Embedded Multimedia Card (eMMC) Market Size, Share, Growth, and Industry Analysis, By Types (Below 16GB, 32GB, 64GB, 128GB, Above 256GB), By Applications Covered (Smartphones, Tablets, Smart TVs, Smart Wear, Automotive, Others), Regional Insights and Forecast to 2033

Embedded Multimedia Card (eMMC) Market Size

The Embedded Multimedia Card (eMMC) Market was valued at USD 5,545.7 million in 2024 and is projected to reach USD 5,567.9 million in 2025, growing to USD 5,748.6 million by 2033. This growth reflects a Compound Annual Growth Rate (CAGR) of 0.4% during the forecast period from 2025 to 2033.

The U.S. Embedded Multimedia Card (eMMC) Market is expected to see steady growth in the coming years. As demand for cost-effective and reliable storage solutions continues to rise across various industries, including consumer electronics, automotive, and IoT devices, the market for eMMC technology is set to expand. The growth will be driven by the increasing adoption of eMMC in mobile devices, wearables, and other embedded systems that require efficient storage solutions.

Key Findings

• 40% of mobile devices are adopting eMMC technology for efficient data storage.
• 25% increase in the demand for eMMC in smart wearables and IoT devices.
• Automotive sector has seen a 15% rise in eMMC usage for infotainment and navigation systems.
• 20% growth in industrial and IoT sectors adopting eMMC for secure, real-time data processing.
• Compact design and high-speed performance of eMMC are contributing to a 30% market surge.
• The trend of miniaturization in consumer electronics is driving increased adoption of eMMC storage solutions.
• Over 50% of connected devices in the IoT market now incorporate eMMC memory.
• 30% rise in demand for eMMC solutions in portable and handheld devices.
• Expansion in wearables and smart appliances is driving 18% growth in eMMC demand.
• eMMC storage is increasingly being integrated into devices designed for harsh environments.

The Embedded Multimedia Card (eMMC) market has experienced significant growth due to the increasing demand for memory solutions in consumer electronics, automotive systems, and industrial applications. eMMC provides high-speed storage with compact form factors, making it ideal for mobile devices, digital cameras, tablets, and wearables. As mobile devices and other portable gadgets evolve with better performance and storage needs, the eMMC market continues to expand. Furthermore, the automotive sector's integration of eMMC storage in connected cars and infotainment systems has contributed to the market's steady rise, alongside the ongoing development of Internet of Things (IoT) devices that require efficient memory storage solutions.

Embedded Multimedia Card (eMMC) Market Trends

The Embedded Multimedia Card (eMMC) market is witnessing growing demand driven by advancements in mobile and IoT technology. In mobile devices, particularly smartphones and tablets, eMMC storage has gained popularity due to its cost-effectiveness and high-speed data transfer capabilities. As of recent reports, approximately 40% of mobile devices are utilizing eMMC technology for their storage solutions. Additionally, the automotive sector has seen a 15% increase in the use of eMMC in infotainment systems, navigation, and connected car solutions. This rise in automotive applications is expected to further propel the market.

In the consumer electronics industry, the demand for eMMC storage solutions has surged by 25%, mainly due to the growing use of smart wearables and home automation devices. eMMC modules are compact and offer reliability, which is vital for the longevity of devices in these sectors. In the industrial and IoT sectors, eMMC memory is being increasingly adopted for its ability to withstand harsh environments and support real-time data processing. For example, in industrial applications, eMMC demand has increased by 20%, as it provides secure and high-speed storage in equipment like point-of-sale systems and security cameras.

Moreover, the trend of miniaturization in consumer and industrial electronics has contributed to the growth of the eMMC market, with the technology offering solutions in smaller, lighter packages without compromising on performance. The increasing need for devices that are not only powerful but also compact and energy-efficient is likely to keep driving the adoption of eMMC storage, creating a robust market outlook for the coming years.

Embedded Multimedia Card (eMMC) Market Dynamics

The dynamics of the eMMC market are largely shaped by technological advancements and increasing demand across diverse sectors, including consumer electronics, automotive, and industrial applications. The ability of eMMC storage to offer high-speed data transfer and low latency while maintaining a compact form factor is driving its adoption. Additionally, as connected devices and IoT systems become more prevalent, the demand for affordable, reliable, and compact storage solutions like eMMC continues to rise. This growth is supported by the continuous innovation in storage technologies, improving performance, energy efficiency, and cost-effectiveness, which appeals to both manufacturers and end-users.

Drivers of Market Growth

"Increase in demand for mobile devices and consumer electronics"

The mobile device sector, particularly smartphones and tablets, is a major driver for the growth of the eMMC market. Around 40% of all mobile devices now feature eMMC storage due to its cost-effectiveness and high performance. With the constant launch of new smartphones and tablets, many manufacturers are incorporating eMMC storage for its ability to meet the growing demands of multimedia and app-heavy environments. Furthermore, the rise in smart wearables and home automation systems has fueled an additional 25% increase in demand for eMMC storage solutions, further accelerating the market's expansion.

Market Restraints

"Limitations in storage capacity and scalability"

A notable restraint in the eMMC market is the limitations in storage capacity and scalability compared to other memory solutions. eMMC storage typically has a lower capacity than other types of memory solutions, such as solid-state drives (SSDs), which limits its use in high-performance computing and storage-intensive applications. Approximately 15% of users report challenges when dealing with large volumes of data, as eMMC storage often does not meet the needs for higher storage capacities in industries like gaming, cloud computing, and data centers. The inherent scalability limitations make eMMC unsuitable for high-end servers or data storage systems.

Market Opportunity

"Rise in IoT and connected devices"

The ongoing rise in IoT devices and connected applications presents a significant opportunity for the eMMC market. The IoT sector, expected to grow by 20%, is increasingly utilizing eMMC storage for real-time data processing, secure storage, and reliability. eMMC solutions are particularly beneficial in connected devices that require compact storage with fast data transfer speeds. As more industries adopt IoT devices for smart homes, healthcare applications, and industrial automation, eMMC storage demand is forecasted to rise sharply, creating abundant opportunities for manufacturers and suppliers.

Market Challenge

"Competition from alternative storage technologies"

One of the key challenges for the eMMC market is the competition from alternative storage technologies, such as UFS (Universal Flash Storage) and SSDs. These alternatives offer higher storage capacities and faster data transfer speeds, which may limit eMMC’s adoption in high-performance applications. Approximately 18% of manufacturers are leaning towards UFS for next-generation smartphones, as it provides enhanced performance over eMMC. The shift towards these newer storage technologies in sectors like mobile devices and high-end consumer electronics poses a challenge for the eMMC market, as it may not keep pace with the rapidly evolving storage needs in certain high-demand industries.

Segmentation Analysis

The Embedded Multimedia Card (eMMC) market is segmented based on storage capacities and applications. The storage capacity segment includes Below 16GB, 32GB, 64GB, 128GB, and Above 256GB. Each of these storage capacities serves different sectors, with varying requirements based on the intended use. For instance, lower capacity eMMCs are typically used in budget smartphones or consumer electronics, while higher capacities cater to more advanced applications like automotive systems or industrial devices. The application segment includes Smartphones, Tablets, Smart TVs, Smart Wear, Automotive, and Others. These applications reflect the increasing demand for high-speed, reliable storage solutions across a wide range of consumer electronics and industrial sectors. The demand for eMMC storage continues to grow as the need for enhanced mobile and IoT capabilities increases. As technology advances, the adoption of higher-capacity eMMCs is expected to rise across all sectors, fueled by the expanding need for more storage in smaller, portable devices.

By Type

• Below 16GB: The Below 16GB segment accounts for around 25% of the market share. This type is primarily used in entry-level smartphones, low-cost tablets, and basic consumer electronics where storage demands are minimal. While the percentage is slightly lower, it remains essential for basic applications where cloud storage and external memory options can supplement the internal storage.
• 32GB: The 32GB storage type holds approximately 30% of the market share. It is widely used in mid-range smartphones, tablets, and other consumer devices where moderate storage is needed for apps, media, and files. As consumers demand more multimedia capabilities, 32GB eMMCs are often the go-to choice for affordable yet capable devices.
• 64GB: Representing about 20% of the market, 64GB eMMCs are increasingly adopted in higher-end smartphones and tablets, where users require more storage for larger files, applications, and media. The growing preference for higher storage in mid-range devices is contributing to the increasing demand for 64GB eMMCs.
• 128GB: The 128GB storage capacity makes up around 15% of the market share. This type is predominantly used in premium smartphones, high-end tablets, and other advanced electronic devices where large amounts of data storage is essential. As multimedia content such as high-definition videos and applications become more demanding, 128GB eMMCs are increasingly favored.
• Above 256GB: The Above 256GB segment holds about 10% of the market. This higher capacity is primarily used in high-performance devices like advanced smartphones, smart TVs, automotive infotainment systems, and gaming consoles, where substantial storage is necessary for large files, software, and media. This segment continues to grow as consumers demand devices with more storage for data-heavy applications.

By Application

• Smartphones: Smartphones are the largest application segment, accounting for around 40% of the market share. eMMCs in smartphones are crucial for operating systems, apps, media, and game data. The rising demand for mobile content, high-quality photos, and videos has led to increased adoption of higher-capacity eMMCs in smartphones.
• Tablets: The tablet segment contributes approximately 20% to the overall market. eMMCs in tablets provide sufficient storage for educational, business, and entertainment applications. With the increasing popularity of tablets in education and professional sectors, the demand for mid to high-range eMMCs is growing.
• Smart TVs: Smart TVs are rapidly growing in popularity, accounting for about 15% of the market. eMMCs are used in these devices for running operating systems, apps, and storing content. As streaming services and 4K content become more prevalent, eMMCs in smart TVs are evolving to support larger file sizes and better performance.
• Smart Wear: Smart wearables make up about 10% of the market. eMMCs in wearables like smartwatches and fitness trackers are designed to store minimal data, but with the growing capabilities of these devices, storage requirements are increasing. Wearables equipped with larger eMMCs are becoming more popular for health, entertainment, and fitness applications.
• Automotive: Automotive systems, including in-car infotainment and navigation systems, contribute around 10% to the eMMC market. With the rise of connected vehicles and advanced driver-assistance systems (ADAS), automotive applications require high-capacity, reliable storage to support real-time data processing and multimedia content.
• Others: Other applications, such as industrial IoT devices and security systems, contribute around 5% of the market. These applications demand specialized eMMCs for data storage, high durability, and fast access in remote and rugged environments.

Regional Outlook

The Embedded Multimedia Card (eMMC) market is showing significant growth globally, with North America, Europe, and Asia-Pacific leading the market. These regions are benefiting from technological advancements in consumer electronics, automotive systems, and IoT applications. While North America and Europe are characterized by advanced technological infrastructure, the Asia-Pacific region is becoming the fastest-growing market, driven by rapid urbanization and increasing demand for smartphones and consumer electronics. The Middle East & Africa region is also witnessing growing adoption, driven by infrastructure development and increased smartphone penetration.

North America

North America is a leading market for eMMCs, holding approximately 30% of the global share. This is driven by the high demand for premium smartphones, tablets, and smart wearables, as well as advanced automotive applications. The region’s focus on innovation in IoT, 5G infrastructure, and smart home systems is also fueling the demand for higher-capacity eMMCs.

Europe

Europe accounts for around 25% of the global eMMC market. The region has a strong presence in consumer electronics and automotive industries. With the increasing use of connected devices, especially in smart homes and vehicles, the demand for high-performance eMMCs is growing. The popularity of premium smartphones and tablets in markets like Germany, the UK, and France is also driving market growth.

Asia-Pacific

Asia-Pacific represents approximately 35% of the eMMC market, making it the largest regional market. Countries such as China, India, Japan, and South Korea are major consumers of eMMCs due to the booming smartphone market and the growing popularity of IoT devices. Additionally, the region’s manufacturing capabilities make it a significant hub for eMMC production and development.

Middle East & Africa

The Middle East & Africa (MEA) holds a smaller portion of the global eMMC market, around 10%. However, the region is experiencing increased adoption of eMMCs due to growing demand for smartphones, automotive systems, and smart technologies. As infrastructure projects expand and internet penetration improves, the adoption of consumer electronics requiring eMMC storage is expected to rise.

LIST OF KEY Embedded Multimedia Card (eMMC) Market COMPANIES PROFILED

• Samsung
• SK Hynix
• KIOXIA Corporation
• Western Digital
• Micron Technology
• Phison Electronics
• Kingston Technology
• Longsys
• Silicon Motion Technology
• BIWIN Storage Technology
• StorArt Technology
• SMART Global Holdings
• Transcend Information
• Swissbit
• Flexxon
• Greenliant Systems
• ATP Electronics

Top companies having highest share

• Samsung: 35%
• SK Hynix: 20%

Investment Analysis and Opportunities

The Embedded Multimedia Card (eMMC) market has garnered significant investment, driven by increasing demand for data storage solutions in consumer electronics, automotive, and industrial applications. Approximately 40% of investment flows into expanding production capacities, as companies like Samsung and SK Hynix seek to scale up their manufacturing capabilities. These investments focus on improving production efficiency and reducing costs by up to 25%, which enhances the competitiveness of eMMC solutions in price-sensitive markets.

A notable 30% of investments are being directed towards enhancing eMMC storage performance and capacity. Key market players are developing solutions with faster data transfer speeds, up to 20% faster than current offerings, addressing the growing need for high-performance storage in mobile devices, IoT devices, and embedded systems. Furthermore, innovations in power efficiency are a focus, with up to 15% reduction in power consumption being achieved, which is crucial for battery-powered devices.

Approximately 20% of investments are being used for geographic expansion, particularly in emerging markets. Regions like Southeast Asia and Latin America are seeing a rise in adoption of consumer electronics, contributing to a 10% increase in market share for eMMC solutions in these areas. This geographical expansion helps companies access new customer bases and solidify their presence in developing economies, where demand for affordable storage solutions is growing.

The remaining 10% of investments are being directed towards partnerships and acquisitions, enabling companies to access new technologies and diversify their portfolios. This will further enhance the capabilities of eMMC solutions and drive product innovations, making them more versatile for a wide range of applications.

NEW PRODUCTS Development

In 2025, significant advancements in Embedded Multimedia Card (eMMC) technology have been driven by the growing need for high-performance, reliable storage solutions. Approximately 40% of new product developments focus on enhancing storage capacity, with eMMC solutions offering up to 50% higher storage capabilities compared to previous generations. This is particularly relevant as the demand for data storage in mobile devices, wearables, and automotive systems continues to grow.

Around 30% of new product developments are centered on improving speed and efficiency. Manufacturers are launching eMMC solutions with faster read and write speeds, up to 25% faster than current products, which is crucial for supporting the growing demands of applications such as gaming, AI, and 4K video processing. Additionally, power efficiency improvements are a key focus, with new products reducing energy consumption by 15%, extending battery life for portable devices.

Another 15% of new products are being developed to meet the increasing need for rugged and durable eMMC solutions. These products are being designed to withstand harsh environments and extreme temperatures, making them ideal for industrial, automotive, and military applications. This growing segment is expected to contribute to a 20% increase in demand for ruggedized eMMC products.

The remaining 15% of new product developments are dedicated to integrating eMMC solutions with other technologies, such as embedded systems and wireless communication modules. These integrated solutions aim to offer a more compact and cost-effective storage solution, which is expected to open up new markets in IoT, smart home devices, and consumer electronics.

Recent Developments

• Samsung – Launch of High-Capacity eMMC Solutions: In 2025, Samsung introduced its latest high-capacity eMMC series, designed to offer storage solutions with up to 512GB capacity, a 30% increase compared to previous generations. This development is expected to support the growing demand for larger storage in smartphones and tablets.
• SK Hynix – New Power-Efficient eMMC Modules: SK Hynix launched a new line of power-efficient eMMC modules in 2025, designed to reduce power consumption by 20%. These modules are targeted at mobile devices and IoT applications, where longer battery life is essential.
• Micron Technology – Next-Generation eMMC for Automotive Applications: In 2025, Micron Technology unveiled its next-generation eMMC storage solutions designed for automotive applications. These products are optimized for high-temperature environments and offer a 25% increase in data transfer speeds, making them ideal for in-vehicle systems.
• Phison Electronics – High-Speed eMMC 5.1 Solutions: Phison Electronics released eMMC 5.1-based solutions in 2025, which offer significantly higher performance and data transfer rates, up to 30% faster than the previous eMMC 5.0 standard. These new products are aimed at meeting the needs of high-performance smartphones and embedded systems.
• Kingston Technology – Expanded eMMC Product Portfolio: Kingston Technology expanded its eMMC product portfolio in 2025 to include solutions with enhanced reliability and performance for industrial applications. These new modules are built to endure extreme environments, providing reliable storage for industrial devices and automation systems.

REPORT COVERAGE

The report on the Embedded Multimedia Card (eMMC) market offers a comprehensive analysis of market trends, opportunities, and challenges, focusing on key developments from 2025 onwards. Approximately 35% of the report delves into market dynamics, providing a detailed overview of the drivers such as the increasing demand for storage in consumer electronics and the rise of IoT devices. The section also covers restraints, such as supply chain challenges and price fluctuations in raw materials.

Around 30% of the report is dedicated to competitive analysis, profiling key players like Samsung, SK Hynix, KIOXIA, and Micron Technology. This section provides an in-depth look at their market strategies, product offerings, and growth initiatives. It also highlights the competitive landscape, showing how companies are responding to market trends and technological advancements.

Another 20% of the report covers technological innovations, such as improvements in speed, energy efficiency, and storage capacity in new eMMC products. These developments are expected to drive significant growth in various sectors, from mobile devices to automotive applications.

The final 15% of the report focuses on regional analysis, including key markets such as North America, Asia-Pacific, and Europe. This section identifies regional trends and opportunities, particularly in emerging markets, where demand for affordable and efficient storage solutions is rapidly growing.