Shrink Film For Beverage Multipacks Market Size, Share, Growth, and Industry Analysis, By Types (Printed, Unprinted) , Applications (Water Segment, Carbonated Soft Drinks Segment, Alcoholic Beverages, Other Beverage Multipacks) and Regional Insights and Forecast to 2033

Shrink Film for Beverage Multipacks Market Size

The global Shrink Film for Beverage Multipacks Market was valued at USD 1,831.98 million in 2024 and is anticipated to reach USD 1,894.27 million in 2025, growing to USD 2,475.18 million by 2033 at a CAGR of 3.4% during 2025-2033.

The US Shrink Film for Beverage Multipacks Market is being driven by growing demand for sustainable and recyclable packaging, increasing beverage consumption, and advancements in film technology for improved durability and branding.

The shrink film for beverage multipacks market is experiencing significant demand due to the growing consumption of packaged beverages. The adoption of shrink film in multipacks has surged by over 25% in the last five years, driven by the rise in bottled water, carbonated drinks, and energy drinks.

More than 60% of beverage manufacturers now prefer shrink film over traditional packaging due to its cost-effectiveness and sustainability. Additionally, the shift towards recyclable and biodegradable shrink film has accelerated, with eco-friendly shrink films witnessing a 30% rise in adoption. The Asia-Pacific region dominates the market, accounting for nearly 45% of global demand.

Shrink Film for Beverage Multipacks Market Trends 

The shrink film for beverage multipacks market is witnessing rapid advancements in material innovation and manufacturing techniques. Over 50% of the market has transitioned to high-performance polyethylene (PE) and polyolefin-based films, ensuring superior durability and recyclability. Biodegradable shrink films have seen a 40% increase in demand, primarily driven by stringent environmental regulations.

Sustainability remains a key trend, with more than 35% of beverage companies investing in recyclable shrink films to meet corporate sustainability goals. The demand for transparent and printed shrink films has surged by over 20%, as branding and product visibility become crucial factors in consumer purchasing decisions.

Technological advancements have improved shrink film thickness by approximately 15%, reducing material usage without compromising strength. Heat shrink technology enhancements have led to a 10% increase in production efficiency for major beverage manufacturers. Moreover, 70% of packaging companies are integrating automation in shrink film application, reducing labor costs and enhancing efficiency.

The food and beverage sector remains the dominant end-user, accounting for over 80% of shrink film consumption. The rapid growth of online grocery shopping has further driven demand, with e-commerce beverage packaging witnessing a 35% growth rate in shrink film usage.

Shrink Film for Beverage Multipacks Market Dynamics

DRIVER

" Growing Demand for Sustainable Packaging"

The rising preference for eco-friendly shrink film has driven market expansion, with biodegradable shrink films growing by 40% over the last three years. Governments and regulatory bodies enforcing sustainability laws have led to a 25% increase in compliance with recyclable packaging norms. Additionally, over 55% of global beverage brands have pledged to reduce plastic waste by using recyclable shrink films. The growing health-conscious consumer base has boosted demand for bottled water, driving a 30% increase in shrink film use in the segment. Energy drink packaging has also expanded, with a 20% rise in shrink film applications.

RESTRAINT

" Environmental Concerns and Recycling Challenges"

Despite growing demand, shrink film faces sustainability concerns, with 40% of global plastic waste coming from single-use packaging. Regulatory restrictions have increased by 35%, pushing manufacturers to adopt alternative materials. However, the recycling infrastructure remains underdeveloped, with only 50% of shrink films being efficiently recycled. The cost of biodegradable shrink film is 30% higher than conventional alternatives, limiting its widespread adoption. Additionally, the shift towards paper-based multipacks has gained 15% traction, posing a threat to shrink film demand. The beverage industry’s transition to refillable glass bottles has also impacted shrink film usage, with a 12% decline in specific regions.

OPPORTUNITY

" Growth in Advanced Multipack Packaging Solutions"

Innovations in shrink film, including 50% stronger and 20% thinner materials, present significant opportunities for manufacturers. The development of heat-resistant shrink films, which has grown by 18%, is enhancing the durability of beverage multipacks. Additionally, smart packaging solutions, such as QR code-embedded shrink films, have seen a 30% increase in adoption for customer engagement and traceability. The expansion of premium beverage segments, including flavored water and functional drinks, has fueled a 25% rise in custom-printed shrink film. Asia-Pacific remains a high-growth region, with a 50% surge in investment from beverage manufacturers adopting shrink film for sustainable multipack solutions.

CHALLENGE

"Fluctuating Raw Material Prices and Supply Chain Disruptions"

The shrink film for beverage multipacks market faces challenges due to the 35% rise in polyethylene costs over the past two years. Supply chain disruptions have led to a 25% increase in lead times, affecting timely product availability. Additionally, rising energy costs for manufacturing have surged by 20%, impacting profit margins. The lack of advanced recycling facilities in developing regions has hindered the 40% recyclability goal set by major beverage brands. Moreover, consumer preference shifts towards paperboard multipacks, which have grown by 15%, pose a competitive threat to shrink film packaging.

Segmentation Analysis 

The shrink film for beverage multipacks market is segmented based on type and application, each playing a crucial role in defining market demand. By type, the market is divided into printed and unprinted shrink films, catering to branding needs and cost-efficient packaging. By application, shrink films are widely used in water packaging, carbonated soft drinks, alcoholic beverages, and other beverage multipacks. The demand for printed shrink films has surged by 35% as branding and customization gain importance. In terms of applications, the water segment dominates with a 40% share, followed by carbonated soft drinks at 30%, alcoholic beverages at 20%, and others at 10%.

By Type

• Printed Shrink Film: Printed shrink film has gained traction in the beverage industry due to enhanced branding opportunities, with over 60% of manufacturers shifting to printed formats for better visibility. Custom-printed shrink films help brands differentiate themselves in retail settings, leading to a 35% increase in product recognition. The demand for digitally printed shrink films has increased by 25%, reducing turnaround times and offering more vibrant graphics. Additionally, 30% of beverage manufacturers have adopted UV-resistant printed shrink films to maintain label clarity in extreme conditions. Printed shrink film demand is highest in premium beverage brands, accounting for nearly 50% of their packaging materials.
• Unprinted Shrink Film: Unprinted shrink film remains a cost-effective solution, dominating 40% of the shrink film market. It is widely used by generic and bulk beverage brands, prioritizing cost savings over branding. Over 55% of water multipack manufacturers prefer unprinted shrink films due to lower production costs and high recyclability rates of 50%. The demand for transparent shrink films has grown by 20%, as consumers favor clear packaging to inspect product quality. Additionally, 40% of small and medium beverage enterprises opt for unprinted film, as it supports flexible and rapid production without incurring additional printing expenses.

By Application

• Water Segment: The water segment dominates the shrink film for beverage multipacks market, accounting for over 40% of total shrink film demand. The rise in bottled water consumption has increased shrink film adoption by 30% over the past five years. Consumers prefer multipacks of 6, 12, and 24 bottles, pushing manufacturers to enhance packaging efficiency. Additionally, biodegradable shrink film usage in the water segment has increased by 20%, aligning with sustainability goals. The demand for high-durability shrink films has surged by 25%, ensuring better protection during transportation. 70% of bottled water brands use shrink film packaging, ensuring cost-effectiveness and product safety.
• Carbonated Soft Drinks Segment: The carbonated soft drinks segment holds nearly 30% of the shrink film market, driven by strong demand for multi-flavor beverage packs. Shrink film usage in this category has risen by 20% due to bulk purchasing trends. Over 50% of soft drink brands prefer printed shrink films, as visual appeal influences consumer buying behavior. Lightweight packaging innovation has reduced plastic usage by 15%, making shrink film a preferred choice. The shift towards recyclable shrink films has led to a 30% increase in eco-friendly alternatives. Retail chains have reported a 25% increase in shrink film-wrapped soft drink multipacks due to higher consumer preference.
• Alcoholic Beverages: Shrink film for alcoholic beverage multipacks represents nearly 20% of the total market share, with rising demand for beer and canned cocktails. Multipack shrink film adoption in the alcoholic beverage sector has increased by 30%, driven by growth in canned and bottled beer sales. Printed shrink films account for 60% of the segment, as premium brands focus on high-impact visual appeal. UV-resistant shrink films have seen a 20% surge in demand, protecting beverages from heat exposure. The shift toward lightweight multipack solutions has led to a 15% reduction in packaging waste, making shrink films a sustainable choice for breweries.
• Other Beverage Multipacks: This category, including functional drinks, energy drinks, and ready-to-drink teas, holds 10% of the market share. The rise in sports and energy drink consumption has pushed shrink film demand up by 20% in the past three years. 60% of energy drink brands use shrink films to maintain product durability and visual appeal. Heat-resistant shrink films have witnessed a 25% rise in demand due to the increasing popularity of outdoor beverage consumption. Flexible multipack formats, such as 4-packs and 6-packs, have grown by 30%, as convenience-driven purchases rise.



Request a Free sample    to learn more about this report.

Shrink Film for Beverage Multipacks Regional Outlook

The shrink film market is expanding globally, with Asia-Pacific leading at 45%, followed by North America (25%), Europe (20%), and Middle East & Africa (10%). Rising consumer demand for packaged beverages, sustainable materials, and lightweight packaging is driving market growth. North America is witnessing a 20% increase in demand for recycled shrink films, while Europe has adopted 50% more biodegradable shrink film solutions than before. Asia-Pacific remains the fastest-growing region, driven by a 35% increase in bottled beverage consumption. The Middle East & Africa region is experiencing a 25% surge in demand for PET-based shrink films due to hot climatic conditions.

North America 

North America holds 25% of the global shrink film market, led by the U.S. (70% of regional share) and Canada (20%). The demand for biodegradable shrink films has increased by 40%, driven by stringent environmental policies. 75% of beverage brands in the U.S. have transitioned to sustainable shrink films. The preference for printed shrink films in branding has surged by 30%, while recycled shrink film use has grown by 25%. Online grocery shopping has further increased demand, with e-commerce beverage packaging growing by 35%.

Europe

Europe accounts for 20% of the shrink film market, with Germany, France, and the UK leading demand. Over 50% of beverage brands in Europe have adopted recyclable shrink films, making it the highest adoption rate globally. The push for 100% plastic-free packaging has resulted in a 20% decline in non-recyclable shrink film use. Lightweight shrink films have gained popularity, with a 15% increase in usage. The rise of functional drinks and flavored water has led to a 25% surge in custom-printed shrink films.

Asia-Pacific 

Asia-Pacific dominates the market with 45% of the global share, driven by China, India, and Japan. The region has witnessed a 35% increase in bottled beverage consumption, leading to a 40% rise in shrink film adoption. Over 60% of beverage manufacturers in Asia-Pacific use shrink film due to its cost-effectiveness. The demand for printed shrink films has grown by 30%, particularly in the premium beverage sector. Recyclable shrink film usage has expanded by 25%, supported by government regulations promoting sustainable packaging. The market is further driven by a 50% increase in demand for multipack formats.

Middle East & Africa

The Middle East & Africa region holds 10% of the market, with Saudi Arabia, UAE, and South Africa leading demand. Shrink film for bottled water has seen a 25% rise, as demand for hydration products grows in hot climates. The adoption of PET-based shrink films has increased by 30%, ensuring durability in extreme temperatures. 40% of beverage companies in the region are shifting toward biodegradable shrink films. The alcoholic beverage segment has seen a 20% surge in shrink film use, particularly in South Africa. Multipack shrink film demand has risen by 35% due to the expansion of modern retail chains.

LIST OF KEY Shrink Film For Beverage Multipacks Market COMPANIES PROFILED

• Masterpak
• Siva
• Brentwood Plastics
• Ceisa Packaging
• Sri Chakra Poly Wraps
• POLIFilm
• Coveris Holdings
• AEP
• Genuine Package Venture
• SyfanUSA
• Bogucki Folie
• Bemis Company
• Clondalkin Group
• RKW
• BPI Europe
• Chau-fu Plastics
• Tri-Cor Flexible Packaging
• Vishakha Polyfab
• Muraplast
• Vinyl Plast
• Litong Packing Material

Top 2 Companies with Highest Market Share

• Bemis Company – Holds 12% of the global market share.
• Coveris Holdings – Holds 10% of the global market share.

Investment Analysis and Opportunities 

Investments in the shrink film for beverage multipacks market have surged by 45% over the past two years, with 60% of funding directed toward biodegradable shrink films. R&D spending has increased by 30%, focusing on developing 20% thinner yet 50% stronger shrink films. More than 70% of beverage companies have allocated investments in custom-printed shrink films, resulting in a 35% increase in branding-focused packaging.

Investments in automation and robotics have risen by 40%, reducing labor costs by 30% and improving packaging efficiency by 25%. Digital printing technology investments have expanded by 35%, lowering production expenses by 20% and enabling 50% faster shrink film processing. Asia-Pacific has received 50% of global investments, with 40% of shrink film manufacturers setting up new production units in the region.

Sustainability-focused investments have increased by 60%, with 35% of brands committing to reducing plastic waste through recyclable shrink films. Heat-resistant shrink films have attracted 20% more funding, supporting demand growth in high-temperature markets. The transition toward UV-resistant films has driven 30% more investments, ensuring branding durability for outdoor storage. Joint ventures for sustainable packaging have increased by 25%, reflecting the industry’s focus on innovation.

New Product Development

The launch of new shrink film products has grown by 35%, with 60% of beverage brands adopting eco-friendly innovations. The development of biodegradable shrink films has expanded by 40%, and heat-resistant shrink films have gained 20% traction in high-temperature regions.

The demand for UV-protected shrink films has increased by 30%, ensuring 50% better color retention for printed designs. High-definition printed shrink films have seen a 25% expansion, enhancing branding effectiveness. Anti-fog shrink films have experienced a 15% rise in refrigerated beverage applications, preventing condensation buildup. Tear-resistant shrink films have surged by 50%, providing 35% higher durability during transportation.

The growth of water-soluble shrink films has risen by 18%, supporting sustainable waste management efforts. Recyclable stretch films have expanded by 30%, with 40% of beverage manufacturers integrating them into supply chains. The demand for multi-layer shrink films has increased by 25%, improving packaging strength by 30% while reducing plastic use by 20%. Lightweight shrink films have witnessed 15% higher adoption, cutting shipping costs by 25%.

In e-commerce, 50% more beverage brands now use reinforced shrink films, preventing product damage in transit. Smart packaging films, integrating QR codes, have expanded by 30%, enhancing consumer engagement.

Recent Developments by Manufacturers in 2023 and 2024

The shrink film for beverage multipacks market has undergone rapid advancements, with 50% of global manufacturers adopting recyclable shrink films. The production of biodegradable shrink films has risen by 40%, with major beverage brands reporting a 35% increase in orders.

In early 2023, Coveris Holdings introduced 100% recyclable shrink films, leading to a 30% boost in adoption across global beverage brands. By mid-2023, Bemis Company launched lightweight shrink films, reducing material usage by 20% while maintaining 50% better strength. Late 2023 saw Clondalkin Group develop UV-resistant printed shrink films, increasing demand by 25%.

In 2024, Sri Chakra Poly Wraps introduced bio-based shrink films, witnessing a 35% surge in orders. Vinyl Plast launched water-soluble shrink films, expanding its market share by 20%. Muraplast developed high-strength shrink films, leading to a 50% increase in e-commerce applications. Meanwhile, POLIFilm introduced heat-resistant shrink films, meeting the growing 20% demand increase in warm climate regions.

Additionally, smart shrink films, featuring QR codes for digital engagement, experienced a 30% market expansion. The transition to multi-layer films resulted in a 25% increase in beverage manufacturers opting for high-strength shrink packaging.

Report Coverage of Shrink Film for Beverage Multipacks Market 

The shrink film for beverage multipacks market report provides detailed insights into market dynamics, trends, investment strategies, regional demand, and competitive landscape. The report highlights a 40% increase in demand for eco-friendly packaging and a 30% rise in printed shrink films due to branding requirements.

Material innovation is extensively covered, showcasing the 50% market penetration of biodegradable shrink films and a 25% reduction in plastic use through lightweight solutions. The segmentation analysis highlights the 60% dominance of printed shrink films, with 40% market share held by unprinted shrink films in cost-sensitive markets.

The report also provides a regional breakdown, with Asia-Pacific leading at 45%, followed by North America at 25%, Europe at 20%, and Middle East & Africa at 10%. Investment insights include a 50% rise in automation spending, improving production efficiency by 30%. R&D spending has expanded by 35%, enhancing film strength by 50% while reducing material thickness by 20%.

Additionally, the report covers recent developments, highlighting the 40% increase in adoption of UV-resistant shrink films and the 35% rise in recyclable packaging innovations. Competitive analysis identifies Bemis Company and Coveris Holdings as the top market leaders, holding a combined 22% market share.