Yoghurt Market Size, Share, Growth, and Industry Analysis, By Types (Frozen, Drinks, Greek) , Applications (Dairy Products, Food & Beverages) and Regional Insights and Forecast to 2033

Yoghurt Market Size

The global Yoghurt Market Size was USD 107.33 billion in 2024 and is expected to grow to USD 112.53 billion in 2025 and reach USD 164.37 billion by 2033. The market is expanding at a CAGR of 4.85%, driven by health trends, probiotic consumption, and dairy alternatives.

In the US yoghurt market, demand for Greek yoghurt, low-sugar, and plant-based variants is reshaping consumer preferences. Product innovation and supermarket distribution continue to support growth.

Key Findings

• Market Size: Market size was $107.33 Bn in 2024 and is projected to touch $112.53 Bn in 2025 to $164.37 Bn by 2033, exhibiting a CAGR of 4.85 %.
• Growth Drivers: 41% rise in demand for functional and probiotic yoghurts, with 34% growth in plant-based products
• Trends: 36% increase in drinkable yoghurt sales, 28% rise in Greek yoghurt popularity, 30% demand surge in organic options
• Key Players: Yogurtland, Yakult Honsha, Danone Groupe, General Mills,Nestle, Red Mango, Ultima Foods, Sodiaal, Chobani, Menchie’s, Sanyuan, SweetFrog.
• Regional Insights: North America 37%, Europe 29%, Asia-Pacific 25%, Middle East & Africa 9%
• Challenges: 27% of consumers express concerns over added sugar, 19% dislike artificial ingredients, 23% prefer plant-based alternatives
• Industry Impact: 33% of market innovations focus on functional ingredients, 28% on sustainable packaging, 31% on on-the-go formats
• Recent Developments: 27% growth in probiotic yoghurt, 22% of new products launched as lactose-free, 30% increase in plant-based product launches

The yoghurt market is growing steadily due to the increasing shift towards healthy eating, with more than 65% of global consumers prioritizing digestive wellness. Over 72% of consumers now prefer functional dairy products such as probiotic-rich yoghurt. In developing regions, flavoured yoghurt adoption rose by 48%, while in urban markets, on-the-go yoghurt packaging preference has surged by 54%. Plant-based yoghurt alternatives now account for over 21% of the market share. North America leads with 37% market share, followed by Europe at 29% and Asia-Pacific at 25%, showcasing diversified regional growth.

Yoghurt Market Trends

The yoghurt market trends highlight a robust consumer shift, with 76% of health-focused consumers demanding low-fat and high-protein yoghurt. Greek yoghurt now accounts for 33% of all yoghurt consumption globally. Functional yoghurt infused with probiotics shows 61% annual increase in consumer preference. Dairy-free yoghurt, especially almond and oat-based variants, have grown by 42% in retail shelf space across North America and Europe. Sustainability trends have driven 49% of consumers to opt for eco-friendly yoghurt packaging.

Online sales of yoghurt products increased by 38% over the past 12 months, with mobile shopping contributing 44% of total digital purchases. The trend of snackable yoghurt formats has grown by 58%, particularly pouches and drinkable yoghurt. The inclusion of exotic fruit flavours like mango, dragon fruit, and pomegranate has boosted new product launches by 35% year-on-year. Premium and organic yoghurt segments have surged by 26%, while low-sugar yoghurt witnessed a 29% consumption jump among diabetic and diet-conscious users. Multi-pack yoghurt purchases rose by 51%, driven by family-size economic buying behavior.

With growing urbanization and rising health awareness, over 68% of consumers now consider yoghurt a staple in their daily diet, proving its mainstream adoption.

Yoghurt Market Dynamics

Yoghurt market dynamics are defined by consumer demand shifts, where over 69% of buyers seek gut-health-enhancing products. The rise in flexitarian diets has led to 36% of shoppers switching to plant-based yoghurt. Advancements in cold chain logistics improved shelf stability by 41%, boosting rural distribution. Additionally, 62% of product innovations involve fortification with vitamins and minerals. Social media marketing now influences 47% of yoghurt brand awareness and purchases, while sustainability concerns drive 53% of buyers to brands with recyclable packaging.

OPPORTUNITY

Rise of plant-based and health-focused segments

The yoghurt market is poised for multiple growth opportunities. Plant-based yoghurt has recorded 47% growth in year-over-year sales, especially in soy and coconut variants. Personalized nutrition trends have led to 38% increase in interest for fortified yoghurts. The kids’ segment, including flavoured probiotic yoghurt, has expanded by 33%. Rural expansion and urban tier-2 markets offer untapped potential, with 41% of demand coming from these regions. Online grocery channels now contribute 36% of all yoghurt sales. With 52% of consumers preferring sustainably packaged products, there's room for growth in biodegradable packaging. These stats highlight evolving avenues in product and market diversification.

DRIVERS

Health awareness and dietary shift

Several drivers are accelerating yoghurt market expansion. Health awareness campaigns have driven 69% of consumers to include yoghurt in their daily diet. Increased probiotic awareness accounts for 61% growth in functional yoghurt consumption. Rising demand for protein-rich foods boosted Greek yoghurt share by 33%. Young consumers (aged 18–34) contribute to 58% of the flavoured yoghurt sales. On-the-go snack culture has increased pouch-format yoghurt demand by 48%. E-commerce platforms, responsible for 42% of yoghurt sales growth, are reshaping buying behavior. Innovations in lactose-free and digestive-friendly options also account for a 26% uptick in demand across sensitive consumer groups.

RESTRAINT

"Consumer sensitivity toward ingredients"

Despite the market’s growth, several restraints limit its expansion. Over 39% of global consumers are concerned about added sugar in flavoured yoghurt, reducing demand for conventional variants. Additionally, 27% of buyers avoid yoghurt due to lactose intolerance or dairy allergies. In some saturated markets, yoghurt category growth has slowed to below 12%, creating barriers for new entrants. Artificial flavours and preservatives have led to 33% of consumers switching to natural or organic options. Rising raw material costs have caused 18% of producers to cut down on innovation budgets, affecting product diversity and slowing new launches.

CHALLENGE

"Supply chain volatility and cost inflation"

The yoghurt market faces multiple operational and competitive challenges. Over 45% of manufacturers report rising packaging material costs. Logistics inefficiencies caused a 23% delay in delivery schedules. Product spoilage and returns due to poor cold-chain maintenance impact 16% of all shipments. Innovation fatigue is another challenge, with 31% of brands struggling to differentiate in an overcrowded market. Compliance with dairy regulation standards now affects 29% of new product launches. Retail shelf congestion has caused 25% of yoghurt SKUs to underperform. These figures reflect the pressures on profit margins and innovation in this fast-moving sector.

Segmentation Analysis 

The yoghurt market is segmented by type and application, with Greek yoghurt holding 35%, drinkable yoghurt 31%, and frozen yoghurt 24% of total market share. Within applications, dairy product consumption accounts for 66%, while food & beverage applications cover 34%. Probiotic yoghurts make up 61% of functional usage, while low-fat options cover 43%. Snack consumption accounts for 49%, with meal replacement formats contributing 28%. Plant-based yoghurts dominate 42% of new application use cases in urban markets. In retail chains, flavoured yoghurt occupies 53% of shelf space, compared to 29% for plain and 18% for functional blends.

By Type 

• Frozen Yoghurt: Frozen yoghurt accounts for 24% of the total market. Single-serve frozen packs have grown by 21% annually. Urban demand from health-conscious consumers has increased by 33%. Fruit-based frozen yoghurts represent 38% of product launches. The segment has grown by 26% in café and QSR channels. In Europe, frozen yoghurt outlets increased by 17%. Among Gen Z consumers, 35% prefer frozen yoghurt over traditional desserts. New flavour variants have driven 29% growth in category experimentation. Organic frozen yoghurt comprises 22% of retail offerings. Recyclable frozen containers have increased by 19% in eco-focused markets.
• Drinkable Yoghurt: Drinkable yoghurt holds 31% share of global consumption. In Asia-Pacific, it accounts for 44% of yoghurt demand. School and office usage grew by 29%. Fruit-flavored drinkable yoghurts represent 36% of retail SKUs. Lactose-free drinkable options gained 27% adoption in urban areas. Family-size drinkable formats surged by 31%. Functional drinks with added vitamins saw 38% consumption growth. Plastic bottle packaging makes up 71% of this segment. Cold-chain distribution improvements increased rural access by 23%. On-the-go formats now dominate 41% of total purchases in convenience stores.
• Greek Yoghurt: Greek yoghurt leads with 35% global market share. High-protein versions make up 48% of Greek offerings. In North America, 41% of consumers regularly buy Greek yoghurt. Flavoured Greek yoghurt comprises 29% of SKUs, while plain variants hold 34%. In Europe, Greek yoghurt grew by 27% across health stores. Fitness consumers contribute 52% of Greek yoghurt consumption. Low-fat Greek yoghurt accounts for 38% of category growth. Family packs saw a 22% increase in bulk sales. Glass packaging grew by 19%, appealing to premium buyers. New probiotic-infused Greek yoghurts expanded by 31% this year.

By Application

• Dairy Products: In the yoghurt market, 66% of total consumption is derived from dairy product applications. Within this segment, plain yoghurt accounts for 43% of daily breakfast servings, while flavoured yoghurts contribute 49% to snack time usage. Low-fat dairy yoghurt options have expanded to 38% of supermarket inventory. School-targeted dairy yoghurt has grown by 29% in portion-pack formats. Health-conscious consumers drive 58% of purchases in this segment. In urban areas, family-sized dairy yoghurt packs now represent 33% of retail shelf space. Probiotic-rich dairy yoghurts have shown 41% growth in demand. Lactose-free dairy yoghurt accounts for 27% of specialty dairy offerings.
• Food & Beverages: The food & beverages application accounts for 34% of the global yoghurt market. Yoghurt-based smoothies and drinks comprise 36% of the consumption within this segment. Yoghurt is used in 29% of sauces, dips, and dressings in restaurants. Fusion dishes and health meals incorporating yoghurt saw a 31% rise in demand. Plant-based food brands are now including yoghurt as a key ingredient in 26% of their product lines. Commercial kitchens use yoghurt in 24% of dessert and marinade recipes. Online recipe platforms show yoghurt is featured in 32% of trending food content. Foodservice chains increased yoghurt orders by 35% in the past year.

Yoghurt Regional Outlook

North America leads with 37%, followed by Europe at 29%, Asia-Pacific at 25%, and Middle East & Africa at 9%. Online sales contribute 33% globally. Urban areas account for 63% of total consumption. Lactose-free demand grew by 27%, while drinkable yoghurt dominates 31% of the market. Eco-packaging use increased by 19% in global shipments. Premium yoghurt products hold 22% share, and functional blends occupy 28%. Plant-based regional uptake saw 42% rise. Yoghurts with added vitamins are used by 35% of consumers in wellness-focused regions. Digital platforms now drive 38% of yoghurt purchasing decisions worldwide.

North America 

North America holds 37% of the global yoghurt market. Greek yoghurt accounts for 41% of the region’s sales. Organic yoghurt sales grew by 33%, while drinkable formats rose by 29%. Flavoured yoghurts make up 49% of retail shelf space. Plant-based alternatives increased by 35%. Health-focused consumers represent 66% of total yoghurt buyers. Online sales now account for 38%. School-pack yoghurts saw 31% growth. Functional yoghurts enriched with probiotics rose by 42%. Single-serve purchases climbed by 26%, and reusable packaging solutions expanded by 22%. Brand loyalty remains high with 71% repeat purchase rates.

Europe 

Europe accounts for 29% of global yoghurt consumption. Plant-based yoghurts dominate 42% of new product launches. Organic yoghurts hold 37% of category share. Flavoured yoghurts comprise 53% of SKUs. Functional yoghurt demand rose by 38%, and family packs grew by 29%. In Germany, single-serve formats saw a 31% increase. Eastern Europe relies on plain yoghurt, which makes up 24% of regional consumption. Online yoghurt sales in Europe rose by 36%. Eco-friendly packaging preference increased by 26%. Urban demand from younger demographics rose by 33%, while lactose-free sales expanded by 28% in Western Europe.

Asia-Pacific 

Asia-Pacific holds 25% of the global yoghurt market. China and India contribute 61% of regional share. Drinkable yoghurt leads with 44% of consumption. Urban demand increased by 48% over two years. Domestic brands launched 32% of new products. Local flavours make up 38% of innovations. Functional yoghurt adoption increased by 28%. Japan and South Korea saw 31% growth in probiotic variants. Youth buyers account for 57% of drinkable yoghurt purchases. School consumption grew by 36%, and small packs gained 22% in popularity. Online delivery models support 34% of yoghurt distribution in metro regions.

Middle East & Africa 

Middle East & Africa comprise 9% of global yoghurt sales. Saudi Arabia and UAE hold 53% of regional share. Flavoured yoghurt accounts for 45%, while drinkable variants stand at 37%. Urban demand rose by 31%, and youth-driven purchases increased by 34%. Cold chain expansion improved rural access by 29%. Local dairy brands supply 58% of the market. Imported yoghurts make up 42% of SKUs. Health-focused products grew by 26%. Eco-packaged yoghurt increased by 19%. School-targeted yoghurt brands expanded by 21%. Yoghurts used in cooking applications account for 28% of overall usage.

LIST OF KEY Yoghurt Market COMPANIES PROFILED

Investment Analysis and Opportunities 

The yoghurt market presents significant investment opportunities across various segments. In the past year, investment in functional and probiotic yoghurts increased by 32%, driven by the rising demand for health-conscious products. Probiotic-rich yoghurts now account for 41% of total market share, with major brands increasing their product lines by 27%. Plant-based yoghurt alternatives are seeing robust growth, with investments rising by 39% in the last 12 months, reflecting the shift toward vegan and dairy-free options. Over 44% of global consumers are now opting for plant-based options, particularly in North America and Europe, where the plant-based segment has grown by 35%.

Regional investments are expanding, with North America and Europe receiving 48% of total capital allocation, while emerging markets like India, Brazil, and Southeast Asia saw investments grow by 31% in dairy-related innovations. Investment in cold-chain infrastructure has also seen an uptick of 28%, as brands seek to expand into rural and suburban markets. Retail expansion, especially in convenience stores, contributed 33% to recent investments, reflecting the increasing demand for on-the-go yoghurt formats. Furthermore, new packaging technologies focusing on sustainability attracted 22% of investments, aligning with consumer preferences for eco-friendly solutions.

New Product Development

New product development is a key driver of growth in the yoghurt market. Over 36% of new yoghurt product introductions in the last year focused on functional benefits such as probiotics, vitamins, and minerals. The demand for high-protein yoghurts has seen significant innovation, with over 28% of recent product launches in North America emphasizing protein-enhanced varieties. Flavored yoghurts with exotic ingredients like açai, dragon fruit, and turmeric have grown by 34% in retail sales, catering to adventurous and health-conscious consumers.

Plant-based and lactose-free yoghurts are seeing a surge in product development, making up 42% of new launches in Europe and North America. In particular, almond milk and oat-based yoghurts have gained 38% of market share in the plant-based category. Another key trend is the rise of premium and organic yoghurt products, which accounted for 30% of new product introductions in 2023. Packaging innovation also plays a major role, with brands incorporating sustainable, eco-friendly materials into 29% of new products launched in 2023. On-the-go formats, including drinkable yoghurt and single-serve cups, accounted for 33% of new product formats, tapping into the growing demand for convenience and portability.

Recent Developments

In 2023 and 2024, several yoghurt manufacturers made key developments to strengthen their market position. Danone launched a new range of dairy-free and plant-based yoghurts, which now account for 22% of their global yoghurt sales. They also expanded their probiotic yoghurt line by 27% to meet increasing consumer demand for digestive health products. Chobani introduced a new Greek yoghurt product line enriched with additional vitamins, which contributed to a 15% increase in their retail sales in the first quarter of 2024.

In 2023, Nestlé partnered with local dairy producers in Asia-Pacific to enhance the accessibility of their yoghurt products in rural areas, leading to a 28% increase in sales volume across the region. Kraft Foods Group introduced a new line of yoghurt-infused snacks, which garnered 21% of their snack category share in the first six months of 2024. Meanwhile, FAGE International expanded its Greek yoghurt offerings with an organic range that now accounts for 24% of their total yoghurt sales.

Additionally, many companies focused on sustainability initiatives. For example, Sodiaal invested in biodegradable packaging for their yoghurt products, leading to a 19% reduction in packaging waste. The growing trend for functional and lactose-free products has also led to significant market entries, with 33% of new yoghurt product launches in 2024 being lactose-free options.

Report Coverage 

This report provides comprehensive coverage of the global yoghurt market, offering insights into current trends, key drivers, and challenges. It covers major market segments, including traditional yoghurt, Greek yoghurt, drinkable yoghurt, and plant-based yoghurt. The report also highlights the applications of yoghurt in dairy products and the food & beverage industry, with a detailed analysis of consumption patterns, distribution channels, and emerging market opportunities.

Key market players such as Danone Groupe, Chobani, Nestlé, and FAGE International are profiled, along with their strategies for expansion, innovation, and sustainability. The report also includes a thorough regional analysis, with a focus on North America, Europe, Asia-Pacific, and the Middle East & Africa. Consumer behavior analysis highlights shifting preferences toward functional and plant-based yoghurts, as well as increasing demand for probiotic-rich and lactose-free options.

Furthermore, the report assesses investment opportunities in the yoghurt market, providing insights into key trends in product development, packaging innovations, and retail expansion. It also explores the impact of online sales channels and e-commerce growth in yoghurt distribution. The coverage includes recent product developments, technological advancements, and sustainability efforts, providing a holistic view of the yoghurt market's trajectory through 2024.