Manual Toothbrush Market Size, Share, Growth, and Industry Analysis, By Types (Ultra Soft, Soft, Medium Soft, Others), By Applications Covered (Adults, Children), Regional Insights and Forecast to 2033

Manual Toothbrush Market Size

The Manual Toothbrush Market was valued at USD 3,700.9 million in 2025 and is projected to reach between USD 3,815.7 million and USD 4,871.2 million by 2033, growing at a compound annual growth rate (CAGR) of 3.1% during the forecast period from 2025 to 2033.

The U.S. Manual Toothbrush Market is expected to experience steady growth during the forecast period, driven by continued consumer preference for traditional oral care products. As awareness of dental hygiene and personal care increases, the market for manual toothbrushes is likely to remain strong in the region.

The manual toothbrush market remains a staple segment within the oral care industry. Despite the growing popularity of electric toothbrushes, manual toothbrushes continue to dominate due to their affordability, simplicity, and wide availability. Manual toothbrushes cater to various consumer preferences, with manufacturers offering different bristle types, handle designs, and sizes. Growing awareness about oral hygiene and increasing focus on preventive dental care have contributed to steady market demand. In addition, manual toothbrushes are often considered more environmentally friendly as they are easier to recycle and require less energy during production.

Manual Toothbrush Market Trends

The manual toothbrush market is experiencing several noteworthy trends as consumer preferences shift and new product innovations emerge. Approximately 60% of global consumers still prefer manual toothbrushes over electric models due to their low cost and simplicity of use. In particular, there is a rising demand for eco-friendly manual toothbrushes made with biodegradable materials, with about 30% of consumers opting for toothbrushes with handles made from bamboo or recyclable plastic. This eco-conscious shift is driving a 25% increase in the launch of sustainable manual toothbrushes. Furthermore, there is a growing trend for customized toothbrushes, with manufacturers reporting that 20% of new product launches are designed to cater to specific age groups or dental needs. These toothbrushes feature varied bristle textures, handle ergonomics, and sizes to appeal to niche markets. In emerging markets, where affordability is a significant factor, manual toothbrushes are still preferred by 70% of consumers over more expensive electric alternatives. Additionally, the ongoing influence of social media, with beauty and health influencers promoting proper oral hygiene, has led to a notable increase in manual toothbrush sales, especially among younger demographics.

Manual Toothbrush Market Dynamics

The manual toothbrush market is shaped by various dynamics, including consumer preference for cost-effective and convenient oral care solutions. Manual toothbrushes continue to account for the majority of the oral care products sold globally due to their affordability and easy availability in both developed and developing regions. A growing focus on sustainability is also pushing the market towards eco-friendly materials, while dental awareness campaigns play a significant role in driving consistent demand for manual toothbrushes. Moreover, innovations in handle design and bristle technology are further expanding the appeal of manual toothbrushes, ensuring their continued relevance in the oral hygiene market.

Drivers of Market Growth

"Increased awareness of oral hygiene"

Increased awareness of oral hygiene is a major driver for the manual toothbrush market. Around 55% of global consumers are now more conscious of their dental health, leading to higher consumption of manual toothbrushes. The rising importance of regular brushing and preventive dental care has spurred increased sales of manual toothbrushes, especially in emerging economies, where awareness campaigns have been effective. In regions like Asia-Pacific, manual toothbrush consumption has risen by 18% in the last five years due to efforts to educate the population on oral hygiene benefits, particularly among younger consumers who are more proactive in dental care. This growing awareness continues to push the demand for affordable, easy-to-use oral hygiene products.

Market Restraints

"Competition from electric toothbrushes"

Competition from electric toothbrushes is one of the primary restraints for the manual toothbrush market. Electric toothbrushes, offering enhanced features like timers and pressure sensors, are gaining popularity, especially in developed markets. About 25% of consumers in North America have switched to electric toothbrushes, citing improved brushing efficacy and convenience. Although manual toothbrushes remain dominant globally, the ongoing rise of electric toothbrush adoption, particularly among tech-savvy consumers, is slowing growth in the manual toothbrush segment. The higher upfront cost and need for battery replacements also affect manual toothbrush sales in regions where consumers are increasingly seeking advanced dental care technology.

Market Opportunity

"Increasing demand for sustainable products"

The increasing demand for sustainable products presents a significant opportunity for the manual toothbrush market. As consumers prioritize sustainability, the market for eco-friendly manual toothbrushes has grown substantially. Nearly 40% of consumers are now actively choosing toothbrushes with biodegradable handles or those made from recyclable materials. This growing trend toward environmental consciousness is driving innovation in the manual toothbrush sector, with brands introducing new lines made from bamboo, recycled plastics, and other eco-friendly materials. In fact, the introduction of these sustainable options has led to a 30% increase in sales of eco-friendly manual toothbrushes, opening up a profitable niche market for manufacturers to tap into.

Market Challenge

"Rising production costs"

Rising production costs are a significant challenge for the manual toothbrush market. With the increasing demand for higher-quality materials, including biodegradable and eco-friendly components, production costs for manual toothbrushes have risen by around 15%. This impacts the affordability of these products, especially in price-sensitive markets. Moreover, fluctuations in raw material prices, particularly for plastic alternatives and natural resources like bamboo, pose a risk to manufacturers' profit margins. As a result, manufacturers face challenges in balancing product quality, sustainability, and affordability, which can limit their ability to remain competitive in the market.

Segmentation Analysis

The manual toothbrush market can be divided into different segments based on types and applications. These segments provide insight into consumer preferences and market dynamics. The most common types of manual toothbrushes are categorized by bristle softness: Ultra Soft, Soft, Medium Soft, and Others. These types cater to varying dental care needs and comfort levels. Additionally, the applications of manual toothbrushes can be divided between adults and children, where different designs and features are incorporated to ensure optimal oral hygiene for different age groups. Understanding the segmentation helps manufacturers target specific consumer groups and design toothbrushes that align with consumer needs, enhancing their market presence.

By Type

• Ultra Soft:Ultra soft toothbrushes are preferred by approximately 25% of consumers, particularly those with sensitive gums or dental conditions. These brushes have extremely soft bristles that gently clean teeth without causing irritation. The ultra-soft type is commonly recommended by dental professionals for individuals with gum recession, sensitive teeth, or those recovering from dental surgery. The growing awareness of gum health and the preference for gentle cleaning methods have contributed to the increasing demand for ultra-soft toothbrushes.

• Soft:Soft toothbrushes make up the largest segment, accounting for around 40% of the market. These toothbrushes are ideal for daily use and are suitable for most individuals. Soft bristles are gentle on the gums and teeth while still providing effective cleaning. They are particularly popular among adults who want to maintain healthy oral hygiene without damaging their gums or enamel. The widespread availability and affordability of soft toothbrushes make them the go-to choice for many consumers.

• Medium Soft:Medium soft toothbrushes are used by about 20% of the market. These brushes offer a balanced approach between gentle and firm brushing. Medium-soft bristles are ideal for individuals who have normal or moderately sensitive gums. This type of toothbrush is commonly used by consumers who seek a firmer brushing action for deeper cleaning without compromising comfort. While not as popular as the soft type, medium-soft toothbrushes cater to those who prefer a more thorough brushing experience.

• Others:The "Others" category, which includes extra soft, firm, and specialty toothbrushes, constitutes about 15% of the market. These toothbrushes are designed for specific needs, such as orthodontic care, for individuals with braces or those requiring specific cleaning techniques. The demand for these brushes is increasing as more people seek customized oral care solutions that address unique dental issues.

By Application

• Adults:The adult application of manual toothbrushes represents approximately 70% of the market. Adults typically prefer toothbrushes with varying bristle softness based on their specific needs, such as gum sensitivity or the presence of dental appliances like braces. Many adult consumers prioritize features like ergonomic handles, advanced bristle technology, and ease of use. The increased focus on oral hygiene and aesthetic considerations in adult consumers has boosted the demand for manual toothbrushes tailored to adults' preferences, including those designed for whitening or plaque control.

• Children:Children account for around 30% of the manual toothbrush market. Toothbrushes designed for children often feature colorful handles, fun designs, and softer bristles to encourage regular brushing. Pediatric toothbrushes are typically smaller in size to fit children's mouths, with soft bristles to prevent gum irritation. As dental care awareness increases among parents, the demand for specialized children's toothbrushes has been rising. Parents are more likely to buy toothbrushes for their children that have features such as interactive designs or timer functions to ensure proper brushing duration.

Manual Toothbrush Regional Outlook

The manual toothbrush market has different dynamics across regions, influenced by factors such as oral hygiene habits, consumer awareness, and economic conditions. North America, Europe, and Asia-Pacific are the dominant regions for toothbrush consumption, while the Middle East & Africa is showing emerging growth trends. Regional preferences for manual toothbrush types vary, and consumer buying patterns are shaped by cultural habits and the availability of alternatives like electric toothbrushes. Market players must consider regional factors when expanding their reach or introducing new products.

North America

North America holds a significant share of the manual toothbrush market, accounting for approximately 35% of global demand. In this region, the market is mature, with a high level of awareness about oral hygiene. Soft and ultra-soft toothbrushes are most popular, as consumers are increasingly prioritizing comfort and dental health. The availability of a wide range of toothbrush options, including specialty brushes for sensitive gums and whitening, contributes to the region's demand. Moreover, sustainability trends are gaining traction, with eco-friendly and biodegradable toothbrush options seeing increased popularity.

Europe

Europe represents around 30% of the global manual toothbrush market. The European market is characterized by strong consumer interest in oral health, with particular attention to gum care and teeth whitening. Countries such as Germany, France, and the UK show high demand for soft and ultra-soft toothbrushes, as consumers are becoming more aware of the importance of gentle brushing for maintaining healthy gums. The demand for children’s toothbrushes is also strong in Europe, with an increasing focus on products designed specifically for children's dental needs. Additionally, sustainability concerns are driving the adoption of eco-friendly toothbrushes.

Asia-Pacific

Asia-Pacific accounts for about 25% of the manual toothbrush market. The region’s market is growing rapidly due to increasing urbanization and rising awareness of oral hygiene, especially in countries like China, India, and Japan. In these markets, soft toothbrushes are the most popular, and there is a significant demand for children's toothbrushes due to the increasing focus on dental health in younger populations. Furthermore, the growing middle-class population in Asia is contributing to the expansion of the manual toothbrush market. As disposable income rises, more consumers are able to afford premium toothbrush options designed for sensitive gums and whitening.

Middle East & Africa

The Middle East & Africa region represents approximately 10% of the manual toothbrush market. The market is evolving, with increasing awareness of oral health and hygiene. In countries like Saudi Arabia and South Africa, manual toothbrush consumption is on the rise, particularly among adults. The growing demand for children's toothbrushes in this region is also notable, as parents are becoming more focused on maintaining their children's oral hygiene. The market for manual toothbrushes is expanding as a result of rising disposable incomes and the introduction of various toothbrush types catering to local preferences and health needs.

LIST OF KEY Manual Toothbrush Market COMPANIES PROFILED

• PG

• Colgate

• Curaprox

• Unilever

• Boie USA

• Sensodyne (GSK)

• Dr. Collins

• Sunstar

• Nimbus

• Dr. Fresh

• Lion

• Darlie

• Saky

• Beijiajie

Top companies having highest share

• PG: 18%

• Colgate: 15%

Investment Analysis and Opportunities

The Manual Toothbrush market continues to show steady growth, driven by increasing consumer awareness regarding oral hygiene and dental care. The market's largest investments are currently seen in North America and Europe, accounting for roughly 45% of the total market share. This is due to higher disposable incomes and a growing preference for premium and specialized manual toothbrushes, such as those for sensitive teeth or with ergonomic handles. Investment in product innovation is also significant, representing about 35% of market investments, with major players focusing on the development of environmentally friendly and sustainable toothbrush designs, such as those with biodegradable handles or recyclable packaging.

In the Asia-Pacific region, there has been an increase in demand for basic manual toothbrushes due to rising middle-class populations in countries like China and India. Investments in this region account for 25% of global investments. This growth is further supported by rising urbanization and consumer interest in health and hygiene. Additionally, the popularity of oral care habits in emerging economies, especially in India, has stimulated demand, leading to higher market penetration of manual toothbrushes.

There is also an increasing trend of e-commerce sales, especially in North America and Europe, which represents about 20% of investments in the manual toothbrush market. Companies are investing in online sales platforms to reach a broader consumer base, particularly those who are interested in subscriptions for regular delivery of oral care products.

NEW PRODUCTS Development

The Manual Toothbrush market has witnessed a surge in product innovation, with companies focusing on designing toothbrushes with enhanced features to cater to specific consumer needs. Approximately 40% of new product developments in the manual toothbrush market focus on creating toothbrushes with specialized bristles. This includes toothbrushes with softer, firmer, or multi-level bristles designed to cater to consumers with different oral health needs, such as gum sensitivity or plaque buildup.

Around 30% of new product developments are focused on sustainable, eco-friendly toothbrushes. These products often feature biodegradable materials for the handles and bristles, including bamboo or recycled plastic, addressing the growing environmental concerns among consumers. As sustainability becomes a key purchase driver, the demand for such products is expected to increase significantly.

About 20% of new manual toothbrushes being introduced into the market include ergonomic handles designed for better grip and ease of use, particularly for elderly consumers or those with arthritis. These designs aim to enhance user comfort and efficiency, promoting consistent brushing habits.

The remaining 10% of new developments are innovations in packaging, focusing on reducing plastic waste and offering recyclable or reusable packaging. This aligns with the increasing trend of conscious consumerism, which prioritizes sustainability across all aspects of the product.

Recent Developments

• PG (2023): PG launched an eco-friendly manual toothbrush line made with biodegradable handles, representing a growing focus on sustainability in the manual toothbrush market. This development is expected to increase their market share by 5% in the next two years.

• Colgate (2023): Colgate introduced a new toothbrush designed with multi-level bristles aimed at improving plaque removal. The innovation has been widely accepted, with reports indicating a 7% increase in sales since launch.

• Boie USA (2023): Boie USA debuted a toothbrush with a replaceable head and a durable, antimicrobial handle made from non-toxic materials. This eco-friendly approach has made significant strides in attracting environmentally conscious consumers, increasing their customer base by 8%.

• Dr. Collins (2025): Dr. Collins is set to release a new manual toothbrush designed with an ergonomic handle to improve comfort for users with limited hand mobility. The product is expected to target a growing elderly demographic, with an anticipated 10% market penetration.

• Sunstar (2023): Sunstar unveiled a new toothbrush with a unique handle design that promises better control and comfort, particularly for users with arthritis. This innovative design is expected to drive a 12% growth in their market share over the next year.

REPORT COVERAGE

The report on the Manual Toothbrush market offers comprehensive insights into the market trends, key players, and investment opportunities. North America and Europe dominate the market, accounting for 45% of the total investments. The growing demand for premium and sustainable manual toothbrushes, especially those made with biodegradable materials, has spurred innovation and new product launches, which comprise about 35% of the market’s investments. The report also covers the increasing penetration of e-commerce, which is expected to grow significantly, with online sales representing 20% of investments.

The report delves into the strategies employed by leading players like PG, Colgate, and Sunstar, who are focusing on sustainability, product differentiation, and consumer-specific solutions. It also emphasizes the emerging trends such as ergonomic designs and multi-level bristle toothbrushes, which cater to specific health needs. Additionally, the report outlines the investment landscape in the Asia-Pacific region, where rising urbanization and the growing awareness of oral hygiene are driving the demand for manual toothbrushes. The analysis of recent product innovations and market developments provides valuable insights for stakeholders seeking to understand the competitive dynamics and future opportunities in the Manual Toothbrush market.