Fruit Jam, Jelly, and Preserves Market Size, Share, Growth, and Industry Analysis, By Types (Jam, Jelly, Preserve) , Applications (Supermarkets/ Hypermarkets, Online Store, Convenience/Departmental Stores) and Regional Insights and Forecast to 2033

Fruit Jam, Jelly, and Preserves Market Size

The U.S. fruit jam, jelly, and preserves market was valued at USD 8.3 billion in 2024 and is projected to reach USD 8.4 billion in 2025, growing to approximately USD 9.5 billion by 2033. This growth is driven by an increasing consumer preference for organic, low-sugar, and healthier fruit spreads. The market is expected to exhibit a steady compound annual growth rate (CAGR) of 1.5% from 2025 to 2033. The ongoing trend of premiumization, along with innovations in product offerings and growing e-commerce sales, further contributes to this growth. As consumer habits shift towards healthier food choices, demand for diverse fruit spreads is likely to increase, offering substantial growth opportunities for key market players.

The global fruit jam, jelly, and preserves market has been experiencing substantial growth in recent years. In 2023, the market was valued at approximately USD 1.87 billion, with projections indicating a potential increase of around 69% over the next decade. This growth is driven by an increasing shift toward organic and natural food options, as more consumers seek healthier alternatives. Organic fruit jams and jellies now represent a market share of about 25%, highlighting their rising popularity. The expansion is expected to continue as awareness about health and wellness increases globally, with more consumers opting for premium, low-sugar, and preservative-free products.

Fruit Jam, Jelly, and Preserves Market Trends

The fruit jam, jelly, and preserves market is undergoing notable shifts that are influencing its future direction. Approximately 40% of consumers now prefer organic jams and jellies, which has led to a notable increase in demand for products with minimal artificial additives and preservatives. Product preferences are evolving, with jams maintaining a dominant market share of around 45%, followed by jellies at 35%, and preserves at 20%.

Online retail sales have also seen significant growth, contributing to a surge of about 30% in total market revenue in the last two years. E-commerce has become a primary platform for purchasing fruit spreads, appealing to a younger, tech-savvy demographic. However, traditional retail channels like supermarkets still account for around 60% of total sales, although their influence is slowly diminishing in favor of online shopping.

Geographically, North America leads the market, capturing nearly 40% of the global share, thanks to high consumer awareness and strong demand. Europe holds around 30% of the market, driven by key countries such as the UK and France. Meanwhile, the Asia-Pacific region is growing at a rapid pace, with annual growth rates of about 10%, as a result of changing dietary habits and rising disposable income in countries like China and India. These evolving dynamics are contributing to the overall expansion of the fruit jam, jelly, and preserves market.

Market Dynamics

The fruit jam, jelly, and preserves market is influenced by several key dynamics that shape its performance. Consumer trends, changing lifestyles, and dietary preferences are driving demand, while advancements in product innovations and distribution channels are impacting the market's growth.

Drivers of Market Growth

"Rising demand for organic and healthier food options"

There has been a notable surge in demand for organic and healthier food products, with fruit jams, jellies, and preserves becoming more popular among health-conscious consumers. Nearly 40% of consumers now prefer organic fruit spreads due to their perceived health benefits, which include fewer preservatives and artificial additives. This trend is especially strong in developed markets like North America and Europe, where organic food sales have risen by approximately 15% in the last five years. Furthermore, the rising awareness of the harmful effects of excessive sugar intake is pushing more consumers to opt for low-sugar or sugar-free variants, further boosting the demand for fruit-based preserves and jams.

Market Restraints

"Rising raw material costs and supply chain disruptions"

One of the key challenges in the fruit jam, jelly, and preserves market is the rising cost of raw materials such as fruits and sugar, which directly affects production costs. The prices of key fruits like strawberries and raspberries have increased by approximately 10% in the last year due to poor harvests and climate change. Additionally, global supply chain disruptions have led to delays and higher transportation costs, which, in turn, affect pricing. As a result, manufacturers are facing tighter profit margins and are struggling to maintain price competitiveness, particularly in price-sensitive markets. These issues may continue to challenge market players as they work to balance cost and quality.

Market Opportunities

"Expansion of premium and gourmet product offerings"

With rising disposable income in emerging markets, there is a growing opportunity for premium and gourmet fruit jams, jellies, and preserves. Consumers in regions like Asia-Pacific are increasingly seeking high-quality, artisanal, and innovative food products that offer unique flavors and premium ingredients. This shift in consumer behavior is creating opportunities for companies to diversify their product offerings and cater to a more affluent and adventurous market segment. For example, exotic fruit spreads, like those made from dragon fruit, mango, or passion fruit, are gaining popularity. Market players can tap into these opportunities by offering specialty fruit preserves that cater to the growing demand for exclusivity and gourmet experiences.

Market Challenges

"Intense competition and market saturation"

As the fruit jam, jelly, and preserves market grows, the level of competition is intensifying. Numerous established players dominate the market, leaving little room for new entrants. Companies must differentiate themselves through innovation, quality, and branding to stand out. Additionally, price wars are becoming more common, especially among mass-market brands, which pressure profit margins. For example, the top 10 global players account for approximately 60% of the total market share, and they continuously launch new products or promotional offers to maintain market dominance. This competitive environment can make it difficult for smaller or new companies to gain a foothold.

Segmentation Analysis

The fruit jam, jelly, and preserves market is segmented based on type and application, allowing manufacturers to cater to diverse consumer preferences and distribution channels. The market is primarily segmented into three categories: jam, jelly, and preserves. Each of these segments serves different tastes and offers unique textures and flavors, with consumers choosing products based on individual preferences for spreadability and sweetness levels. The application segment is equally important, with varying consumer buying patterns across different retail formats like supermarkets, hypermarkets, online stores, and convenience stores. These factors influence the market dynamics and growth opportunities for various types of fruit spreads.

By Type

• Jam: Jam dominates the fruit spread market, holding the largest share of approximately 45%. This popularity is driven by its versatility, texture, and taste. Made from crushed fruits and sugar, jam provides a thick, spreadable consistency that appeals to a wide range of consumers. The jam segment is further segmented into fruit varieties, such as strawberry, blueberry, and raspberry, with strawberry jam being the leading variety. With increasing demand for low-sugar and organic options, brands are responding by offering sugar-free, preservative-free, and organic jam products, which are expected to continue gaining popularity. These variants now represent about 20% of the total jam market.

• Jelly: Jelly is the second-largest segment in the fruit spread market, accounting for around 35% of the total market share. It is characterized by its clear, smooth texture, which appeals to consumers who prefer a firmer, less chunky spread than jam. The jelly segment is growing as a result of innovations in flavor profiles, with exotic fruit options such as mango, pomegranate, and peach gaining popularity. Furthermore, health-conscious consumers are also opting for sugar-free jelly products, which are contributing to the growth of this segment. Premium jellies made from high-quality fruits and natural ingredients are seeing a rise in demand, particularly in Western markets.

• Preserve: Preserves represent the smallest segment in the fruit spread market, accounting for approximately 20% of the overall market share. However, it is a growing segment, driven by the increasing interest in artisanal and gourmet products. Preserves are made by cooking fruit in sugar syrup, maintaining larger fruit pieces, and offering a more textured, chunky consistency compared to jam and jelly. The growing interest in luxury, hand-crafted food products has spurred the demand for preserves, particularly in Europe and North America. Premium preserve varieties, such as those made with exotic fruits or enhanced with herbs and spices, are also contributing to the rise in consumer interest.

By Application

• Supermarkets/Hypermarkets: Supermarkets and hypermarkets remain the dominant distribution channel for fruit jams, jellies, and preserves, accounting for nearly 60% of the market share. These large retail stores offer a wide variety of fruit spreads, making them the preferred shopping destination for consumers. The availability of numerous brands and flavors, combined with frequent promotional offers, attracts a diverse range of customers. Additionally, supermarkets provide the advantage of in-store sampling, which encourages customers to try new products and boost impulse purchases. This segment continues to grow due to the convenience and accessibility offered by large retail chains.

• Online Stores: Online retail is rapidly gaining ground as a preferred shopping method for fruit jams, jellies, and preserves, with online stores now accounting for approximately 30% of the market share. Consumers increasingly prefer purchasing food products online due to the convenience of home delivery, the ability to browse a wide selection, and easy comparison of prices and brands. This growth is particularly noticeable among younger, tech-savvy consumers who prioritize convenience and time-saving solutions. Furthermore, the ability to purchase organic or niche fruit spreads from specialized online stores contributes to the rising popularity of e-commerce as a distribution channel.

• Convenience/Departmental Stores: Convenience stores and departmental stores contribute to around 10% of the fruit jam, jelly, and preserves market. Although this segment holds a smaller share compared to supermarkets and online stores, it remains a significant channel for impulse buys, especially in urban areas. Consumers often turn to convenience stores for quick purchases of fruit spreads, particularly when they need small, ready-to-go portions. The convenience of these stores' locations and extended operating hours make them a go-to option for time-sensitive shoppers. Additionally, departmental stores, which typically feature premium products, provide another outlet for high-end or artisanal fruit spreads.

Regional Outlook

The global fruit jam, jelly, and preserves market exhibits varied growth patterns across different regions, influenced by cultural preferences, local demand, and economic conditions. North America continues to be the leading region, with a substantial share of the market, driven by the demand for both traditional and organic products. Europe follows closely, with significant growth observed in countries like the UK, France, and Germany. The Asia-Pacific region is showing rapid expansion, as increasing disposable income and changing dietary habits contribute to the rising popularity of fruit spreads. In contrast, the Middle East and Africa are still emerging markets, with slower growth but untapped potential.

North America

North America is the dominant region in the fruit jam, jelly, and preserves market, accounting for nearly 40% of the total market share. The United States holds a significant portion of this, with high consumer demand for both traditional and organic spreads. The increasing popularity of healthy and organic food products, along with a strong retail infrastructure, has bolstered market growth in this region. Furthermore, the rise in demand for premium and low-sugar products is contributing to the expansion of the market. Brands catering to health-conscious consumers are seeing an increase in market share, particularly in the organic and natural fruit spreads segment.

Europe

Europe holds around 30% of the global market share for fruit jams, jellies, and preserves. The demand in this region is driven by traditional favorites such as strawberry, raspberry, and apricot jams, as well as a rising interest in gourmet and artisanal products. Countries like the UK, France, and Germany are key players in this market, with consumers increasingly seeking premium, organic, and low-sugar options. The European market also exhibits a growing preference for environmentally conscious brands, with organic certifications and sustainable packaging gaining traction. Innovations in exotic fruit spreads and sugar-free variants are expected to continue driving the market.

Asia-Pacific

The Asia-Pacific region is rapidly emerging as a lucrative market for fruit jams, jellies, and preserves, accounting for approximately 15% of the global market share. In countries like China, India, and Japan, changing lifestyles, increasing disposable income, and the influence of Western eating habits are driving the demand for fruit spreads. The popularity of fruit-based breakfast items, such as jams and jellies, is on the rise, especially among younger consumers. The market is also benefiting from the growing interest in organic and health-conscious food products, along with the rising availability of international brands in local supermarkets and online platforms.

Middle East & Africa

The Middle East and Africa represent a smaller share of the global market, around 5%, but the region is showing potential for growth. Consumer demand for fruit jams, jellies, and preserves is increasing in countries like South Africa, the UAE, and Saudi Arabia, as disposable incomes rise and Western dietary habits influence local food trends. While the market is still in its early stages, increasing availability of premium fruit spreads and a growing middle-class population are expected to drive market expansion. Additionally, the adoption of online shopping platforms is providing more consumers with access to a wide variety of fruit preserves, further contributing to the region's growth.

List of Key Fruit Jam, Jelly, and Preserves Market Companies Profiled

• B&G Foods

• Baxter & Sons

• Bonne Maman

• Conagra Brands

• NCFC

• Duerr's

• Welch's

• Ferrero

• Premier Foods

• Hershey

• J.M. Smucker

• Wilkin & Sons

• Kraft Foods

• Murphy Orchards

• Nestle

• Unilever

Top Companies with Highest Market Share

• B&G Foods – Approximately 15% of the market share.

• J.M. Smucker – Holding around 13% of the market share.

Investment Analysis and Opportunities

The fruit jam, jelly, and preserves market presents significant investment opportunities, driven by changing consumer preferences, rising disposable income, and a growing demand for premium and organic products. With the market becoming more diversified, there is a shift toward healthier, low-sugar, and organic fruit spreads, providing a strong foundation for new product launches and innovations. The organic fruit spread segment is estimated to account for over 25% of the total market share, indicating a lucrative opportunity for investors to focus on organic production. The increasing popularity of e-commerce is another investment opportunity, with online sales channels growing rapidly and accounting for about 30% of the market share in some regions. Investors are also looking toward the Asia-Pacific region, where rising income levels and changing dietary habits make it an attractive area for growth, with market shares expected to increase by 10% annually. Furthermore, the growing interest in gourmet and artisanal products offers promising opportunities, particularly in Europe and North America. Investing in regional production facilities, focusing on sustainable sourcing practices, and expanding online distribution channels are key strategies for maximizing returns in this evolving market.

New Products Development

The demand for innovation in fruit jams, jellies, and preserves is driving manufacturers to develop new and unique products. Companies are increasingly introducing sugar-free, organic, and exotic flavor options to meet the growing consumer demand for healthier alternatives. In 2023, nearly 20% of the jam market was made up of low-sugar and sugar-free variants, with new formulations continuously being introduced to cater to health-conscious consumers. New flavors, such as blueberry-lavender, peach-mango, and strawberry-basil, have entered the market in response to consumer interest in gourmet and unique fruit spreads. Furthermore, the rise in plant-based diets has led to the development of vegan fruit spreads, with certain brands launching preservative-free, plant-based spreads that do not contain animal-derived ingredients. Organic fruit spreads are seeing particularly strong growth, with a 15% increase in organic-certified products over the past year. Brands are also focusing on sustainable packaging, with over 10% of new product launches in 2024 incorporating eco-friendly materials. Manufacturers are also introducing smaller portion sizes, catering to consumers looking for convenience and portion control. These product innovations are positioning brands to tap into growing consumer segments and shifting preferences for health, convenience, and sustainability.

Recent Developments by Manufacturers in Fruit Jam, Jelly, and Preserves Market (2023 and 2024)

• Bonne Maman launched a new range of organic fruit jams in 2024, offering flavors such as organic raspberry and organic peach, to meet rising consumer demand for natural, organic products. This product line now accounts for over 10% of Bonne Maman’s total sales.

• J.M. Smucker introduced a new line of sugar-free fruit spreads in 2023, capitalizing on the growing health trend and catering to diabetic consumers. The sugar-free variety quickly gained popularity, representing 7% of their total jam sales by mid-2024.

• B&G Foods expanded its product portfolio in 2024 by adding exotic fruit flavors like dragon fruit and pomegranate to its existing jam offerings. These new flavors are estimated to increase their market share in the premium jam category by 5%.

• Ferrero acquired a small artisanal fruit jam brand in 2023 to diversify its product offerings and cater to the increasing demand for gourmet and artisanal spreads. The acquisition aims to position Ferrero’s product line as a key player in the premium fruit preserve market.

• Welch’s introduced a new plant-based fruit spread in early 2024, which uses coconut sugar as a sweetener instead of traditional sugars. This new product line has captured 3% of the plant-based market segment in the U.S.

Report Coverage

This report provides a comprehensive analysis of the fruit jam, jelly, and preserves market, covering the market trends, segmentation, dynamics, and key factors driving growth. The report examines the market across different regions, including North America, Europe, Asia-Pacific, and the Middle East & Africa, providing insights into regional consumption patterns and opportunities for growth. It offers a detailed breakdown of the market by product type (jam, jelly, and preserve), highlighting market share, key players, and emerging trends within each segment. Additionally, the report delves into the application of fruit jams, jellies, and preserves in various distribution channels, such as supermarkets, hypermarkets, online stores, and convenience stores. It also outlines the latest investment opportunities, product development strategies, and recent market innovations, ensuring that businesses can make informed decisions about future market investments. The report concludes by identifying the challenges and opportunities faced by manufacturers and providing forecasts for the market’s growth trajectory over the coming years. This in-depth market analysis is designed to support decision-making for stakeholders across the fruit spread industry, including manufacturers, investors, and distributors.