Non-Nutritive Feed Additives Market Size (USD 1234.51 M) by 2032 By Types (Growth Promoting, Deworming Health Care, Others) , Applications (Ruminants, Poultry, Farmed Fish, Others) and Regional Forecast to 2032

non-nutritive feed additives market size 

non-nutritive feed additives market size was valued at USD 809.35 million in 2023 and is projected to reach USD 845.77 million in 2024, growing to USD 1,234.51 million by 2032, with a compound annual growth rate (CAGR) of 4.5% during the forecast period of 2024-2032.

The US non-nutritive feed additives market is expected to witness steady growth, driven by increasing demand for sustainable animal nutrition, rising concerns over antibiotic usage in livestock, and a shift toward natural feed additives. Moreover, the growing emphasis on improving animal health and productivity in the agricultural sector is likely to boost the demand for non-nutritive feed additives across the region.

Non-Nutritive Feed Additives Market Growth and Future Outlook

The non-nutritive feed additives market is witnessing substantial growth, driven by a rising demand for enhanced livestock productivity and health. Non-nutritive feed additives, unlike traditional feed ingredients, provide no direct nutritional value but play a crucial role in improving animal health, performance, and welfare. The global market is seeing increased investment in research and development (R&D) to produce innovative additives that contribute to the efficiency of livestock production without compromising safety or quality. The key factors driving growth in this market include the expanding animal husbandry industry, increased focus on food safety, and the demand for sustainable animal farming practices.

One of the major trends fueling growth in the non-nutritive feed additives market is the growing consumer preference for high-quality meat, milk, and eggs, which has put pressure on producers to enhance livestock productivity. This has driven the adoption of feed additives that help in preventing diseases, promoting gut health, and improving the overall performance of livestock. Additionally, rising concerns about antibiotic resistance have prompted livestock producers to seek alternatives to antibiotics for disease prevention and growth promotion. Non-nutritive feed additives such as probiotics, prebiotics, enzymes, and phytogenics have emerged as effective substitutes, contributing to the market's rapid expansion.

The non-nutritive feed additives market is also benefiting from government regulations and initiatives promoting sustainable livestock farming practices. These regulations encourage the reduction of antibiotic use in animal farming, creating a fertile ground for the adoption of alternatives like non-nutritive additives. Moreover, the increasing global population is pushing the demand for animal protein, further necessitating the efficient production of livestock. Countries with large livestock industries, such as the United States, Brazil, China, and India, are expected to witness significant growth in the demand for non-nutritive feed additives as producers strive to meet the growing demand for animal-based products.

Innovation in the formulation of non-nutritive feed additives is a critical driver for market growth. Manufacturers are focusing on developing additives that not only promote livestock growth but also improve their immune systems and reduce environmental impact. This includes additives that improve feed conversion ratios, leading to more efficient use of feed, thereby reducing waste and lowering the carbon footprint of livestock production. Furthermore, advances in technology are enabling the development of more targeted additives that address specific challenges in animal health, such as gut health or stress management.

The non-nutritive feed additives market is expected to grow at a compound annual growth rate (CAGR) of over 7% from 2023 to 2030, reflecting strong demand across various regions. North America and Europe are leading the market in terms of revenue, thanks to strict regulations on animal farming practices and high awareness among producers regarding the benefits of non-nutritive additives. Meanwhile, the Asia-Pacific region is poised for significant growth due to the rapidly expanding livestock industry and increasing meat consumption. The rising income levels and changing dietary patterns in countries like China and India are also contributing to this growth.

The competitive landscape of the non-nutritive feed additives market is marked by the presence of several global and regional players. Companies are actively engaging in partnerships, mergers, and acquisitions to expand their market presence and strengthen their product portfolios. Additionally, many companies are investing in R&D to create innovative products that cater to the evolving needs of the livestock industry. For example, there is a growing interest in natural and organic additives, which are perceived as safer and more sustainable options compared to synthetic additives.

In the coming years, the non-nutritive feed additives market will continue to be shaped by various factors, including the increasing focus on sustainable farming, advancements in additive formulation, and the growing demand for animal protein. As consumer preferences shift towards high-quality, ethically produced animal products, livestock producers will increasingly rely on non-nutritive feed additives to meet these demands while maintaining the health and productivity of their animals.

Non-Nutritive Feed Additives Market Trends

The non-nutritive feed additives market is characterized by several key trends that are shaping its evolution. One of the most prominent trends is the increasing focus on natural feed additives. As consumers become more health-conscious, there is a growing demand for naturally derived additives that promote animal health without the use of synthetic chemicals. Probiotics, prebiotics, essential oils, and organic acids are among the natural additives gaining popularity in the market.

Another important trend in the non-nutritive feed additives market is the rise of precision nutrition. Precision nutrition involves tailoring feed additives to meet the specific needs of individual animals, based on factors such as their age, species, health status, and environmental conditions. This approach ensures that animals receive the right amount of additives to optimize their health and performance, while minimizing waste and environmental impact.

Sustainability is also a key trend driving the market. Livestock producers are increasingly adopting sustainable feed additives that reduce the environmental impact of animal farming. For instance, enzymes that improve the digestibility of feed can lead to lower greenhouse gas emissions from livestock, contributing to more sustainable production systems. This trend is expected to continue as governments and industry bodies place greater emphasis on environmental sustainability.

Market Dynamics

The non-nutritive feed additives market is shaped by several dynamic factors, including technological advancements, regulatory changes, and shifts in consumer demand. One of the key factors driving market dynamics is the increasing awareness of animal welfare and the demand for antibiotic-free animal products. As consumers become more concerned about the impact of antibiotics on both animal and human health, the livestock industry is turning to alternative solutions like non-nutritive feed additives to maintain animal health and performance without relying on antibiotics.

Technological innovation is another significant factor influencing the market. Advances in biotechnology and feed formulation have led to the development of more effective and efficient feed additives that can improve livestock productivity while reducing costs. For example, the use of enzymes and probiotics to enhance nutrient absorption in animals has gained traction, as these additives not only improve feed efficiency but also contribute to the overall health of the livestock.

The regulatory landscape is also a critical factor in shaping the non-nutritive feed additives market. Governments and international bodies are implementing stricter regulations on the use of antibiotics in animal farming, which is driving the demand for non-nutritive alternatives. Additionally, regulations related to the sustainability of livestock production are encouraging the adoption of additives that reduce environmental impact, such as those that improve feed conversion efficiency or reduce methane emissions.

Drivers of Market Growth

Several factors are driving the growth of the non-nutritive feed additives market. One of the primary drivers is the growing global demand for animal protein. As the world’s population continues to increase, so does the demand for meat, milk, and eggs, particularly in developing regions where income levels are rising. This has put pressure on livestock producers to increase productivity while maintaining the health and welfare of their animals. Non-nutritive feed additives offer a solution by promoting growth, enhancing immune function, and improving feed efficiency.

The shift towards antibiotic-free farming practices is another major driver of growth in the non-nutritive feed additives market. As concerns about antibiotic resistance continue to grow, there is increasing pressure on the livestock industry to reduce its reliance on antibiotics. Non-nutritive feed additives such as probiotics, prebiotics, and essential oils are gaining popularity as natural alternatives that can enhance animal health and performance without the need for antibiotics.

Finally, the growing emphasis on sustainability in livestock production is driving demand for non-nutritive feed additives. These additives can help reduce the environmental impact of livestock farming by improving feed efficiency, reducing waste, and lowering greenhouse gas emissions.

Market Restraints

Despite the positive growth trajectory of the non-nutritive feed additives market, there are several restraints that could potentially slow down its expansion. One of the major restraints is the high cost of feed additives. Non-nutritive feed additives, especially those that are organic or natural, tend to be more expensive than traditional feed ingredients. This cost can be a burden for small-scale livestock producers who may not have the financial resources to invest in premium additives. While larger producers are increasingly adopting these additives to meet consumer demand for antibiotic-free and sustainably produced animal products, smaller players may struggle to keep up, limiting market penetration in some regions.

Another significant restraint in the non-nutritive feed additives market is the lack of awareness among farmers and livestock producers, especially in developing regions. While there is a growing demand for high-quality animal products, many producers are still unaware of the benefits of non-nutritive feed additives, such as improved animal health and enhanced productivity. Additionally, there is limited access to educational resources that can inform producers about the proper use and advantages of these additives. This lack of awareness, coupled with limited technical expertise, can act as a barrier to market growth.

Stringent regulatory hurdles also pose challenges to the expansion of the non-nutritive feed additives market. Many governments have strict regulations governing the use of feed additives, especially those that are chemically synthesized. These regulations are designed to ensure the safety of both animals and consumers, but they can also increase the cost and time required for product development and approval. Companies must navigate complex regulatory frameworks to bring their products to market, which can slow down innovation and product introduction. This is particularly true for new, innovative additives, where regulatory uncertainty may deter companies from investing heavily in R&D.

Market Opportunities

Despite the challenges, the non-nutritive feed additives market presents significant opportunities for growth, driven by several key trends. One of the most important opportunities lies in the increasing consumer demand for antibiotic-free and organic animal products. As consumers become more health-conscious and aware of the negative impacts of antibiotic use in animal farming, there is a growing preference for meat, milk, and eggs that are produced without the use of antibiotics. This shift in consumer behavior is creating a substantial opportunity for feed additive manufacturers to develop and market non-nutritive additives that can help producers maintain animal health and performance without relying on antibiotics.

The rise of precision livestock farming offers another major opportunity for the non-nutritive feed additives market. Precision farming techniques, which involve using data and technology to optimize livestock production, are gaining popularity as producers look for ways to improve efficiency and sustainability. Non-nutritive feed additives that can be tailored to the specific needs of individual animals are likely to see increased demand as precision farming becomes more widespread. These additives can help producers optimize feed conversion rates, improve animal health, and reduce the environmental impact of farming, making them an attractive solution in the context of precision agriculture.

Emerging markets, particularly in Asia-Pacific and Latin America, present a significant opportunity for expansion. As income levels rise and diets shift towards more animal-based products, the demand for livestock and poultry is increasing in these regions. This is driving demand for feed additives that can help producers meet growing consumer demand while maintaining animal health and productivity. Additionally, governments in these regions are increasingly promoting sustainable and antibiotic-free farming practices, further boosting the market for non-nutritive feed additives.

Market Challenges

While the growth prospects for the non-nutritive feed additives market are strong, several challenges could impede progress. One of the primary challenges is the complex regulatory environment that governs the development and approval of feed additives. Regulatory agencies in different countries have varying requirements for the approval of non-nutritive additives, making it difficult for companies to bring new products to market. In some regions, the regulatory approval process can be time-consuming and expensive, which can discourage companies from investing in R&D for innovative products.

Another challenge facing the non-nutritive feed additives market is the lack of standardization in product quality. While there are numerous manufacturers of feed additives, the quality of these products can vary significantly depending on the production process and ingredients used. This lack of consistency can make it difficult for producers to achieve the desired results, leading to reluctance in adopting these additives on a large scale. Standardization and quality control across the industry are needed to ensure that producers can rely on the efficacy of non-nutritive feed additives.

The high cost of non-nutritive feed additives compared to traditional feed ingredients is another challenge that could limit market growth. While larger producers are increasingly adopting these additives to meet consumer demand, smaller producers, especially in developing regions, may find it difficult to justify the added cost. This could limit the market’s growth potential, particularly in price-sensitive regions where cost remains a critical factor in purchasing decisions.

Segmentation Analysis

The non-nutritive feed additives market is segmented based on various factors, including type, application, and distribution channel. These segments help in understanding the diverse nature of the market and the different needs of consumers and livestock producers across various regions. Analyzing these segments provides insights into the market dynamics and future growth opportunities.

Segment by Application:

In terms of application, the non-nutritive feed additives market is segmented into poultry, swine, ruminants, aquaculture, and others. The poultry segment is the largest application area, driven by the high global demand for chicken meat and eggs. Non-nutritive feed additives play a critical role in enhancing the growth and productivity of poultry, while also reducing the need for antibiotics.

The swine segment is another significant application area, as feed additives help improve the health and growth performance of pigs. Ruminants, including cattle, are also major consumers of non-nutritive feed additives, particularly those that improve digestion and reduce methane emissions.

By Distribution Channel:

The distribution channels for non-nutritive feed additives include direct sales, distributors, and online platforms. Direct sales are common among large-scale livestock producers who prefer to buy in bulk directly from manufacturers. Distributors play a crucial role in reaching smaller producers who may not have access to direct sales channels.

Online platforms are emerging as an important distribution channel, offering convenience and access to a wide range of products for producers in remote or underserved areas.

Non-Nutritive Feed Additives Market Regional Outlook

The non-nutritive feed additives market is segmented by region, with North America, Europe, Asia-Pacific, and the Middle East & Africa being the key regions driving demand. Each region has unique market dynamics, driven by factors such as regulatory policies, consumer preferences, and the size of the livestock industry.

North America:

In North America, the demand for non-nutritive feed additives is primarily driven by stringent regulations on antibiotic use and a high level of awareness among producers regarding animal health and welfare. The United States is the largest market in this region, with a well-established livestock industry and growing consumer demand for antibiotic-free animal products.

Europe:

Europe is another major market for non-nutritive feed additives, particularly due to the region’s strict regulations on animal welfare and antibiotic use. Countries like Germany, France, and the Netherlands are at the forefront of adopting sustainable farming practices, driving demand for feed additives that promote animal health and reduce environmental impact.

Asia-Pacific:

The Asia-Pacific region is expected to witness the fastest growth in the non-nutritive feed additives market. Rising income levels, increasing meat consumption, and the expansion of the livestock industry in countries like China and India are driving demand for feed additives that can enhance productivity and meet growing consumer demand for high-quality animal products.

Middle East & Africa:

In the Middle East & Africa, the demand for non-nutritive feed additives is driven by the need to improve livestock productivity in challenging environmental conditions. Countries in this region are increasingly adopting feed additives to improve the health and performance of livestock, particularly in arid and semi-arid regions where feed quality may be poor.

List of Key Non-Nutritive Feed Additives Companies Profiled

• Zoetis - Headquarters: Parsippany, New Jersey, USA | Revenue: $7.8 billion (2023)
• Cargill - Headquarters: Wayzata, Minnesota, USA | Revenue: $165 billion (2023)
• Archer Daniels Midland - Headquarters: Chicago, Illinois, USA | Revenue: $101 billion (2023)
• Purina Animal Nutrition - Headquarters: Shoreview, Minnesota, USA | Revenue: $5.5 billion (2023)
• Alltech - Headquarters: Nicholasville, Kentucky, USA | Revenue: $2 billion (2023)
• DSM - Headquarters: Heerlen, Netherlands | Revenue: $10.3 billion (2023)
• Bio Agri Mix - Headquarters: Mitchell, Ontario, Canada | Revenue: $0.15 billion (2023)
• Zagro - Headquarters: Singapore | Revenue: $1 billion (2023)
• Hipro Animal Nutrition - Headquarters: Guangdong, China | Revenue: $2.2 billion (2023)
• Evonik - Headquarters: Essen, Germany | Revenue: $14.9 billion (2023)
• Agpulse Organics - Headquarters: Maharashtra, India | Revenue: $0.1 billion (2023)
• Nutreco - Headquarters: Amersfoort, Netherlands | Revenue: $7.2 billion (2023)
• Biostadt India - Headquarters: Mumbai, India | Revenue: $0.3 billion (2023)
• Menon Animal - Headquarters: San Diego, California, USA | Revenue: $0.2 billion (2023)
• Bluestar Adisseo Company - Headquarters: Antony, France | Revenue: $1.5 billion (2023)
• Vtr Bio-Tech - Headquarters: Beijing, China | Revenue: $0.7 billion (2023)
• Vland Biotech - Headquarters: Qingdao, China | Revenue: $0.5 billion (2023)
• Jinhe Biotechnology - Headquarters: Shandong, China | Revenue: $0.4 billion (2023)
• Guangdong Drive - Headquarters: Guangdong, China | Revenue: $1.1 billion (2023)
• China Animal Husbandry Industry - Headquarters: Beijing, China | Revenue: $0.9 billion (2023)
• Zhejiang Nhu - Headquarters: Zhejiang, China | Revenue: $1.2 billion (2023)
• NB Group - Headquarters: Tianjin, China | Revenue: $0.6 billion (2023)
• Baolai-Leelai - Headquarters: Beijing, China | Revenue: $0.8 billion (2023)
• XJ Bio - Headquarters: Shandong, China | Revenue: $0.5 billion (2023)
• Lida'er Biological - Headquarters: Guangdong, China | Revenue: $0.3 billion (2023).

Covid-19 Impacting Non-Nutritive Feed Additives Market

The Covid-19 pandemic had a significant impact on global markets, including the non-nutritive feed additives market. Disruptions in supply chains, labor shortages, and restrictions on movement affected both the production and distribution of non-nutritive feed additives. During the initial stages of the pandemic, many industries, including animal farming and feed production, faced challenges in procuring raw materials due to the lockdowns and transport restrictions imposed by governments. This created bottlenecks in the supply chain, delaying production and distribution processes for feed additives, and causing fluctuations in market supply and demand.

The livestock industry itself also experienced disruptions as the demand for animal products declined due to the closure of restaurants, hotels, and foodservice establishments. This led to reduced demand for animal feed, including non-nutritive feed additives. While household demand for meat and dairy products remained steady or even increased in some regions, the overall reduction in demand from the foodservice industry created challenges for livestock producers. As a result, many producers scaled back operations, further affecting the demand for non-nutritive feed additives.

On the other hand, the pandemic also highlighted the importance of sustainable and resilient food production systems. As concerns about global food security grew, there was increased interest in improving livestock productivity and health, which played a role in boosting the adoption of non-nutritive feed additives. Producers began focusing more on animal health and welfare, as well as the efficiency of their operations, to ensure that they could continue to meet consumer demand despite the disruptions caused by the pandemic. This shift created opportunities for non-nutritive feed additives that improve animal health, such as probiotics and prebiotics.

The post-Covid-19 recovery has been characterized by a resurgence in demand for animal products, as economies gradually reopened and the foodservice sector bounced back. This recovery has led to a renewed focus on improving livestock productivity and sustainability, further driving demand for non-nutritive feed additives. Additionally, the pandemic accelerated the trend towards antibiotic-free animal farming, as consumers became more conscious of the health risks associated with antibiotic use in livestock. This has created a favorable environment for non-nutritive feed additives that support animal health without relying on antibiotics.

However, the pandemic also brought about changes in consumer behavior that could have long-term implications for the non-nutritive feed additives market. For example, there is a growing demand for locally produced and organic animal products, which has led to increased interest in natural feed additives. The use of natural additives, such as essential oils and plant extracts, has gained traction as consumers seek out products that are perceived as safer and more sustainable. This trend is likely to continue in the post-pandemic era, driving further innovation and growth in the non-nutritive feed additives market.

In conclusion, while the Covid-19 pandemic posed significant challenges for the non-nutritive feed additives market, it also created opportunities for growth and innovation. The shift towards more sustainable, antibiotic-free farming practices, combined with the post-pandemic recovery in the livestock industry, is expected to drive long-term demand for non-nutritive feed additives.

Investment Analysis and Opportunities

The non-nutritive feed additives market presents numerous opportunities for investors, driven by growing consumer demand for high-quality animal products, sustainable farming practices, and innovative feed solutions. As the livestock industry continues to evolve, there is increasing interest in feed additives that can improve animal health, enhance productivity, and reduce environmental impact. This creates a fertile ground for investment in both established companies and innovative startups within the feed additives space.

One of the key areas of investment opportunity in the non-nutritive feed additives market is the development of natural and organic feed additives. With consumers becoming more health-conscious and seeking out products that are free from synthetic chemicals and antibiotics, there is growing demand for natural feed additives such as probiotics, prebiotics, and essential oils. Companies that specialize in the development of natural additives are likely to attract significant investment as the trend towards organic and sustainable farming continues to gain momentum.

Another promising area for investment is the precision livestock farming sector. Precision farming involves the use of technology and data to optimize feed efficiency and animal health, reducing waste and improving productivity. Feed additives that can be tailored to the specific needs of individual animals, such as customized probiotics or enzymes, are well-positioned to benefit from this trend. Investors who focus on companies that are at the forefront of precision nutrition and data-driven feed solutions are likely to see strong returns as the demand for precision farming practices grows.

The Asia-Pacific region offers significant investment opportunities, as rising income levels and shifting dietary patterns are driving increased demand for meat and dairy products. Countries such as China, India, and Indonesia are experiencing rapid growth in their livestock industries, creating a strong demand for feed additives that can improve productivity and ensure food safety. Investors who target companies with a strong presence in these emerging markets are likely to benefit from the continued growth of the livestock industry in the region.

Investments in R&D and innovation are also crucial for companies looking to stay competitive in the non-nutritive feed additives market. Companies that invest in developing new, innovative additives that address specific challenges in livestock production, such as improving gut health or reducing methane emissions, are well-positioned to capture market share. This includes the development of feed additives that promote animal welfare, such as stress-reducing additives or those that improve immune function. Investors who prioritize companies with strong R&D capabilities are likely to see long-term returns as the market continues to evolve.

Government initiatives and regulations promoting sustainable farming practices also present investment opportunities. As governments around the world implement stricter regulations on antibiotic use in animal farming and promote sustainability, the demand for non-nutritive feed additives that support these initiatives is expected to rise. Companies that develop additives that help producers meet regulatory requirements, such as reducing antibiotic use or improving feed conversion efficiency, are likely to attract investment.

5 Recent Developments

• Increased Focus on Gut Health: There has been growing interest in feed additives that promote gut health in livestock. Probiotics and prebiotics are being increasingly used to improve digestion and nutrient absorption, reducing the need for antibiotics and enhancing overall animal health.

• Natural Additives on the Rise: The demand for natural and organic feed additives continues to grow, with producers turning to essential oils, herbal extracts, and organic acids as alternatives to synthetic additives. These natural additives are perceived as safer and more sustainable, catering to the growing demand for antibiotic-free animal products.

• Advances in Precision Nutrition: Precision nutrition has emerged as a key trend in the non-nutritive feed additives market. Companies are developing targeted feed additives that can be customized to the specific needs of individual animals, improving feed efficiency and animal health.

• Regulatory Changes Driving Innovation: New regulations on antibiotic use in animal farming are pushing the development of non-nutritive feed additives that can replace antibiotics. Companies are investing in R&D to create innovative additives that enhance animal health without relying on antibiotics.

• Sustainability Initiatives Gaining Momentum: As sustainability becomes a top priority in livestock production, there is increasing demand for feed additives that reduce the environmental impact of farming. Enzymes that improve feed conversion efficiency and reduce methane emissions are gaining popularity as producers look to reduce their carbon footprint.

Report Coverage of Non-Nutritive Feed Additives Market

The report on the non-nutritive feed additives market provides a comprehensive analysis of the market's current landscape, key trends, growth drivers, restraints, and opportunities. It covers various aspects of the market, including market size, growth projections, competitive landscape, and regional outlook. The report also includes an in-depth analysis of the market's segmentation, covering key segments such as type, application, and distribution channels.

Additionally, the report offers detailed insights into the regulatory environment, highlighting the impact of government policies and regulations on the market. It also provides an analysis of the key technological innovations driving growth in the market, as well as an assessment of the impact of global events such as the Covid-19 pandemic on market dynamics.

The report includes a competitive analysis, profiling the leading companies operating in the non-nutritive feed additives market, along with their key strategies, product offerings, and market share. This provides valuable insights for investors, stakeholders, and industry players looking to gain a competitive edge in the market.

New Products

The non-nutritive feed additives market has seen the introduction of several new products aimed at improving animal health, enhancing productivity, and reducing environmental impact. One of the most significant trends in product development is the focus on natural and organic additives, such as probiotics, prebiotics, and essential oils. These products are designed to meet the growing demand for antibiotic-free and sustainably produced animal products, offering a natural alternative to synthetic additives.

Another area of innovation is the development of enzymes that improve the digestibility of feed, making nutrients more bioavailable to animals. These enzymes help enhance feed conversion efficiency, reducing feed costs and improving the overall productivity of livestock. Enzyme-based feed additives are particularly popular in the poultry and swine segments, where they have been shown to improve growth rates and feed efficiency.

Report Scope

The scope of the report on the non-nutritive feed additives market includes a detailed analysis of the market's key segments, such as type, application, and distribution channel, as well as an assessment of the market's regional dynamics. The report covers both qualitative and quantitative insights, providing a holistic view of the market's current landscape and future growth potential.

In terms of geographic scope, the report includes a detailed analysis of the market's performance in key regions, including North America, Europe, Asia-Pacific, and the Middle East & Africa. This regional analysis highlights the unique market dynamics and growth opportunities in each region, helping stakeholders identify the most promising areas for investment and expansion.

Additionally, the report covers the regulatory landscape, providing insights into the key government policies and regulations that are shaping the market's growth. This includes an analysis of the impact of regulations on antibiotic use, sustainability, and animal welfare, which are driving the demand for non-nutritive feed additives.