Textured Paint Market Size, Share, Growth, and Industry Analysis, By Types (Interior Paint, Exterior Paint), By Applications Covered (Residential, Non-residential), Regional Insights and Forecast to 2033

Textured Paint Market Size

The Textured Paint Market was valued at USD 1,389.8 million in 2024 and is expected to reach USD 1,437.1 million in 2025, with projections to grow to USD 1,877.8 million by 2033, reflecting a compound annual growth rate (CAGR) of 3.4% during the forecast period from 2025 to 2033.

The US Textured Paint Market is poised for significant growth, driven by increasing demand in residential and commercial sectors. Rising home improvement projects and architectural innovations are key factors propelling market expansion in the region.

The textured paint market is witnessing robust growth due to its widespread adoption in residential and commercial spaces for aesthetic purposes and enhanced durability. These paints are gaining popularity due to their ability to provide unique surface finishes, such as rough, embossed, or smooth effects, which appeal to consumers looking for distinctive decor. Textured paints also offer practical benefits, such as hiding imperfections on walls, enhancing insulation, and improving weather resistance. As urbanization and modernization trends continue, the demand for textured paints is expanding in both developed and emerging economies. The product's versatility, eco-friendliness, and customization options are pivotal factors driving market expansion.

Textured Paint Market Trends

The textured paint market is influenced by several emerging trends that shape its development in diverse regions. A key trend is the increasing demand for eco-friendly and sustainable products. Approximately 40% of consumers are now leaning toward paints that are low in volatile organic compounds (VOCs) and have minimal environmental impact. This preference for green products is helping drive the adoption of water-based textured paints, which are seen as safer and more sustainable alternatives to solvent-based options.

Another trend shaping the textured paint market is the rising popularity of DIY projects. Nearly 30% of homeowners are opting for textured paints in home improvement efforts, particularly in areas such as living rooms and kitchens, where they can add personality and style. With a growing number of online platforms offering textured paint kits and tutorials, this trend is expected to continue gaining momentum.

Additionally, textured paints are becoming increasingly popular in commercial spaces, with 25% of new construction projects incorporating textured wall finishes. The demand for these paints is rising due to their ability to enhance the aesthetic appeal of buildings and contribute to acoustic management. Commercial spaces, including hotels, restaurants, and offices, are adopting textured paints for both practical and decorative purposes.

Another noteworthy trend is the integration of advanced technology in paint formulations. Innovations in product formulations, such as the inclusion of antimicrobial agents or self-cleaning properties, are expected to drive consumer interest. These features are especially relevant in high-traffic areas, where durability and ease of maintenance are critical. With the ongoing development of smart and high-performance textured paints, the market is set for further growth.

Textured Paint Market Dynamics

DRIVER

"Growing popularity of aesthetic home improvements"

The increasing desire for aesthetic enhancements in residential and commercial spaces is a major driver for the textured paint market. Roughly 35% of homeowners are seeking unique designs and textures for their walls, prompting manufacturers to create more diverse and innovative product offerings. Consumers are increasingly looking for textures that reflect modern design trends, with finishes ranging from soft, matte textures to more pronounced, artistic designs. In commercial sectors, nearly 40% of interior designers recommend textured paints for their ability to transform space while also offering practical benefits like durability and noise reduction.

RESTRAINTS

"High cost of textured paint materials"

The high cost associated with textured paint materials is a significant restraint for market growth. Approximately 25% of consumers cite the higher price point of textured paint as a barrier to adoption, especially when compared to traditional paints. This cost is attributed to the specialized ingredients and manufacturing processes required to create these unique finishes. Additionally, textured paints often require more time and skill to apply, leading to higher installation costs, which further limits their accessibility for budget-conscious consumers and small-scale builders.

OPPORTUNITY

"Increasing demand for eco-friendly textured paints"

With the rising concern over environmental sustainability, the demand for eco-friendly textured paints has seen a noticeable increase. About 30% of consumers are now prioritizing sustainable options, with preferences leaning toward paints that are water-based and free from harmful chemicals. This shift is paving the way for manufacturers to introduce new eco-conscious formulations, offering paints that are both effective in terms of performance and have a minimal environmental impact. The demand for non-toxic and low-VOC paints is particularly high in markets such as North America and Europe, where environmental regulations are strict.

CHALLENGE

"Limited availability of skilled labor for application"

A significant challenge faced by the textured paint market is the limited availability of skilled labor needed for its proper application. Around 20% of market participants report difficulty in finding professionals with the expertise to apply textured paints effectively. This skill gap results in suboptimal finishes that do not meet consumer expectations, potentially leading to dissatisfaction and higher maintenance costs. The complexity involved in applying textured paints correctly often requires specialized training, which increases the overall cost for both consumers and contractors.

Segmentation Analysis

The textured paint market can be categorized based on types and applications, with each segment demonstrating distinct trends and growth factors. The type segment is primarily divided into interior and exterior paints, each catering to specific consumer needs in different environments. The application segment includes residential and non-residential spaces, both of which use textured paints for unique reasons, such as aesthetic appeal, durability, and functional purposes like noise reduction or weather resistance. The growing interest in sustainable and eco-friendly options is also impacting these segments, with a noticeable shift toward water-based and low-VOC products. The adoption of textured paints in both residential and commercial buildings is increasing as consumers recognize their ability to provide lasting and attractive wall finishes. As urban development continues to rise, both segments are poised for steady growth, driven by consumer preference for customization and high-performance products.

By Type

• Interior Paint: Interior textured paints are gaining significant traction due to their ability to transform indoor spaces. About 60% of consumers opt for interior textured paints to enhance the aesthetics of living rooms, kitchens, and bedrooms. These paints are preferred for their ability to mask imperfections and add a tactile, visual element to the walls. Additionally, 40% of interior designers recommend textured paints in residential spaces for their ability to create unique and custom finishes. The demand for water-based interior paints is rising, with nearly 35% of consumers choosing low-VOC products for better indoor air quality and sustainability.

• Exterior Paint: Exterior textured paints are primarily used for their durability and resistance to harsh weather conditions. Approximately 45% of consumers prefer textured exterior paints due to their ability to withstand rain, sunlight, and temperature fluctuations. These paints offer an enhanced protective layer for buildings, contributing to energy efficiency by improving insulation. Roughly 30% of commercial projects are incorporating textured exterior paints for aesthetic appeal and long-lasting protection. The rising demand for eco-friendly options is also reflected in the growing preference for water-based exterior paints, which make up about 25% of the total market for textured paints.

By Application

• Residential: Textured paints are increasingly popular in residential applications, with about 55% of consumers using them to add personality and charm to their homes. The demand is particularly high for living rooms, kitchens, and hallways, where unique wall finishes are in demand. The trend toward DIY home improvement has significantly contributed to this growth, with around 40% of homeowners choosing textured paints for renovation projects. Additionally, the growing focus on sustainable and non-toxic paints is influencing consumer preferences, with 30% of residential buyers opting for eco-friendly options.

• Non-residential: Non-residential spaces, including commercial buildings, offices, hotels, and retail outlets, account for approximately 45% of the total demand for textured paints. Commercial properties are adopting textured finishes for both aesthetic and functional purposes, such as noise reduction and better insulation. Textured paints are particularly favored in high-traffic areas, with 35% of office spaces choosing these paints for their durability and ease of maintenance. The versatility and practicality of textured paints make them a popular choice for non-residential applications, where longevity and cost-effectiveness are key considerations.

Regional Outlook

The textured paint market shows distinct regional variations, with demand and trends influenced by factors such as urbanization, construction activities, and consumer preferences. North America and Europe are leading markets, driven by high demand for both residential and commercial applications. Asia-Pacific is witnessing rapid growth due to increasing infrastructure development and a rise in middle-class income, leading to higher demand for home improvements. In contrast, the Middle East and Africa are gradually adopting textured paints as a result of expanding construction activities and a shift toward more decorative and functional solutions. The diverse preferences for eco-friendly and durable products are creating opportunities for growth in all regions, with regional players focusing on tailored solutions that meet local consumer needs.

North America

The North American textured paint market is experiencing steady growth, driven by strong demand in both residential and commercial applications. Approximately 55% of homeowners in the region opt for textured paints to enhance interior aesthetics, with living rooms and kitchens being the most common spaces for application. Commercial buildings also contribute significantly to market expansion, with a focus on durability and sound insulation. Additionally, nearly 40% of North American consumers prefer eco-friendly, low-VOC textured paints, in response to increasing environmental awareness. The growing trend of DIY home improvements is further fueling the demand, especially as consumers turn to online platforms for purchasing and guidance.

Europe

In Europe, the demand for textured paints is driven by both sustainability and design trends. Roughly 50% of consumers in Europe are shifting towards eco-friendly textured paints, with a preference for water-based and low-VOC options. These paints are increasingly used in residential spaces, where unique wall textures are favored for their aesthetic appeal. Additionally, Europe’s commercial sector is seeing a rise in textured paint usage due to its durability, weather resistance, and soundproofing benefits. About 40% of commercial property developers are incorporating textured finishes into buildings to meet growing consumer expectations for functional and visually attractive designs. Environmental regulations play a key role in driving the demand for eco-conscious products.

Asia-Pacific

The Asia-Pacific region is witnessing rapid expansion in the textured paint market, fueled by the ongoing urbanization and economic development. Over 60% of residential consumers in Asia-Pacific are choosing textured paints for home renovations, driven by the desire for modern and customizable interiors. The region is also witnessing growth in commercial applications, with around 45% of new commercial buildings incorporating textured finishes for aesthetic appeal and insulation properties. China and India are the largest contributors to the region's growth, with growing middle-class populations and increasing disposable incomes. The demand for eco-friendly and sustainable products is also rising, as consumers become more conscious of environmental issues.

Middle East & Africa

The textured paint market in the Middle East and Africa is growing due to the ongoing construction boom and increasing demand for decorative and durable paints. Around 40% of residential buildings in the region are incorporating textured paints to enhance interior designs and protect against extreme weather conditions. The commercial sector is also showing interest, with 35% of developers opting for textured finishes in hotels, offices, and retail spaces. In Africa, the market is expanding as urbanization accelerates, while the Middle East is experiencing a demand surge due to high-end residential and commercial construction. The trend toward eco-friendly paints is still emerging, with sustainability becoming more of a focus for consumers and developers alike.

LIST OF KEY Textured Paint Market COMPANIES PROFILED

• PPG Industries

• Akzonobel

• Sherwin-Williams Company

• Hempel

• Asian Paints

• Nippon Paints

• Kansai Paint

• Jotun

• Axalta Coating Systems

• Valspar

• Tikkurila OYJ

• Berger Paints

• S K Kaken

• Kelly-Moore Paints

• Dunn-Edwards

• Haymes Paints

• Anvil Paints & Coatings

Top companies having highest share

• PPG Industries: 20% Market Share

• Sherwin-Williams Company: 18% Market Share

Technological Advancements

Technological advancements in the textured paint market have significantly enhanced the performance and application of these products. One of the key developments is the introduction of self-cleaning paints, which are gaining traction in both residential and commercial sectors. Approximately 25% of new textured paint formulations now feature self-cleaning properties, helping surfaces repel dirt and water, which significantly reduces maintenance efforts. Additionally, advancements in anti-bacterial and anti-fungal paints have contributed to the market's growth, with nearly 20% of textured paints now containing antimicrobial agents. These paints are particularly popular in high-traffic areas, such as hospitals and schools, where hygiene is crucial.

Another technological advancement is the integration of smart paint technology, which has begun to capture the interest of both residential and commercial sectors. Around 15% of manufacturers are now incorporating heat- and light-sensitive pigments into their products, which change the color of the wall depending on the temperature or lighting conditions. This innovation adds a dynamic element to interior designs and increases the versatility of textured paints.

Finally, environmentally friendly formulations are becoming more prevalent, with approximately 30% of manufacturers shifting to low-VOC and water-based products. This shift is largely driven by the growing consumer demand for eco-friendly and sustainable solutions, particularly in regions with stringent environmental regulations, such as Europe and North America.

NEW PRODUCTS Development

The textured paint market has seen significant growth due to the continuous development of new products tailored to specific consumer needs. One such innovation is the introduction of eco-friendly textured paints, which now account for nearly 35% of new product launches. These paints are formulated with water-based solutions and contain minimal volatile organic compounds (VOCs), addressing consumer concerns about indoor air quality and environmental sustainability. The popularity of eco-friendly options is particularly high in developed regions, where there is a strong emphasis on sustainability.

Another significant development is the rise of high-performance textured paints, designed for both aesthetic and functional benefits. These products often combine visual appeal with qualities such as weather resistance, durability, and noise reduction. Around 25% of new textured paint products launched in 2023 and 2024 fall into this category, with demand particularly strong in commercial sectors where long-lasting performance is required.

Additionally, manufacturers have been introducing textured paints with advanced texture effects, such as metallic or 3D designs. These types of paints have seen a 15% increase in demand, particularly in the residential market. Consumers are now more interested in customized and premium finishes, contributing to the market's expansion. The ongoing research and development of these innovative products are set to further boost market growth, as consumers continue to demand more versatile and high-performance solutions for their spaces.

Recent Developments

• Sherwin-Williams Launches Eco-Friendly Textured Paint (2023): Sherwin-Williams introduced a new line of eco-friendly textured paints, focusing on reducing VOC emissions by 50%. This product line is designed to cater to the growing demand for sustainable solutions, with approximately 30% of the new products being water-based. This development is expected to appeal to environmentally conscious consumers, particularly in North America and Europe.

• AkzoNobel Expands Product Range with Anti-Bacterial Textured Paint (2024): AkzoNobel launched an innovative range of textured paints incorporating anti-bacterial properties. These paints are particularly useful in high-traffic areas such as schools and hospitals. The company reports that nearly 25% of its recent product range now features antimicrobial agents, offering both durability and hygiene benefits.

• Asian Paints Introduces Self-Cleaning Textured Paint (2023): Asian Paints unveiled a new textured paint formula that features self-cleaning properties. The paint repels water and dirt, making it easier to maintain, and this innovation has already gained a strong following in the residential market. Approximately 20% of Asian Paints' new textured paint offerings in 2023 were designed with these self-cleaning features, contributing to greater convenience for consumers.

• PPG Industries Develops Smart Textured Paint for Commercial Use (2024): PPG Industries announced the launch of a smart textured paint line designed for commercial spaces. These paints are heat-sensitive and change color depending on the ambient temperature, offering dynamic and visually engaging finishes. Around 15% of PPG's new commercial product range now includes these smart textured paints, helping businesses create unique environments.

• Jotun Introduces Weather-Resistant Textured Paint (2023): Jotun launched a new range of textured paints designed to withstand extreme weather conditions. This line of products includes paints that offer enhanced protection against UV rays, rain, and temperature fluctuations. Approximately 40% of Jotun's recent textured paint products are now formulated for better weather resistance, catering to both residential and commercial sectors.

REPORT COVERAGE

The report on the textured paint market provides a comprehensive analysis of key trends, product innovations, and market dynamics in the industry. It covers a wide range of segments, including product types such as interior and exterior paints, as well as applications in residential and non-residential sectors. The analysis includes a detailed review of the market by region, highlighting the demand trends and growth drivers in North America, Europe, Asia-Pacific, and the Middle East & Africa.

The report also delves into technological advancements, such as the adoption of eco-friendly formulations, smart paint technologies, and self-cleaning paints, which are reshaping the market. Consumer preferences for sustainable, high-performance, and decorative solutions are key factors influencing the demand for textured paints. Furthermore, the report provides insights into the competitive landscape, profiling major players like PPG Industries, AkzoNobel, and Sherwin-Williams Company, and their strategies to maintain leadership in the market.

The market coverage also includes an analysis of the impact of new product developments, such as the introduction of antimicrobial and weather-resistant paints, as well as recent developments in 2023 and 2024. The findings are presented with a focus on market size, growth potential, and key regional developments, offering valuable insights for industry stakeholders.