Mobility as a Service (MaaS) Market Size, Share, Growth, and Industry Analysis, By Types (Private Transportation, Non-motorized Traffic), By Applications Covered (Below 25 Years Old, 25-40 Years Old, Above 40 Years Old), Regional Insights and Forecast to 2033

Mobility as a Service (MaaS) Market Size

The Mobility as a Service (MaaS) Market size was valued at USD 169,928.9 Million in 2024 and is expected to reach USD 210,541.9 Million in 2025, growing to USD 1,169,272.5 Million by 2033, with a compound annual growth rate (CAGR) of 23.9% during the forecast period from 2025 to 2033.

The U.S. Mobility as a Service (MaaS) market is experiencing rapid growth, driven by increasing urbanization, demand for sustainable transportation solutions, and advancements in digital platforms. Key cities are adopting MaaS for seamless mobility integration.

The Mobility as a Service (MaaS) market is rapidly expanding, driven by the demand for integrated, on-demand transportation solutions. Valued at USD 7.2 million in 2024, the market is projected to reach USD 57.1 million by 2033, with substantial growth across regions. MaaS includes various types such as private transportation (e.g., ride-hailing, car-sharing) and non-motorized traffic (e.g., cycling, walking), catering to diverse age groups, including those below 25 years, 25-40 years, and above 40 years. Asia Pacific dominates the market, followed by North America and Europe, as urbanization and sustainability concerns boost MaaS adoption globally.

Mobility as a Service (MaaS) Market Trends

The Mobility as a Service (MaaS) market is witnessing a transformative shift as consumers increasingly seek seamless and integrated transportation solutions. The market is characterized by growing adoption of both private transportation services, such as ride-hailing and car-sharing, and non-motorized traffic options, like cycling and walking. As urban areas continue to grow, the demand for flexible and efficient transportation is rising. Approximately 60% of MaaS users globally prefer private transportation options, especially in densely populated cities where car ownership is less viable. This trend is especially prevalent among younger demographics, with 25-40-year-olds accounting for around 40% of the MaaS market share due to their preference for convenience, affordability, and sustainability.

Non-motorized traffic options are also gaining traction, as urban planners focus on reducing carbon emissions and promoting healthier lifestyles. This trend is becoming increasingly common in Europe and North America, where cycling and walking infrastructure is being prioritized, contributing to a 15-20% growth in non-motorized MaaS adoption in the last five years.

In terms of regional insights, Asia Pacific leads the global MaaS market, driven by rapid urbanization and the increasing adoption of digital platforms. The region accounts for approximately 40% of the market share, with China, India, and Japan being key contributors. North America and Europe also show strong growth, particularly as cities embrace smart mobility solutions.

Mobility as a Service (MaaS) Market Dynamics

The Mobility as a Service (MaaS) market is experiencing significant growth, driven by the demand for flexible, efficient, and sustainable transportation options. MaaS is increasingly recognized for its potential to revolutionize the transportation industry by integrating various transportation services into a single accessible platform. This trend is supported by increasing urbanization and a preference for on-demand services over traditional vehicle ownership. Furthermore, MaaS platforms are expected to expand as they cater to both private transportation and non-motorized traffic, offering more seamless options for different demographics.

Drivers of Market Growth

"Increasing urban mobility demands"

The demand for Mobility as a Service (MaaS) is fueled by the rising need for efficient urban mobility solutions. Over 56% of the global population now lives in urban areas, and as cities grow, the need for multimodal transportation services has intensified. This shift is driven by the desire for reduced traffic congestion, lower emissions, and the convenience of integrated transportation options. MaaS platforms provide users with access to taxis, ride-sharing, public transport, and bike-sharing services, helping to address these urban mobility challenges. Moreover, governments worldwide are actively supporting MaaS initiatives, seeing them as critical for smart city developments and achieving sustainability goals.

Market Restraints

"Infrastructure and technological barriers"

Despite its growth, the MaaS market faces several challenges, particularly in terms of infrastructure and technology. Many regions still lack the necessary infrastructure to support seamless MaaS solutions. For instance, only about 30% of cities in developed countries have fully integrated MaaS platforms. Additionally, technological barriers such as incompatible data systems, lack of standardized platforms, and privacy concerns about user data hinder widespread adoption. Furthermore, while MaaS services are more common in large cities, their implementation in rural or less-developed areas remains limited. These barriers continue to restrict the full potential of the MaaS market globally.

Market Opportunities

"Adoption of eco-friendly transportation solutions"

The global shift toward sustainability presents a significant opportunity for the MaaS market. With governments, businesses, and individuals increasingly prioritizing eco-friendly solutions, the demand for shared and electric transportation services is on the rise. In cities like Amsterdam, over 40% of public transport is now integrated with electric vehicles, providing a model for MaaS providers. The integration of electric bikes, e-scooters, and electric cars into MaaS platforms further drives market growth, offering consumers affordable and environmentally friendly alternatives to traditional transportation. These eco-conscious trends are expected to expand MaaS offerings in the coming years, especially in regions focusing on carbon reduction and sustainable transport.

Market Challenges

"Data privacy concerns"

One of the primary challenges facing the MaaS market is the issue of data privacy. MaaS platforms collect vast amounts of personal data from users, such as travel habits, payment methods, and even location tracking. This has raised concerns over the security of this sensitive information. While about 45% of MaaS users in Europe express concerns regarding data privacy, the issue is more pronounced in developing regions where data protection regulations are less stringent. As governments and consumers demand better security practices, MaaS providers will need to invest significantly in data protection measures to maintain user trust and market growth.

Segmentation Analysis

The Mobility as a Service (MaaS) market is segmented based on two main factors: type and application. The type segment includes private transportation and non-motorized traffic, while the application segment is categorized by age groups: below 25 years, 25-40 years, and above 40 years. Each segment offers unique opportunities and challenges, reflecting the varying needs of different demographics and transportation preferences. MaaS platforms are adapting to these demands by providing customized solutions across age groups and transportation modes. The segmentation highlights key insights into the market's growth, user adoption, and service diversification, catering to a broad spectrum of consumers.

By Type

• Private Transportation: Private transportation accounts for a significant portion of the MaaS market, driven by the growing demand for personalized and on-demand services. This segment includes taxis, ride-sharing, and private vehicle rentals. It appeals particularly to consumers seeking comfort, privacy, and flexibility. In major cities, ride-sharing services alone have seen a 15% increase in usage over the past two years. Private transportation is expected to grow as consumers shift from vehicle ownership to using private transportation options on a flexible basis. In regions like North America, this shift is particularly pronounced, with the private transportation segment expected to dominate the MaaS landscape in the coming years.

• Non-motorized Traffic: Non-motorized traffic, including walking, cycling, and e-scooter services, is also an essential part of the MaaS ecosystem. This segment aligns with growing urban sustainability goals and preferences for green, low-cost transportation. With cities focusing on reducing carbon footprints, services like bike-sharing and e-scooters are rapidly gaining popularity. In European cities, for example, over 30% of MaaS users incorporate non-motorized options into their daily commutes. This trend is expected to rise further as urban planning evolves to favor more pedestrian-friendly and bike-accessible environments. The non-motorized traffic segment provides an opportunity to integrate sustainable transportation solutions into the broader MaaS offering.

By Application

• Below 25 Years Old: The below 25 years age group is particularly important in the MaaS market due to their strong inclination towards tech-savvy, on-demand services. This demographic is more likely to embrace MaaS platforms for their convenience, affordability, and sustainability. In fact, over 60% of users in this age group prefer shared mobility options like ride-hailing, scooters, and bike-sharing. The younger generation's preference for eco-friendly and cost-effective transportation also drives the demand for MaaS solutions. This trend is most prominent in urban centers where young people are more likely to live without owning a personal vehicle, relying instead on flexible MaaS services for daily commutes.

• 25-40 Years Old: The 25-40 years old age group is another significant consumer base for MaaS platforms. This group is typically composed of young professionals who prioritize convenience, time savings, and environmental impact. MaaS solutions that integrate multiple modes of transport, including public transit, bike-sharing, and ride-hailing, appeal to this demographic. Around 50% of MaaS users in this age range report using the service for daily work commutes, reflecting a growing shift towards shared mobility. Moreover, with urbanization trends, this age group is increasingly attracted to MaaS platforms in major metropolitan areas where public transportation infrastructure is robust, and private car ownership is less essential.

• Above 40 Years Old: The above 40 years old demographic tends to rely more on traditional forms of transportation but is increasingly adopting MaaS services, especially for specific needs such as travel or leisure. This group values reliability, safety, and comfort, with ride-hailing services being particularly popular. MaaS solutions that offer easy access to taxis or car rentals are most appealing to this demographic. Although slower to adopt compared to younger groups, the above 40 years old segment is steadily increasing its use of MaaS platforms, particularly in regions where integrated multimodal transport options are widely available. As the service offerings improve, adoption is expected to grow further within this group.

Regional Outlook

The Mobility as a Service (MaaS) market shows varying levels of adoption and growth across regions. North America and Europe lead the way in MaaS implementation, with significant urban populations and technological advancements. The Asia-Pacific region is rapidly catching up, driven by urbanization and modernization of transport systems. Meanwhile, the Middle East & Africa are seeing growing interest in MaaS solutions, with increasing investments in smart mobility initiatives. Each region is characterized by specific trends, such as sustainability and multimodal integration, which are shaping the future of MaaS platforms.

North America

In North America, approximately 30% of urban residents use MaaS platforms, with over 40% of users in the 25-40 age group. MaaS adoption is particularly high in cities like New York, Los Angeles, and Toronto, where shared transportation options make up over 50% of daily commutes. Ride-hailing services represent 60% of MaaS usage in the region. Government initiatives supporting sustainable transport and smart city projects contribute to the region’s MaaS growth, with integration of electric vehicles and bike-sharing systems in 35% of urban areas.

Europe

Europe has a MaaS adoption rate of around 35%, with cities like Amsterdam, Berlin, and Paris leading in multimodal transport solutions. Approximately 50% of European MaaS users rely on bike-sharing and e-scooters, aligning with the region’s focus on sustainability. Over 40% of MaaS platforms in Europe integrate electric vehicles, and 30% of cities have implemented smart mobility programs. The region’s push towards greener, more integrated transportation solutions has led to a 25% expected increase in MaaS penetration by 2030.

Asia-Pacific

Asia-Pacific is expected to see the fastest growth in MaaS adoption, with ride-hailing services projected to represent over 35% of all trips in major cities by 2030. In countries like India and China, MaaS platforms are growing rapidly, with urban areas seeing 25-30% annual increases in service usage. In Japan, over 20% of the population uses MaaS for daily commuting. Non-motorized traffic, such as bike-sharing, represents around 15% of MaaS offerings in the region, while electric vehicle integration accounts for 10% of urban MaaS services.

Middle East & Africa

In the Middle East & Africa, MaaS adoption stands at around 15%, with major cities like Dubai and Johannesburg leading the way. Ride-hailing services account for over 45% of the region’s MaaS usage, with 20% of urban centers integrating electric vehicles into shared mobility platforms. About 25% of cities in the UAE have implemented MaaS solutions, and South Africa’s adoption of e-hailing services is growing at a rate of 10-12% annually. The region’s focus on urban development and sustainability is expected to increase MaaS penetration by 20% in the next five years.

Key Players in the Mobility as a Service (MaaS) Market

• Uber

• Didi

• Lyft

• Gett

• Mytaxi (Hailo)

• Ola Cabs

• BlaBla Car

• Careem

• Grab Taxi

• Kako Taxi

• Addison Lee

• Meru

• Ingogo

• Flywheel

• Easy Taxi

• Gocatch

• Via

• Yandex Taxi

• Lecab

• 99Taxis

• Hellobike

• Meituan

• UCAR

• Caocao

• Shouqi Limousine & Chauffeur

• DiDa Chuxing

two top companies with the highest share

• Uber - Leading the market with an estimated 35% market share.

• Didi - Holding a significant share of approximately 30% in the MaaS market.

Investment Analysis and Opportunities

The Mobility as a Service (MaaS) market presents several lucrative investment opportunities, with significant potential for growth in regions like North America, Europe, and Asia-Pacific. Investors are increasingly focusing on MaaS platforms that integrate sustainable transportation solutions such as electric vehicles (EVs), ride-sharing, bike-sharing, and car-sharing services. Over 40% of global MaaS investments are directed towards electric vehicle integration, driven by both environmental concerns and the growing demand for clean transport options. Public-private partnerships are also on the rise, with governments providing subsidies and grants to support MaaS infrastructure development. In regions like Europe, more than 30% of MaaS investments focus on electric and hybrid vehicles, with countries like Norway and the Netherlands offering incentives for EV adoption. Additionally, with the rise in smart city projects, more than 25% of MaaS investments are being allocated to smart mobility systems, such as integrated payment platforms and real-time data analytics. The increasing popularity of ride-hailing services further attracts venture capital, with over 60% of MaaS-related investments in North America directed toward expanding ride-hailing fleets and expanding into underserved regions. Additionally, the demand for MaaS in emerging markets, especially in Asia-Pacific, is expected to increase significantly, with investors focusing on developing MaaS infrastructure in countries like India, China, and Southeast Asia.

NEW PRODUCTS Development

MaaS providers are focusing heavily on new product development to enhance user experience and expand their service offerings. Over 35% of MaaS platforms are now incorporating electric scooters, bikes, and other micro-mobility solutions into their portfolios, providing consumers with more flexible and sustainable transportation options. Cities like Berlin and Paris have seen a rise in demand for e-scooters, accounting for over 15% of all shared mobility trips. Companies are also expanding into autonomous vehicle solutions, with 25% of MaaS platforms in North America and Europe integrating autonomous vehicles for ridesharing services. Additionally, MaaS platforms are increasingly offering integrated payment systems, allowing users to access various modes of transport (buses, taxis, ride-hailing) using a single app. This innovation is transforming the MaaS landscape, making it more user-friendly and efficient. As more cities adopt smart city solutions, MaaS providers are developing products that integrate real-time data and AI-based route optimization, which is expected to reduce travel times and improve service efficiency by up to 20%. Furthermore, a growing number of MaaS companies are developing partnerships with mobility tech firms to create advanced predictive analytics and tailored services, increasing overall market customization. The development of MaaS apps that cater to specific age groups, such as senior citizens or younger users, is also on the rise, with tailored services being launched in 15% of global MaaS projects.

Recent Developments in the Mobility as a Service (MaaS) Market

• Uber - In 2023, Uber expanded its MaaS offerings by integrating electric bike-sharing services in select cities across Europe. This new service is aimed at providing more sustainable and efficient transportation options for users, particularly in dense urban areas.

• Didi - In 2024, Didi launched a new partnership with several Chinese cities to integrate public transport systems into its MaaS platform. This collaboration aims to create a seamless, multi-modal travel experience, enabling users to access buses, subways, and taxis through a single app.

• Lyft - In 2023, Lyft rolled out a new feature allowing users to plan their entire journey, including multi-modal options like bike-sharing, carpooling, and public transport, directly within the Lyft app, enhancing the convenience of MaaS in major U.S. cities.

• Grab Taxi - Grab announced a significant update to its MaaS platform in 2023, which included the integration of EVs (Electric Vehicles) into its fleet, aiming to reduce the carbon footprint of its transportation services and enhance sustainability across Southeast Asia.

• Ola Cabs - In 2024, Ola expanded its MaaS offerings by introducing a new subscription-based service, which allows customers to book multiple transport modes, including cabs, bikes, and auto-rickshaws, at a fixed monthly price in major Indian cities.

Report Coverage

This report provides a comprehensive analysis of the Mobility as a Service (MaaS) market, including key trends, growth drivers, market size, and segmentation. The market is segmented by types, which include private transportation (ride-hailing, car-sharing) and non-motorized traffic (bike-sharing, e-scooters). These segments are critical in offering sustainable, cost-effective transportation solutions, with private transportation accounting for over 60% of MaaS usage in North America and Europe. The report also covers applications by age groups, including below 25 years, 25-40 years, and above 40 years old, offering insights into user preferences. For example, approximately 50% of MaaS users in the 25-40 age group rely on multimodal transportation for daily commuting, while younger users (below 25 years) have a higher inclination toward micro-mobility services like bikes and e-scooters.

The report includes regional insights from North America, Europe, Asia-Pacific, and the Middle East & Africa, showing that North America holds a 30% share of the global MaaS market, while Europe is focusing on electric and hybrid vehicle integration, making up 40% of MaaS investments. The Asia-Pacific region is poised for rapid growth, with China, India, and Japan accounting for a combined 25% of the market. The Middle East & Africa, while currently smaller, is witnessing growing MaaS adoption, especially in cities like Dubai and Johannesburg, which contribute to approximately 15% of global MaaS usage.