Outdoor Cooking Equipment Market Size, Share, Growth, and Industry Analysis, By Type (Grillers, Stoves, Ovens, Smokers, Coolers, Fryers and Steamers, Cookers, Kettles, Boilers, Cooking Accessories), By Applications (Residential, Commercial) and Regional Forecast to 2032

Outdoor Cooking Equipment Market Size

The global outdoor cooking equipment market was valued at USD 5.91 billion in 2023 and is projected to reach USD 6.46 billion in 2024, growing to USD 13.04 billion by 2032, with a robust CAGR of 9.18% during the forecast period from 2024 to 2032.

In the U.S., the market is witnessing significant growth, driven by the strong culture of outdoor grilling, BBQs, and the increasing popularity of home-based outdoor kitchens and recreational cooking. As disposable incomes rise and consumer interest in outdoor activities continues to expand, the demand for outdoor cooking equipment is expected to surge, particularly in regions with favorable weather and outdoor living trends.

Outdoor Cooking Equipment Market Growth

The global outdoor cooking equipment market has been experiencing significant growth due to a surge in outdoor activities, increased consumer interest in cooking at home, and the rising popularity of outdoor gatherings. With the global shift towards more sustainable living and wellness-focused lifestyles, consumers are increasingly opting for outdoor cooking solutions. This trend is evident in the growing demand for products such as grills, smokers, portable stoves, and other outdoor cooking tools. Additionally, outdoor cooking is becoming an integral part of family gatherings, camping trips, and backyard parties, creating a steady demand for innovative cooking solutions.

North America, especially the United States, leads the outdoor cooking equipment market, driven by a strong tradition of barbecuing and outdoor leisure activities. The U.S. market has seen a steady increase in consumer spending on outdoor cooking products, thanks to advancements in grill technology and the introduction of eco-friendly alternatives such as solar-powered grills and energy-efficient outdoor ovens. European markets are also witnessing an uptick in demand, particularly in countries like Germany, the UK, and France, where outdoor dining and leisure are deeply rooted in the culture. This cultural affinity for outdoor cooking has contributed significantly to the market's expansion in these regions.

In terms of product categories, gas grills, charcoal grills, and electric grills dominate the market, with consumers preferring the convenience and ease of use that gas grills offer. However, the segment of pellet grills and smokers has seen remarkable growth, especially among enthusiasts who enjoy slow cooking and smoking meats. Innovations in materials, such as stainless steel and heat-resistant coatings, are also driving growth as manufacturers continue to improve the durability and performance of their products.

The outdoor cooking equipment market is also benefiting from the growing trend of 'backyard cooking' or 'home grilling,' where consumers are creating customized outdoor kitchen setups. These setups include not only grills but also outdoor refrigerators, sinks, countertops, and pizza ovens. This trend is contributing to the increased expenditure on premium outdoor cooking products, further fueling the market's growth. As disposable incomes rise and consumers become more willing to invest in high-quality products, the market for outdoor cooking equipment is expected to maintain its positive trajectory in the coming years.

Outdoor Cooking Equipment Market Trends

The outdoor cooking equipment market is evolving, driven by several key trends that reflect shifting consumer preferences, technological advancements, and environmental consciousness. One of the most significant trends in recent years is the rise of portable outdoor cooking solutions. As more people opt for outdoor activities such as camping, tailgating, and picnics, the demand for compact, lightweight cooking equipment is on the rise. Portable gas stoves, compact grills, and travel-friendly cooking kits are now in high demand, offering consumers convenience and flexibility when cooking outdoors.

Another notable trend is the increasing focus on sustainability. As environmental concerns become more pronounced, consumers are seeking eco-friendly cooking equipment that minimizes carbon footprints and reduces waste. Manufacturers are responding by producing products that use renewable energy sources, such as solar-powered grills, and by incorporating sustainable materials into the design of their cooking equipment. This trend is particularly prominent in regions where green living and sustainable practices are prioritized, such as in Europe and North America.

Health-conscious consumers are also driving changes in the outdoor cooking equipment market. The demand for healthier cooking methods, such as grilling, smoking, and air-frying, is rising. This shift is leading to innovations in cooking technologies, with companies introducing equipment that uses less oil and fat while enhancing the flavor of the food. The popularity of plant-based and vegetarian cooking is another factor influencing market trends, with products tailored to vegan and vegetarian cooking gaining traction in the market.

Digital integration is also playing a significant role in the evolution of outdoor cooking equipment. Smart grills that offer temperature control via smartphone apps, built-in thermometers, and automatic cooking timers are becoming increasingly popular. These smart devices allow for precise cooking and offer a more convenient outdoor cooking experience. Furthermore, the rise of online platforms has made it easier for consumers to purchase outdoor cooking equipment, often with customization options, adding another layer of convenience and accessibility to the market.

Outdoor Cooking Equipment Market Dynamics

Drivers of Market Growth

Several factors are driving the growth of the outdoor cooking equipment market. The increasing consumer preference for outdoor activities and gatherings is one of the primary contributors. As people seek to spend more time outdoors, especially in social settings, the demand for outdoor cooking products has surged. This is particularly evident in the surge of barbecue and grill sales, which are seen as essential items for outdoor entertainment. Moreover, the growing trend of at-home cooking and DIY barbecues further propels the market, as consumers invest in high-quality outdoor cooking equipment for personal use.

Market Restraints

Despite the market's positive growth trajectory, several challenges could hinder its expansion. High prices of premium outdoor cooking equipment, coupled with the maintenance and operational costs associated with such products, may deter some consumers from making purchases. Additionally, outdoor cooking equipment is often perceived as a seasonal investment, leading to low demand during colder months or in regions with limited outdoor cooking opportunities. This seasonal nature of demand can lead to fluctuations in sales, impacting the overall market stability.

Market Opportunities

The outdoor cooking equipment market presents numerous opportunities for growth, particularly in emerging markets where outdoor cooking traditions are gaining popularity. As disposable incomes rise in countries across Asia-Pacific, Latin America, and the Middle East, there is an increasing demand for premium and innovative outdoor cooking products. Furthermore, the growing interest in tailgating, camping, and other outdoor recreational activities presents an opportunity for manufacturers to introduce portable and multifunctional cooking solutions that cater to these activities. The increasing focus on health and wellness also offers an opportunity for businesses to develop and market cooking equipment that aligns with these values, such as low-fat grilling options or environmentally friendly products.

Market Challenges

While the outdoor cooking equipment market is witnessing strong growth, it faces several challenges. One of the key obstacles is the growing competition in the market, with many new entrants offering a wide range of products at varying price points. This price competition can lead to a price war, which may negatively impact profit margins for established companies. Additionally, product recalls and safety concerns related to outdoor cooking equipment, such as issues with gas leaks or faulty mechanisms, could erode consumer trust and hinder market growth. Manufacturers will need to focus on ensuring high-quality, safe, and durable products to overcome these challenges and maintain consumer confidence.

Segmentation Analysis

The outdoor cooking equipment market is segmented based on type, application, and region, each catering to distinct consumer preferences and market dynamics. The type segmentation includes gas grills, charcoal grills, electric grills, smokers, portable cooking stoves, and other outdoor cooking appliances. Each product category serves a different need, from high-performance grills for BBQ enthusiasts to portable stoves for campers and hikers. Application segmentation includes residential, commercial, and outdoor recreational uses, with residential usage accounting for the largest share due to the increasing popularity of home grilling and backyard cookouts. Understanding these segments helps manufacturers target specific consumer needs and create tailored marketing strategies.

By Type

By type, the outdoor cooking equipment market is primarily divided into gas grills, charcoal grills, electric grills, and smokers. Among these, gas grills hold the largest market share due to their convenience, ease of use, and quick cooking times. Charcoal grills are favored by traditionalists who appreciate the smoky flavor and slower cooking process they offer. Electric grills, though less popular, are gaining traction due to their health-conscious appeal, offering a low-fat cooking experience. Smokers are also rising in popularity, especially among outdoor cooking enthusiasts who enjoy slow cooking and barbecuing. The diversity in product types allows consumers to choose the equipment that best suits their cooking style and outdoor lifestyle needs.

By Application

The outdoor cooking equipment market is categorized by its applications, including residential, commercial, and outdoor recreational uses. Residential applications are the dominant segment, with an increasing number of consumers building outdoor kitchens and investing in premium cooking equipment for backyard barbecues, family gatherings, and social events. Commercial applications encompass restaurants, hotels, and catering services, where outdoor cooking setups are used for grilling and barbecuing in open-air dining spaces. Outdoor recreational applications include camping, picnics, and tailgating, where portable and lightweight equipment is in high demand. The growth in recreational outdoor activities, especially post-pandemic, has significantly boosted this segment's market share.

Outdoor Cooking Equipment Market Regional Outlook

The outdoor cooking equipment market exhibits significant regional variation, with North America, Europe, and Asia-Pacific being the largest and most dynamic markets. In North America, the popularity of backyard grilling and BBQ culture supports strong demand for outdoor cooking products, while Europe’s diverse cooking traditions and outdoor dining culture continue to drive market expansion. Asia-Pacific, with its rapidly growing middle class and increasing disposable incomes, is experiencing substantial growth in both residential and commercial outdoor cooking equipment. The Middle East & Africa are emerging markets with rising demand for high-end outdoor cooking products, driven by affluent consumers and increasing outdoor leisure activities.

North America

North America remains the largest market for outdoor cooking equipment, primarily driven by the strong barbecue culture prevalent in the United States. Grilling is a popular activity, with families and social groups often engaging in outdoor cooking for recreational purposes. The U.S. is the market leader, owing to the widespread use of gas grills, charcoal grills, and smokers. The region’s demand for high-quality, durable outdoor cooking products continues to grow, with consumers increasingly favoring smart grills that integrate with mobile apps for improved cooking precision. Canada also contributes to market growth, although on a smaller scale compared to the U.S., with increasing interest in grilling and outdoor cooking experiences.

Europe

Europe is another significant region for the outdoor cooking equipment market, with countries like Germany, the UK, and France leading the demand. European consumers have a long tradition of outdoor dining, especially during the summer months, which has contributed to the growth of outdoor cooking solutions. The demand for outdoor cooking equipment in Europe is growing as consumers opt for premium, multifunctional grills, including those with integrated smokers and rotisseries. In addition, sustainability trends are impacting consumer choices, with a growing preference for eco-friendly products such as solar-powered grills and electric cookers that align with green living initiatives in many European countries.

Asia-Pacific

The Asia-Pacific region is experiencing the fastest growth in the outdoor cooking equipment market. Rising disposable incomes, coupled with an increasing middle-class population, are driving the demand for outdoor cooking solutions in countries like China, India, and Japan. In these markets, there is a growing trend of urbanization, leading to a rise in the number of consumers who enjoy cooking outdoors in their backyards or on balconies. Furthermore, outdoor cooking is becoming more popular among younger generations, who view it as a social activity. Innovations in portable, compact grills and stoves are gaining traction in this region due to limited space in urban settings, making them ideal for small apartments or outdoor spaces.

Middle East & Africa

The Middle East & Africa region is showing increasing demand for outdoor cooking equipment, particularly in affluent markets such as the UAE, Saudi Arabia, and South Africa. High-income households and a penchant for luxury outdoor living have spurred demand for premium grills, outdoor kitchens, and barbecuing equipment. The hot climate and strong outdoor culture in many Middle Eastern countries, where outdoor gatherings are common, further contribute to the demand for outdoor cooking solutions. In Africa, the growing middle class and increased urbanization are driving the adoption of outdoor cooking products, especially in South Africa, where grilling and barbecuing are popular pastimes.

List of Key Outdoor Cooking Equipment Companies Profiled

• Bull Outdoor Products
• Optimus
• AB Electrolux
• Summerset Professional Grills
• Napoleon
• Texsport Kangaroo
• Affordable Outdoor Kitchen
• Weber
• Etekcity
• RH Peterson
• The Middleby Corporation
• Newell Brands
• Charlotte Grill Company

COVID-19 Impacting Outdoor Cooking Equipment Market

The COVID-19 pandemic had a notable impact on the outdoor cooking equipment market. While the initial outbreak led to a temporary decline in sales due to lockdowns and restrictions, the subsequent recovery saw a sharp increase in demand. With people spending more time at home and looking for alternative entertainment options, outdoor cooking became a popular activity. As social distancing measures were put in place, individuals turned to backyard grilling and cooking as a safe, enjoyable way to socialize with family and friends. Furthermore, the pandemic prompted a shift toward home improvement projects, including outdoor kitchens, which further boosted the demand for cooking equipment. As restrictions eased, manufacturers saw a spike in sales, with more people investing in high-quality outdoor cooking equipment for long-term use.

Investment Analysis and Opportunities

The outdoor cooking equipment market is experiencing substantial investment opportunities as it continues to grow across various regions. Increased disposable income, coupled with the rising popularity of outdoor cooking, has attracted both small and large investors to the market. Venture capital firms and private equity investors are particularly interested in innovative startups that offer eco-friendly or smart cooking technologies, which cater to the increasing demand for sustainable and technologically advanced products.

For established players in the market, there is an opportunity to expand their product lines through diversification. Innovations such as smart grills, solar-powered cookers, and multi-functional outdoor cooking units are gaining popularity among consumers who seek convenience and eco-friendliness. Furthermore, businesses can explore new revenue streams by targeting outdoor recreational sectors, such as camping, hiking, and tailgating, by offering portable and compact cooking solutions.

Additionally, regions like Asia-Pacific present a lucrative market opportunity due to their growing middle-class population, which is driving increased spending on leisure activities like outdoor cooking. Manufacturers can tap into these emerging markets by offering affordable yet durable outdoor cooking solutions that cater to the local preferences and cooking habits. Moreover, as online sales channels grow, e-commerce presents another avenue for investment, allowing brands to reach global consumers with ease. In conclusion, the outdoor cooking equipment market holds immense potential for both new and existing players to capitalize on trends like sustainability, convenience, and technological innovation.

Recent Developments

• Bull Outdoor Products launched a new line of high-performance gas grills designed for both residential and commercial applications.
• Optimus introduced a portable camping stove that operates on renewable energy, aligning with the growing demand for sustainable outdoor cooking solutions.
• AB Electrolux announced the launch of an energy-efficient outdoor oven that uses less gas and cooks food faster, catering to eco-conscious consumers.
• Summerset Professional Grills expanded its product portfolio with a range of luxury outdoor kitchen appliances, including built-in grills and smokers.
• Napoleon unveiled its smart grilling system, which allows users to control temperature and cooking settings via a smartphone app, enhancing convenience for tech-savvy consumers.
• Texsport Kangaroo introduced a lightweight, compact, and budget-friendly portable grill ideal for camping and hiking enthusiasts.
• Affordable Outdoor Kitchen launched a new range of modular outdoor kitchen units, enabling customers to create custom outdoor cooking setups.
• Weber released the Genesis II Smart Grill, featuring advanced technology to monitor cooking progress and provide cooking tips.
• Etekcity entered the outdoor cooking space with a new line of portable outdoor stoves designed for campers, hikers, and tailgaters.
• RH Peterson expanded its line of high-end outdoor fireplaces and grills, emphasizing luxury and aesthetics.
• The Middleby Corporation acquired several companies in the outdoor cooking equipment sector, further strengthening its market position.
• Newell Brands introduced a new range of versatile outdoor cooking equipment, including grills, smokers, and portable cooking sets.
• Charlotte Grill Company launched a sustainable, wood-fired grill that provides an authentic smoky flavor with minimal environmental impact.

REPORT COVERAGE of Outdoor Cooking Equipment Market

This comprehensive report on the outdoor cooking equipment market covers essential aspects of the industry, including market trends, competitive landscape, growth drivers, and potential challenges. It provides an in-depth analysis of various product segments, such as gas grills, charcoal grills, electric grills, smokers, and portable stoves, offering insights into the market share, demand patterns, and key drivers for each segment. The report also includes a detailed overview of the market’s geographical distribution, focusing on key regions such as North America, Europe, Asia-Pacific, and the Middle East & Africa.

It covers critical aspects like technological advancements in outdoor cooking equipment, the role of e-commerce in the industry, and the growing consumer interest in sustainable and eco-friendly cooking solutions. Additionally, the report outlines market dynamics, including the impact of COVID-19 on market growth, investment opportunities, and key challenges faced by manufacturers. By profiling major players in the outdoor cooking equipment market, such as Weber, Bull Outdoor Products, and Napoleon, the report offers insights into their strategies for maintaining market leadership. Furthermore, it includes forecasts and future growth projections, helping stakeholders make informed decisions regarding product development, investments, and market entry strategies.

NEW PRODUCTS

The outdoor cooking equipment market is continuously evolving, with manufacturers launching new products to meet consumer demands for innovation, sustainability, and convenience. Among the latest products, Weber introduced its "Genesis II Smart Grill", which integrates advanced connectivity features, allowing users to control cooking settings remotely via a mobile app. This smart grill offers precise temperature control, recipe suggestions, and a cooking progress tracker, making it ideal for tech-savvy consumers.

Napoleon has launched its "Rogue XT Grill Series", featuring durable construction, advanced heat distribution technology, and enhanced cooking efficiency, making it popular among both beginner and expert grillers. In response to the increasing consumer preference for eco-friendly products, Optimus introduced a "solar-powered portable stove", designed for off-grid outdoor enthusiasts. This stove operates entirely on solar energy, offering a sustainable alternative to traditional gas-powered stoves.

Additionally, Bull Outdoor Products expanded its product line with a premium "outdoor kitchen suite", featuring built-in grills, refrigerators, and storage solutions. This modular system allows consumers to create a fully customized outdoor cooking setup. Etekcity entered the market with its "portable propane stove", catering to the growing demand for compact, lightweight, and efficient cooking options for campers and tailgaters.