ELECTRIC MASSAGE SOFA CHAIR MARKET REPORT OVERVIEW
The global Electric Massage Sofa Chair Market Size expanded rapidly USD 2702.15 million in 2023 and the market is projected to grow substantially USD 5051.98 million by 2032, exhibiting a prodigious CAGR of 7.20% during the forecast period.
A chair made specifically for soothing massages is called an electric massage chair. The shoulders, head, and back can all be easily reached in traditional massage chairs. Robotic massage chairs provide a soothing body massage through the use of motors and electronic vibrators. It is applicable in corporate settings such as conference rooms, trade exhibits, team-building exercises, and business offices. Because the massage chair is portable, therapists can also provide a relaxing massage. Deep relaxation and increased metabolism are features of the chairs, which are mostly recliners.
COVID-19 Impact: CONTACTLESS MASSAGES ARE DEMANDED TO PUSH MARKET GROWTH
The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.
The population's growing concern over health during the pandemic is anticipated to drive market expansion. The epidemic caused the closure of spas and other massage therapy establishments, which increased the popularity of massage chairs. Laws promoting social separation also promoted the solitude and comfort of the massager with no physical contact. Additionally, it is anticipated that rising investments in health-related items during the pandemic will propel market expansion. The market expansion for massage chairs and the need for them to go back to pre-pandemic levels when the pandemic is finished are responsible for the increase in the compound annual growth rate (CAGR).
LATEST TRENDS
Growing Preference for Personal Care to Accelerate Industry DevelopmentA lot of individuals have started using massage chairs as a form of relaxation throughout the world. Growing consumer preference for personal care is anticipated to fuel market expansion. The comfort and seclusion that the chair provides in one's own home have made it a popular choice. It is predicted that changing lifestyles and increasingly busy lives will accelerate market expansion. It is anticipated that a growing number of people concentrating on stress reduction would increase product uptake. Additionally, it is anticipated that growing preferences for self-care or self-pampering and growing demand for bodily relaxation will fuel market expansion throughout the course of the projection period.
ELECTRIC MASSAGE SOFA CHAIR MARKET SEGMENTATION
By Type
Based on type the market can be categorized into 2D Massage Chair, 3D & 4D Massage Chair
- 2D Massage Chair: This type of chair typically offers basic massage techniques, including kneading, tapping, rolling, and sometimes compression.
- 3D & 4D Massage Chair: This allows for a deeper and more adjustable massage experience. Users can customize the intensity of the massage by controlling how far the rollers extend.
By Application
Based on application the market can be categorized into Household and Commercial
- Household: Individuals can use electric massage sofa chairs to unwind and relax after a long day, helping to alleviate stress and tension.
- Commercial: Individuals working from home can use these chairs during breaks to relax and rejuvenate, promoting overall well-being in a home office environment.
DRIVING FACTORS
Growing Health Consciousness to Foster Market ExpansionDue to several health advantages of Electric Massage Sofa Chair Market Growth, including the reduction of poor blood circulation, and the avoidance of anxiety, depression, and high blood pressure, there is a growing movement in consumer preference for massage therapy. Growing advantages of lowering stress-busting—both mental and physical—are anticipated to propel market expansion. Over the course of the projected period, rising demand for physiotherapy, aromatherapy, acupuncture, and acupressure is anticipated to propel market expansion. Product demand is expected to increase due to pregnant women's growing need. The increased popularity of massage chairs is thought to be caused by people's desire for fitness and a healthy lifestyle. The growing prevalence of health issues including obesity, back discomfort, anxiety, and elevated blood pressure is expected to fuel the market expansion for massage chairs.
Growing Spendable Incomes Will Quicken Market ExpansionIncreased disposable income among consumers is a primary driver of market expansion. Product adoption is expected to increase as e-commerce technologies, such smartphones and the internet, become more widely used. An increasing number of people are choosing massage chairs over massage treatments or trips to spas. Moreover, throughout the projected period, the introduction of new products by industry players along with creative designs is anticipated to fuel market expansion for massage chairs. Furthermore, it is anticipated that customer acceptance of massage chairs will increase due to features like Bluetooth connectivity, a massage pillow pad, armrests and feet that can be adjusted, and remote control functionality.
RESTRAINING FACTOR
High Costs and Alternatives to Restrict Market Growth
High costs associated with the product and high manufacturing costs are expected to restrict the massage chair market growth during the forecast period. Also, the presence of various alternatives at variable prices may limit product demand.
ELECTRIC MASSAGE SOFA CHAIR MARKET REGIONAL INSIGHTS
The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and the Middle East and Africa.
North America's Increasing Working Professional Population Will Fuel Market Growth
Because more working professionals and changing lifestyles are predicted to fuel market expansion, North America now owns the highest share of the massage chair industry. The market is expected to develop over the forecast period due to rising preferences for self-care or self-pampering and rising demand for bodily relaxation. Additionally, rising health and fitness demand is anticipated to fuel market expansion in the area.
KEY INDUSTRY PLAYERS
Various Strategies Adopted by the Market Players to Stay Competitive
The report covers information about the list of market players and their latest developments in the Electric Massage Sofa Chair Market Share industry. The information includes mergers, partnerships, acquisitions, technological developments, and production lines. Other aspects examined for this market include complete research on companies producing and introducing the latest products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.
- Panasonic (Japan)
- Osaki (Japan)
- Human Touch (U.S.)
- Infinity (China)
- Ogawa (Indonesia)
INDUSTRIAL DEVELOPMENT
MARCH 2023: This innovative massage chair is designed to provide relief from muscle aches, pains, and tension by releasing tension from the neck, shoulders, back, and legs. Its adjustable settings allow you to customize the intensity of the massage, so you can receive the exact amount of pressure that your body needs. The massage chair also includes airbags that provide a gentle massage to your arms and legs. Additionally, it has a built-in heating element that helps to soothe tired and aching muscles.
REPORT COVERAGE
The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.
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