Grain Products Market Size, Share, Growth, and Industry Analysis, By Types (Flour, Rice, Malt), By Applications (Supermarkets/Hypermarkets, Convenience Stores, E-Commerce), Regional Insights and Forecast to 2033

grain products market size

The global grain products market size was valued at USD 2021.32 million in 2024 and is projected to reach USD 2061.35 million in 2025, growing further to USD 2411.41 million by 2033, at a CAGR of 1.98% during the forecast period (2025-2033).

The U.S. grain products market is expected to witness steady growth, driven by rising demand for healthy, whole-grain food products and the increasing adoption of sustainable farming practices, along with strong consumer interest in gluten-free and organic options.

The grain products market is experiencing significant growth, driven by factors such as population increase, urbanization, and evolving consumer lifestyles. The demand for diverse grain-based foods is rising, leading to innovations in product offerings. Additionally, global trade dynamics and supply chain developments are influencing market expansion. Companies are adapting to these changes by introducing new products and expanding their reach to meet consumer needs.

Grain Products Market Trends

Recent trends in the grain products market highlight a shift towards premium and specialty products. For instance, the premium segment held a significant market share in 2023, reflecting consumers' willingness to pay more for quality and unique grain products. Moreover, the market is witnessing a surge in demand for gluten-free and organic grain products, catering to health-conscious consumers. Technological advancements in grain milling are also contributing to market growth by enhancing production efficiency and product quality. Furthermore, strategic mergers and acquisitions among key players are reshaping the competitive landscape, enabling companies to expand their product portfolios and geographical presence. These trends collectively indicate a dynamic and evolving grain products market, poised for continued growth in the coming years.

Grain Products Market Dynamics

DRIVER

"Growing Preference for Gluten-Free Products"

The gluten-free segment has gained immense traction in recent years, with over 30% of consumers showing an increased preference for gluten-free grain-based products. This trend is fueled by heightened awareness of gluten intolerance, celiac disease, and the general health benefits of gluten-free diets. Studies indicate that approximately 15% of consumers globally actively seek gluten-free options, even without a medical requirement. The demand for alternative grains, such as quinoa, millet, and sorghum, has grown by more than 20%, with these grains becoming staples in many health-conscious households. Additionally, innovations in processing and product diversification have made gluten-free grains more accessible, further driving this growth.

RESTRAINTS

"Limited Availability of Premium Grains"

The limited supply of premium grains, such as spelt, amaranth, and einkorn, has been a significant restraint in the grain products market. Nearly 10% of global demand for these specialty grains remains unmet due to challenges in sourcing and production. Reports suggest that 25% of retailers face regular supply chain disruptions, impacting their ability to meet consumer expectations. Moreover, the cultivation of these grains is often restricted to specific geographic regions, which are vulnerable to environmental challenges. This has resulted in inconsistent availability and higher prices, creating hurdles for both producers and consumers in the market.

OPPORTUNITY

"Expansion in Emerging Markets"

Emerging economies, particularly in Asia, Africa, and South America, present significant opportunities for the grain products market. Over 40% of the growth in global grain demand now stems from these regions, where urbanization and rising incomes are driving dietary shifts. Middle-income households in these markets have shown a 50% increase in the consumption of processed and fortified grain products. Furthermore, government initiatives to combat malnutrition have boosted the demand for fortified grains, with adoption rates growing by 18% annually in these regions. Market players are capitalizing on this trend by introducing affordable, nutritious grain products tailored to local preferences.

CHALLENGE

"Impact of Climatic Changes on Grain Production"

Climatic changes, including unpredictable weather patterns, droughts, and floods, have emerged as significant challenges for grain production worldwide. Key agricultural regions have reported a reduction of nearly 12% in average grain yields due to adverse weather conditions. Over 20% of grain producers globally cite climatic changes as a primary factor affecting their output. These disruptions have led to increased volatility in raw material prices, impacting the cost structure for manufacturers. Additionally, frequent climatic anomalies have necessitated investments in resilient farming practices, further escalating production costs and posing challenges to maintaining consistent supply and pricing in the grain products market.

Segmentation Analysis

The grain products market is segmented by type and application, allowing for a detailed understanding of its structure and growth opportunities. By type, key categories such as flour, rice, and malt dominate the market, driven by their widespread usage in various industries and consumer products. By application, the market is divided into segments such as supermarkets/hypermarkets, convenience stores, and e-commerce, each catering to different consumer preferences and purchasing behaviors. These segments provide insights into the demand drivers and opportunities within the grain products market, influenced by lifestyle changes, technological advancements, and retail innovations.

By Type

• Flour: Flour accounts for a significant portion of the grain products market, with over 45% of the total demand stemming from its use in baking, processed foods, and household consumption. The demand for whole-grain and specialty flours, such as almond and chickpea flour, has increased by 20% due to health-conscious consumers seeking nutrient-rich alternatives.

• Rice: Rice remains a staple food for nearly 60% of the global population, with demand steadily growing in regions like Asia and Africa. The shift toward fortified rice has risen by 15%, driven by initiatives to address malnutrition. Additionally, aromatic and specialty rice varieties are gaining popularity, contributing to the segment's growth.

• Malt: Malt, widely used in brewing and food production, has seen a 12% growth in demand, particularly for malt-based beverages and health supplements. The increasing trend toward craft beer production has boosted the adoption of premium malt varieties by 25%, signaling growth in niche segments.

By Application

• Supermarkets/Hypermarkets: Supermarkets and hypermarkets account for nearly 50% of grain product sales, driven by their extensive product range and promotional campaigns. Consumer preferences for in-store purchases remain high, with 35% of shoppers favoring these outlets for the convenience of comparing various brands and quality.

• Convenience Stores: Convenience stores cater to approximately 20% of the grain product market, particularly for quick and on-the-go purchases. These outlets have seen a 10% growth in demand for ready-to-eat and packaged grain-based products, reflecting the rising trend of snacking and convenience foods.

• E-Commerce: E-commerce platforms have grown to represent 30% of the grain products market, driven by the rapid adoption of online shopping. Nearly 40% of consumers prefer purchasing grain products online due to the ease of price comparison, home delivery, and access to specialty products that may not be available locally.

Regional Outlook

The grain products market demonstrates significant regional variations, influenced by dietary preferences, agricultural practices, and economic factors. North America and Europe are established markets with a focus on specialty and value-added grain products, such as organic and gluten-free options. Asia-Pacific remains the largest consumer of grain products, driven by its dense population and reliance on staple grains like rice and wheat. Emerging markets in the Middle East & Africa are witnessing rapid growth, attributed to urbanization and increased demand for fortified and processed grain products. Regional trends highlight diverse growth drivers and opportunities, catering to local needs and global influences.

North America

The North American grain products market is driven by the rising demand for specialty products, including gluten-free and whole-grain options, which have grown by over 25% in recent years. The U.S. and Canada collectively account for more than 40% of premium grain consumption, with a noticeable shift toward organic grains. In the region, consumer awareness regarding health benefits has contributed to a 20% increase in demand for fortified and enriched grain products, while technological advancements in milling have improved product quality and variety.

Europe

In Europe, nearly 30% of consumers prefer organic grain products, with demand rising by 15% annually. Countries like Germany, France, and Italy lead in the consumption of specialty grains such as spelt and rye. Traditional grains remain popular in southern Europe, while northern Europe exhibits a growing preference for gluten-free and protein-enriched grain products. Additionally, the bakery and confectionery industries drive over 35% of the regional grain demand, particularly for flour-based goods like bread, pasta, and pastries.

Asia-Pacific

Asia-Pacific dominates the global grain products market, accounting for nearly 50% of overall consumption, primarily due to the region's reliance on rice as a staple food. In China and India, the demand for fortified rice has grown by 18% annually as part of nutrition enhancement programs. Southeast Asia, on the other hand, has seen a surge of 12% in the adoption of specialty grains like millet and sorghum. Urbanization and rising disposable incomes in the region have also increased the demand for processed and convenience grain products by 20%.

Middle East & Africa

The grain products market in the Middle East & Africa is expanding rapidly, with demand for fortified grains growing by 25%, particularly in countries like South Africa and Nigeria. Wheat-based products, such as bread and pasta, account for nearly 40% of grain consumption in the region, reflecting a shift toward westernized diets. Meanwhile, the growing preference for locally sourced and traditional grains, such as teff and sorghum, has risen by 15%, highlighting the region’s focus on blending tradition with modern food trends. Urbanization and improved retail infrastructure are also key growth drivers in this region.

LIST OF KEY Grain Products Market COMPANIES PROFILED

• Olam International
• Soufflet SA
• Wilmar International Ltd
• Ingredion Incorporated
• CJ Corp
• S.A.B. de C.V
• Louis Dreyfus
• GrainCorp Malt
• Gruma
• CJ Cheiljedang Corp
• Nisshin Seifun Group Inc.

Top Companies with Highest Market Share

• Wilmar International Ltd: Wilmar International Ltd holds approximately 18% of the global market share, driven by its extensive portfolio in grain processing and strong presence in Asia-Pacific and Africa. The company's investments in advanced processing facilities and sustainable sourcing have solidified its leadership position.

• Olam International: Olam International commands a market share of nearly 15%, leveraging its global supply chain and diversified grain products. Its focus on specialty grain products and fortified options has significantly contributed to its robust market presence.

Technological Advancements

Technological advancements are playing a pivotal role in transforming the grain products market, enhancing production efficiency, product quality, and sustainability. One notable innovation is the adoption of precision agriculture, which has improved grain yield by over 20% in key producing regions through real-time monitoring and optimized resource allocation. Automated milling technology, which accounts for nearly 35% of current grain processing systems, has increased output efficiency while reducing waste by approximately 15%.

The development of enzyme-based processing techniques has revolutionized the production of specialty flours, such as gluten-free and protein-enriched options, with demand for these products increasing by more than 25% annually. In addition, advancements in packaging technology, such as vacuum-sealing and biodegradable materials, have extended the shelf life of grain products by up to 30%, catering to the growing demand for sustainable packaging solutions.

Furthermore, digital tools like blockchain and artificial intelligence are being employed to enhance supply chain transparency and traceability. Over 40% of major grain suppliers now utilize blockchain systems to track product origin and ensure quality compliance. AI-powered analytics are also aiding in demand forecasting, helping manufacturers reduce production costs by nearly 10% and improving inventory management. These innovations collectively underscore the critical role of technology in driving the future of the grain products market.

NEW PRODUCTS Development

New product development in the grain products market is driven by changing consumer preferences and the demand for healthier, sustainable, and innovative options. Over 30% of consumers now prefer products made from ancient grains like quinoa, spelt, and amaranth, prompting companies to diversify their offerings. For example, specialty flours such as almond, chickpea, and coconut flour have seen an increase in demand of over 20%, as health-conscious consumers seek gluten-free and low-carb alternatives.

Plant-based and protein-enriched grain products are another significant trend. The market for grain-based protein bars and snacks has grown by 25%, with companies launching fortified options targeting fitness enthusiasts and on-the-go consumers. Ready-to-eat products, including pre-cooked rice and grain-based meal kits, have also witnessed a surge of 15% in adoption, reflecting the growing demand for convenience foods.

Innovations in fortified grains, such as iron-fortified rice and vitamin-enriched flours, have gained momentum, particularly in regions addressing malnutrition issues. Nearly 18% of grain product launches in the past year were fortified or functional products designed to meet specific health needs. Additionally, sustainable packaging for new grain-based products, adopted by more than 40% of brands, is catering to eco-conscious consumers, driving further interest in these innovative solutions.

Recent Developments

• Bunge and Viterra Merger Approval: In January 2025, Canada approved the $34 billion merger between Bunge and Glencore-backed Viterra, creating a global agricultural powerhouse. The approval requires Bunge to divest six grain elevators in Western Canada and invest at least C$520 million over the next five years. This strategic move aims to enhance market competitiveness and expand Bunge's operational footprint.

• SunRice's Global Expansion: Australian agribusiness SunRice is nearing $2 billion in annual sales by deepening its presence in global markets. The company has evolved from a former co-operative into one of Australia's largest food exporters by reducing its reliance on bulk rice sales and focusing on branded, value-added products. SunRice's products are now sold in nearly 50 markets worldwide, including Japan, the Middle East, and Europe.

• Cargill's Workforce Reduction: In December 2024, Cargill announced plans to lay off approximately 8,000 employees, representing 5% of its global workforce. This decision responds to declining crop prices and challenges in the beef industry, aiming to align resources with long-term strategic goals. The layoffs reflect the company's efforts to navigate a tough market environment and maintain financial stability.

• Tate & Lyle's Acquisition of CP Kelco: In mid-2024, Tate & Lyle acquired CP Kelco for $1.8 billion, marking a significant shift from its traditional sugar business to high-value ingredients that enhance taste and healthiness in food and drinks. The acquisition is expected to enhance Tate's product offerings, though it adds uncertainties due to the retained 16% stake by JM Huber Corporation and additional debt from the acquisition.

• French Starch Makers Adapt to Poor Wheat Crop: In September 2024, French starch manufacturers faced significant challenges due to a poor wheat crop caused by excessive rain. The subpar quality of wheat led to additional processing costs and operational adjustments. Major starch companies, including Tereos and Roquette, had to lower their standards to accept smaller grains, impacting production efficiency and profitability.

REPORT COVERAGE

The report on the grain products market offers comprehensive insights into key factors shaping the industry's growth, including market segmentation, trends, dynamics, and regional analysis. It examines the market by type, covering flour, rice, and malt, which together account for more than 70% of the overall market demand. Flour dominates the segment, contributing over 45%, while specialty grains like quinoa and millet have seen a growth of 20% in consumer demand over recent years.

The report also highlights market applications such as supermarkets/hypermarkets, convenience stores, and e-commerce, where supermarkets dominate with approximately 50% of market share. E-commerce platforms have gained traction, accounting for 30% of the market due to the growing preference for online shopping and home delivery options.

Regional analysis within the report emphasizes Asia-Pacific's leading role, contributing nearly 50% of global grain product consumption, followed by North America and Europe. Emerging regions like the Middle East & Africa are also highlighted, showcasing a 25% growth in demand for fortified grains.

The report further delves into technological advancements, including automated milling, which has increased production efficiency by 35%, and blockchain, which has improved supply chain transparency for over 40% of key players. These insights provide a holistic view of the market's current state and future potential.