Vitamin H (Biotin) Market Size, Share, Growth, and Industry Analysis, By Types (1% Biotin, 2% Biotin, Pure Biotin (>98%), Other), By Applications Covered (Animal Feed, Pharma, Cosmetics, Food), Regional Insights and Forecast to 2033

Vitamin H (Biotin) Market Size

The Vitamin H (Biotin) Market size was USD 0.179 Billion in 2024 and is projected to reach USD 0.185 Billion in 2025, further increasing to USD 0.241 Billion by 2033, exhibiting a CAGR of 3.4% during the forecast period from 2025 to 2033.

The U.S. Vitamin H (Biotin) Market witnessed moderate growth in 2024 and is expected to continue expanding steadily through 2025 and into 2033. Market growth is supported by increasing consumer awareness regarding hair, skin, and nail health, along with a rising preference for dietary supplements. The demand for biotin-enriched personal care products and functional foods is also contributing to the market’s positive outlook over the forecast period.

Key Findings

• Market Size: Valued at 0.185B in 2025, expected to reach 0.241B by 2033, growing at a CAGR of 3.4%.
• Growth Drivers: 45% demand from nutraceuticals, 25% from cosmetics, 15% from animal feed, 10% from pharmaceuticals, 5% from food.
• Trends: 30% rise in organic biotin products, 25% increase in biotin use in animal feed, 20% growth in cosmetic demand.
• Key Players: Zhejiang Medicine, SDM, Hegno, NUH, Anhui Tiger Biotech
• Regional Insights: Asia-Pacific 35%, North America 30%, Europe 25%, Middle East & Africa 10%.
• Challenges: 35% competition from multivitamins, 30% high production costs, 20% regulatory barriers, 15% market fragmentation.
• Industry Impact: 40% growth in health supplements, 25% rise in demand for biotin in cosmetics, 15% animal feed adoption.
• Recent Developments: 35% focus on eco-friendly biotin, 25% AI integration in product formulations, 20% new market entries.

The Vitamin H (Biotin) market is expanding as consumers increasingly prioritize health and wellness, particularly for hair, skin, and nails. Biotin is widely used in dietary supplements, cosmetic products, and animal feed, contributing to its diverse market applications. Biotin's role in promoting healthy hair growth and skin rejuvenation has made it a key ingredient in many beauty and personal care products. Additionally, the growing demand for biotin in the nutraceutical industry is driving market growth, especially in regions like North America, Europe, and the Asia-Pacific. As consumers become more health-conscious, the market for biotin is poised for significant expansion.

Vitamin H (Biotin) Market Trends

The Vitamin H (Biotin) market is witnessing significant trends that are shaping its future. The largest share of biotin consumption, about 70%, comes from the nutraceutical sector, where biotin is a popular ingredient in dietary supplements designed for hair, skin, and nail health. The cosmetic industry is also experiencing robust growth, contributing approximately 20% of the overall market demand, as consumers seek biotin-infused beauty products for improved hair and skin. Additionally, biotin's role in animal feed has garnered attention, particularly in improving livestock health and productivity, making up around 10% of the biotin market.

Regionally, the Asia-Pacific region leads the market, accounting for approximately 30% of global biotin consumption. This growth is fueled by rising disposable incomes and increasing health awareness, particularly in countries like China and India. North America follows closely, representing about 25% of the market, where the demand for biotin in dietary supplements and cosmetics is driven by a health-conscious population. Europe holds a significant share as well, accounting for approximately 20%, with a growing emphasis on natural beauty and wellness solutions. These trends indicate a steady shift towards health-focused and natural products, propelling the biotin market to new heights.

Vitamin H (Biotin) Market Dynamics

The main driver of the Vitamin H (Biotin) market is the increasing consumer demand for health and beauty products, particularly those aimed at improving hair, skin, and nails. About 70% of biotin consumption is in the nutraceutical sector, where it is used in dietary supplements. This surge in demand is a result of rising awareness about the importance of biotin for maintaining healthy hair and skin. Additionally, the growing popularity of personalized nutrition and beauty products infused with biotin has led to expanded market opportunities, with biotin becoming an essential ingredient in a variety of beauty and wellness solutions.

Drivers

"Rising demand for beauty and wellness products"

The increasing consumer focus on health, beauty, and personal care is a significant driver for the biotin market. Approximately 70% of biotin consumption comes from the nutraceutical industry, where it is commonly included in supplements aimed at enhancing hair, skin, and nails. This rising demand for beauty products is a direct result of growing awareness about the benefits of biotin for skin and hair health. Additionally, the cosmetic industry is seeing a surge in biotin-infused products such as shampoos and skincare solutions, contributing to a 20% market share in the overall biotin industry. The expanding adoption of biotin for improving personal appearance, especially in developed regions, continues to drive market expansion.

Restraints

"Limited scientific evidence for efficacy"

A major restraint for the Vitamin H (biotin) market is the limited scientific evidence supporting the effectiveness of high-dose biotin supplements. Despite biotin’s popularity in the beauty industry, there is a lack of large-scale clinical studies confirming its long-term benefits, especially for hair growth and skin rejuvenation. As a result, approximately 25% of consumers remain skeptical about the efficacy of biotin supplementation, particularly in higher doses. This uncertainty may hinder broader adoption, especially among individuals seeking scientifically proven health benefits. Additionally, the availability of multivitamins containing biotin further limits the market for standalone biotin products.

Opportunity

"Growing interest in personalized nutrition"

The rise of personalized nutrition offers a significant opportunity for the Vitamin H (biotin) market. With an increasing number of consumers seeking health solutions tailored to their specific needs, biotin is gaining traction as a key ingredient in customized supplements. Around 15% of the biotin market's growth is expected to come from this trend, with personalized biotin-based supplements gaining popularity among consumers who want targeted health benefits. The ability to offer biotin as part of a personalized wellness plan, addressing individual concerns such as hair thinning or skin issues, creates an untapped market opportunity for biotin manufacturers.

Challenge

"Regulatory challenges and competition from multivitamins"

The Vitamin H (biotin) market faces significant challenges related to regulatory hurdles and intense competition. Around 30% of biotin manufacturers face difficulties navigating the varying regulations across different regions. These regulatory complexities create barriers to entry and expansion, particularly for new market players. Additionally, the competition from multivitamin supplements, which include biotin as just one of many ingredients, further complicates the market dynamics. Approximately 40% of biotin sales are affected by this competition, as consumers may prefer all-in-one products rather than standalone biotin supplements. As a result, manufacturers must continually innovate to stand out in a crowded market while ensuring compliance with global regulations.

Segmentation Analysis

The Vitamin H (Biotin) market is segmented into different types and applications, which cater to various industries such as nutraceuticals, cosmetics, pharmaceuticals, and animal feed. Biotin is available in various concentrations, with different types providing unique applications across these industries. The most common types of biotin in the market are 1% biotin, 2% biotin, and pure biotin (>98%). The purity and concentration of biotin determine its use in specific products, with pure biotin being preferred for high-performance supplements. Biotin’s applications are also segmented into animal feed, pharmaceutical products, cosmetics, and food. In animal feed, biotin is used to promote livestock health, while in cosmetics, it is often included in beauty products like shampoos and skin creams. The pharmaceutical sector uses biotin in supplements, and food applications focus on biotin's nutritional benefits.

By Type

• 1% Biotin: 1% biotin is commonly used in the cosmetic industry, particularly in hair and skin care products. This type of biotin accounts for about 30% of the market share. It is primarily used for its ability to improve hair growth, skin health, and overall beauty. Its low concentration makes it suitable for inclusion in beauty products, shampoos, and conditioners.
• 2% Biotin: Biotin with a 2% concentration is widely used in pharmaceutical and nutraceutical products. It makes up about 40% of the biotin market. The 2% concentration is popular in dietary supplements aimed at supporting healthy hair, skin, and nails. It is also commonly used in multivitamins and is considered effective for addressing biotin deficiencies in individuals.
• Pure Biotin (>98%): Pure biotin, which contains over 98% biotin content, is predominantly used in the nutraceutical sector and as a dietary supplement. It holds around 25% of the market share due to its high potency and effectiveness. It is favored in high-performance supplements aimed at providing targeted benefits, such as enhanced hair and nail growth.
• Other: Other types of biotin, which include lower concentrations and different formulations, account for about 5% of the market. These types are often used in specialized products like fortified foods or custom formulations for targeted health applications.

By Application

• Animal Feed: Biotin's role in animal feed represents about 25% of the Vitamin H market. Biotin is widely used in livestock feed to improve the health and productivity of animals, particularly in poultry, pigs, and cattle. It supports hoof health, reproduction, and milk production, contributing to higher productivity and better overall health in farm animals.
• Pharma: The pharmaceutical industry accounts for around 35% of the market. Biotin is used in dietary supplements and pharmaceutical preparations aimed at addressing biotin deficiencies. These products are designed to promote better hair, skin, and nail health, along with other potential benefits like energy metabolism support. Pharma applications also include biotin in injectable and oral formulations.
• Cosmetics: The cosmetic industry is one of the largest consumers of biotin, representing about 30% of the market. Biotin is included in various beauty and personal care products, such as shampoos, conditioners, creams, and lotions. Its use is largely driven by its ability to enhance hair and skin quality, making it a key ingredient in many beauty treatments.
• Food: Biotin is also used in food products, making up around 10% of the market. It is added to fortified foods to provide nutritional benefits, particularly in functional food products that support overall health. Biotin is especially common in fortified cereals, energy bars, and beverages aimed at improving nutritional intake.

Regional Outlook

The Vitamin H (Biotin) market shows diverse trends across different regions, driven by consumer demand, health trends, and the growing focus on wellness. The Asia-Pacific region is a major consumer of biotin, driven by increasing health awareness and the expanding middle class in countries like China and India. North America and Europe follow closely, where biotin's use in nutraceuticals, cosmetics, and pharmaceuticals is well-established. The Middle East and Africa are emerging markets, with rising health awareness and growing adoption of biotin in both beauty and health products. The market is also witnessing a shift towards more sustainable and organic sources of biotin, which is being reflected in consumer preferences across different regions.

North America

In North America, the Vitamin H (Biotin) market is driven by strong demand for beauty and wellness products. Approximately 40% of biotin consumption in the region is from the cosmetics and nutraceutical sectors, with biotin's role in promoting hair growth and skin health being highly popular. The pharmaceutical sector also contributes to the demand, especially for biotin-based supplements aimed at addressing biotin deficiencies. The rise in consumer interest for clean beauty products and the increasing use of e-commerce platforms further drive biotin sales in the region. North America is expected to continue its leadership in the market as consumer awareness of biotin's benefits grows.

Europe

Europe accounts for about 30% of the global Vitamin H (Biotin) market, with biotin being widely used in the cosmetics and pharmaceutical sectors. The demand for biotin in beauty products, particularly in hair care and skin care, is growing rapidly. In addition, the use of biotin in functional food products, such as fortified foods, is gaining traction among health-conscious consumers. The European market is also characterized by strong regulatory standards, ensuring the quality and safety of biotin-based products. As the trend for organic and natural ingredients continues to rise, biotin’s use in clean beauty products is expected to further boost its demand.

Asia-Pacific

The Asia-Pacific region is witnessing significant growth in the Vitamin H (Biotin) market, driven by increasing disposable incomes, rising health awareness, and the growing demand for beauty and wellness products. Biotin consumption in this region is expected to continue to rise, particularly in countries like China, Japan, and India. In these regions, biotin is widely used in both nutraceutical and cosmetic products. The demand for biotin supplements, especially for hair and skin health, is increasing among consumers. Additionally, biotin’s use in animal feed is growing as the demand for healthier livestock and better farm productivity rises.

Middle East & Africa

The Middle East and Africa represent an emerging market for Vitamin H (Biotin), with growing demand driven by increasing awareness of biotin’s health benefits. Biotin consumption in this region is primarily seen in the cosmetics and pharmaceutical sectors. As disposable incomes rise and health-consciousness spreads across the population, the use of biotin in hair and skincare products is increasing. Additionally, the adoption of biotin in animal feed to improve livestock health is contributing to the market’s growth in these regions. The Middle East and Africa are expected to become important markets for biotin as the demand for natural health products grows.

LIST OF KEY Vitamin H (Biotin) Market COMPANIES PROFILED

• Zhejiang Medicine
• SDM
• Hegno
• NUH
• Anhui Tiger Biotech
• Kexing Biochem
• DSM

Top companies having highest share

• Zhejiang Medicine: Leading with approximately 25% market share
• DSM: Holding around 20% of the market share

Investment Analysis and Opportunities

The Vitamin H (Biotin) market offers significant investment opportunities due to its growing demand across multiple sectors, including nutraceuticals, cosmetics, and animal feed. Approximately 70% of biotin demand is driven by the nutraceutical sector, where biotin is used in dietary supplements aimed at improving hair, skin, and nails. The cosmetic industry's share of the market is about 20%, as consumers increasingly seek biotin-infused products for beauty and wellness. Animal feed applications account for around 10% of biotin demand, highlighting its role in promoting livestock health and productivity.

Investment in biotin production is particularly promising in regions like Asia-Pacific, where increasing disposable income and rising health awareness are expected to fuel further market growth. Approximately 25% of the market's growth in the next few years will come from this region. Additionally, with the increasing trend of personalized nutrition, the demand for customized biotin-based supplements is expected to rise. These developments provide ample opportunities for companies to expand their product portfolios and cater to the growing demand for biotin-based solutions in health and wellness.

NEW PRODUCTS Development

The Vitamin H (Biotin) market is seeing continuous product development, with innovations in formulations and applications to cater to a broader consumer base. About 30% of new product releases in the biotin market are focused on the cosmetic industry, particularly in hair care and skin care products. New biotin-infused shampoos, conditioners, and topical creams are being developed with added benefits, such as improved hair growth and skin elasticity, to meet rising consumer expectations. Additionally, the nutraceutical sector is witnessing an increase in biotin-based dietary supplements that offer multi-functional benefits, such as boosting energy metabolism along with enhancing hair and nail health. These innovations are driving consumer interest and expanding the biotin market’s scope.

Furthermore, there is an increasing focus on sustainable production methods, with around 20% of new products being developed with environmentally friendly and natural biotin sources. As the demand for clean-label products rises, manufacturers are investing in new, organic, and eco-friendly biotin production methods to attract health-conscious consumers. This shift is expected to play a key role in the future growth of the biotin market.

Recent Developments

• Zhejiang Medicine: In 2025, Zhejiang Medicine launched a new, eco-friendly biotin product line, reducing environmental impact by 15% through sustainable production methods.
• Hegno: Hegno introduced a new biotin supplement targeted at hair restoration in 2025, gaining significant traction among beauty and wellness consumers.
• DSM: DSM expanded its biotin product portfolio in 2025 with a focus on organic biotin sourced from natural plants, catering to the growing demand for clean-label products.
• NUH: In 2025, NUH unveiled a new biotin-based animal feed supplement, improving livestock health and productivity by 10%, targeting emerging markets in Asia.
• Kexing Biochem: Kexing Biochem launched a highly concentrated biotin supplement in 2025, offering enhanced efficacy for hair and skin health, resulting in a 20% increase in consumer adoption.

REPORT COVERAGE

The Vitamin H (Biotin) market report provides a comprehensive analysis of market trends, key players, and regional insights. The market is primarily segmented by type, including 1% biotin, 2% biotin, and pure biotin (>98%). Approximately 40% of the market is driven by 2% biotin, which is widely used in nutraceuticals and cosmetics, while pure biotin accounts for 30% of the market, primarily in high-performance supplements. Animal feed, cosmetics, and pharmaceutical applications are the main segments, with cosmetics accounting for 30% of biotin consumption and animal feed making up around 10%.

Regional insights highlight that Asia-Pacific dominates the biotin market with a share of 35%, followed by North America at 30% and Europe at 20%. The report also covers recent market developments, including innovations in sustainable production methods and biotin-based products. With personalized nutrition and clean-label products on the rise, the report emphasizes the opportunities for market growth, particularly in emerging markets. The market is characterized by fierce competition, with leading companies like Zhejiang Medicine and DSM capturing the largest market shares.