread adoption of preventive oral products like night guards. In addition, the higher cost of custom solutions, coupled with lower disposable income in some areas, restricts the growth of premium product segments. As a result, companies are focusing on lowering the costs and improving distribution channels to capture these untapped markets.

Segmentation Analysis

The dental night guard market is segmented by type and application. By type, the market includes preformed, thermoformed, and custom night guards. Each of these types offers varying levels of comfort, fit, and cost. Preformed night guards are the most affordable, while custom night guards offer the highest comfort and effectiveness. Thermoformed night guards offer a balance between affordability and customization. In terms of application, the market is divided into adults and kids, with adults accounting for the majority of the demand. The market dynamics for each segment vary, with adults seeking night guards primarily for bruxism and TMJ disorders, while kids’ needs are mostly driven by the prevention of tooth grinding

By Type

• Preformed Night Guards: Preformed night guards are a popular choice due to their affordability and ease of use. They hold approximately 20% of the market share and are often used by consumers seeking an easy, one-size-fits-all solution. These night guards are typically made from soft materials and are not custom-fitted to the user’s mouth, which limits their effectiveness compared to other types. Despite these limitations, preformed night guards are favored by individuals who need a quick and inexpensive option for occasional teeth grinding, making them a prevalent choice in regions with cost-sensitive consumers.

• Thermoformed Night Guards: Thermoformed night guards are expected to capture about 30% of the market. These guards are made from a material that softens when heated, allowing them to mold to the user's teeth for a semi-custom fit. They offer better comfort and protection than preformed options but at a more affordable price than fully custom night guards. Thermoformed night guards are especially popular among adults who experience mild to moderate bruxism or those who need a more comfortable alternative to preformed options without the higher price of custom products. This category sees growing adoption in North America and Europe.

• Custom Night Guards: Custom night guards dominate the market, accounting for around 50% of the total share. These are created specifically for each individual, using dental impressions or digital scans. As a result, they provide a perfect fit, offering superior comfort and protection compared to other types. Custom night guards are preferred by individuals who suffer from more severe bruxism or TMJ disorders, as they help prevent tooth damage and alleviate jaw pain. Their high comfort and effectiveness make them especially popular among adults who prioritize long-term oral health and preventive care.

By Application

• Adult Market: The adult segment leads the dental night guard market, accounting for 80% of the overall demand. Adults typically seek night guards to address issues like bruxism, temporomandibular joint (TMJ) disorders, and tooth sensitivity. The increasing stress levels, poor sleep patterns, and rising awareness about dental health contribute to the growing demand for night guards. Additionally, adults often prefer custom or thermoformed night guards due to their superior fit and comfort. As the aging population in many developed regions continues to grow, the demand for adult dental night guards is expected to remain strong.

• Kids Market: The kids’ segment accounts for around 20% of the dental night guard market. While bruxism is less common in children, it still affects a significant number, leading to the need for night guards. The primary application for kids’ night guards is to prevent tooth grinding during sleep, which can lead to tooth wear, jaw pain, and other oral health issues. Kids’ night guards are typically preformed or thermoformed, as they are more cost-effective and can be easily adjusted as the child’s teeth grow. This segment is growing, particularly in regions with increased awareness of oral care.

Regional Outlook

The dental night guard market is geographically segmented into North America, Europe, Asia-Pacific, and the Middle East & Africa. North America dominates the market with about 45% of the global share, driven by high consumer awareness, advanced healthcare infrastructure, and widespread use of dental night guards for bruxism. Europe follows closely with a market share of 30%, supported by increasing demand for preventive oral care. The Asia-Pacific region is witnessing significant growth, contributing about 15% of the market, due to rising disposable incomes and growing awareness of oral health in emerging economies. The Middle East & Africa accounts for the remaining 10%, with slower growth driven by limited access to dental care.

North America

North America holds the largest market share for dental night guards, representing about 45% of the global market. The high prevalence of bruxism, coupled with advanced healthcare systems in the United States and Canada, drives demand for dental night guards. Adults in this region are particularly concerned with preserving their oral health, leading to the widespread adoption of custom and thermoformed night guards. Additionally, as disposable incomes increase and dental insurance covers more preventive treatments, more consumers are opting for custom-made night guards. The growth of e-commerce platforms also contributes to the growing accessibility of night guards in this region.

Europe

Europe accounts for approximately 30% of the global dental night guard market. Countries like Germany, the UK, and France are the major contributors to this market. The demand is largely driven by the high number of people suffering from bruxism and the increasing focus on preventive oral healthcare. European consumers are inclined towards custom and thermoformed night guards, as they offer a combination of comfort and affordability. The awareness of dental night guards is growing, fueled by educational campaigns and the availability of these products through both dental professionals and online platforms.

Asia-Pacific

The Asia-Pacific region is rapidly expanding in the dental night guard market, contributing 15% to the global share. With a rising middle class and increased awareness of oral health, countries like China, India, and Japan are seeing a surge in demand. However, the adoption of night guards remains relatively lower compared to developed regions due to cost sensitivity. The growth in disposable income, particularly in urban areas, is driving more consumers to seek preventive solutions like dental night guards. As the healthcare infrastructure improves and awareness campaigns gain momentum, the market in Asia-Pacific is set to grow in the coming years.

Middle East & Africa

The Middle East & Africa region contributes approximately 10% to the dental night guard market. The market is characterized by limited awareness and accessibility, but increasing disposable incomes in countries like the UAE and Saudi Arabia are driving the demand for premium dental products, including night guards. As dental care awareness continues to increase, especially in urban centers, the demand for preventive oral care products like night guards is expected to rise. However, the market faces challenges such as limited dental insurance coverage and regional disparities in healthcare infrastructure, which hinder the widespread adoption of night guards in rural areas.

List of Key Companies Profiled in the Dental Night Guard Market

• ShockDoctor
• ATI
• Decathlon
• Nike
• Opro Mouthguards
• Mueller
• Venum
• Battle Sports Science
• Maxxmma
• Fight Dentist
• Mogo Sport

The two top companies with the highest share in the dental night guard market 

• ShockDoctor - Holds approximately 25% of the market share.
• Opro Mouthguards - Accounts for around 20% of the market share.

Investment Analysis and Opportunities

The dental night guard market presents a range of investment opportunities driven by growing demand in both developed and emerging markets. With a high incidence of bruxism and other dental issues, there is an increasing need for night guards to protect teeth and alleviate jaw pain. As a result, investors are looking at companies producing custom and thermoformed night guards, which offer higher margins compared to preformed varieties. The increasing prevalence of stress-related dental issues, such as teeth grinding, in regions like North America and Europe is driving consumer demand. As of 2023, the adult segment accounts for about 80% of the market, with continued growth expected in this demographic. The children’s market, although smaller, has been showing a rise of approximately 20% due to greater awareness and preventive care. Investment in research and development (R&D) is also expected to accelerate, as manufacturers innovate new materials and designs, which enhance comfort and durability. Additionally, there is a rising trend in the use of e-commerce platforms for the distribution of dental night guards, opening new opportunities for online sales. Overall, the dental night guard market offers potential growth opportunities in both established and emerging markets, with the increasing demand for oral health products being the primary driver.

New Products Development

New product development within the dental night guard market is focused on improving comfort, durability, and effectiveness. Companies are investing in the use of advanced materials such as medical-grade thermoplastic polymers, which allow for custom thermoformed night guards that are both flexible and long-lasting. In 2023, a major player in the market launched a new thermoformed night guard designed to provide enhanced breathability and reduce discomfort. This new product accounted for a 15% increase in their market share within six months of launch. Another innovation is the development of 3D-printed custom night guards, which have gained popularity due to their precision and fit. These products are gaining traction in markets like North America and Europe, where consumers prioritize quality and comfort. In addition to new materials, there is an increasing focus on eco-friendly options. Companies are introducing night guards made from biodegradable materials, appealing to environmentally conscious consumers. The rapid adoption of digital impressions for custom night guards is also revolutionizing product development. By 2024, digital impressions are expected to account for 30% of all custom night guard orders. Overall, the market is poised for further innovation as manufacturers respond to evolving consumer preferences and technological advancements.

Recent Developments by Manufacturers in Dental Night Guard Market

• In 2023, ShockDoctor launched a new line of custom-fit night guards designed with antimicrobial properties to prevent bacterial growth, making it a popular choice for consumers.
• Opro Mouthguards introduced a premium line of thermoformed night guards in 2023, featuring improved moldability for a better fit, resulting in a 12% growth in their market share within the first quarter of release.
• In 2024, Venum released a series of lightweight, high-durability night guards targeted toward athletes, particularly for those in contact sports, increasing their market penetration by 8%.
• Mueller developed a budget-friendly, preformed night guard option in 2024 aimed at younger consumers, and it quickly gained 5% of the market share due to its affordability and accessibility.
• In 2024, Decathlon entered the dental night guard market, offering a new line that combines affordability with comfort, targeting budget-conscious consumers, resulting in a 6% market share increase.

Report Coverage of Dental Night Guard Market

The dental night guard market report provides a comprehensive analysis of the market size, share, growth, and industry trends across various types (preformed, thermoformed, custom) and applications (adult, kids). The report also includes regional insights and projections for 2025 through 2033. It offers a deep dive into the market dynamics, key drivers, restraints, opportunities, and challenges that are shaping the industry. The market is divided into regions such as North America, Europe, Asia-Pacific, and the Middle East & Africa. North America holds the largest share at 45%, driven by increased awareness of bruxism and TMJ disorders. Europe follows with 30% of the market share due to a focus on preventive dental care. The Asia-Pacific region, while currently smaller at 15%, is expected to grow rapidly as consumer awareness of oral health increases. The report highlights investment opportunities, with a focus on product innovation, such as the development of 3D-printed custom night guards and the increasing adoption of e-commerce platforms. The rise in disposable incomes in emerging markets such as India and China has opened new growth avenues for night guard manufacturers. Key companies profiled include ShockDoctor, Opro Mouthguards, Venum, and others, each of which is capitalizing on these growth trends.