MASSAGE MATS MARKET REPORT OVERVIEW
The global Massage Mats Market Size is USD 1576 million in 2023 and the market is projected to touch USD2523.73 million by 2032, exhibiting a CAGR of 4.8 % during the forecast period.
Massage mats are used to massage the body with the help of vibrating motors as they provide a gentle massage to the body tissues, and muscles on the shoulder, neck, back, waist, thigh, and calf muscles to relieve stress, pain, and tension in the body.
The mat is controlled with the help of a remote and it is used to proper flow of blood circulation, relieve joint pain, and cramps, and enhance sleep quality. It can be used on the floor, or table and can be mounted on the wall for use during the massage. Massage Mats are made of propylene of high quality and it is water resistant and can be easily folded for transportation or in a backpack or in another luggage bag.
COVID-19 Impact: Market Growth Restrained Owing to Pandemic
The global COVID-19 pandemic has been unprecedented and staggering with the market experiencing higher than anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.
Due to the pandemic, the consumer goods market has faced a major impact as the purchasing behavior of consumers changed also supply and demand were disrupted as COVID-19 infection create a situation where the workforce required to increase the production of goods and demand for goods in some sectors also shrank and hygiene product sales increase such as mask, sanitizers, because to stay away from COVID-19 people, needs these stuff. Due to social distancing, people don’t go to spas or massage parlor but they order the massage mats and massage chairs so the demand for massage mats increases in COVID-19.
LATEST TRENDS
Technological Advancements And Innovation To Propel The Market Growth
As technology advances the new innovative design structure for more comfort plays a major role in the massage mats market as consumer wants good products that provide relaxation and therapeutic benefits leading to key trends in this market. Companies try to provide mats with multiple and advanced features to provide this equipment for personal and professional use. Day by day new innovations and new add-on features lead to tough competition in the market.
Massage Mats Market Segmentation
By Type
Based on type, the Massage mats market is segmented as:
- Traditional: These mats are made of soft materials and fabrics, and it is used manually by massaging or moving one’s body or hands over them.
- Electric: These mats are powered by electricity and they work as automated massage mats which include multiple massage nodes or motors to provide automated massage.
By Application
Based on application, the Massage mats market is segmented into:
- Medical: The use of massage mats in the medical field is extensively used for pain management, relaxation, and enhancing the flow of blood circulation.
- Physiotherapy: The use of massage mats in physiotherapy practice to treat muscle injuries, enhance mobility, and relieve tension.
- Others: The other uses of massage mats are for stress reduction, improving sleep quality, and enhancing overall well-being in a professional and personal environment.
Driving Factors
Consumer Awareness Leads to Market Growth
As consumers are more aware of health and well-being there is an increasing demand for massage equipment as they are aware of the benefits of massage therapy as the increasing stress level in day-to-day life routine so there is a demand for home relaxation products such as massage mats, massage chairs and other equipment and also use for health issues in the old-age group the key methods used to help in resolving blood pressure, osteoarthritis, dementia, body pain and stiffness which leads to rising in the sale of these products which also boost the growth of the market and also increase Massage Mats Market Share as these mats are cost-effective and solution for anyone seeking massage therapy at their comfort.
Technological Advancement Leads to Increase in Demand for Products
Due to the rise in demand for massage mats and other equipment, the company used to make necessary changes with the help of technology to provide comfort and relaxation at affordable prices which led to an increase in demand for these products which increased the sales and with the rise of e-commerce platform the product's sales are also increased as these products are easily available and with increasing demand for products also drives the Massage Mats Market Growth.
RESTRAINING FACTORS
Availability of Alternative Products Lead to Hamper Market Growth
Due availability of alternative products such as the increasing trend for using relaxing music, piercing, acupressure, steaming solutions and traditional healing practices leads to an impact on the market growth of the massage products industry in the forecast period analysis.
MASSAGE MATS MARKET REGIONAL INSIGHTS
The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and the Middle East & Africa.
North America To Dominate The Region Due To Largest Market For Massage Products
North America has emerged as the dominant region due to increasing demand for massage therapy, growing awareness about the therapeutic benefits of massage, and also the increasing level of stress among working people leading to an increase in demand for massage products which thereby increases sales and profits for business in this region.
KEY INDUSTRY PLAYERS
Key Players Transforming the Massage Mats Market Landscape through Innovation and Advancement of technology
Major industry players are pivotal in shaping the Massage mats market, driving change with innovation and technologies and it leads to making a product that has a global presence. By consistently introducing new and effective solutions that help to stay at the forefront of technological progress key players redefine the industry’s standards.
Expansive global reach enables market penetration, addressing diverse needs across countries. The groundbreaking and seamless innovation with the help of strategic footprint positioning leads to establishing quality and effective standards to make the market more competitive.
List of Market Players Profiled
- Beurer(Germany)
- Athlegen(Australia)
- ComfortSoul (U.S.)
- Lanaform (Belgium)
- Medisana (Germany)
INDUSTRIAL DEVELOPMENT
2023: The Beurer company which is known for high-quality and innovative products has received the ‘German Iconic Award’ by PLUS X AWARD in 2023 and also received various other awards in the field of innovation company received the German Design Award in 2021 in which the German Design Council awarded the brand with Ulm-based healthcare specialist award for its outstanding design innovation by pioneering contribution in German and international landscape. Beurer has crafted innovative product solutions in an attractive design.
REPORT COVERAGE
The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market’s components and identifying potential areas for growth.
The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including the market share of significant competitors. Overall, it offers valuable and comprehensive insights into market insights in a formal and easily understandable manner.
