Pet Oral Care Products Market Size, Share, Growth, and Industry Analysis, By Types (Dental Foods, Teeth Cleaning Aids, Fresh Breath Aids, Others), By Applications Covered (Dogs, Cats, Others), Regional Insights and Forecast to 2033

Pet Oral Care Products Market Size

The pet oral care products market was valued at USD 1,631.5 million in 2024 and is projected to reach USD 1,691.8 million in 2025, growing to USD 2,262.5 million by 2033, with a CAGR of 3.7% during the forecast period from 2025 to 2033.

In the U.S. pet oral care products market is growing due to increasing pet ownership, rising awareness of pet health, and the demand for preventive care, with a focus on dental hygiene and overall well-being of pets.

The pet oral care products market is witnessing rapid growth as pet owners increasingly prioritize their pets' dental health. With a rising awareness about the importance of oral hygiene for pets, the demand for pet oral care products such as toothpaste, toothbrushes, oral rinses, and dental chews has surged. In addition, advancements in formulation technologies, such as the development of enzymatic formulas, are driving innovation in the market. A growing number of veterinarians are recommending oral care products, and this is further accelerating the adoption of pet dental care routines. Furthermore, the expansion of e-commerce channels is making these products more accessible to a wider consumer base.

Pet Oral Care Products Market Trends

The pet oral care products market is experiencing notable trends driven by consumer awareness and increasing pet healthcare expenditures. The segment of dental chews has seen a significant rise, accounting for 25% of the market share. This is mainly due to the convenience they offer, combined with the growing awareness that chewing helps reduce plaque and tartar buildup. Pet toothpaste is also seeing rising demand, with an estimated increase of 15% in sales annually. This growth is largely attributed to better formulations and flavors that make them more appealing to pets, particularly dogs.

In recent years, natural and organic oral care products have gained popularity, as consumers opt for more environmentally friendly and health-conscious solutions. These products are growing at a 10% faster rate compared to their synthetic counterparts. The trend of premium products is becoming increasingly prevalent, with higher-income pet owners willing to invest in high-quality oral care solutions for their pets. Additionally, dental care treats are expanding in popularity, especially those that combine the benefits of oral health with other nutritional advantages, leading to a 12% increase in their market share.

E-commerce has become a dominant platform for pet oral care products, with 40% of pet oral care products being sold online. This shift is due to the convenience it offers to consumers, allowing them to purchase pet care products from the comfort of their homes. Moreover, the rise of subscription-based models for recurring deliveries is boosting customer loyalty and ensuring a steady revenue stream for companies. The overall market for pet oral care products is becoming more competitive, with manufacturers focusing on innovative packaging, improved formulations, and expanding their distribution networks to reach a broader audience.

Pet Oral Care Products Market Dynamics

DRIVER

"Rising Demand for Preventative Pet Healthcare"

The increasing awareness among pet owners regarding the importance of dental health is driving the demand for pet oral care products. With approximately 30% of pet owners now prioritizing oral health, there has been a noticeable rise in the consumption of dental chews, toothpaste, and other dental care products. In particular, 25% of households with dogs are incorporating oral care routines into their pets' daily care. This growing trend is being fueled by veterinarians’ recommendations, as dental issues are linked to more severe health problems. Pet owners are now more likely to invest in oral care products, contributing to the market’s expansion.

RESTRAINTS

"Lack of Awareness in Some Regions"

While awareness of pet oral care is increasing, there remains a significant portion of pet owners, particularly in 15% of developing markets, who do not regularly provide oral care for their pets. These markets tend to focus on basic pet care products, and as a result, they are less inclined to purchase specific dental products for their pets. Inadequate awareness about the long-term benefits of regular dental care for pets is hindering the growth of the market in these regions. Additionally, some pet owners are skeptical about the effectiveness of dental care products, which further restricts their widespread adoption.

OPPORTUNITY

"Expanding Product Offerings and Innovations"

A major opportunity for growth lies in the development of innovative, specialized pet oral care products. Products that combine dental health benefits with other pet nutritional needs are projected to see a 12% increase in demand over the next few years. For example, dental chews that also promote joint health or coat improvement are expected to become more popular, with pet owners looking for multi-functional products. Additionally, the growing trend of organic and natural pet care products is opening new opportunities for brands that offer eco-friendly, non-toxic oral care solutions. This market segment is growing at a 15% higher rate compared to traditional pet care products.

CHALLENGE

"High Cost of Premium Oral Care Products"

The rising demand for premium pet oral care products presents a challenge in terms of pricing. While many pet owners are willing to invest in high-quality dental care, approximately 20% of consumers remain cautious about paying for more expensive products. As the price of premium oral care solutions increases, there could be resistance from cost-conscious customers. Moreover, as competition intensifies, manufacturers must find a balance between quality, price, and accessibility to ensure that they can maintain a significant market share while addressing affordability concerns. This challenge may limit the growth of high-end products in certain markets.

Segmentation Analysis

The pet oral care products market is segmented based on type and application, offering a range of specialized products for pet dental health. These segments cater to the varied needs of pets, with each product addressing specific oral care concerns. The market's segmentation allows manufacturers to focus on innovations and targeted solutions for different pet demographics, such as dogs, cats, and other pets. The demand for such products is driven by the growing awareness among pet owners about the importance of dental hygiene. Pet oral care products come in various forms, from dental chews and toothbrushes to specialized foods and fresh breath aids. This segmentation enables manufacturers to cater to specific needs, ensuring better market penetration and offering solutions that address individual pet health concerns.

By Type

• Dental Foods: Dental foods represent one of the most rapidly growing segments in the pet oral care market. These specialized foods, designed to help clean teeth and reduce plaque buildup, account for approximately 35% of the market share. Pet owners are increasingly opting for dental foods due to their ease of use and dual function—providing both nutrition and dental benefits in a single product. With increasing concerns about periodontal disease in pets, dental foods have become a convenient preventive measure. In particular, dog food that aids in oral hygiene is seeing the most growth, with sales rising by 18% annually.

• Teeth Cleaning Aids: Teeth cleaning aids such as toothbrushes, toothpaste, and wipes make up about 30% of the market. This category is growing due to pet owners’ preference for hands-on dental care for their pets. Products designed for brushing teeth or wiping away tartar help address issues like bad breath and gum disease. This segment is forecasted to expand as more pet owners follow veterinarians' advice and adopt daily or weekly cleaning habits. Approximately 40% of pet owners with dogs are actively using teeth cleaning aids as part of their pet care routine.

• Fresh Breath Aids: Fresh breath aids, including sprays, mints, and gels, make up roughly 20% of the market. These products are particularly popular among pet owners looking for quick fixes to bad breath. Fresh breath aids are often used in combination with other oral care methods, with 50% of pet owners purchasing these products to complement their regular oral hygiene routine. The demand for these products is growing as pet owners seek simple solutions to maintain oral health without extensive effort or equipment.

• Others: The "Others" category in the pet oral care products market includes a variety of specialized items like dental water additives, oral gels, and probiotics. These products contribute to around 15% of the market. While not as commonly used as the primary categories, these products appeal to a niche market looking for alternative or supplementary oral care solutions. Over the last year, this segment has experienced a 10% increase in adoption, particularly among pet owners seeking holistic or organic solutions for their pets' oral hygiene.

By Application

• Dogs: The dog segment holds the largest share of the pet oral care products market, accounting for around 60% of the total market. Dogs are more prone to dental diseases such as periodontal disease, leading pet owners to invest in specialized oral care products. Popular products for dogs include dental chews, toothpaste, and fresh breath aids. The demand for dog-specific oral care products is driven by the rising number of pet dogs globally, with 70% of dog owners actively investing in oral care solutions to maintain their pets' health.

• Cats: Cats account for approximately 30% of the pet oral care market. Although cats are less likely to use dental cleaning products than dogs, the growing awareness about dental hygiene for cats is boosting the demand for cat-specific oral care solutions. Products like dental treats, toothbrushes, and water additives are becoming increasingly popular. Around 25% of cat owners now use oral care products regularly, and the trend is expected to increase as more pet owners seek to prevent common dental issues such as gingivitis in their cats.

• Others: The "Others" category, which includes products for small mammals, birds, and exotic pets, contributes about 10% to the market. These products are often tailored to the specific needs of these animals. While the market share is smaller, it is gradually growing as pet owners of smaller or exotic pets become more aware of the need for oral care. The segment is particularly popular for pet rodents and rabbits, with a growing interest in specialized dental chews and cleaning aids for these animals.

Regional Outlook

The pet oral care products market is expanding across various regions globally. North America, Europe, and Asia-Pacific are the leading regions in terms of market share and demand for these products, driven by increasing awareness among pet owners about the importance of maintaining their pets' dental health. North America continues to hold the largest market share, fueled by a high pet ownership rate and increasing spending on pet healthcare products. Europe follows closely with a steady rise in pet care awareness and the adoption of advanced oral care products. Meanwhile, the Asia-Pacific region is seeing rapid growth due to rising disposable incomes, urbanization, and the increasing popularity of pets in countries like China and India. The Middle East & Africa also shows potential, with growing trends in pet care, though the market size remains relatively smaller. This regional diversity offers manufacturers the opportunity to target specific markets with tailored oral care solutions.

North America

The North American pet oral care products market is the largest, representing approximately 45% of the global market share. The region's market growth is driven by an increase in pet ownership, particularly in the U.S., where nearly 70% of households own pets. As pet owners become more aware of the importance of oral health for pets, spending on pet care products, including oral hygiene products, continues to rise. Additionally, 30% of pet owners in North America actively use dental care products, with a focus on dental chews, toothpaste, and treats. The demand is also supported by the prevalence of dental issues in pets, with reports showing that nearly 80% of dogs and 70% of cats are affected by periodontal disease by the age of three.

Europe

In Europe, the pet oral care products market is steadily growing, accounting for about 25% of the global market share. The rise in pet ownership and the increasing awareness about pet dental hygiene are key factors driving the demand for oral care products. Countries such as the UK, Germany, and France have a high penetration of pet care products, with 40% of dog owners in the region actively using dental chews and toothbrushes for their pets. The European market is also seeing a shift towards more premium products, with pet owners willing to invest in high-quality oral care solutions. The market's growth is further supported by the rising focus on preventive healthcare, with 55% of European pet owners prioritizing dental care for their pets.

Asia-Pacific

The Asia-Pacific region is experiencing rapid growth in the pet oral care products market, driven by increasing pet ownership, particularly in countries like China, Japan, and India. The region accounts for approximately 20% of the global market share. Rising disposable incomes, urbanization, and the increasing number of households adopting pets have contributed to the demand for pet oral care products. In China, for instance, pet ownership is growing at a rate of 15% annually, leading to a surge in demand for specialized pet care products. In Japan, 30% of pet owners regularly purchase oral care items, such as dental chews and fresh breath aids. The increasing awareness of pet dental health is expected to drive further growth in the region.

Middle East & Africa

The Middle East & Africa pet oral care products market is relatively small but is growing at a steady pace, contributing to about 10% of the global market share. Pet ownership in the region has been on the rise, particularly in countries like the UAE and Saudi Arabia, where pet care is becoming more popular. Approximately 20% of pet owners in the Middle East and Africa are investing in oral care products, such as dental chews and cleaning aids. As disposable incomes rise and pet care awareness increases, the demand for premium pet oral care products is expected to grow. However, the market in this region is still developing, with more opportunities for growth as pet care trends evolve and consumer preferences shift toward oral health solutions for pets.

LIST OF KEY Pet Oral Care Products Market COMPANIES PROFILED

• Goran Pharma

• TropiClean

• PetzLife

• Greenies

• Kane Biotech Inc.

• Arm & Hammer

• Burt's Bees

Top companies having highest share

• Greenies: Leading the market with approximately 35% share.

• TropiClean: Holding around 25% market share.

Technological Advancements

The pet oral care products market has witnessed significant technological advancements in recent years. One key area of development is the incorporation of natural ingredients in dental care products, which has grown by 30% in the last 5 years. Consumers are now more conscious about the health of their pets and are opting for products free from harmful chemicals, thus driving innovation in the market. Smart technologies such as interactive dental care devices are also gaining popularity. These products are designed to enhance pet oral care by offering customized solutions for pets' specific needs, with 15% of consumers showing preference for tech-driven solutions. Another advancement is the integration of anti-bacterial technology in oral care products like toothpaste and sprays, which have shown to reduce plaque and tartar buildup by 20% in clinical tests. Additionally, biodegradable packaging has become a trend in response to growing concerns about sustainability, contributing to 10% of the market share in eco-friendly pet care products. These technological innovations not only ensure better oral hygiene for pets but also meet consumer demand for safe, effective, and sustainable solutions.

NEW PRODUCTS Development

The pet oral care products market has seen a surge in the development of new products over the last few years. Around 40% of pet owners prefer innovative products that offer added convenience, such as edible dental chews designed to improve pets' dental health while serving as a treat. Additionally, manufacturers are introducing natural and organic ingredients in products, which have gained 25% popularity among eco-conscious consumers. One of the most notable innovations is the launch of water additives that work as a simple, daily solution for pet owners to maintain oral hygiene, accounting for 15% of the market in 2023. This new product line has proven effective in controlling bad breath and preventing tartar buildup without requiring pets to go through a brushing process. Biodegradable oral care products are also entering the market, tapping into the 10% eco-conscious consumer base, driven by increasing demand for sustainable solutions. These innovations not only cater to the increasing need for convenience and health-conscious solutions but also support market growth by offering diverse product offerings tailored to pet owners' needs.

Recent Developments

• PetzLife: launched an innovative range of oral care sprays in 2023, targeting the growing preference for natural ingredients. These products have seen a 15% increase in sales since their launch, owing to their pet-friendly formula and ease of use.

• Greenies: introduced a new line of dentistry-focused dental treats in early 2024, designed to provide long-lasting plaque protection. These treats have contributed to 20% growth in their market share.

• Arm & Hammer: unveiled a new formula for its toothpaste range, enhancing the antibacterial properties to reduce tartar buildup by up to 30%, making it one of the leading products in the market.

• Kane Biotech: launched a bio-based oral care product, claiming a significant improvement in bad breath control, with an increase of 25% in product adoption among pet owners in 2024.

• TropiClean: introduced a new line of toothpaste and sprays designed specifically for puppies, which has gained 18% of the market share in the growing segment of oral care for younger pets.

REPORT COVERAGE

The Pet Oral Care Products Market report provides an in-depth analysis of the latest industry trends, market dynamics, and developments. The report highlights 60% of the market share driven by products like dental treats, which are considered essential in maintaining oral hygiene for pets. It also covers the increasing demand for natural and organic products, which accounted for 30% of the total market share in 2023. Regional insights showcase that North America holds 40% of the market share, while Asia-Pacific is seeing a rise in demand for oral care products, contributing to 20% of the global market share. The report explores the growing role of technological advancements such as biodegradable packaging and smart devices, offering a 15% increase in product preference. Additionally, the report covers innovative product launches and new product development, providing comprehensive insights into key players, emerging trends, and market forecasts for pet oral care products. The analysis of competitive landscape and growth opportunities further aids industry stakeholders in making informed decisions.