Electric Heated Blanket Market Size, Share, Growth, and Industry Analysis, By Types (Underblankets, Overblankets), By Applications Covered (Commercial, Home), Regional Insights and Forecast to 2033

Electric Heated Blanket Market Size

The Electric Heated Blanket market was valued at USD 1,125.2 million in 2024 and is projected to reach USD 1,180.3 million in 2025, growing to USD 1,730.6 million by 2033, with a CAGR of 4.9% during the forecast period [2025-2033].

The U.S. Electric Heated Blanket market is expected to grow steadily during the forecast period [2025-2033], driven by rising consumer demand for comfort, energy-efficient heating solutions, and increasing awareness about thermal wellness products.

Key Findings

• Market Size - Valued at 1180.3 in 2025, expected to reach 1730.6 by 2033, growing at a CAGR of 4.9%.
• Growth Drivers - Consumer demand for energy-efficient, eco-friendly products and increasing preference for smart home devices.
• Trends - Significant rise in smart electric blankets, with over 30% market share in 2025, as connected devices grow.
• Key Players - Rainbow Group, Sunbeam Products, Caiyang, Shanghai Xiaomianyang Electric, Qingdao Qindao Electric.
• Regional Insights - North America leads the market with 40% share, followed by Europe at 35%.
• Challenges - Price sensitivity in emerging markets affecting product adoption by 25%.
• Industry Impact - Rise in disposable income boosts demand, with a 15% increase in market participation from high-income regions.
• Recent Developments - Introduction of eco-friendly and energy-efficient models, capturing 20% more market share in 2024.

The electric heated blanket market has been witnessing steady growth as consumers seek comfort and warmth in cold climates. These blankets are designed with built-in heating elements, offering adjustable heat settings for personalized comfort. Increasing awareness of energy-efficient and convenient heating solutions is driving the adoption of electric heated blankets, particularly in regions with colder climates. Moreover, advancements in fabric technologies and safety features, such as automatic shut-off functions and low-voltage operations, have enhanced the appeal of electric heated blankets. As people prioritize energy-saving solutions, the market for electric heated blankets is expected to continue expanding globally.

Electric Heated Blanket Market Trends

The electric heated blanket market is witnessing several key trends that are shaping its growth trajectory. One of the most prominent trends is the increasing demand for energy-efficient heating solutions. Consumers are increasingly opting for electric heated blankets as they are considered more energy-efficient compared to traditional heating systems, with reports indicating that about 60% of consumers are motivated by energy-saving benefits.

Safety features continue to evolve, with a significant 45% of consumers prioritizing blankets equipped with automatic shut-off mechanisms. This focus on safety is a response to growing concerns about overheating and fire risks associated with electric heating products. Additionally, advancements in smart technology are becoming more prevalent, with around 30% of new electric heated blankets integrating IoT capabilities, enabling users to control heating settings remotely via smartphone apps.

The market is also benefiting from innovations in fabric technology. Over 40% of manufacturers are incorporating breathable, hypoallergenic materials, making these blankets more comfortable for a wider range of users, including those with sensitive skin. Furthermore, there has been an increase in the adoption of dual-control heated blankets, with around 25% of the market shifting towards dual controllers, allowing each side of the blanket to be heated to different temperatures.

These evolving trends are reflecting the growing demand for customized, energy-efficient, and safe heating solutions, ultimately driving the expansion of the electric heated blanket market.

Electric Heated Blanket Market Dynamics

DRIVER

"Rising Demand for Comfort and Energy-Efficient Heating Solutions"

The increasing demand for comfort and energy-efficient heating solutions is a significant driver in the electric heated blanket market. Approximately 55% of consumers are motivated by the convenience and comfort offered by electric heated blankets, especially during colder months. Around 30% of the market demand is driven by individuals seeking energy-efficient heating options, as these blankets are considered more cost-effective compared to traditional heating methods. With consumers more concerned about sustainability and rising energy costs, energy-efficient products, including electric blankets, are witnessing a notable surge in demand. The increasing availability of advanced features, such as adjustable heat settings and automated shut-off functions, further enhances their appeal to a broad consumer base.

RESTRAINTS

"Safety Concerns and Product Durability"

Safety concerns surrounding electric heated blankets represent a notable restraint in the market. Approximately 40% of potential buyers are hesitant about purchasing due to fears of overheating and fire hazards. Despite improvements in safety features like automatic shut-offs, concerns about durability and the longevity of heating elements still persist. A further 25% of consumers express apprehension about the reliability of the blankets over time, citing that frequent use may lead to wear and tear, affecting the overall product performance. Manufacturers continue to address these concerns by integrating advanced safety technologies, but consumer wariness remains a challenge.

OPPORTUNITY

"Advancements in Smart Technology and IoT Integration"

With the integration of smart technology, the electric heated blanket market is presented with significant growth opportunities. Nearly 30% of consumers are increasingly looking for blankets with IoT-enabled features, allowing them to control settings via smartphone applications. The growing demand for convenience and connected home devices presents an exciting opportunity for manufacturers to innovate and offer smart heated blankets with personalized control. This technological advancement is appealing to tech-savvy consumers, with approximately 20% of market growth attributed to these high-tech, customizable products. As consumers embrace home automation, the integration of smart technology in electric blankets is poised to become a key growth driver.

CHALLENGE

"High Product Prices and Limited Awareness in Emerging Markets"

One of the challenges faced by the electric heated blanket market is the relatively high product prices, particularly in emerging markets. Approximately 35% of consumers in these regions find the cost of advanced electric heated blankets to be prohibitive, limiting their adoption. The lack of awareness about the benefits and features of electric blankets further exacerbates the situation, with only 20% of potential customers in these markets actively seeking out these products. To address these challenges, manufacturers are focusing on cost-effective solutions, while raising awareness through targeted marketing campaigns in emerging economies.

Segmentation Analysis

The electric heated blanket market can be segmented into two main categories: by type and by application. The classification by type includes Underblankets and Overblankets, while the segmentation by application focuses on Commercial and Home usage. Both segments play significant roles in driving the growth of the electric heated blanket market. Understanding these segments helps in evaluating the demand patterns and the preferences of consumers across different regions. Key factors influencing these segments include product features, consumer behavior, and the growing trend toward home comfort and energy efficiency.

By Type

• Underblankets: Underblankets account for approximately 60% of the market share in the electric heated blanket industry. These blankets are placed beneath the sheets and are designed to heat the bed before sleep. Due to their efficient heating capacity and ability to provide warmth across the entire body, underblankets are preferred by 55% of consumers. They are particularly popular in colder climates, where people seek better warmth retention during the night. The rise in demand for energy-efficient home heating solutions further drives the growth of this type of electric heated blanket.
• Overblankets: Overblankets hold around 40% of the market share. These blankets are draped over the body and are mainly used to provide targeted warmth. Overblankets have gained popularity due to their convenience and portability, especially among consumers who enjoy adjustable heating while lounging or resting. Around 35% of buyers prefer overblankets for their versatility, as they can be easily moved from one spot to another. The growing trend of multi-functional home products has contributed to the rise in demand for overblankets, particularly among individuals looking for quick warmth while working or relaxing at home.

By Application

• Commercial: The commercial segment of the electric heated blanket market represents roughly 30% of overall market share. Commercial establishments, such as hotels, spas, and medical facilities, often use electric heated blankets to provide extra comfort and warmth to their customers. Approximately 25% of hotels and resorts worldwide have started offering heated blankets as a value-added service. The increased use of heated blankets in spas and wellness centers, where customers seek relaxation therapies, also contributes to the growth of this segment.
• Home: The home application segment accounts for approximately 70% of the market share in the electric heated blanket industry. Homeowners use electric heated blankets for added comfort and warmth during the colder months. Around 60% of home users prefer electric heated blankets as an affordable and energy-efficient alternative to traditional heating systems. The increasing trend of people working from home, especially in colder climates, has led to a rise in demand for personal comfort products like electric blankets.

Regional Outlook

The global electric heated blanket market is showing substantial growth across various regions, with distinct trends and consumer preferences emerging in each area. North America, Europe, Asia-Pacific, and the Middle East & Africa all present different dynamics in terms of demand, application, and product popularity. The regional outlook is influenced by factors such as climate, consumer spending habits, technological advancements, and the increasing awareness of energy-efficient heating solutions. As a result, the market is diversifying, with each region contributing uniquely to the overall market growth. Demand is particularly strong in colder regions, where electric heated blankets serve as both a comfort and an energy-efficient alternative to traditional heating systems.

North America

North America holds a significant share of the electric heated blanket market, accounting for nearly 40% of global demand. The demand for these blankets is particularly high in the United States and Canada, where colder winters drive the need for efficient, portable heating solutions. Approximately 50% of North American consumers prefer electric heated blankets due to their convenience and cost-effectiveness, especially in homes with high heating costs. The rising trend of home-based comfort products has further fueled the growth of this market. Additionally, 60% of U.S. households use electric heating blankets as a supplemental heating option, with usage peak in the winter months.

Europe

Europe is another major region for the electric heated blanket market, representing about 30% of global demand. The market is driven by colder climates, particularly in countries like Germany, the UK, and Scandinavia, where electric heated blankets are seen as a practical and energy-efficient alternative to traditional heating systems. Nearly 45% of European consumers utilize electric heated blankets during the winter months for warmth and comfort. This trend is more pronounced in households with a focus on sustainability, as electric blankets help reduce overall heating costs. There is also a growing preference for eco-friendly, energy-saving home products, contributing to market growth.

Asia-Pacific

Asia-Pacific is experiencing a steady increase in the demand for electric heated blankets, accounting for around 20% of the global market share. The market growth is largely driven by emerging economies such as China, Japan, and South Korea, where the adoption of modern comfort products is on the rise. Approximately 30% of households in Japan report using electric blankets, particularly in colder regions like Hokkaido. Similarly, demand in South Korea has been growing by 25% annually, driven by a colder climate and a focus on household convenience. The Asia-Pacific market is expected to continue expanding as consumers increasingly prioritize comfort and energy efficiency.

Middle East & Africa

The Middle East & Africa region has a relatively smaller share of the electric heated blanket market, accounting for around 10% of global demand. However, market growth is gradually gaining momentum, particularly in the northern parts of the region. Countries like Turkey and Morocco, where winter temperatures can drop significantly, are seeing increased adoption of electric heated blankets. In the Middle East, demand remains relatively low, but there has been a noticeable rise in interest among consumers seeking alternative heating methods for use in colder months. Approximately 15% of households in northern Africa have started incorporating electric heated blankets into their winter routines.

Key Electric Heated Blanket Market Companies Profiled

• Rainbow Group
• Sunbeam Products
• Caiyang
• Shanghai Xiaomianyang Electric
• Qingdao Qindao Electric
• Beurer
• Tenacta Group S.p.A.
• Sojoy
• Bokuk Electronics CO.
• Morphy Richards
• Slumberdown
• Biddeford

Top companies having highest share

• Rainbow Group: 15% Market Share
• Sunbeam Products: 12% Market Share

Technological Advancements

Technological advancements in the electric heated blanket market have been steadily shaping the industry's growth, making products more efficient, safe, and user-friendly. Key innovations include the integration of smart technology, such as Wi-Fi-enabled blankets, which allow users to control temperature settings via mobile apps. This technology is gaining traction, with smart electric blankets expected to account for approximately 25% of the total market by 2025. Additionally, the introduction of dual control features in blankets, catering to different temperature preferences for individuals, has enhanced comfort levels, making it more popular in households. Furthermore, advancements in safety mechanisms, such as automatic shut-off systems and overheat protection, are driving consumer trust, contributing to a rise in demand for electric blankets with enhanced safety features. It’s also worth noting that energy-efficient blankets, which consume less power and are eco-friendly, have seen a surge in popularity, with the market share of energy-efficient products growing by 18% in 2024.

NEW PRODUCTS Development

The electric heated blanket market has seen notable product development in recent years, with manufacturers focusing on comfort, energy efficiency, and technology integration. One of the prominent trends is the development of blankets made from ultra-soft, lightweight materials that enhance user experience. These blankets are becoming more popular, with over 20% of consumers preferring them over traditional heavier alternatives. Additionally, manufacturers are introducing new models with multiple heat settings, customizable to individual preferences, which has been particularly well-received in the commercial market, with an increase of around 22% in sales of multi-setting blankets in 2023. Furthermore, advanced materials like carbon fiber heating elements are now being used in newer products, replacing traditional wire systems for more even heat distribution, and contributing to a smoother feel and greater energy efficiency. These advancements are expected to drive further growth in the market, with new product categories such as eco-friendly heated blankets and therapeutic models for joint and muscle pain management capturing increasing consumer interest.

Recent Developments

• Rainbow Group (2023): Introduced an upgraded model with smart temperature control and sleep timers, which has gained substantial traction, with sales increasing by 30%.
• Sunbeam Products (2024): Launched a new eco-friendly heated blanket using sustainable materials, achieving a 15% increase in market share in the environmentally conscious segment.
• Caiyang (2023): Unveiled an advanced safety feature in their electric blankets, with built-in overheat protection and automatic shut-off, driving a 10% increase in sales in Europe.
• Beurer (2023): Released a dual-control model, allowing two users to customize their temperatures, leading to a 12% rise in demand from couples and shared living arrangements.
• Tenacta Group S.p.A. (2024): Debuted a series of energy-efficient heated blankets, which have been received positively in the commercial sector, contributing to an estimated 17% increase in commercial sales.

REPORT COVERAGE

The report on the electric heated blanket market covers an extensive analysis of key factors influencing market dynamics, including technological advancements, consumer preferences, and market trends across different regions. It delves into detailed market segmentation by type (underblankets, overblankets), application (home, commercial), and material type, offering insights into the market share and growth patterns. A significant portion of the report highlights the competitive landscape, profiling key market players, including Rainbow Group, Sunbeam Products, and Beurer, providing insights into their product offerings, strategies, and recent developments. Regional insights into North America, Europe, and Asia-Pacific, among others, are also explored, showing how regional trends are shaping the market. The report offers a detailed overview of new product launches and technological innovations that are driving demand, as well as analyzing challenges and opportunities. In addition, it provides an outlook on future growth potential, supported by percentage-wise data and key factors impacting market performance.