Equestrian Apparel Market Size, Share, Growth, and Industry Analysis, By Types (Clothes, Boots, Helmets, Gloves), By Applications Covered (Female, Male), Regional Insights and Forecast to 2033

Equestrian Apparel Market Size

The global equestrian apparel market was valued at USD 2,838.63 million in 2024 and is projected to grow to USD 2,895.5 million in 2025, reaching USD 3,392.5 million by 2033, with a CAGR of 2.0% during the forecast period (2025–2033).

The U.S. equestrian apparel market is expected to grow steadily, driven by rising participation in equestrian sports, increasing demand for high-performance riding gear, and growing consumer preference for stylish and durable equestrian clothing.

Key Findings

• Market Size: Valued at 2895.5M in 2025, expected to reach 3392.5M by 2033, growing at a CAGR of 2.0%.
• Growth Drivers: Over 7 million global participants and 72% female riders in the U.S. drive demand; 60% purchase safety-certified helmets and performance gear.
• Trends: 25% increase in global e-commerce sales; 30% of brands offer sustainable lines; 12% sales boost from eco collections; 40% prefer UV-protective fabrics.
• Key Players: Ariat, Horseware, Pikeur, UVEX, Mountain Horse
• Regional Insights: North America accounts for 35% market share due to 7M+ riders; Europe holds 40% with strong equestrian traditions; Asia-Pacific captures 20% from rising clubs; MEA contributes 5% via luxury gear demand.
• Challenges: Counterfeit gear holds 40–60% lower prices; limited access in emerging markets where only 10–15% recognize certified safety gear.
• Industry Impact: Smart helmets and eco-wear lead 15% product innovation rise; 30% online market share boosts reach; 35% demand sustainable alternatives.
• Recent Developments: Ariat’s breeches and UVEX’s smart helmet drove 12% category growth; 2024 saw 10% increase in recycled-riding gear from Horseware and Decathlon.

The global equestrian apparel market supports the needs of over 9.2 million horses used for sports, recreation, and leisure activities in the U.S. alone. Key products like helmets, boots, gloves, and breeches prioritize safety, comfort, and performance. An estimated 7 million riders participate in equestrian activities annually in North America, driving demand for high-quality apparel. European countries like Germany and the UK lead the market, with an established equestrian culture. Innovations in moisture-wicking fabrics and shock-absorbing helmets are pushing technological boundaries, while the Asia-Pacific region shows promising growth due to rising disposable incomes and equestrian event participation.

Equestrian Apparel Market Trends

The equestrian apparel market is evolving, with notable shifts in consumer preferences and technology adoption. In the U.S., nearly 40% of equestrian enthusiasts now prioritize performance-oriented apparel featuring moisture-wicking and UV-resistant fabrics. Demand for safety gear is also growing, with helmets certified by the ASTM (American Society for Testing and Materials) becoming a must-have for competitive riders.

Sustainability is emerging as a critical trend. Approximately 30% of equestrian brands have launched eco-friendly product lines, with recycled leather boots and biodegradable jackets gaining popularity. For example, Ariat’s sustainable collection accounted for a 12% increase in sales last year.

Digital channels are revolutionizing shopping patterns, with e-commerce platforms witnessing a 25% year-over-year increase in equestrian apparel sales globally. In Europe, the UK’s horse racing and equestrian events attract over 4 million spectators annually, fueling demand for premium riding attire. Additionally, customization is on the rise, with personalized breeches and jackets driving sales in niche segments. Social media platforms have played a pivotal role, with over 10 million posts tagged #equestrianstyle in 2023, boosting consumer awareness and engagement.

Equestrian Apparel Market Dynamics

OPPORTUNITY

Rising demand for sustainable and innovative apparel

The sustainable apparel segment is projected to grow, driven by rising consumer awareness. Approximately 35% of equestrian customers actively seek eco-friendly options, such as recycled materials and biodegradable fabrics. Smart wearable technology, such as helmets with impact sensors and gloves with touchscreen compatibility, represents a significant growth area. Emerging markets like China, where disposable incomes are expected to grow by 15% annually, show promising potential. Collaborations with local equestrian clubs and events in these regions could help brands capture a larger market share. Enhanced accessibility via e-commerce is also unlocking opportunities in underserved areas.

DRIVERS

Increasing participation in equestrian sports

Globally, over 7 million riders engage in horse-related activities annually, with competitive equestrian sports seeing consistent growth. Events such as the FEI World Equestrian Games attract participants and spectators worldwide, driving demand for performance apparel. In Europe, the annual number of competitive equestrian participants exceeds 2 million, with Germany alone accounting for over 1.3 million riders. Safety standards like ISO certifications for helmets and boots encourage customers to invest in high-quality products, further propelling the market. The growing appeal of horse riding among youth and women contributes significantly to this trend.

Market Restraints

"High costs of premium equestrian apparel. "

Premium riding gear from top brands like Ariat and Horseware can cost upwards of $500 per set, making it a significant investment. Helmets with advanced safety features are priced between $150 and $300, limiting affordability in regions with lower purchasing power. Additionally, maintaining leather boots, which cost an average of $200 to $400, adds to consumer expenses. This pricing disparity restricts market access for hobbyists and casual riders, particularly in developing nations. Furthermore, counterfeit products priced at 30-50% lower than branded items deter potential buyers from purchasing genuine products.

Market Challenges

"Counterfeit products and limited awareness in emerging markets. "

The rise of counterfeit equestrian gear, priced 40-60% lower than authentic products, negatively impacts brand reputation and consumer safety. For example, uncertified helmets fail to meet safety standards, increasing the risk of injuries. In regions like Africa and parts of Asia, only 10-15% of the population is familiar with equestrian sports, limiting market expansion. High import duties of up to 25% on riding gear in some countries further restrict product availability. The lack of equestrian infrastructure, such as riding clubs and training facilities, hinders the development of equestrian culture in these emerging markets.

Segmentation Analysis

The equestrian apparel market is segmented by type and application, catering to diverse needs of riders. By type, key segments include clothes, boots, helmets, and gloves, each designed to enhance safety, comfort, and style. By application, products are tailored for male and female riders, addressing specific preferences in design, fit, and performance. Clothes such as breeches and jackets account for the largest share due to their essentiality in equestrian activities. Helmets and boots witness strong demand driven by safety regulations. Meanwhile, female riders dominate the market, with an increasing preference for customized, high-performance gear.

By Type

• Clothes: Clothing accounts for a significant portion of the equestrian apparel market, driven by high demand for breeches, jackets, and show shirts. Breeches, made with stretchable fabrics, provide flexibility and comfort during riding. Show jackets, often crafted with moisture-wicking and breathable materials, are popular in competitive settings. In 2023, sales of performance-oriented equestrian clothing grew by approximately 18%, reflecting riders’ preference for advanced materials. The adoption of UV-resistant fabrics in riding shirts is also on the rise. Europe leads this segment due to its strong equestrian culture, while North America follows closely, with increasing purchases for recreational use.

• Boots: Riding boots are essential for safety and control, with long and short boots catering to various equestrian disciplines. In 2023, 35% of riders globally purchased premium leather boots, reflecting a shift towards quality and durability. Waterproof boots with enhanced grip are gaining popularity, particularly among riders in colder climates. The average price of high-performance boots ranges from $200 to $400, with demand strong in both competitive and leisure markets. Brands like Ariat dominate the boots segment, leveraging advanced designs for comfort and protection. Growth in e-commerce platforms has also contributed to a 25% increase in online boot sales.

• Helmets: Helmets are a crucial safety component in equestrian apparel, designed to prevent head injuries. In 2023, over 2.5 million helmets were sold globally, reflecting a heightened awareness of rider safety. Advanced helmets with features like shock absorption and integrated ventilation systems are driving demand. Popular among young riders, certified helmets account for over 60% of sales in the segment. Leading brands like UVEX and GPA have introduced lightweight models with adjustable fittings, catering to different head sizes. Europe dominates the helmet market due to strict safety regulations, while the Asia-Pacific region is showing growing interest in safety-oriented products.

• Gloves: Equestrian gloves provide grip, protection, and style, with riders increasingly opting for gloves with touchscreen compatibility. Sales of riding gloves grew by approximately 15% in 2023, driven by demand for performance-enhancing features like reinforced palm grips and breathable fabrics. Winter gloves with insulation and waterproofing features are particularly popular in colder regions. Premium gloves from brands like SSG Gloves and Noble Outfitters range between $30 and $80, appealing to both competitive and casual riders. The North American market leads in glove sales, accounting for over 35% of global revenue due to widespread participation in equestrian sports.

By Application

• Female: Female riders dominate the equestrian apparel market, accounting for approximately 65% of overall sales. Women prefer customized gear, such as tailored breeches and form-fitting jackets, designed for style and performance. Helmets and gloves with feminine aesthetics and personalized options are also gaining traction. In the U.S., women represent 72% of equestrian participants, driving demand for apparel that balances functionality with fashion. The growth of women's participation in equestrian events like show jumping and dressage has further boosted sales. Brands are increasingly targeting this demographic with product innovations, such as UV-protective clothing and breathable fabrics, catering to their specific needs.

• Male: Male riders account for around 35% of the equestrian apparel market, with a strong preference for durable and rugged designs. Jackets and boots designed for male riders emphasize practicality and durability, often featuring heavier materials for long-lasting wear. Helmets with advanced ventilation systems and adjustable fits are also popular. Competitive sports like polo and rodeo, predominantly male-dominated, contribute significantly to this segment. North America leads the male apparel market due to the high number of male participants in rodeo and recreational riding. Innovations in helmet safety and riding boots are key drivers for growth in this category.

Regional Outlook

The equestrian apparel market shows varied growth across regions, influenced by cultural traditions, participation rates, and economic development. North America leads with robust demand for performance and safety gear, driven by a large equestrian community. Europe showcases deep-rooted equestrian traditions and high disposable incomes, fueling premium product sales. Asia-Pacific emerges as a growing market, driven by rising interest in recreational horse riding and competitive sports. The Middle East & Africa display potential due to the increasing popularity of equestrian events and investments in infrastructure. Each region contributes uniquely, reflecting diverse consumer preferences and industry dynamics.

North America

North America holds a significant share in the equestrian apparel market, with the U.S. being a key contributor. The region boasts over 7 million equestrian participants annually, driving demand for premium riding gear. Competitive events like rodeo and show jumping attract a large audience, boosting sales of helmets and boots. Canada also shows steady growth, with increasing investments in equestrian infrastructure. The rise of online platforms has further enhanced product accessibility, with over 30% of equestrian gear purchases made online in 2023. The U.S. equestrian apparel market is dominated by brands like Ariat, known for its innovative designs.

Europe

Europe is a dominant region in the equestrian apparel market, with countries like Germany, the UK, and France leading. Germany has over 1.3 million registered riders, making it a key market for premium gear. The UK’s rich equestrian culture, highlighted by events like Royal Ascot, drives demand for stylish and functional apparel. Riding clubs across Europe play a crucial role in increasing participation rates, with over 4 million active equestrian enthusiasts in the region. Strict safety standards boost the demand for certified helmets and boots. European brands like Pikeur and Mountain Horse are prominent players in the market.

Asia-Pacific

The Asia-Pacific region is witnessing rapid growth in the equestrian apparel market, driven by rising disposable incomes and growing interest in equestrian sports. China and India are emerging as key markets, with increasing participation in horse riding as a leisure activity. China alone has over 400 equestrian clubs, signaling strong growth potential. Japan and South Korea also contribute significantly, focusing on competitive equestrian events. Online sales have grown by 25% in 2023, reflecting improved accessibility to global brands. The region’s climate diversity has led to demand for both lightweight summer gear and insulated winter apparel.

Middle East & Africa

The Middle East & Africa region showcases potential for growth in the equestrian apparel market. Countries like the UAE host prestigious events such as the Dubai World Cup, drawing international attention and boosting demand for premium riding gear. In Africa, South Africa leads with its growing equestrian community, supported by investments in horse-riding schools and clubs. The Middle East’s affluent population favors high-end products, with brands like Ariat and Horseware seeing increasing demand. Additionally, traditional equestrian activities such as endurance riding in the UAE drive sales of durable and weather-resistant apparel designed for harsh desert climates.

List of Key Equestrian Apparel Market Companies Profiled

Investment Analysis and Opportunities

The equestrian apparel market presents lucrative investment opportunities, driven by advancements in technology and growing consumer demand. Investments in R&D have enabled the development of innovative products, such as smart helmets equipped with sensors for accident detection. Leading companies like Ariat and Horseware allocate significant budgets to research, resulting in cutting-edge designs and enhanced user experiences.

Sustainability is a critical area of investment. Brands are increasingly focusing on eco-friendly materials, with biodegradable jackets and recycled leather boots gaining popularity. The adoption of green manufacturing processes has also become a priority, appealing to environmentally conscious consumers.

Emerging markets like Asia-Pacific offer untapped potential, with China and India showing a 15-20% annual increase in equestrian event participation. Investments in local manufacturing and distribution networks are helping brands penetrate these markets more effectively. The growth of e-commerce platforms further amplifies opportunities, as online sales accounted for approximately 30% of the market in 2023.

Additionally, partnerships with equestrian clubs and organizations provide branding and promotional opportunities. Investors are also exploring the potential of wearable technology, such as gloves with motion sensors, to enhance rider performance and safety. These trends position the equestrian apparel market as a promising domain for strategic investments.

New Product Development

The equestrian apparel market has seen a wave of innovative product launches. In 2023, Ariat introduced a new range of waterproof riding boots featuring enhanced grip and durability, catering to riders in challenging terrains. Horseware launched a line of jackets made from 100% recycled materials, aligning with its sustainability goals.

Helmet technology has advanced significantly, with brands like UVEX unveiling models equipped with integrated LED lighting for night rides. Similarly, GPA introduced helmets with advanced ventilation and shock absorption systems, addressing safety and comfort concerns.

Customization is another focus area, with brands offering tailored breeches and personalized embroidery options. In 2024, Mountain Horse released a collection of riding jackets with adjustable fits, designed to cater to riders of all sizes. Gloves with touchscreen compatibility, introduced by SSG Gloves, have become a hit among tech-savvy equestrians.

Sustainability remains a major driver of innovation, with brands launching eco-friendly collections. For example, Decathlon’s biodegradable riding apparel launched in 2023 has seen significant consumer interest. These developments highlight the industry’s commitment to addressing consumer preferences, emphasizing both performance and environmental responsibility.

Recent Developments by Manufacturers

1. Ariat introduced a moisture-wicking riding breeches collection in 2023.
2. Horseware launched eco-friendly turnout rugs made from recycled materials in 2024.
3. UVEX unveiled a smart helmet with Bluetooth integration in 2024.
4. Decathlon released affordable insulated winter riding boots in 2023.
5. Pikeur expanded its product line with UV-protective show jackets in 2023.

Report Coverage

The equestrian apparel market report provides comprehensive insights into market trends, drivers, challenges, and opportunities. It covers segmentation by type, including clothes, boots, helmets, and gloves, as well as application-based analysis for male and female riders. Regional outlooks for North America, Europe, Asia-Pacific, and the Middle East & Africa highlight specific growth patterns and key market contributors.

The report profiles leading companies like Ariat, Horseware, and Pikeur, analyzing their market strategies and product innovations. Recent developments, such as smart helmets and sustainable apparel, are discussed in detail. Additionally, the report explores investment opportunities, emphasizing growth areas like wearable technology and eco-friendly products.

Data-driven insights, supported by facts and figures, offer a detailed understanding of market dynamics, helping stakeholders make informed decisions. This report serves as a valuable resource for industry players, investors, and consumers alike.