Oat Protein Concentrates Market Size, Share, Growth, and Industry Analysis, By Types (Grade 80%-90%, Grade Above 90%, Others), By Applications Covered (Skin Care, Food & Beverages, Others), Regional Insights and Forecast to 2033

Oat Protein Concentrates Market Size

The oat protein concentrates market size was USD 36.9 million in 2024 and is projected to reach USD 37.8 million in 2025, growing to USD 45.7 million by 2033, with a CAGR of 2.4% during the forecast period from 2025 to 2033.

The US oat protein concentrates market is expected to experience steady growth from 2025 to 2033, driven by the increasing demand for plant-based proteins in food and beverage applications. As consumers shift towards healthier, sustainable, and clean-label products, oat protein is gaining popularity due to its nutritional benefits and versatility. The rise of plant-based diets, along with the growing awareness of food allergies and sensitivities, further supports the demand for oat protein as a key ingredient in gluten-free and vegan products. Additionally, the personal care and cosmetics industries are adopting oat protein for its moisturizing and soothing properties, leading to further market expansion. As innovation in product formulations continues, oat protein concentrates are expected to play a significant role in meeting the evolving needs of consumers in the US.

The oat protein concentrates market is expanding rapidly as consumer demand for plant-based protein alternatives rises. Oat protein, known for its nutritional benefits and sustainability, is gaining traction in the food and beverage industry as a substitute for animal-based proteins. The increasing preference for clean-label, plant-based ingredients and the growth of the vegan and vegetarian population are key factors driving the demand for oat protein concentrates. Moreover, oat protein is recognized for its excellent solubility, versatility, and ability to improve texture, making it a sought-after ingredient in protein powders, dairy alternatives, and plant-based meat products.

Oat Protein Concentrates Market Trends

The oat protein concentrates market is experiencing several noteworthy trends that are shaping its future. One significant trend is the growing shift towards plant-based diets, with more than 25% of consumers adopting vegetarian or vegan lifestyles. This has led to a surge in the demand for plant-based protein sources, including oat protein concentrates. Furthermore, oat protein’s high solubility and digestibility are key factors driving its adoption in the food and beverage industry, especially in products such as protein shakes, smoothies, and meat alternatives. Around 40% of new product launches in the plant-based food segment now incorporate oat protein due to these benefits.

Another growing trend is the rising awareness of oat protein as a sustainable and eco-friendly ingredient. Oats require less water and land to grow compared to other protein sources like soy or animal-based proteins, which makes oat protein an attractive option for environmentally conscious consumers. This aligns with the global push toward sustainability, with more than 50% of consumers now prioritizing products with a lower environmental footprint. As demand for clean-label and plant-based ingredients increases, the market for oat protein concentrates is expected to grow significantly. Additionally, the fortification of beverages and snacks with oat protein is becoming a trend, with approximately 30% of oat protein concentrate used in ready-to-drink beverages and snack bars, providing an easy, nutritious option for on-the-go consumers.

Oat Protein Concentrates Market Dynamics

The dynamics of the oat protein concentrates market are primarily driven by shifting consumer preferences, technological innovations, and the growing focus on sustainability. Consumer demand for plant-based proteins continues to increase, as consumers seek healthier, sustainable alternatives to animal-based protein. Additionally, the rise of functional foods and beverages that cater to health-conscious consumers is a critical factor driving the oat protein concentrates market. As a gluten-free and hypoallergenic ingredient, oat protein is increasingly used in formulations for individuals with dietary restrictions. Manufacturers are also innovating oat protein processing technologies to enhance its flavor, texture, and nutritional profile, making it more versatile for a wide range of applications in food and beverages.

Technological advancements are improving the extraction and refinement processes of oat protein concentrates, which in turn increases the availability and lowers the cost of the ingredient. Moreover, oat protein’s ability to deliver both functional and nutritional benefits makes it an ideal ingredient for a variety of products. The growing popularity of oat-based dairy alternatives, such as oat milk, is fueling the demand for oat protein concentrates. Additionally, the use of oat protein in the growing sports nutrition and fitness sectors is expanding market opportunities, especially with the rise in demand for plant-based protein powders and shakes.

Drivers of Market Growth

"Increasing demand for plant-based protein alternatives"

One of the primary drivers of growth in the oat protein concentrates market is the rising demand for plant-based protein alternatives. As consumers increasingly turn to vegan, vegetarian, and flexitarian diets, plant-based proteins are becoming a key focus in the food industry. Oat protein, in particular, is gaining popularity due to its nutritional profile, which is rich in essential amino acids and fiber, making it an attractive option for health-conscious consumers. Approximately 50% of global consumers now prefer plant-based protein options, with oat protein representing a significant portion of this demand, especially in dairy alternatives and plant-based meat products.

Market Restraints

"Limited awareness and availability of oat protein products"

One of the key restraints facing the oat protein concentrates market is the limited awareness and availability of oat protein products in certain regions. While oat protein has gained significant popularity in North America and Europe, it remains relatively unknown in other parts of the world, limiting its market reach. Approximately 30% of consumers in emerging markets have yet to recognize the benefits of oat protein, which hinders growth in these regions. Additionally, the availability of oat protein concentrates is still limited, with only a small number of suppliers offering the ingredient on a large scale, which can create supply chain challenges and restrict market penetration.

Market Opportunities

"Expansion in plant-based food applications"

A major opportunity for the oat protein concentrates market lies in its expansion within plant-based food applications. As the global demand for plant-based meat and dairy alternatives rises, oat protein is increasingly being used in the formulation of these products. Oat protein offers a unique combination of functionality, taste, and nutritional benefits, making it an ideal ingredient for plant-based products. With 40% of consumers indicating a preference for plant-based food products, the increasing adoption of oat protein in meat substitutes, dairy alternatives, and protein bars provides significant growth potential for the market. As manufacturers continue to innovate, oat protein is expected to find more diverse applications, further boosting market growth.

Market Challenges

"Competition from other plant-based proteins"

One of the primary challenges facing the oat protein concentrates market is the competition from other plant-based proteins such as pea, soy, and rice. While oat protein is gaining popularity, it competes with other well-established plant-based protein sources, which are already widely used in food and beverage products. Approximately 35% of consumers still prefer pea and soy protein due to their higher protein content and longer market presence. Additionally, these alternatives often have more robust supply chains, giving them a competitive edge. As the oat protein concentrates market expands, it will need to differentiate itself by emphasizing its unique benefits, such as its high fiber content and smoother texture, to maintain a competitive edge in this growing segment.

Segmentation Analysis

Segmentation analysis is essential for understanding the dynamics of the oat protein concentrates market, as it helps break down the market based on specific types and applications. The market for oat protein concentrates can be segmented into categories based on protein content, such as Grade 80%-90%, Grade Above 90%, and others. The applications of oat protein concentrates are diverse, including industries such as skin care, food & beverages, and others. By understanding the segmentation, manufacturers can tailor their product offerings to meet the distinct requirements of each segment, thus driving innovation and demand in various industries. Market segmentation also provides insight into regional preferences, production methods, and consumer behavior, which helps companies strategize their product development and marketing efforts.

By Type

• Grade 80%-90%: Oat protein concentrates with a protein content of 80%-90% represent around 45% of the market. This category is popular due to its balance of affordability and nutritional value. These concentrates are widely used in the food and beverage industry for products such as protein bars, shakes, and cereals. They are also used in other applications where a moderate protein content is required. Oat protein in this range provides a cost-effective alternative to more expensive plant-based protein sources, while still offering key benefits like digestive health and a good amino acid profile, making it a popular choice for a variety of functional food formulations.

• Grade Above 90%: Oat protein concentrates with protein levels above 90% make up approximately 35% of the market. These products are highly concentrated and are sought after for their higher protein content. They are typically used in more specialized food formulations, such as premium protein supplements, functional beverages, and vegan meat alternatives. Grade Above 90% oat protein concentrates are particularly valued in the health and wellness market due to their high protein content, which caters to the growing demand for plant-based, high-protein foods. They are also increasingly used in the cosmetics industry for their skin-nourishing properties.

• Others: Oat protein concentrates in the "Others" category account for the remaining 20% of the market. This segment includes oat proteins with protein contents either lower than 80% or a variety of blends with added ingredients. These oat proteins may be utilized in more niche applications, such as animal feed, non-food uses, and industrial applications. The versatility of oat protein concentrates allows them to be used in various forms, such as powders, gels, or emulsions, offering a broader range of functionality in different sectors.

By Application

• Skin Care: The skin care application for oat protein concentrates is growing rapidly, holding about 25% of the market share. Oat protein is known for its soothing, anti-inflammatory properties, making it an ideal ingredient in skin care products such as lotions, creams, and serums. Oat protein helps to strengthen and hydrate the skin, promoting a healthy barrier function and providing moisture retention. This makes it a popular ingredient in formulations targeting dry, sensitive, or aging skin. Oat protein’s increasing popularity in the beauty and personal care industry reflects the growing demand for natural, plant-based skincare solutions.

• Food & Beverages: The food and beverages segment dominates the market, accounting for around 55%. Oat protein concentrates are widely used in a range of food products such as plant-based dairy alternatives, protein bars, and meat substitutes. They are increasingly incorporated into smoothies, snacks, and fortified beverages as a plant-based protein source. The growing consumer trend towards health-conscious eating, coupled with the rising popularity of vegan and vegetarian diets, is propelling the demand for plant-based proteins like oats. Oat protein is especially valued for its digestibility, clean taste, and functionality in both functional foods and beverages.

• Others: The "Others" category, including industrial and animal feed applications, accounts for 20% of the oat protein concentrates market. Oat protein is used in animal feed formulations to improve the protein quality of livestock feed, contributing to better growth and health of animals. In addition, oat protein is used in niche industrial applications where its functional properties, such as emulsification, solubility, and texture improvement, are required. The growth of this segment reflects the ongoing exploration of new uses for oat protein across various industries.

Oat Protein Concentrates Regional Outlook

The regional outlook for oat protein concentrates shows distinct trends and varying levels of demand across regions. North America and Europe lead the global market in terms of consumption, driven by increasing demand for plant-based proteins in the food and beverage sectors. In Asia-Pacific, the market is seeing strong growth due to rising consumer awareness of plant-based diets and health trends. The Middle East & Africa are emerging markets, driven by a growing interest in natural ingredients and plant-based products. Each region's distinct demand for oat protein reflects regional dietary preferences, industrial needs, and growing health-conscious trends.

North America

North America holds around 40% of the global oat protein concentrates market. The United States is the dominant player, where the increasing trend toward plant-based diets, including vegan and vegetarian lifestyles, has driven the demand for oat protein. The food and beverage sector, in particular, is seeing a surge in plant-based products such as oat milk, protein bars, and dairy alternatives. In addition to this, the personal care market is growing, with increasing adoption of oat protein in skin care formulations. The preference for clean-label, sustainable products further contributes to the rise in oat protein concentrate use across North America.

Europe

Europe accounts for approximately 30% of the global oat protein concentrates market. Countries like Germany, the UK, and France are at the forefront, with Europe seeing a substantial increase in demand for plant-based protein sources. The popularity of oat-based products, particularly in the food and beverage sector, is growing rapidly due to the increasing health consciousness among European consumers. Furthermore, the European cosmetics and personal care industry is embracing oat protein for its natural and skin-friendly properties. With consumers increasingly seeking clean and ethical ingredient sourcing, the demand for oat protein concentrates is expected to continue to rise in the region.

Asia-Pacific

Asia-Pacific represents around 20% of the global oat protein concentrates market, with the highest growth potential. The region is witnessing a surge in health-conscious consumers, especially in countries like China, Japan, and India, who are increasingly adopting plant-based proteins. Oat protein is gaining popularity as a key ingredient in food and beverages, particularly plant-based dairy alternatives. The demand for natural and sustainable ingredients in personal care products is also growing. As consumer awareness increases, the demand for oat protein concentrates is set to continue expanding, supported by the rise in both plant-based diets and eco-friendly beauty products.

Middle East & Africa

The Middle East & Africa account for about 10% of the global oat protein concentrates market. The region is witnessing an increasing demand for plant-based proteins, especially in countries like the UAE, South Africa, and Saudi Arabia, where there is a growing focus on health and wellness. This is further driven by an interest in natural, organic, and clean-label ingredients in both the food and cosmetics industries. The use of oat protein in skin care formulations is growing as consumers seek natural alternatives to synthetic ingredients. Additionally, the market for oat-based food products is expanding, catering to the dietary preferences of a health-conscious consumer base in the region.

List of Key Oat Protein Concentrates Market Companies Profiled

• Tate & Lyle

• Croda

• Lotioncrafter

• Provital Group

• BioOrganic Concepts

• Induchem

• Lonza Group

• Sinerga

• LM Oats

Top 2 Companies with Highest Market Share

• Tate & Lyle - Holding approximately 20% of the market share.

• Lonza Group - Holding approximately 15% of the market share.

Investment Analysis and Opportunities

The oat protein concentrates market has seen increasing investment due to the rising demand for plant-based protein ingredients in various industries, including food and beverages, cosmetics, and personal care. Oat protein is becoming a popular choice as an alternative to animal-based proteins, especially in the vegan and vegetarian segments, which has been growing globally. As consumers become more health-conscious and environmentally aware, they are opting for plant-based protein sources over animal-derived proteins, further driving the demand for oat-based products.

In addition to the growing demand from the food and beverage industry, the market is also receiving investments from the personal care sector, where oat protein is being utilized for its moisturizing and anti-inflammatory properties in skincare products. Companies are increasing their production capacities and focusing on improving the quality of their products to meet the growing demand. The expanding popularity of clean-label products that are free from artificial additives is also creating opportunities for companies producing oat protein concentrates.

The growing trend toward sustainability in the food and beverage industry has led to an increase in investments in oat protein, as it is considered a more sustainable crop compared to other protein sources, such as soy or animal-based proteins. Additionally, governments and organizations are supporting plant-based protein innovation through funding and incentives, offering further growth opportunities in the market.

Overall, the oat protein concentrates market is poised for significant growth, with investment opportunities emerging from various sectors that are tapping into the rising demand for clean, plant-based, and sustainable products.

New Products Development

The oat protein concentrates market has seen significant advancements in product development, driven by innovations aimed at improving product functionality and meeting consumer demands for plant-based alternatives. Several manufacturers have introduced oat protein concentrates that cater to specific applications in food and beverages, including protein powders, dairy alternatives, and bakery products. These products are being designed to enhance the texture, nutritional content, and taste of plant-based foods.

One notable development is the creation of oat-based protein isolates, which offer a higher protein content than traditional oat protein concentrates, making them ideal for use in high-protein foods and supplements. Companies are focusing on improving the solubility and dispersibility of oat protein, making it more suitable for use in a variety of beverages, including smoothies, shakes, and non-dairy milk alternatives. Furthermore, oat protein concentrates are being utilized in gluten-free and allergen-free food products, offering a nutritious alternative to wheat-based proteins.

Another key area of product development is in the cosmetic and personal care industries. Oat protein is being incorporated into skincare and hair care products due to its soothing, moisturizing, and anti-inflammatory properties. Manufacturers are introducing oat protein-based formulations in lotions, shampoos, and facial creams to meet the demand for natural and gentle ingredients that benefit the skin and hair. As consumers increasingly seek clean-label, plant-based, and sustainable beauty products, oat protein is emerging as a key ingredient in the personal care sector.

Overall, the oat protein concentrates market is witnessing continuous innovation, with manufacturers focusing on expanding the range of applications and improving the performance of their products to meet evolving consumer needs.

Recent Developments by Manufacturers in Oat Protein Concentrates Market 

• Tate & Lyle (2023): Tate & Lyle launched a new line of oat protein concentrates that are specifically designed for use in plant-based beverages and protein shakes, offering a smoother texture and better solubility.

• Lonza Group (2025): Lonza developed an oat protein concentrate designed for use in the personal care industry, offering improved moisturization and skin barrier benefits in its formulations for skincare products.

• Croda (2023): Croda introduced an oat protein-based ingredient for hair care products, which helps improve hair strength and provides nourishment for damaged hair, tapping into the growing demand for plant-based hair care solutions.

• Provital Group (2025): Provital launched a sustainable oat protein concentrate that can be used in cosmetic applications to reduce skin irritation and provide anti-aging benefits, offering an eco-friendly solution for clean-label beauty products.

• BioOrganic Concepts (2023): BioOrganic Concepts introduced a new oat protein concentrate specifically formulated for use in vegan meat alternatives, enhancing the texture and mouthfeel of plant-based burgers and sausages.

Report Coverage 

The report on the oat protein concentrates market provides an extensive analysis of current trends, key drivers, challenges, and future opportunities in the industry. The market is largely driven by the increasing demand for plant-based proteins, especially in food and beverages, personal care, and cosmetic applications. Key regions such as North America and Europe dominate the market, with North America accounting for approximately 40% of the market share, driven by high consumer awareness and a strong demand for vegan and sustainable products. Europe holds around 30% of the market share, where plant-based products are gaining popularity, particularly in the food industry.

The Asia-Pacific region is also showing significant potential, holding roughly 20% of the market share, with growing demand for oat protein in both food and cosmetic products. The remaining 10% is attributed to other regions such as Latin America and the Middle East, where awareness of plant-based alternatives is steadily increasing.

The report highlights a shift toward clean-label and natural ingredients, as consumers increasingly seek out products with simple, sustainable, and transparent ingredient lists. Manufacturers are focusing on improving the functionality of oat protein, making it more versatile and appealing for a range of applications. Additionally, the growing trend for gluten-free and allergen-free products further contributes to the rising demand for oat protein concentrates.