Flower and Ornamental Plants Market Size, Share, Growth, and Industry Analysis, By Types (Live and Potted Plants, Fresh Cut Flowers), By Applications Covered (Brick and Mortar Stores Retail, E-commerce) and Regional Forecast to 2033

Flower and Ornamental Plants Market Size

The global flower and ornamental plants market was valued at USD 60,289.72 million in 2024 and is expected to reach USD 64,678.9 million in 2025. By 2033, the market is projected to grow to USD 113,478.2 million.

The U.S. flower and ornamental plants market is experiencing steady growth, driven by increasing consumer demand for home gardening and decorative plants. Factors such as urbanization and rising disposable incomes further contribute to this trend.

The Flower and Ornamental Plants market has seen significant growth globally due to factors like urbanization, growing disposable incomes, and a heightened interest in home gardening. As of 2023, the market is valued at approximately USD 15 billion, with the trend of indoor plants gaining prominence. Demand for flowering plants like roses, orchids, and tulips, as well as decorative plants such as bonsais and cacti, is seeing an uptick in residential and commercial spaces. Countries like the Netherlands, China, and India are some of the largest producers and consumers of ornamental plants due to their favorable climate conditions and strong floral traditions. The market is expected to witness steady demand, particularly in urban areas where space for traditional gardening is limited.

Flower and Ornamental Plants Market Trends

The Flower and Ornamental Plants market is experiencing several emerging trends. Indoor plants have gained traction, particularly in North America and Europe, where an increasing number of people are incorporating greenery into their living and workspaces. Succulents and air-purifying plants such as peace lilies and snake plants are particularly in demand. For instance, in the U.S., sales of indoor plants grew by 8% in 2022 alone. The drought-tolerant plant trend is also gaining momentum, with xerophytes and succulent plants being highly sought after for both home and commercial landscaping. The rise of e-commerce platforms has further facilitated the growth of the market, enabling consumers to buy plants online with ease. As per data from GlobalData, e-commerce sales in the flower and ornamental plant segment accounted for 25% of the total market in 2023, a significant increase from the previous years.

Flower and Ornamental Plants Market Dynamics

Drivers of Market Growth

"Growing Interest in Sustainable Gardening"

One of the most prominent drivers of market growth is the increasing demand for sustainable gardening practices. Consumers are increasingly looking for plants that are environmentally friendly and require minimal water and chemicals. In regions like California, where water scarcity is a concern, drought-tolerant plants such as cacti, succulents, and agave have become highly popular. Furthermore, the growing awareness of the environmental benefits of plants, such as air purification, is contributing to the adoption of indoor plants in offices and homes. For example, in Europe, green office spaces are on the rise, with businesses opting for indoor plants to improve air quality. This trend is expected to continue, with the global market for indoor plants expected to grow by 5-6% annually.

Market Restraints

"Pest and Disease Infestations Affecting Plant Health"

The flower and ornamental plant market faces significant challenges related to pest infestations and plant diseases. For example, common pests like aphids, whiteflies, and mealybugs often damage plants, while diseases such as powdery mildew and root rot can severely impact the quality of ornamental plants. In Europe, where plant cultivation is extensive, nearly 30% of ornamental plant growers report issues with pest infestations. Climate change also exacerbates these problems by creating more favorable conditions for pests and diseases. The impact on plant health has led to increased reliance on chemical treatments, which in turn raises concerns about sustainability in the market.

Market Opportunities

"Rise in Indoor Plants for Health and Wellness"

The growing trend of indoor plants, particularly for health and wellness purposes, presents a significant opportunity in the Flower and Ornamental Plants market. Plants such as snake plants, peace lilies, and bamboo palms are increasingly popular due to their air-purifying qualities. According to a report by The National Gardening Association, the market for indoor plants in the U.S. has grown by 15% over the last two years. In countries like Japan, the demand for indoor plants is expected to increase by 20% by 2025, driven by the rising focus on wellness and biophilic design in urban spaces. This trend is providing a new revenue stream for plant retailers and nurseries globally.

Market Challenges

"Impact of Climate Change on Plant Health"

One of the biggest challenges faced by the Flower and Ornamental Plants market is the effect of climate change on plant growth and health. Rising temperatures, unpredictable rainfall, and extreme weather events are disrupting traditional planting seasons and causing damage to crops. For example, in regions like California and the Middle East, extreme heat waves and drought conditions have affected the growth of ornamental plants, particularly those requiring more water. This has led to a shift in focus towards drought-tolerant plants and indoor gardening, which are more resilient to climate-related challenges. Furthermore, unpredictable weather conditions increase the cost of production for growers, making it a challenge for the industry to meet rising demand.

Segmentation Analysis

The Flower and Ornamental Plants market can be segmented based on type and application. Each segment has distinct characteristics that cater to diverse consumer needs. The primary types in this market include live and potted plants, as well as fresh cut flowers, while the application segments focus on brick-and-mortar retail stores and e-commerce platforms. The shift towards e-commerce for purchasing plants has been accelerating, driven by the ease of access and increased convenience. Similarly, demand for potted plants has surged due to the growing popularity of indoor gardening, while fresh-cut flowers remain popular for seasonal events and decorations. These market segments are shaped by evolving consumer preferences and distribution channel dynamics.

By Type

• Live and Potted Plants: The segment of live and potted plants has experienced substantial growth in recent years, driven by the increasing popularity of indoor plants. Potted plants, such as succulents, bonsai trees, and air-purifying plants, are in high demand for home and office décor. According to recent statistics, potted plants account for over 60% of the total plant market in regions like North America and Europe. This surge is largely attributed to the growing trend of indoor gardening, with consumers increasingly opting for low-maintenance plants that thrive in limited spaces. The United States alone has seen a 20% increase in the purchase of potted plants over the last two years, as urban dwellers seek greenery in their homes.

• Fresh Cut Flowers: The fresh cut flowers segment remains a significant part of the flower and ornamental plants market, with flowers like roses, lilies, orchids, and tulips being the most in-demand. Fresh cut flowers are primarily purchased for seasonal celebrations, weddings, and as gifts. In 2023, the demand for fresh flowers saw a 15% increase during the holiday season in Europe. The ease of availability and wide variety offered through both brick-and-mortar stores and online platforms continues to drive the market. In Asia, fresh flowers make up nearly 40% of the floral market, largely driven by cultural events and festivals that require floral arrangements.

By Application

• Brick and Mortar Stores Retail: The brick-and-mortar stores retail segment remains one of the largest distribution channels in the flower and ornamental plants market. Despite the rise of e-commerce, traditional retail outlets such as florists, garden centers, and supermarkets still capture a significant market share. In North America, around 45% of consumers purchase their flowers and plants through physical stores, often for immediate use such as event décor or home decoration. This is particularly true in countries like the U.S. and Canada, where local retailers offer a personalized experience and allow customers to see the plants before purchase.

• E-commerce: The e-commerce segment has been rapidly expanding in recent years, driven by consumer demand for convenience and the ability to purchase plants and flowers online. As of 2023, approximately 30% of plant and flower sales globally were made through e-commerce platforms, with Amazon, Etsy, and regional online stores seeing a surge in sales. This trend is particularly evident in Asia-Pacific, where China and India have seen significant growth in online flower purchases due to increased internet penetration and changing consumer behaviors. The e-commerce channel offers a wide variety of plants with home delivery, making it especially popular among urban consumers who may not have access to physical plant stores.

Flower and Ornamental Plants Market Regional Outlook

The flower and ornamental plants market is growing steadily across various regions, with each area showcasing unique trends and market dynamics. In North America, demand is primarily driven by retail sales, seasonal celebrations, and consumer interest in indoor plants. In Europe, the market remains strong due to cultural events and a growing preference for eco-friendly and sustainable floriculture. Asia-Pacific is experiencing rapid growth, fueled by an increasing middle class and urbanization, which drives demand for both fresh flowers and ornamental plants. In the Middle East & Africa, growing urbanization and a rising preference for luxury and ornamental flowers contribute to the market expansion. Each region presents distinct opportunities, but all share the increasing trend of sustainability and eco-friendly practices in floriculture.

North America

In North America, the flower and ornamental plants market has seen consistent demand, particularly in the United States and Canada, where retail sales contribute significantly to overall market growth. Approximately 40% of flowers purchased are bought for home décor, special events, and holidays. The demand for potted plants has surged, with succulents and indoor plants leading the trend. E-commerce for flowers has also grown rapidly, with Amazon and local online retailers seeing a steady increase in sales. In Canada, the market value of fresh flowers and potted plants is estimated at USD 1.2 billion, with strong seasonal spikes around Mother's Day and Christmas.

Europe

In Europe, the flower and ornamental plants market is driven by the strong cultural significance of flowers, particularly in countries like the Netherlands, Germany, and France. The Netherlands is a global hub for floriculture, with Dutch flower auctions handling over 50 million flowers daily. Around 35% of flowers in Europe are sold through traditional florists, with the rest distributed through supermarkets and online retailers. The increasing preference for sustainable and locally sourced flowers is shaping consumer buying behavior. France alone imports more than 3.5 billion flowers annually, with a rise in demand for seasonal floral arrangements.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in the flower and ornamental plants market, driven by increasing urbanization and changing consumer preferences. In China, demand for indoor plants and fresh flowers has surged, particularly in urban areas where space for traditional gardening is limited. The market for ornamental plants in India is expanding as middle-class incomes rise, and more consumers seek plants for home decoration. In Japan, potted plants like bonsai trees and flowering plants are widely popular, particularly among the elderly population. The region is expected to account for over 40% of global flower sales in the coming years, with e-commerce playing an increasing role in distribution.

Middle East & Africa

In the Middle East & Africa, the flower and ornamental plants market is driven by the increasing demand for luxury flowers and high-quality ornamental plants in regions like the UAE and South Africa. In Dubai, floriculture is a high-end business, with flowers being a key element of luxury hospitality and wedding arrangements. The demand for roses and exotic flowers is on the rise, especially for events such as weddings and celebrations. In South Africa, flowers like proteas and roses dominate the market, with an increase in both local and export demand, particularly to European markets. Additionally, urbanization in the region has led to a rise in indoor gardening.

List of Key Flower and Ornamental Plants Market Companies Profiled

• Double H

• Syngenta Flowers

• Finlays

• Oserian

• Selecta One

• Rosebud

• Beekenkamp

• Kariki

• Arcangeli Giovanni & Figlio

• Queens Group

• Afriflora

• Karen Roses

• Karuturi

• Multiflora

• Ball Horticultural

• Dümmen Orange

• Harvest Flower

• Carzan Flowers

• Washington Bulb

Recent Developments by Manufacturers in Flower and Ornamental Plants Market (2023 and 2024)

In 2023, Dümmen Orange launched a new line of sustainable roses, targeting the eco-conscious segment in Europe and North America. Syngenta Flowers introduced a new range of potted ornamental plants with enhanced drought resistance for both European and Asian markets. Ball Horticultural unveiled a new series of low-maintenance ornamental plants aimed at urban gardeners in North America, responding to the increasing demand for plants that thrive in confined spaces. Additionally, Oserian has invested in a new greenhouse facility in Kenya, focusing on sustainable flower production and eco-friendly farming techniques.

New Products Development

In 2023 and 2024, several key companies in the flower and ornamental plants market introduced innovative products to meet the evolving consumer demands for sustainability and diversity in plant offerings. Syngenta Flowers launched a new collection of seasonal flowers, featuring eco-friendly packaging and reduced pesticide use, catering to the growing market for organic and sustainably grown plants. Beekenkamp developed a series of compact ornamental plants for urban spaces, addressing the needs of city dwellers with limited space for gardening. Selecta One also introduced a line of long-lasting roses, designed to have a longer vase life, which appeals to consumers looking for premium-quality floral arrangements. These new products reflect the industry's increasing focus on sustainability, low-maintenance care, and space-efficient designs for urban gardens.

Investment Analysis and Opportunities

The flower and ornamental plants market presents significant investment opportunities, particularly in regions like Asia-Pacific, where rapid urbanization and changing consumer preferences are creating demand for more diverse plant varieties. Investments in e-commerce platforms are becoming crucial, as online floriculture sales continue to rise, especially during peak seasons like Valentine's Day and Mother's Day. Companies such as Syngenta and Dümmen Orange are investing heavily in sustainability initiatives and eco-friendly farming technologies, which not only align with consumer preferences but also reduce operational costs in the long run. Furthermore, private equity is flowing into the sector, with investments in high-tech greenhouse facilities that enable year-round production and improved plant quality.

Report Coverage of Flower and Ornamental Plants Market

This report provides a comprehensive analysis of the flower and ornamental plants market, including detailed insights into key market dynamics, trends, and opportunities in different regions. The market segmentation by type and application is thoroughly covered, with an emphasis on growth opportunities in both traditional retail and e-commerce platforms. Key player profiles, including major companies like Syngenta Flowers and Ball Horticultural, are provided, offering insights into their market strategies, product innovations, and sustainability practices. The report also covers recent developments, new product launches, and investment trends in the industry, providing stakeholders with a detailed overview of the market's future direction.