Drywall Textures Market Size (USD 1010.27 M) by 2032 By Type (Knock Down, Orange Peel, Roll, Sand, Others (popcorn, skip trowel, slapbrush, etc.), By Applications Covered (Walls, Ceilings, Others) and Regional Forecast to 2032

Drywall Textures Market Size

Drywall Textures Market size was valued at USD 680.98 million in 2023 and is projected to reach USD 711.49 million in 2024, with an estimated growth to USD 1,010.27 million by 2032, exhibiting a CAGR of 4.48% during the forecast period [2024-2032].

The US Drywall Textures Market is expected to experience significant regional growth, driven by increasing demand in residential renovation projects and commercial construction activities across key urban areas.

Drywall Textures Market Growth and Future Outlook

The global drywall textures market is experiencing significant growth, driven by the rising demand for modern interior aesthetics and the increasing popularity of construction activities across both residential and commercial sectors. Drywall textures offer a versatile and cost-effective solution to enhance the visual appeal of walls and ceilings, thus attracting a broad range of consumers, including homeowners, architects, and builders. This market is expanding as property owners look to renovate and update their interiors with modern, textured finishes. The future outlook for the drywall textures market is promising, with technological advancements in texture application and the emergence of eco-friendly materials playing a crucial role in market expansion.

The drywall textures market is seeing substantial growth in urban regions, especially in developed countries where home renovation activities are on the rise. In the US, for instance, the housing sector is driving market demand as homeowners seek to update their homes with appealing textures like knockdown, orange peel, and slap brush finishes. The commercial construction industry also contributes significantly to market growth, with businesses seeking to create unique interior spaces. Similarly, in developing economies like China and India, rapid urbanization is pushing the demand for drywall textures as construction activities surge.

Technological advancements are fostering growth in the drywall textures market. For instance, the development of spray texture systems has revolutionized the application process, making it quicker and more efficient. These systems allow contractors to apply textures seamlessly, reducing labor costs and improving overall project timelines. Additionally, manufacturers are investing in research and development to create more eco-friendly drywall textures that cater to the increasing demand for sustainable building materials. With the construction industry adopting green building practices, eco-friendly drywall textures are expected to become a significant market driver in the coming years.

Future growth in the drywall textures market is also expected to be fueled by the rising popularity of textured walls in contemporary interior design. Textures like skip trowel, popcorn, and smooth textures are gaining traction due to their aesthetic appeal and ability to hide imperfections in walls and ceilings. As more consumers opt for textured finishes to add depth and character to their spaces, the market is poised to expand further. Moreover, the increasing number of home improvement television shows and online tutorials has sparked interest in DIY drywall texture applications, boosting the market among homeowners looking to tackle their projects.

The drywall textures market outlook is also positively impacted by the growing construction industry worldwide. As economies recover from the pandemic, construction projects have resumed, increasing the demand for drywall textures in new residential and commercial buildings. The market is expected to witness steady growth over the next decade, with Asia-Pacific emerging as a key region for drywall texture applications due to its rapidly growing construction sector. Moreover, with the rise in residential renovations and refurbishments, the demand for drywall textures is expected to surge, supporting the market's positive trajectory.

Drywall Textures Market Trends

Several key trends are shaping the drywall textures market, contributing to its steady growth. One of the primary trends is the increasing preference for aesthetically pleasing interior designs. Consumers and businesses alike are moving away from plain walls and are opting for textured finishes to enhance the appearance of their living and working spaces. This trend is further fueled by the rise in minimalistic interior designs, where drywall textures play a significant role in adding subtle depth and character to otherwise simple designs.

Another trend driving the drywall textures market is the growing popularity of DIY home improvement projects. The increasing availability of instructional content, including YouTube tutorials and home improvement blogs, has encouraged homeowners to try their hand at applying drywall textures. This has expanded the market for texture products, including sprays, rollers, and pre-mixed compounds, designed for easy DIY application. The DIY movement is particularly strong in North America and Europe, where homeowners are looking for cost-effective ways to upgrade their interiors.

Sustainability is another emerging trend in the drywall textures market. As consumers become more environmentally conscious, there is a growing demand for eco-friendly drywall materials that minimize the carbon footprint of construction projects. Manufacturers are responding by developing green drywall textures that are low in volatile organic compounds (VOCs) and use recycled materials. This trend is expected to continue gaining momentum as green building practices become more widespread in the construction industry.

Additionally, advancements in application techniques are influencing market trends. Modern spray texture machines allow for faster and more consistent texture application, making it easier for contractors to deliver high-quality finishes. These advancements reduce labor time and improve overall project efficiency, driving demand for spray texture systems among professional contractors.

Market Dynamics

The drywall textures market is driven by a combination of factors that influence its growth trajectory. Market dynamics refer to the interplay of various forces that affect the market, including drivers, restraints, opportunities, and challenges.

Drivers of Market Growth

The primary driver of the drywall textures market is the growing demand for aesthetically appealing interiors. Both residential and commercial property owners seek unique and visually engaging wall finishes that can transform spaces. Additionally, the rising number of home renovation and remodeling projects is fueling demand for drywall textures. The versatility of drywall textures in creating custom designs makes them a popular choice in various construction projects. Furthermore, the availability of different texture types, such as knockdown, orange peel, and skip trowel, allows property owners to achieve personalized looks. Moreover, advancements in spray texture technology have made the application process faster and more efficient, driving market growth.

Market Restraints

Despite its growth potential, the drywall textures market faces certain restraints. One of the major challenges is the fluctuating cost of raw materials, particularly gypsum, which is the primary component of drywall. Price volatility can affect the overall cost of texture application, making it less appealing for budget-conscious consumers. Additionally, the labor-intensive nature of applying certain textures can deter homeowners and businesses from opting for them. Although spray texture systems have streamlined the process, intricate textures still require skilled labor, which can be costly and time-consuming. Moreover, the availability of alternative wall finishes, such as wallpaper and paint, can pose competition to the drywall textures market.

Market Opportunities

The drywall textures market offers several opportunities for growth, particularly in emerging markets. As urbanization accelerates in developing economies like India, China, and Brazil, the demand for construction materials, including drywall textures, is expected to rise significantly. These regions offer immense growth potential for drywall texture manufacturers and suppliers. Additionally, the increasing trend towards sustainable construction presents an opportunity for eco-friendly drywall textures. Manufacturers that invest in green product development stand to gain a competitive advantage as more consumers and builders prioritize sustainability in their projects.

Market Challenges

The drywall textures market also faces several challenges. One of the primary challenges is the labor-intensive nature of texture application, which can increase project costs. This can be particularly challenging in regions where skilled labor is scarce or expensive. Additionally, maintaining consistency in texture application can be difficult, particularly in larger projects, leading to potential quality control issues. Another challenge is the competition from alternative wall finishing materials such as wallpaper, wood paneling, and paint. These alternatives offer quicker and often more affordable solutions for property owners looking to enhance their interiors, posing a threat to the growth of the drywall textures market.

Segmentation Analysis

The drywall textures market is segmented based on type, application, and distribution channel. These segments play a crucial role in shaping the overall market dynamics, as each segment caters to different consumer needs and preferences. Understanding these segments helps stakeholders identify key growth opportunities and develop targeted strategies to capture market share.

Segment by Type 

The drywall textures market can be divided into several types based on the different textures available, including knockdown, orange peel, smooth, slap brush, skip trowel, and popcorn. Each type serves a distinct purpose, providing unique aesthetic appeal and functionality. The knockdown texture is one of the most popular choices, especially in residential homes, because of its ability to create a sophisticated look while hiding imperfections. Orange peel texture, on the other hand, is commonly used in commercial settings due to its durable and easy-to-clean surface. Smooth textures are often preferred in modern and minimalist designs, as they offer a sleek and clean appearance. Popcorn textures were widely used in the past for ceilings, but their popularity has waned in recent years due to their dated look and difficulty in cleaning. Skip trowel and slap brush textures offer more intricate designs, often used in high-end homes to create custom, artistic finishes. Each of these textures provides different levels of difficulty in application, influencing their popularity among DIY enthusiasts and professional contractors alike.

Segment by Application

In terms of application, the drywall textures market can be segmented into residential, commercial, and industrial use. The residential segment dominates the market, accounting for a significant share of the total revenue. Homeowners are increasingly opting for textured finishes to improve the aesthetics of their living spaces, especially in areas like living rooms, bedrooms, and hallways. Textured drywall can cover imperfections and add character to walls, making it a preferred choice for residential renovations and new constructions. In the commercial sector, textured drywall is commonly used in offices, restaurants, and retail spaces to create unique and visually appealing interiors. Businesses often choose durable textures like orange peel or knockdown for their easy maintenance and professional look. The industrial segment, although smaller, is also growing as factories and warehouses incorporate drywall textures in office spaces within industrial settings. The increasing construction of residential complexes and commercial buildings worldwide is expected to fuel the demand for drywall textures in the coming years.

By Distribution Channel

The drywall textures market is segmented by distribution channels, including direct sales, retail, and online platforms. Direct sales are often preferred by large construction companies and contractors who buy in bulk, as it allows for better pricing and long-term supplier relationships. These sales are facilitated by manufacturers and distributors, who work directly with clients to deliver large quantities of texture materials and equipment. Retail distribution is more common for individual buyers, including homeowners and small contractors. Hardware stores and home improvement centers like Home Depot and Lowe’s offer a wide range of drywall textures, tools, and supplies, making it easy for consumers to purchase everything they need in one location. The retail segment is critical for DIY enthusiasts who seek guidance and immediate access to products. Online distribution has seen rapid growth in recent years, particularly as e-commerce platforms like Amazon and specialized websites offer convenience and a broader selection of drywall texture products. The rise of online shopping has made it easier for consumers to compare products, read reviews, and order items directly to their homes or job sites, expanding the market reach for manufacturers and suppliers.

Drywall Textures Market Regional Outlook

The drywall textures market has a broad geographical scope, with significant activity in several key regions, including North America, Europe, Asia-Pacific, and the Middle East & Africa. Each region presents unique market dynamics influenced by local construction trends, economic conditions, and consumer preferences.

North America

North America is a dominant region in the drywall textures market, particularly in the United States and Canada. The high demand for residential renovations and the strong growth of the construction sector in these countries drive the market. In the U.S., the housing market's recovery and increasing home improvement projects have led to a growing demand for textured drywall finishes. The region is also home to several major drywall manufacturers and suppliers, contributing to market growth.

Europe

In Europe, countries like Germany, France, and the United Kingdom are leading the demand for drywall textures. The region's focus on sustainable construction and energy-efficient buildings has increased the adoption of eco-friendly drywall textures. The trend towards modern and minimalistic interior designs in European homes and commercial spaces further drives the demand for smooth and subtle textures, contributing to the market's steady growth.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in the drywall textures market, fueled by the booming construction industry in countries like China, India, and Japan. Rapid urbanization, coupled with government initiatives to promote affordable housing, has spurred demand for drywall textures. The increasing adoption of Western interior design trends in these countries is also influencing the market, with textures like knockdown and orange peel becoming popular in residential and commercial spaces.

Middle East & Africa

The Middle East & Africa region is witnessing growing interest in drywall textures, particularly in countries like the United Arab Emirates and Saudi Arabia, where large-scale construction projects are on the rise. The commercial and residential sectors in these countries are adopting modern interior designs, with textured drywall playing a key role in enhancing the aesthetic appeal of buildings. Additionally, the increasing tourism and hospitality sectors in the region are driving demand for high-end textures in hotels and resorts.

List of Key Drywall Textures Companies Profiled

1. The Sherwin-Williams Company – Headquartered in Cleveland, Ohio, USA. Revenue: $18.36 billion (2022).
2. Muddy Boys, Inc. – Headquartered in Mesa, Arizona, USA. Revenue: Not publicly available.
3. USG Corporation – Headquartered in Chicago, Illinois, USA. Revenue: $3.36 billion (2022).
4. Graco Inc. – Headquartered in Minneapolis, Minnesota, USA. Revenue: $2.14 billion (2022).
5. Shikoku International Corporation – Headquartered in Takamatsu, Japan. Revenue: $1.02 billion (2022).
6. 3M – Headquartered in Saint Paul, Minnesota, USA. Revenue: $34.23 billion (2022).
7. Knauf Gips KG – Headquartered in Iphofen, Germany. Revenue: €12.5 billion (2022).
8. PABCO Gypsum – Headquartered in Newark, California, USA. Revenue: Not publicly available.
9. LS Drywall Inc. – Headquartered in El Paso, Texas, USA. Revenue: Not publicly available.
10. Hamilton Drywall Products – Headquartered in Orange, California, USA. Revenue: Not publicly available.
11. Artisan Textures and Drywall, Inc. – Headquartered in Irvine, California, USA. Revenue: Not publicly available.

Covid-19 Impacting Drywall Textures Market

The Covid-19 pandemic had a profound impact on various industries, including the drywall textures market. As the construction sector faced unprecedented disruptions due to lockdowns, labor shortages, and supply chain interruptions, the demand for drywall textures saw significant fluctuations. The initial phase of the pandemic, marked by stringent restrictions and halts in construction activities, led to a decline in the market as both residential and commercial projects were put on hold. In many countries, construction activities were deemed non-essential, leading to project delays and a slowdown in the market.

During the peak of the pandemic, several key drywall textures manufacturers faced challenges in sourcing raw materials such as gypsum and other essential components. The supply chain disruptions were compounded by transportation restrictions, particularly in regions heavily dependent on imports for construction materials. This created a ripple effect, leading to price fluctuations and shortages of drywall textures in the market. Furthermore, labor shortages exacerbated the situation as construction companies struggled to maintain operations with reduced staff, leading to delays in texture application projects.

However, as the pandemic progressed, the market saw a gradual recovery, particularly in the residential sector. With more people spending time at home due to lockdowns and remote work, there was a growing interest in home improvement projects. Homeowners took on DIY renovations, including the application of drywall textures, to enhance their living spaces. This trend provided a silver lining for the market, as sales of texture products such as sprays, rollers, and pre-mixed compounds increased. The surge in DIY projects partially offset the losses experienced in the commercial construction sector.

The pandemic also accelerated the adoption of online retail platforms for drywall texture products. As physical stores faced closures or operated at limited capacity, consumers turned to e-commerce platforms to purchase supplies. This shift in consumer behavior highlighted the importance of digital transformation for manufacturers and suppliers in the drywall textures market. Companies that adapted quickly to the growing demand for online purchasing options were able to maintain steady sales, while those relying solely on traditional retail channels faced challenges.

Moreover, as economies began to recover and construction activities resumed, there was a renewed focus on health and safety in construction projects. This shift led to increased demand for sustainable and eco-friendly drywall textures that adhere to environmental standards and promote indoor air quality. The pandemic heightened awareness of the importance of healthy living spaces, driving demand for products with low volatile organic compounds (VOCs) and sustainable materials.

In conclusion, while the Covid-19 pandemic initially caused significant disruptions to the drywall textures market, the industry showed resilience and adaptability. The rise in DIY home improvement projects, the shift to online retail, and the growing demand for sustainable products helped the market recover and even expand in certain segments. As the construction industry continues to adapt to the post-pandemic world, the drywall textures market is expected to regain momentum, driven by both residential and commercial demand.

Investment Analysis and Opportunities

The drywall textures market presents lucrative investment opportunities, driven by growing demand across both residential and commercial sectors. Investors looking to capitalize on this market can benefit from several key trends, including the rise of home renovation projects, technological advancements in texture application, and the increasing focus on sustainability in construction materials.

One of the most promising areas for investment is in the development of eco-friendly and sustainable drywall textures. As environmental regulations become more stringent and consumers demand greener building materials, companies that invest in the research and development of low-VOC and recycled-content textures stand to gain a competitive edge. Green construction practices are gaining traction globally, and drywall textures that align with these trends are expected to see strong demand in the coming years. Investors in this space can benefit from supporting companies that prioritize sustainability and innovation in their product offerings.

The rise of the DIY market also presents significant investment opportunities. The growing popularity of home improvement projects, particularly in regions like North America and Europe, has led to an increased demand for easy-to-use texture application tools and products. Companies that cater to this trend by developing user-friendly, pre-mixed textures, sprays, and rollers are likely to attract a wide customer base. Additionally, investments in online retail platforms that support the growing e-commerce demand for drywall textures can be a profitable venture. As more consumers turn to online shopping for their home renovation needs, companies with strong digital sales channels are poised for success.

Another key area for investment is in technological advancements within the drywall textures market. The development of spray texture machines and automated texture application tools has streamlined the construction process, making it faster and more efficient. Companies that invest in cutting-edge technology for texture application are likely to see increased demand from contractors and builders looking to reduce labor costs and improve project timelines. Additionally, the use of augmented reality (AR) and virtual reality (VR) in the construction industry presents exciting opportunities for drywall texture manufacturers to showcase their products in virtual environments, allowing clients to visualize different textures before making a purchase.

Geographically, emerging markets such as Asia-Pacific and Latin America offer significant growth potential for drywall texture manufacturers and investors. Rapid urbanization, coupled with increasing disposable income and government initiatives to promote affordable housing, is driving construction activities in these regions. Investors can capitalize on the expanding construction sector by supporting companies that are strategically entering these markets with innovative and cost-effective texture solutions.

Furthermore, the commercial construction sector presents ongoing opportunities for investment. As businesses continue to prioritize aesthetic and functional interiors, the demand for high-quality drywall textures in offices, retail spaces, and hotels is expected to rise. Investors focusing on companies that cater to commercial clients with durable and visually appealing texture options can secure a stable and profitable market position.

5 Recent Developments

• Introduction of Eco-Friendly Drywall Textures: Several leading manufacturers have launched eco-friendly drywall textures to cater to the growing demand for sustainable construction materials. These products feature low VOC content and are made from recycled materials, aligning with green building standards and regulations. This shift towards sustainability is becoming a key differentiator in the drywall textures market, as consumers and builders prioritize environmentally responsible products.
• Expansion of E-Commerce Platforms: In response to the Covid-19 pandemic and changing consumer behavior, many drywall texture manufacturers have expanded their presence on e-commerce platforms. Companies are increasingly focusing on digital transformation, offering a wider range of products online and enhancing the user experience with detailed product descriptions, customer reviews, and virtual tools for selecting textures. This development has opened new sales channels, especially for DIY enthusiasts and small contractors.
• Technological Advancements in Texture Application: The introduction of advanced spray texture machines and automated application tools has revolutionized the drywall textures market. These innovations have made texture application more efficient, reducing labor costs and ensuring consistent finishes. Leading manufacturers are investing in research and development to further enhance these tools, making them more accessible to contractors and homeowners alike.
• Increased Focus on DIY Products: The rise of DIY home improvement projects has led to the development of specialized texture products designed for easy application. Pre-mixed texture compounds, spray cans, and instructional kits are becoming increasingly popular among homeowners looking to tackle their renovations. This trend has opened new revenue streams for manufacturers catering to the DIY market.
• Global Expansion of Major Players: Several key players in the drywall textures market are expanding their global footprint by entering emerging markets in Asia-Pacific, Latin America, and the Middle East. These regions offer immense growth potential due to rapid urbanization and increasing construction activities. Companies are establishing local manufacturing facilities and distribution networks to meet the growing demand for drywall textures in these regions.

Report Coverage

The drywall textures market report provides comprehensive coverage of various aspects that influence market growth, trends, and dynamics. It includes an in-depth analysis of key market drivers, restraints, opportunities, and challenges, offering insights into the factors that shape the overall market landscape.

The report covers a detailed segmentation analysis of the drywall textures market, categorized by type, application, and distribution channel. This segmentation allows stakeholders to understand the specific needs of different market segments, including residential, commercial, and industrial users. Additionally, the report offers a breakdown of key texture types, such as knockdown, orange peel, and smooth textures, highlighting their unique applications and market demand.

The regional outlook section of the report provides a comprehensive analysis of market performance across key geographical regions, including North America, Europe, Asia-Pacific, and the Middle East & Africa. This section offers insights into the construction trends and consumer preferences that influence demand for drywall textures in each region. The report also includes detailed profiles of key players in the market, offering information on their business strategies, product portfolios, and recent developments.

The report also covers the impact of the Covid-19 pandemic on the drywall textures market, highlighting the challenges and opportunities that emerged during the pandemic. It provides insights into how the market adapted to supply chain disruptions, labor shortages, and shifting consumer behaviors, offering a forward-looking perspective on market recovery and growth.

In addition, the report includes a comprehensive investment analysis, identifying key areas of opportunity for investors and stakeholders in the drywall textures market. It highlights emerging trends such as the rise of DIY products, the demand for eco-friendly textures, and technological advancements in texture application. The report concludes with a detailed analysis of the competitive landscape, offering insights into the strategies employed by leading players to maintain their market positions and capture new opportunities.

New Products

The drywall textures market has witnessed the introduction of several innovative products aimed at meeting the evolving needs of consumers and professionals in the construction industry. One of the most notable trends in new product development is the growing focus on eco-friendly and sustainable drywall textures. Several leading manufacturers have launched low-VOC and recycled-content drywall textures, catering to the increasing demand for green building materials. These products not only meet environmental standards but also contribute to healthier indoor air quality, making them popular in both residential and commercial projects.

Another area of product innovation is in the DIY segment, where manufacturers are introducing user-friendly texture application kits. These kits typically include pre-mixed texture compounds, spray cans, and application tools designed for ease of use by homeowners. The rise in popularity of home improvement projects has spurred demand for these DIY products, which allow individuals to achieve professional-quality results without the need for specialized tools or skills.

Technological advancements have also played a significant role in the development of new drywall texture products. Modern spray texture machines, for example, have been enhanced to offer more precision and consistency in application. These machines are increasingly being used by contractors to speed up the texture application process, reducing labor costs and improving overall project efficiency. In addition to machines, manufacturers are developing new texture compounds that are easier to apply and offer superior adhesion, ensuring long-lasting finishes.

In response to the growing demand for custom textures, some companies have launched specialized texture patterns and designs. These new products allow homeowners and businesses to create unique, personalized finishes that add character to walls and ceilings. Textures such as Venetian plaster, metallic finishes, and decorative stucco are becoming more popular in high-end residential and commercial projects, offering a premium option for consumers looking to make a statement with their interiors.

Report Scope

The scope of the drywall textures market report encompasses a comprehensive analysis of the key factors driving and restraining market growth, as well as the opportunities and challenges that exist within the market. The report covers both quantitative and qualitative aspects of the market, offering detailed insights into market size, growth rates, and future trends. It includes a thorough segmentation analysis, breaking down the market by type, application, and distribution channel, providing a clear understanding of the different segments that contribute to overall market performance.

The report's regional analysis covers key markets across North America, Europe, Asia-Pacific, and the Middle East & Africa, highlighting the unique market dynamics and construction trends that influence demand in each region. It also includes a competitive landscape section, offering detailed profiles of key players in the market, along with their business strategies, product offerings, and recent developments.

One of the key features of the report is its focus on the impact of the Covid-19 pandemic on the drywall textures market. The report provides an in-depth analysis of how the pandemic affected supply chains, labor availability, and consumer behavior, offering insights into how the market is expected to recover and adapt in the post-pandemic era.

The scope also includes an investment analysis, identifying key areas of opportunity for investors looking to enter or expand their presence in the drywall textures market. The report highlights emerging trends such as the growing demand for sustainable products, the rise of the DIY segment, and advancements in texture application technology. Additionally, the report offers insights into the future outlook of the market, providing forecasts for market growth over the next five to ten years.

Overall, the report serves as a valuable resource for manufacturers, suppliers, investors, and other stakeholders looking to gain a comprehensive understanding of the drywall textures market and the factors shaping its future trajectory.